Five top tourist boroughs form association



The five tourist boroughs of Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana and Mogán between them welcomed 6.2 tourists last year – that’s almost half of all the visitors to the Canary Islands in the same period. Translate that into overnight stays and the percentage increases to 64.7%. More than reason enough for the five to decide to come together to form an association to take mutual decisions and deal with matters that affect all of the member boroughs.
The five mayors of the member councils of the new association, José Miguel Rodríguez Fraga, José Julián Mena, Pedro Martín, Marco Aurelio Pérez and Onalia Bueno, came together this morning to form the new grouping, to be called (translated), The Association of Canarian Tourist Boroughs, with their official HQ in the Costa Adeje Tourism Development Centre (Costa Adeje Tourism Development Centre (CDTCA).

During the act of establishing the new group all five mayors were very clear that they would be uniting their energies to meet the challenges of world tourism and increasing competiveness, within which the Canaries needs to advance beyond the traditional tourism model which is essentially based on ‘sun and sea’ into new areas with diverse products and segments.

Each of the founding members stated their belief that individually they should do more than lead the process of renovation in their individual boroughs, but also coordinate to insure the best possible allocation of available funding from public bodies for that purpose. It was obvious, they said, that current levels of public budget funding were not sufficient to adequately improve public infrastructures and other zones that require upgrades in the coming years.

The five mayors agreed that the tourism sector should be playing a more active role in the diversification and international aspects of the Canarian economy. They will move to establish increasingly integrated connections with other sectors such as agriculture, fisheries, technology and industry. They also wish to look at the potential offered by the islands’ geographical position with regard to Africa. European funding and grants will be another area of special attention with plans to use such monies to improve relations with our neighbours and improve economic links.

The new association states it is not exclusive and is open to other ‘members’ that share its philosophy and objectives.

Objective: The coordination of unified action by the main Canarian tourist boroughs to defend common interests.

1. Intensify the promotion and development of advances designed to improve the product and the tourist destination as well as offering improved and more efficient public services.
2. Encourage investigation and increased use of new technologies which make possible development and innovation from a borough point of view.
3. Develop communal projects to attract regional, national or international funds.
4. Promote administrative cooperation between borough members among businesses and sector interests.
5. Make possible the participation in or integration with national or international bodies.
6. Strengthen collective strategies as a way of increasing prosperity and local competitivity.
7. Develop synergies and joint strategies in urban innovation based on better municipal management.
8. Promote training and qualification for employment in the tourism sector adapted to the current state of the sector.

Department of Communications

Girl power in Adeje



The Adeje mayor José Miguel Rodríguez Fraga recently hosted a special reception to greet and congratulate some of the borough’s younger athletes on recent successes, including Alexandra Rinder, Paula Otero and the Tenesay rhythmic gymnastics club and local junior footballers.

Alexendra Rinder was second in the most recent bodyboarding world championships, Paula Otero Fernández is the trainer of the Adeje municipal football school, Tenesay were the runners up in the Spanish nationals in rhythmic gymnastics junior category, and the Costa Adeje women’s football club recently won promotion to the second division.

In what participants described as an emotional event, the mayor along with the sports councillor Adolfo Alonso Ferrera met the sporting stars. The mayor spoke of the huge pride the town had in their sporting girls and boys, “who have helped promote Adeje”.


He added that as well as the sporting achievements of the players, the work done by Paula

Otero to promote fair play in the borough was hugely important. Recently this trainer had overseen a game in which her team were much stronger than their young rivals and were shown that it was more important to play the game than score too many goals (which they could have achieved with relative ease).

During the reception he commented that for the council “assisting and funding municipal sports is something we have seen as important over the years. For us this isn’t money spent but money invested in education, in values and in promoting a healthy lifestyle, all of which will bear fruit in the future”.

Juan Carlos Mohino
And the Adeje sporting story continues – just a few days after the above event the local ‘sensei, who is in charge of the Adeje Judo School, was runner up in the world judo championships, veterans category.

