Ida y vuelta – there and back


Adeje’s relationship with migration and more recently immigration, is an integral part of what makes this borough so colourful, and perhaps is one of the reasons why it attracts so many of us here to live.
It comes as a surprise to many of us who have only recently arrived to live here that in the past the Canary Islands was forced to say goodbye to many sons and daughters, in the days when cheap flights to and from the islands were not even a consideration, and when economic necessity forced many a young Adejera and Adejera to leave these shores for far-flung lands in search of a living. For them too, as for many of those who left Northern Europe in the early 19th Century for the United States of America, that land-mass was their final destination, though South America often the point of arrival, Cuba, or Venezuela perhaps.
And some returned, wealthier, happy to show off their new found fortune, inspiring awe and admiration among those who stayed, with fancier clothes and manners, and of course more money.
For a number of years now the Adeje council have worked with the people of Taucho to present a fascinating series of ‘Ethnographic days’, featuring different aspects of the borough’s past. The councillor for heritage, referring to the events, says “by remembering where we came from can we better choose where we are going to” and the borough’s mayor, Jose Miguel Rodríguez Fraga said “these ethnographic events—are a testament to our past, and a way of transmitting that past to the recent arrivals and the new generations”.
Last weekend, yet again, the people of Taucho staged a truly fascinating day, a kind of street theatre on the move, with people dressed in the costumes of the past, displaying traditional ways of life, taking the crowds through the village to the old laundry stones and wells, down the path to the kiln where bread was being baked. Sheep were sheared, wool was teased, letters from the past were delivered and read, and emigrants, in finery of the time, returned to the delight of the villagers.

Congratulations to all those who took part and the fiesta organisers – events like this are both fun and functional, and certainly for those of us who have emigrated to join the new Adeje, it is an excellent way to assimilate the past of our new home.
Times may have changed a lot, but the joint themes of migration and emigration will continue to play an important part of our political and social history. We are a community of many, and the more we can learn from each other the better.

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New Tourism Information Office


The Adeje mayor, José Miguel Rodríguez Fraga, with the councillor for Sport and Youth, Adolfo Alonso Ferrera, commented on the latest tourism statistics this morning (June 26th) ahead of the opening of a new tourism information office in the town centre.

The figures relate to the first quarter of 2014, and show that Adeje’s tourism intake has increase by 1.6% over the same period last year. This translates into over half a million visitors with an average spend of €87.80 according to the national statistics body Exeltur, the highest average in Spain, followed by
San Bartolomé de Tirajana, Arona and Mogán.

The mayor welcomed the figures on the same day as an important municipal tourism meeting was held in the town, and the inauguration of the new tourism office took place. He said the new office, at the top of the town’s main street, Calle Grande, “would help encourage tourism and business in the heart of Adeje and assist the large number of tourists who come looking for first hand information about the architectural and historical background of this town”. He referred to the growing number of tourists who stay in 4 and 5 star hotels in Adeje – almost 70% – and the growing number of those who opt to stay in other forms of accommodation.

The mayor also said that all the indications were that “this would be a good summer”, adding that online bookings were already looking at breaking records, referring as well to the improved aerial connections particularly improvements in flight availability to and from the UK, Italy, Germany and Poland which would be reflected in increased visitor numbers this summer.


“Adeje is carrying out a number of different plans to improve the offer, both for residents and for those who are visiting, improvements in tourism infrastructures, such as the street network in Costa Adeje and access from Fañabe, as well as the remodelling of the maritime walkway and recent important improvements to the Callao Salvaje and Playa Paraíso roundabouts

Commenting on the new office, opened today, June 26th, the mayor said “this was a proposal that had been on the table for a while, because we want to promote our historic town centre, so we developed the idea of a multi-functional office that would give people information about local cultural, gastronomical and sporting events, about rural walks, markets, information on shopping locally, guided tours, etc. In particular, we want to promote our history , traditions, architecture and identity”.

Referrring to the Barranco del Infierno, the mayor said that “we are currently restoring some of the pathway which was left practically impassible after the last heavy rains. We are working in conjunction with the Tenerife Cabildo and hope to reopen this walk to the public as soon as possible, a protected nature zone which is the second most visited attraction of its kind in Tenerife after the Parque Nacional del Teide”.

José Miguel Rodríguez Fraga ended his inauguration address by stating that Adeje “ is a pioneering tourism destination, an intelligent tourism destination, but the thing above all that makes us great, that keeps us working and moving forward, is our people, the people of Adeje, which is the greatest treasure we have, our most valuable asset.”


Adeje’s healthy finances


Investment in a roundabout for Armeñime and footpaths for Las Rosas earmarked

At a press conference in advance of the monthly council meeting the mayor of Adeje, Jose Miguel Rodríguez Fraga, told press that, thanks to the success of the tourism sector among other factors, Adeje has been able to meet the economic crisis with relative ease, and continues to be an attractive investment destination too.

