Over 200 New Businesses in Adeje

ADEJE_comercios nuevos_IMG_6316
Figures just obtained from the Technical Department under councillor José María Álvarez Acosa show that during 2013 almost 230 new businesses opened in the borough. Just 31 closed during the same 12 month period.
The councillor says these figures show “that our borough continues to be a place to do business in, an place for investments and that we have earned the confidence of the businesses community, from large employers to medium and small enterprises. The good economic state of the zone, as we see it, is a reflection of the healthy state of the tourism sector that has responded well to the economic crisis and now is the time for those in enterprise, whether they are service providers or producers, to benefit”.
As well as assisting in the opening of almost 230 new businesses the Council’s Technical office also processed 718 decrees and dealt with over 4,000 petitions most of them dealing with urban and works licences.
José María Álvarez says he is pleased with the end–of-year balance saying the figures reflect the advantages of prompt and efficient dealing with petitions from people and investors. “We have made an effort to reduce the amount of paperwork and bureaucracy needed for certain processes and under new regulations regarding classification of certain activities granting opening licences for businesses is a simpler process as well as seeking licences for the development of leisure activities.

Adeje Anti-Bullying Campaign for Secondary Schools


The initiative has been organised by the departments of Education and Equality and will give students information to improve the quality of school life and coexistence inside and outside the school grounds

The Adeje Council, through the departments of Education and Equality overseen by councillors Andrés Pérez Ramos and Juan Desiderio Afonso Ruiz, respectively began an anti-bullying campaign in the borough’s secondary schools this week. The campaign will see a series of workshops and informative talks which will help equip students to deal with different situations within the school environment.
The project’s directors say, “these actions are part of the first “Strategic Plan for Equal Opportunities between Adeje’s Women and Men” and will give students a series of know-hows and working tools to improve the quality of their lives inside and outside the school grounds. They added, “here in the Council we understand that education that teaches respect for everyone is vitally important, and teaching about how diversity enriches us and our society is developing respect among equals”.
The programme will give answers to basic questions such as: What exactly constitutes school bullying? Who bullies and why? How do you deal with situations like this? What are the emotional and physical injuries bullying in schools can cause? However above all the team will be working to answer the bigger questions: How can we find a solution to the problem. For these workshops to have full effect it is also important that the teachers are involved as well as the whole student body, parents associations, etc.
Students in these schools will also receive talks on related matters, on sexual behaviour, prevention of homophobia, transphopia and the prevention of violence against women.
The councillors explained, “we are giving our young people the training and information needed to learn to develop an equalitarian society in which respect, harmonious co-existence and dialogue predominate and are the basic fundamental tools for the integration of all”.
The workshops are scheduled to be held in the secondary schools in Los Olivos and El Galeón during the remainder of this school year.

Adeje Initiatives at Fitur


Adeje Council, hotels and tourism specialists have had a busy few days in Madrid during Fitur, the highly important international tourism trade fair.
Just some of the news coming from the capital includes word that the Sheraton La Caleta will redecorate all of its rooms from March of this year. According to the commercial director, Gloria Dibb the project is part of the hotel’s commitment to change and innovation, to offer something new to clients, especially given the fact that, according to Dibb, “more than 50% of our visitors are return guests”. During 2013 the Sheraton La Caleta amplified their mini-club to a maxi-club and built tennis and padel courts.
The hotel Jardín Tropical has also been exploring ways of offering a more personalised service to their clients and during 2013 invited travel agents from all over the world to visit the establishment and help them improve the offer. Sales director for the hotel Alicia Bugallo, explained how one of the changes has been to switch the traditional reception desk for a number of smaller individual tables for client comfort and personalised attention, saying that renovation was the key to continued success. She added that other upgrades took place in the rooms, communal zones, the lobby bar, wifi areas, new sales points and a chill out terrace.
Away from the hotels, Dayli Tours will be introducing a series of guided tours to Adeje’s historical town centre. Director Rolf Fuchs, also at Fitur, said they “The cultural visits will include a talk about the history of Adeje from the Guanche era, a visit to the Convent, the Santa Úrsula Church, the Casa Fuerte, and a small tapas route to a few restaurants in the centre of the town who have indicated their interest in the idea”. The visitors will also have some free time in the town to shop, dine or discover more of the delights of Adeje for themselves. Fuchs said the tours were due to begin once agreements had been signed with a number of tour operators and a few logistical details had been ironed out, but would definitely be under way during the year.
Along the coasts, both the Adeje council and the different tourism companies working in the borough have stressed the urgent need for the new Coastal law allowing beach-based activities to be implemented. Tourism councillor for Adeje Rafael Dolado, who said he has been in touch with the department regarding the new law, indicated the changes will mean “increased assurance for economic activities along the beaches and tighter legal controls. We are hoping for clarification regarding how this will allow the development of different activities which will now be allowed and that processing of event applications will be done with ease.”
Roberto Ucelay, from one of the companies responsible for services along Playa Fañabe said “the issue of beaches is hugely important and we hope that when they decide the law more activities that complement night time leisure activities for the destination will be permitted”.
Both the Adeje tourism councillor and another South Tenerife businessman, Javier Cabrera, also present at Fitur, emphasised the importance of ongoing upgrading within the destination, as well as regenerating obsolete zones and continuing to ensure the safety of visitors.