Department of Communications

Protecting children and adolescents


I Children and Adolescent Protection Day will focus on new regulations

The I Adeje Children and Adolescent Protection Day will take place on November 30th bringing together experts from relevant fields to look at the evolution of a protocol of actions when and where needed. The event is organised by the Adeje Council, the Department of Children and Families in conjunction with the University of La Laguna who are accrediting the training during these days.

Attendng the inauguration of the first of these ‘days’ will Adeje mayor José Miguel Rodríguez Fraga and the Director General of the Regional department of Child Protection and Families, Mauricio Roque González, who will be charged with outlining the modification of the child and adolescent protection system following the implementation of the new national law (Ley Orgánica 8/2015).

The day will continue with a talk by Jorge Carlos Fernández del Valle, from the Department of Social Intervention at the University of Oviedo, who will tackle challenges to intervention under child protection laws in Spain. He will be followed by Estefanía Ocáriz, a doctor in psychology from the Basque Institute of Criminology, who will give a presentation on the profile of the young offender, criminal activities and effects of educative measures.

The afternoon sessions will see the University of La Laguna education psychology professor Luis A Garcia Garcia address psychoeducational intervention for adolescents in the 21st Century, and end with an analysis by Manuel Campos Davó, from the provincial prosecutors office, of the actual situation young people find themselves in here in Tenerife, and the problems associated with protection and reforms.

These working days were established following months of work on child protection with different relevant agencies – legal, administrative, public, police, etc. The Adeje mayor noted that the event reflects “the preoccupation and sensitivity we have always had in Adeje to the problems of minors. We want to be able to anticipate and be ready to respond appropriately to changes in the law affecting children. Our objective is to take the most inclusive decisions we can,” referring to the need to be aware of the work or challenges facing the different bodies dealing with young people. He also said that this wasn’t simply an issue or a solution for Adeje, “but regional, which can be examined here with the intention of developing protocols for action that can apply to the whole of the Canarias” and all agencies implicated in the care of young people.

Department of Communications

Adeje says No to violence




“We would rather not have to be here every November 25th but sadly we still have to solve this problem…” Adeje mayor José Miguel Rodríguez Fraga

Adeje marked International Day for the Elimination of Violence Against Women with a series of events involving the members of the Adeje public with special attention on the young people. At midday in the Plaza de España there was a reading of an official manifesto against domestic violence in the presence of secondary students from the two public secondary schools in the borough and sixth class students from the Adeje Casco primary school. The children also wrote messages of support. Accompanying the Adeje mayor were councillors and council staff. Following the reading of the manifesto there was a minute’s silence.


The mayor said that “we don’t want a world where men kill women – but we have a society that is sick and wounded. No violent death is justified, and this kind of violence is sad and repugnant and we must continue to do all we can to put a stop to it. Speaking to the hundreds of students in the plaza he said, “we would rather not have to be here every November 25th, but sadly we still have to solve this problem and the message has to come from our young people, who have to work for a world that is more just, more equal, where men and women respect each other and share their lives without violence, in freedom, responsibly”.

The borough also hosts an annual short story competition with entries from the three secondary schools and this year the winners were all from the Costa Adeje International College: Silvia González Sierra, Lisa Gaudioso and Alejandro Ferrer with a special mention for Alba Quintero Guerrero. The Adeje councillor for equality Carmen Lucia Rodríguez said it was “very important that our young people are aware of the problem and unfortunately we are seeing cases of control in relationships and love badly understood among adolescents. So we hope these kind of initiatives will help open the eyes of our young people”. The prizes were presented on Friday afternoon as part of the day’s activities.


Students of IES Adeje were the winners in the group art competition, with which the council is both promoting awareness of the issue and creativity among students. Winning students were Valeria Méndez Carlos, Águeda Quintero Rivero and Paula Siverio Herrera, Paola F. Blas Selas, Cristina Esquivel García and Natalia Llamas Ciruelo and Imane El Hejri Azaui and Oriana Fernández Fernández . The council give special mention to Ana Sofía Pastor González, Francisco Hernández Cairós, Álvaro Hernández Herrera, Miguel Arzalluz Otaño, Elijah Faulconbridge Ojeda, Kristina Serdyuchenko, Asheley de los Ángeles Vargas García and Alba María Fumero Alayón.