The mayor, along with the councillor for finance Epifanio Díaz Hernández and the councillor for works and services, Gonzalo Delgado Diaz, announced that due to the financial health of the borough the council would be investing in a number of important projects, including the long awaited roundabout in Armeñime, and footpaths in Los Menores, improvements “which will improve the living conditions of our residents and the borough’s infrastructures”, the mayor said.

The financial report from 2013 shows a surplus of almost €8 million “which, if added to the remaining budget gives us an important cushion which we can use for works and to meet the needs of families in the borough”, remarked Rodríguez Fraga.

The good economic results will also allow Adeje council to repay a loan granted to repay suppliers by central government. Adeje has now paid off the loan eight years ahead of the closing date. “This means, in effect, a saving of €1.5 million in interest alone….in summary, we are able to state that the council and municipal bodies are in a healthy financial state”.

The mayor added that these excellent results have been achieved without any “financial pressure on our residents, and in fact many local taxes have been frozen or reduced”.


The work on the new roundabout in Armeñime, which will improve traffic connections to El Puertito and Playa Paraíso, will see an investment of up to €1 million, and will be jointly financed by the Cabildo and the Council, and is scheduled to begin in the coming months. In Los Menores work will also begint on foot paths in the Las Rosas section, at a cost of €150,000. Both projects are, said the mayor, “very important for the mobility of our residents and traffic through Adeje”

Hospiten helps Adeje families in need

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The Adeje councillor for social welfare, Amada Trujillo Bencomo, has personally thanked the social service that has been carried out by the staff at Hospiten who have organised a campaign to collect non-perishable goods which will be distributed to families in need by the Adeje and Arona social welfare offices. The initiative began on June 23rd and runs until July 4th.

According to councillor Trujillo Bencomo “any help that we can give to those persons who need it most is more than welcome; it is fundamental that our residents, people who care, continue to assist and help to reduce social inequalities.”

She continued, “the council is working to ensure that they continue to work along a number of different lines of assistance to ensure the quality of life of those suffering is improved, and of course we are extremely grateful to all of those who contribute”.

Those interested in donating can bring items such as dry foods, cereals, food in cans and jars, personal hygiene products, baby foods and nappies, etc, to the stand which is located at the main reception in Hospiten. All the goods collected, along with extra items bought by Hospiten, will be distributed by both councils in the Adeje and Arona boroughs.

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VI Ethnographic Taucho Days

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The Adeje council’s department of Artistic Heritage will host the VI Ethnographic Taucho Days as part of the Patron Festivals of Tauco on Saturday June 28th. This year the theme will be Migratory Movements in Adeje (Los Movimientos Migratorios en el municipio de Adeje).

The mayor of Adeje, José Miguel Rodríguez Fraga commented, “the history and tradition of Adeje’s nucleus have been marked, since the beginning, by a particular way of being and working which is an integral part of our past and our traditions.”

Rodriguez Fraga congratulated the organisers of these special heritage days and the fiestas, adding that “it is an honour to accompany you along this path of recovering and protecting and valuing these signs of our identify and our people. These ethnographic events, alongside all the other celebrations that take place throughout the year in different parts of the borough, are a testament to our past and a way of transmitting that past to the recent arrivals and the new generations”.

On Thursday June 26th there will be an official act in the Centre Recreativo El Almácigo with a conference on Canarian emigration to the Americas, given (in Spanish) by Manuel Hernández González, professor of history from the University of La Laguna. The talk will be followed by a screening of “Memoria Gráfica y Testimonial de la Emigración Adejera. Movimientos Migratorios en le Municipio de Adeje”.

Juan Antonio Jorge Peraza will also host a discussion on the role of the islands as a patchwork of journeys and returns, of meetings and absences, paying homage to all those involved in migration and finishing the day with a performance by Idaira Trujillo Fumero.

The councillor with responsibility for heritage, Juan Desiderio Afonso Ruíz, said, “this is the sixth consecutive year that we are hosting these days, and previous years have been very successful indeed. We are more than convinced that the job of rescuing and preserving our history, our heritage, and in particular our roots, are themes of great interest to the people of Adeje, and its a line we will continue to pursue, as by remembering where we came from we can better chose where we are going to”.
On Saturday June 28th from 10.30am until 5pm there will be parallel events and stagings. One zone will concentrate on migratory movements and the other on the re-creation of day-to-day life in the beginning of the 20th Century, all undertaken by residents of Taucho in partnership with the Asociación Cultural Imoque, the Fiestas Commission 2014 and the Adeje council.