Adults Only!

Adrián hotel represetatives at Fitur

Adrián hotel represetatives at Fitur

Daniel Adrián, one of the people responsible for the Adrián Hotels chain, has confirmed that the hotel Colón Guanahaní, in Costa Adeje, is to become an ‘adults only’ hotel.
Adrián confirmed the news at the Spanish Tourism Trade Fair, Fitur, in Madrid, earlier today. He said that the four-star establishment would close from May to July to allow renovations and some changes to take place to adapt to the new concept, adding that families and in particular children, were still more than welcome in the chain’s other hotel in the borough the Hotel Roca Nivaria.
Looking back over 2013, Adrián said “2013 was a record year, and our main markets – the English, German, Belgian and Russians, increased numbers in the summer. Regarding the national market, Adrián hotels deals with a small number of clients and that has remained steady. Looking at 2014 we expect the figures to remain positive. However we have to always be aware that the future isn’t guaranteed and must be aware and not rest on our laurels because trends can change overnight”, he added.
Referring to low prices in other destinations, Daniel Adrián said they couldn’t compete with some cheaper destinations given the low cost labour availability in some countries, “that’s why we can compete in terms of quality of the product and not just in terms of the hotels but in terms of the overall quality of the tourist destination. There is still a lot to do”, he said.
The chain of hotels he represents offers “a ramblers programme and we also develop excursions around the island. We don’t just sell sun and beach, we sell much more as the interiors, the walks such as the Barranco del Infierno are spectacular”.


Tibetan Culture Week, Adeje

The Fourth Tibetan Cultural Week will take place in Adeje from February 1-11th in connection with the recent inauguration of Dzamling Gar, a new Centre for Tibetan Culture in Playa Paraiso.
The event is free and open for everyone, children and adults, to enjoy a range of popular and traditional Tibetan Arts, especially music and dance. In addition to eating and drinking, singing and dancing, the event will be an opportunity to experience the rich educational and cultural value of this ancient and modern Himalayan heritage. This year’s event will be held in the Centro Cultural Adeje at 7pm on, Thursday, 6th of February, in Plaza San Sebastian in La Caleta, on Friday 7th of February at 6pm on Friday and in Dzamling Gar, which is the world centre for the International Dzogchen Community, during the weekend of 8th and 9th of February, where there will be a series of activities for children between 7 to 12, music concert of Tibetan music, traditional and modern Tibetan dances, table games and much more. All are welcome.
To close the event on the 11th of February there will be a special round table discussion in the University of La Laguna with an opening conference of Chögyal Namkhai Norbu followed by a round table with the special participation of guests such as Lama Denys Rinpoche, Giacomella Orofino, Professor of Tibetan Studies in Universidad “L’Orientale” of Naples, the Tanatologist Prof Alfonso Garcia and other illustrious academics.