The council also launched a video today using the song Elle by Bebe, sung by local student Katy Castro with Luis del Amo. Members of the Adeje public, police, civil guards, fire-fighters, doctors and nurses, and other collectives took part and the video is also subtitled in other languages.

Throughout the year the council offers help to anyone who needs assistance or help in dealing with domestic and gender violence. On offer are psychological assessments, practical help for victims, police and legal assistance, etc.

Department of Communications

Recycling school children


Yesterday pupils from sixth class in Adeje Casco primary school spent a day out at Ascan Torrabonaf UTE, the company in charge of rubbish collection in the borough. The visit was the first schools visit of the week and part of the European Waste Prevention Week programme for Adeje.
The visit was designed to help the younger members of the borough learn more about waste collection, separation and placement in the relevant containers and promote recycling as an education tool. The overall aim of the European initiative is to reduce the production of waste materials and promote the best waste management practises. The results are positive both for the local environment and the promotion of sustainable tourism.
“People in Adeje are already quite committed to recycling, but its important to continue to work to improve results…awareness among our student population is fundamental as they can transmit the information back into the family. What we want is that the children see that waste that is collected doesn’t all end up in one container but undergoes a rigorous process of separation which in turn leads to reuse”, commented Councillor Carmen Rosa González Cabrera.

The students saw the lorries that collect the rubbish, and told how many containers there were in the borough. They saw all the machinery that is used and how the process works. Thereafter they were able to see how waste produce is sent to the relevant container and how it can be then sent on for recycling. The students and their families were also invited to take part in the La Caleta clean-up on Friday and Saturday of this week along the coast.
These school visits are seen as very important both to the campaign and to the schools, who are reporting increasing interest in recycling. During the rest of the week pupils from the Las Torres, Los Olivos, Tijoco Bajo, Fañábe and Armeñime schools will also visit the installation, and in total over 300 students will see, first hand, how the borough manages its waste.

Liverpool victorious in 10th anniversary tournament

The Liverpool side took home the main trophy in the 10th Veterans 7’s Football tournament, organised by Soccer Experience in collaboration with the Adeje department of Sports, held annually in the Las Torres Pavilion.

The winning Liverpool side

The winning Liverpool side

This tournament brings together local veteran teams with ex-professionals from the Spanish, English, Scottish and Irish leagues. Run over two days with two trophies to be won, over 50 matches were played, each of 15 minutes duration. For this first time two there was a junior league, with up to 100 children, girls and boys, aged 8 – 16 taking part.
The tournament is organised annually by Martin Tierney, himself an ex-international and this year he received a special award from the Adeje Council thanking him for 10 years of the tournament which works to bring so many people together through sport in the borough.

Martin Tierney receving a special award from Adeje councillor Adolfo Alonso Ferrera

Martin Tierney receving a special award from Adeje councillor Adolfo Alonso Ferrera

This year the winners of the plate were Daniel’s Café, runners up Romania. Special mention has to go to the Romanian goalkeeper who broke his arm during the final (but did win Goalkeeper of the tournament) and the Glasgow Bhoys goalie who stepped in to replace him. A true example of fair play.


Daniel's Cafe and Romania with their trophies

Daniel’s Cafe and Romania with their trophies

The main final saw Tierney’s Soccer Experience all-stars against a dogged Liverpool side, with the latter victorious in the end. But this really is a case of win, win, win. And the fine example that is set for all the younger players who were there is that, in reality, participation is what matters.


Sport’s councillor Adolfo Alonso Ferrera was on hand to present the cups and the special Adeje award to Martin for his tireless work in the sport.

Tourism experts debate the future of the sector



Adeje was host to the XIX AECIT (Tourism experts) Congress this week, with over 200 persons from the sector coming together to discuss new challenges facing the industry from an informed and scientific perspective. The event was organised by the AECIT, FIT Canarias and the Adeje Council.