During the day there will be many interesting diversions such as the creation of murals, demonstrations of gofio making, wine and honey tastings, arts and crafts displays and traditional cake making. For card players there will be an ‘envite’ tournament, a tile making demonstration, etc. The day will end with a street party, with music from the Sensación Gomera orchestra.

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Adeje signs agreement with CD Tenerife



This is part of an overall plan to develop football activities in the borough

The mayor of Adeje, José Miguel Rodríguez Fraga and the president of C. D Tenerife, Miguel Concepción Cáceres, signed a covenant on Tuesday June 24th to develop a series of sporting initiatives in the world of football in Adeje,

The agreement will complement other joint projects and together form the basis for a number of activities within the sport starting in the 2014-2015 season.

Commenting on the agreement the mayor said, “this is an important agreement which serves to regularise the relationship between CD Tenerife and the council. It’s not new – we have had a joint history with the club, which has brought positive results. This agreement will now work to help football clubs at basic levels and of course those who play.”

He continued, “here in the council we will continue to work for the sport, which we recognise as the backbone of co-existence too, and of personal development and the community.”

CD Tenerife president Miguel Concepción Cáceres said that through this agreement they could “bring the club closer to the other parts of Tenerife (outside the capital) which is vitally important and with this kind of agreement we can work with those starting out in the sport”. He added that he was sure in a very few years the club would be welcoming “with open arms” many young players who had come through what he described as Adeje’s excellent football school.

The primary objective of the new agreement will be to coordinate the work of the local administration and the club through training programmes and the promotion of football activities within the different categories that are taught by the Adeje Municipal School of Football.

At the same time the agreement will serve to assist in the promotion of players in Adeje, as well publicising the activities of the CD Tenerife side in the town through different activities, and sporting events, workshops, training days, sports campus, etc. The agreement also allows the use of the corporate image of both parties as well as sporting installations and municipal zones needed for the development of training and assessment activities in the sport.

To facilitate the evolution of different activities both parties may also seek funding, grants and assistance from third parties, private and/or public.

To guarantee the legality and transparency of this agreement, a joint commission has been established to oversee the projects and programmes that will be part of the agreement and make sure the right structures are in place to meet the requirements of the agreement.


Tourism and Sport


A different kind of holiday

During the last week of July as part of the XXII Adeje Summer University there will be a course on Tourism and Sport (in Spanish), looking at an alternative tourism offer. The course will be directed by Miguel Ángel Santa Turegano, a professor at the University of La Laguna. The classes will be held in the Summer University Campus, in Adeje’s Cultural Centre.

This course will last for 20 hours and offers two mixed (CLE and ECTS) credits. It will have a practical side and be applicable in a tourist destination such as Adeje. The evaluation will also see how participants can rethink the tourist offer given what they have learnt.

During the week students will have access to different essential elements to understand the new realities within the tourism offer. They will be working to clarify the relationship between leisure and sport in modern societies and the relevance of the growing demand for sports tourism. The course will also look at how this growing form of tourism is winning fans, alongside the other new form of holidaymaking, eco-tourism.

The course conclusions will be reached at through a round-table format where all of the week’s content will be discussed and debated.

Those interested in signing up for the course can get more information at or via the Adeje Cultural Centre, Calle Príncipe Pelinor, S/N 38670 – Adeje, Tel: 922 756 246 or at the University of La Laguna, Vicerrectorado de Relaciones Universidad y Sociedad Calle Viana, 50 – San Cristóbal de La Laguna Tel: 922 319 616

Football Trainers Course

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The Tenerife School for Football Trainers in collaboration with the Adeje department of sports, with Adolfo Alonso Ferrera at the helm, are now accepting applications for the Federation Football Base Level 1 Trainer, which will take place during July in the El Galeón Sports Pavillion.

According to Alonso Ferrera the council, through this course, is ensuring that those in charge of football training in the borough are properly qualified to do so. He said “for the third consecutive year the Tenerife School of Trainers has chosen this borough as the HQ for trainers in the south of Tenerife, principally because Adeje offers the kind of infrastructure which allows for this level of training”.

This is an intensive course lasting for one month, and those who complete the training will be well qualified. The course has a number of different aspects including theoretical, tactical, examining the psycology of the game and those who play and offering detailed practical skills with the main objective being the improvement of the team.

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The majority of those who have completed this course in the past are from South Tenerife, though some have travelled from other islands and from the Spanish peninsula.

Interested parties have until June 27th at 6pm to register. Details and forms are available from the Adeje sports department in the Las Torres Sports Centre. You will need a photocopy of your secondary school diploma or equivalent, a medical certificate stating your fitness to take part in physical/sporting activities, or a stamped federation form, a copy of your DNI/residency certificate, five passport size (3.2cmX2.5cm) photographs and a stamped payment form. Details and forms can be downloaded on www://

Salt Carpets for Corpus Christi in Adeje


3,500 kilos of salt and 3,000 kilos of sand have been used to lay out and design the carpets

This weekend, June 21st and 22nd, Adeje’s main street will be closed to traffic from tomorrow (Saturday) morning until Sunday evening, as different collectives will be busy making individual salt carpets in advance of the Corpus Christi celebrations.