See below for a link to a PDF with a full list of events during week


Everton F.C. in Adeje

ADEJE-evertone liga inglesa de futbol en el tenerife top training (5)

Fifth placed Everton were in Adeje last week undergoing a five day intensive winter training session in the Tenerife Top Training club.

According to club sources the ‘away’ training session was to help the team recover from a gruelling four-game glut, as well as preparing physically and mentally for the rest of the season.

Everton are currently coached by Spaniard Roberto Martínez who congratulated Adeje for the excellence of its sporting installations and for the warm welcome the team received during their stay.

Councillors for Sport and Tourism, Adolfo Alonso and Rafael Dolado, respectively, alongside T3 owner Roberto Konrad, paid an official visit to the team and talked about the importance of having such a training facility in Adeje and the excellence of the climatic conditions as well as the installations.

Roberto Martínez said “the south of Tenerife is an ideal location for pre-season training as well, and it’s important that it augments capacity to allow more teams at this level to train here.”.

This is the second time that Roberto Martínez has chosen T3 for a winter training session, given that in Everton’s home town the weather conditions mean outdoor training is virtually impossible.

Viva San Sebastián

Adeje was buzzing with over 20,000 pilgrims yesterday as the small town of La Caleta hosted one of the borough’s most popular feast-days, San Sebastián.
Residents from the borough’s multicultural hub mixed with tourists – though the confused group of German ramblers looking at the bus timetable just outside the Church in the San Sebastián plaza were in for a long wait –and many people also brought their pets down for the traditional blessing after midday mass.
San Sebastián is one of Adeje’s patron saints and each year his feast day is celebrated through mass, song, and the hugely popular riding of horses down to the at La Enramada beach for a bathe as the statue of the saint is also carried down to the water’s edge. San Sebastián is one of the oldest fiestas in Tenerife and certainly one of the most original, and this year didn’t disappoint the thousands who were there to capture the special moments.
Adeje’s councillor for culture, Nayra Medina Bethencourt, said she was delighted with the participation of people from all over the island and beyond, adding that there was noticeably more pets and horse riders than last year. “The feast of San Sebastián has been celebrated here since the 18th century and has always been a celebration of harmonious co-existence. Every year more and more people come to seek the blessing and protection of our Saint. This is, without doubt, one of the most enjoyed fiestas in South Tenerife, and we are always looking ahead to make sure that future generations continue to celebrate the tradition”.
After the trip to the sea, the statue returned to the plaza and the blessing of animals took place, with dogs, cats, turtles, hamsters, birds and goats among the recipients.
This year the council also organised a tapas/pinchos competition among the restaurants providing food and drink during the festival, with the public voting. There was a draw, with stalls from Fañabé and Taucho both delighting the public’s taste buds.
Other participants in the weekend event included many small local traditional singing groups, and the stand for the Adeje Clean and Healthy campaign was also a draw, with information leaflets on the ongoing campaign available to the public in English, Spanish, German and French as well as presentation dog collars and reusable shopping bags,
Mention also has to be made of the excellent work done by all the local security forces. The police kept the streets clear with good humour and friendliness, and the work of the local Civil Protection unit on the beach was perfectly firm but sympathetic to the many members of the public who were jostling for best position as the horses made their way to the water.
All in all another great day for people and animals, and already looking forward to next year.

Riders To The Sea

san seb

On Monday Adeje celebrates the feast of San Sebastián, one of the most popular fiesta days in South Tenerife.

One of the many lovely things about living here is the perfectly acceptable combination of religious and popular festivities, and San Sebastián is no exception, After the solemn mass in the church in La Caleta on Monday, there will be the traditional blessing of the animals – and many people bring their dogs and other four legged friends to the plaza for the event, to join the sheep, goats, oxen, donkeys and horses there. Following this there is the highly anticipated and iconic riding of the horses into the sea at La Enramada beach, always a spectacle and usually with a surprise or two – last year a camel joined the equine wave.

Here are the events happening over the next day or two.

“SAN SEBASTIÁN, A TRADITION”. Open air exhibition with photographs from the borough’s archives. From 19th – 20th January.

