Over 150 residents of Callao Salvaje turned up to listen to Adeje Mayor Jose Miguel Rodriguez Fraga outline the thinking behind the council’s new Pets and Recycling campaign last week.
Environment councillor Esther Rivero, the local councillor for the zone Amada Trujillo and Francisco Valiño from the company Ascan Torrabonaf shared the top table with the mayor and were on hand to answer questions.
The new campaign is multi-lingual in essence, the literature has been translated into English, French and German and during the meeting, the first in 14 planned events throughout the borough, the mayor’s intervention was translated into English simultaneously as were other parts of the evening.
The mayor told the packed cultural centre that the meetings “were being held to bring the local administration to the residents who live here, to share with them directly some ideas regarding a more harmonious life together. In Callao Salvaje wer are setting out a plan of action to consolidate and extend a set of behavioural norms regarding treatment of our environment and pets, but within the wider framework of co-existence. We are building a framework that matches our multicultural community. Via that we can develop a way of enriching our daily personal and communal lives”, he said.
The mayor also said that these meetings were not simply about bringing a message to the communities, but also opening a dialogue whereby “we can share and constructively build by solving local difficulties that we all share in the Adeje of the 21st Century. What we want is that Callao Salvaje is very much a part of the new Adeje, the tourist destination that is Adeje, the historic Adeje that is home to a university campus, to innovation, the Adeje of harmonious co-existence, the Adeje that cares for its environment”.
As the meeting was going on inside, outside the children of the zone were busy taking part in a recycling workshop`organised by Adeje Inserta under the Cruz Roja. They were also meeting with Mike, the campaign´s mascot, and later children and adults alike were delighted and astonished at the obedience class demonstrated by trainers and owners from Tcan Terapie y Encuentro Canino.
The next meeting is at the Playa Paraiso Sports Pavilion this Wednesday October 30th at 6pm. And accordng to Esther Rivero, environmental councillor, “the intention is to reach all the different neighbourhoods in the borough”. As well as the meetings the campaign will be diffused through posters, booklets, school projects, and pet fairs. There is also a team of volunteers who will be going door to door outlining the campaign to residents.