Speaking to the assembly, the rector of the University of La Laguna, Eduardo Parra López said “it was an honour that this association has one of our professors as its president (Antonio Martinón Cejas)” adding that he hoped by the end of the year to be able to announce an ambitious programme for the years ahead. “We will take advantage of our presence here in South Tenerife, in Adeje, to encourage academic activities, not just limited to the tourism grade either, but investigative projects directly related to the zone and beyond. We don’t have to be competitors all of the time, we can work from a wider platform”, he said.

The mayor of Adeje, José Miguel Rodríguez Fraga, told the attendees that today Costa Adeje was “in a process of renovation in the hotel sector and creating new, interesting complementary products that would open many doors”. He underlined the importance of training and knowledge, “fundamental factors from our – the Council’s – point of view. Knowledge is a fundamental pillar in our competitive strategy in the sector…It’s something we value as we were missing it in the past but today we are a university campus, we now have our first graduate class and we continue in this vein”.

Arona’s mayor, José Julián Mena, told the conference that the Arona borough, which he has been mayor of for just over year now, was “working to evolve a new tourism strategy. We are about to set up a well-researched marketing plan, and we are here to learn and advance, building a space that promotes social harmony as something attractive for tourists as well as creating a borough that is open and caring for our residents”.

Maria Teresa Lorenzo Rodríguez, the regional minister for tourism, culture and sports, asked if there was a new tourism model for the Canarias. “Our destination is currently highly successful and the data reflects that. We hope to end the year having welcomed 15 million tourists maintaining our position as the leading sun and beach European destination for overnight stays and the leading region in job creation. So, we are content but we know that we need to advance our tourism model, adapting to the demands of the 21st tourist without losing our essence”.

Alberto Bernabé, the Tenerife Cabildo tourism chief, said this was a highly relevant gathering as “you couldn’t consider Tenerife without tourism which has been the headline in the region’s development, our spine, affecting everyone”.

The AECIT president stressed how it was important to “recognise the distinct factors and paradoxes if we wanted to find the correct responses. We are in a world of transparent tourism where the whole world is accessible and we can’t turn our back on that. The digital world brings important changes. Training is an element in our competitivity”, he stressed.

Department of Communications

A shiver in the dark…


The Dire Straits Experience returns to Adeje next Saturday, the band’s second time playing here – last year over 4,500 people attended the concert in the Magma.  The event is organised with the support of the Adeje Council via the department of tourism as part of the promotion of Costa Adeje.

“The local government are delighted to help private initiatives which assist the local economy and strengthen the Costa Adeje brand”, says tourism councillor Ermitas Moreira García. She added that on this ocassion the council were assisting in the promotion of the event.


The concert is in the Magma and sees the return of the seven extraordinary musicians, two from the original Dire Straits band founded in 1977, Chris White and Chris Witten.

Loyal fans know the opening chords to each of Dire Straits song. This globally popular band was founded in 1977 by musician extraordinaire Mark Knopfler. Last year over 4.500 filled the Magma Arte & Congresos auditórium to hear the ‘Dire’ sounds, and this year they’re back, on November 26th, at 9.30pm.


The Dire Straits Experience will guarantee you ‘shivers in the dark’. Chris White, one of the original band members (sax and flute) says “we are thirlled that we have been asked back to play here. We had a fantastic time last year and the audience was one of the best”.

With an incredible light and sound show promised again this year the public will hear the songs that are now part of musical history; songs that have been Heard by millions of people all over the world, songs that bring together generations, songs that you can hear on November 26th from 9.30pm in the Magma centre. Tickets are now on sale at the Magma box office or online,


Dire Straits, led by Mark Knopfler, split over 20 years ago, leaving behind an outstanding catalogue of music and songs that have grown in stature over time. The band sold over 120 million albums and won the hearts and souls of millions of fans all over the world. Those fans were in need of a replacement so some of the original members – Alan Clark, Chris White and Phil Palmer – formed The Straits, staging a show in The Royal Albert Hall in 2011. Knopfler was now enjoying a successful solo career so Clark called on Terence Reis to be the front man, and within three and a half years they had played 150 concerts in 25 countries around the world.

The members of the Dire Straits Experience are Chris White, Richard Cottle, Paddy Milner, Tim Walters, Michael Féat, Chris Whitten

(Photos: Gerard Zenou )