This is very much a insular tradition, making carpets from different natural materials, flower petals, coloured sand, or in the case of Adeje, coloured salt. According to cultural councillor Nayra Medina Bethencourt, “preparing and laying out these carpets has become an important meeting point for Adeje residents and groups, and over the years we have seen the quality of the carpets improve and this year there are some new designs to add to the collective traditions”. She added that the annual event was important in the promotion of harmonious co-existence, an integral part of Adeje’s multi-cultural population.

During the week the 22 different groups who will prepare the carpets have been in the Adeje Cultural Centre preparing their outlines – the smaller group carpets measure 3mX3m – and mixing the colours with the salt. Altogether 3,500 kilos of salt will be used in the elaboration of the carpets. 3,000 kilos of sand are also used to crease aisles between the carpets, with all the materials provided by the council.

The collectives and groups involved come from all walks of Adeje life. Religious groups from this and other parishes join with the local fire service, the Porteadores, Colegio Costa Adeje, the Tenerife Tigers Cheerleader group, the Halcones Baseball team, the Hindu collective, Beanky Ballet, EMMA school of dance and music, the local gymnastic group, the Adeje Folklore School, the Hotel Jacaranda, Cit del Sur, Asgote, and many more. The carpets have been designed by the groups themselves as this is very much ‘hands-on’ participation.


From 5pm tomorrow groups will collect their bags of coloured salt from the Adeje Cultural Centre and start laying out their carpet in their allocated spot along the Calle Grande, from the Parish Church all the way down, and along the parallel Calle Corpus. The groups will work until their carpet is complete. Security measures will be in place to make sure the carpets are undisturbed during the night and all day Sunday until the Corpus Christi mass is celebrated in the Santa Úrsula church at 6pm.
Taking part in the mass and the procession which follows will be the Hermandad del Santisimo, and local communion and confirmation groups, local political and town representatives, the Adeje municipal band and Adeje’s residents and visitors. The procession leaves the church and walks down the street, via the Calle Corpus, and over the carpets.

Members of the public are more than welcome to come along and watch the groups preparing the carpets and of course take part in the ceremony on Sunday.


Adeje Schools Fight Obesity


The PIPO programme, a programme for intervention in the prevention of child obesity

The Adeje council and the regional department of health in collaboration with the national office of public health, put the PIPO programme into operation in schools during the 2013-2014 school term, a programme that uses intervention in the prevention of child obesity, promoting healthy eating habits and physical activity. The programme has been running in the borough’s public primary schools.

Adeje’s mayor, José Miguel Rodríguez Fraga, along with councillors for health, social welfare, and education – Rafael Dolado, Amada Trujillo Bencomo and Andrés Pérez Ramos – met the person responsible for the project, Rosa Gloria Suárez López de Vergara, a doctor specialising in paediatrics and childcare with the national office of public health, who congratulated the Adeje council for introducing this kind of project which, “works to improve the health of the younger population”.

Mayor Rodríguez Fraga commented, “in Adeje we are very concerned about the health and lifestyle habits of our citizens, in particular the younger people, and for them these kind of projects that are based in schools are very relevant. We understand that training, prevention and rapid intervention where necessary are important elements as are healthy eating habits and regular physical exercise among other practises”.


The importance of this programme is a reflection of the gravity of the existence of overweight children and adolescents in the Canary Islands. Intervention in schools is happening through a series of theoretical and practical workshops, with sessions to give students a greater awareness of what healthy eating habits are and why they are important and why physical exercise should be an integral part of their daily lives, according to the PIPO directors. The training programme is also directed at parents whose involvement in the programme is essential to reinforce the message learnt in school at home.

The programme was operational from May 13 – June 13 in the six infants and primary public schools in the borough with the participation of 304 students. It was carried out as a curricular activity, the students learning to recognise where food comes from, how it is processed and prepared, etc. In parallel children learnt how many times a day they should be eating food from each of the food groups using the food pyramid model.

Students in the programme showed high levels of interest in learning about healthy eating and were happy to take part in the different exercise activities. Finally there were asked to become health representatives in their schools and at home and given educational material to help them teach others.

The PIPO programme was first introduced in 2012 with references to the World Health Organisation strategies in the field of infant obesity prevention, and the national programmes for the health promotion and illness prevention. Other bodies directly involved, alongside the Adeje council, the regional and national departments of health and the regional government include the University of La Laguna, the European Action for Health programme, and the Adeje department for economic development and employment through the ‘Actívate’ programme, as well as the six education centres involved