“D’pinchos por San Sebastián” . Vote for the best ‘pincho’, which is a tapas on a cocktail stick. With the Adeje Fiestas Committee 2014. From 7pm to midnight.

6pm. Sung mass in honour of San Sebastián, Martyr.

7pm. Procession with the image of San Sebastián along the streets accompanied by the Municipal Band. On the return to the temple there will be a fireworks display.

8pm. G.F. La Diata
8.45pm. A.C. Imoque
9.30pm. Parranda “El Mesturao”
10.15pm. Group from the Adeje Folklore School
12 noon. Mass in honour of San Sebastián, Martyr, sung by the Santa Úrsula de Adeje parish choir. After mass the procession will take the usual route accompanied by the Adeje Municipal Band, culminating in the traditional blessing of the animals and then the horses and riders take a bathe in the waters by La Enramada beach.

6pm: Eucharist.


‘Our’ History

Children from Adeje Casco CEIP visiting the Convent in Adeje

Children from Adeje Casco CEIP visiting the Convent in Adeje

The Adeje council has invited children from local schools to get to know their heritage a little bit better, and this is particularly interesting for families who have come from other countries as it is a chance for the children to learn something more about where they are growing up, information their parents may not have access to.

This next generation of Adejeros and Adejeras have been visiting different historic sites and buildings in the town as part of the ‘This Heritage is Ours’ programme designed for students from primary and secondary schools in the borough.
The visits have been to the Canarian library and other historical buildings to learn more about what they have to offer, services and organisation. In this way the young people learn what cultural heritage means, why its worth preserving and the technical and economic difficulties that often hamper that conservation.
Certainly one group of eight year olds who visited the Canarian library and were treated to a talk about the Guanches came home full of enthusiasm and a desire to learn more and read more about the island that is their home. They also visited the Casa Fuerte, the town’s Church and the Convent.
Particularly for parents who are not Canarian but who have chosen to live here this is a great aid in helping our children appreciate the multicultural backgrounds they have, and no doubt we will soon be learning from them

Your voice in Europe, your vote on May 25th


EU citizens have the right to vote in their European country of residence

If you are a European citizen you have the right (and many would say duty) to vote in the upcoming European elections, which are taking place on May 25th, 2014 in Spain. But if you’re not registered, your voice won’t be heard.

You might think that what happens in Brussels or Strasbourg is too far away to affect us here in the Canary Islands, but nothing could be further from the truth. Increasingly, what happens at European level has a direct impact on our daily lives, particularly given the Canary Island’s status as an ‘ultra-peripheral region’ and every vote counts.
The closing date for inclusion on the electoral register is January 3oth.

Who can vote?
Citizens from the following countries, resident here in Adeje, are eligible to vote: Germany, Austria, Belgium, Bulgaria, Cyprus, Denmark, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Lithuania, Latvia, Luxembourg, Malta, Netherlands, Poland, Portugal, the UK, the Czech Republic, Romania and Sweden.

However, to make sure you can exercise your vote you must be registered on the electoral census and the residents register – the ‘Padrón’– and have indicated your wish to vote in Spain in these European elections – this is to ensure that you don’t vote in more than one country. (Elections are taking place over a number of days, so theoretically it would be possible).
The Electoral Census office have sent letters to many European citizens who have not already signed on the electoral census. However, if you haven’t received any communication but would like to vote, call into the Adeje citizens bureau (OAC) in the Town Hall and say you wish to register on the electoral census for the right to vote. You must be on the municipal residents register (Padrón) to do so. If you are not on the Padrón you can do this at the same time. You will need to bring your passport and your resident’s certificate ensuring that your address is up to date. There will also be a short period of time, still to be determined, after the closing date, when you can check that your details have been properly registered.

As times are changing, so are we. Since the last European elections, the rules of the game have changed. The European Parliament now has more power, both to set the political direction of Europe and over the day-to-day decisions which affect us all. A more powerful European Parliament means more influence for everyone, more ability to deal with our problems, more ability to change what needs changing, more assertiveness to conserve what we want to keep. Your vote really counts, so make sure you have it, and use it.

(Photos: European Parliament)

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