Paco Damas concert for peace

 

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For the second year running singer/songwriter Paco Damas give a schools concert in the Adeje Cultural Centre with students from the Adeje IES secondary school, and Armeñime and San Miguel primary schools. The concert was held to mark the celebration of School Day of Non-Violence and Peace.

According to Adeje councillor for education, Adolfo Alonso Ferrera, “music plays an important part in the creative and educational development of students and concerts such as this are enriching, as through music one can transmit messages of integration, fraternity and equality. From the council’s point of view it’s important to help initiatives of this kind as it allows us contribute to the integral training of our young people.”

Paco Damas is a well-known Andalucian musician who also interprets and sets poetry to music. He uses his songs and concerts to promote the cause of peace and has worked with many other artists including Aute, Pastora Soler and Mónica Molina.

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There have been other events taking place in the borough to mark the day including a solidarity race with over 300 students.
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Callao Salvaje beach access to improve

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Work to improve the access road to the Ajabo beach in Callao Salvaje has begun and should be complete in 3 months. The work, under the plan to upgrade tourist zones in borough, will see extensive changes to Calle La Lava, “and improve the beach area, guaranteeing improved safety for the public as well as improving sea views” said councillor for works and services, Carmen Rosa González Cabrera.

The work along 140 m of road, will see the existing pavement extended, and an additional pavement for the other side of the road, proper signposting, street benches and bins, green zones, lighting, etc. “This will also be an improvement to the street which is currently in a state of deterioration”, said the councillor, who added they would be using wood, natural stone and picon. The footpath will be up to 3 metres wide, still allowing cars to pass, and improve access to the beach and hotel zones.

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This is also part of a longer term plan to finish the walk between Callao Salvaje and Playa Paraíso. According to tourism councillor Ermitas Moreira Garcia, “we are working simultaneously in various parts of Costa Adeje and one of our ambitions is to unify the whole coastal area with a pedestrian pathway, linking the different villages and neighbourhoods for the benefit of residents and visitors”.

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Debt-free council can invest more in job creation

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The Adeje councillor for good government and finance, Epifanio Díaz Hernández, accompanied by councillors Adolfo Alonso Ferrera and Andrés Pérez Ramos, presented the council’s budget estimates for 2017. The data was proof of the council’s statement that the local economic stability will allow for increased investment in job creation and the overall well-being of the borough.

The main objectives as outlined by the local government continue to be “job creation, improvements in competitivity, innovation, growth and improvement of the tourist destination, training, and above all the well-being of the people of the borough. Our main challenge and aim is to be with and beside the people of Adeje, working to offer the best conditions for growth in the borough, where people can live and develop, this is at the heart of all of our initiatives and plans”.

Prudent financial management has marked recent years, and the surplus, which in 2015 was €18 million, allowed the local government to ensure that all outstanding public debts were paid off and make sustainable investments, and today the borough has no debt whatsoever. Last year’s income gave the council an important margin that Epifanio Díaz explained can be used for emergency situations and for development investments.

Tourism, a key part of the borough

The finance councillor told press that tourism has continued to create wealth and “we are continuing to invest in improving and renovating the local offer, because it is the economic motor that creates wealth and allows our residents a better standard of life”. He stressed that training in the sector is vital and offered through a number of different borough programmes.

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Job training for over 30s

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The Adeje council has just begun a new alternative training scheme for 15 people in the over-30 age bracket, who have currently no qualifications, to train and work in the catering industry. Under the ‘Restur Adeje’ plan they will work towards certificates in basic restaurant and bar work, with both theoretical and practical training, in an industry that offers many work opportunities in Costa Adeje.

According to the councillor for economic development, Manuel Luis Méndez Martín, “it’s very important that we provide those seeking work with the right tools and knowledge to enter the thriving labour market here – which is the tourist sector.

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“We know that there is a section of the local population between the ages of 30 and 40 who have few or no qualifications so it is fundamental that they have the opportunity to acquire professional certificates that will assist them in the search for work”, he added.

Given the recent establishment of the Association of Canarian Tourism Boroughs, (Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana and Mogán), with established aims including the generation of social wellbeing from the economic benefits of the tourist industry and the creation of quality employment, it is “imperative that we offer training and specialisation in the production sector”, explained Méndez Martín.

‘Restur Adeje’ will work to improve the levels of employment among persons over 30 who have no professional qualification nor have completed their studies, and will train them as waiters and servers while also helping levels of motivation and knowledge of the sector to properly meet the employment needs of the market place. During their training participants will also work at events organised by the council and by non-profit making organisations that are raising funds locally for those in need.

‘Restur Adeje’ will be taking part in over 50 events during this period. The student workers will combine theory and practical sessions in class and out in the catering sector. Those who complete the course will also be granted a certificate in Basic Restaurant/Bar operations. There will be an intensive two month training period followed by work experience. Students will also take classes in languages, social skills for employment purposes, professional orientation, communication and marketing, etc.

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Fusing Adeje’s gastronomy in Madrid!

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Adeje’s councillor for economic development, Manuel Luis Méndez Martín, is in Madrid this week at ‘Madrid Fusión’, an international gastronomy event celebrated every year in the Spanish capital with professionals from all over the world in attendance.

The Adeje councillor says he has three main objectives during his visit: “Attend the talks to make sure Adeje’s ideas are part of the mix; be there for the professionals from our borough who have travelled to demonstrate their skills, creativity and ability, such as Pablo Pastor, Braulio Simancas or Juan Carlos Clemente; establish contacts in the world of gastronomy that may help the borough in the future.

Méndez Martín has meet with Rosario Barrios Cono during his stay. She is the Spanish director of ‘Le Cordon Bleu’ the main school dedicated to this branch of cooking in Europe. The school is located in the Universidad Francisco de Vitoria, in Madrid, and following the meeting with the Adeje councillor, Barrios Cono confirmed she will visit Adeje in the coming months to get to know the borough’s installations ahead of agreeing a series of training projects here.

Madrid Fusión runs from January 23rd – 25th with Tenerife as one of the invited destinations with the chance to show off the island’s gastronomic values and local produce.

Work on the Calle Valencia begins

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Work on the Calle Valencia, in Costa Adeje, has begun and will be on-going throughout the year, according to Adeje councillor for Works and Services, Carmen Rosa González Cabrera. She said that the council have had a number of “meetings with the local businesses in the zone to outline the project details and address any questions or doubts they may have. In general the response has been very positive and we are dealing with an area that is quite old and needs attention to bring it up to the standards of a destination of the calibre of Costa Adeje”.

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The work, co-financed by the Adeje council and the Tenerife Cabildo, is part of the covenant to regeneration tourism spaces, and will see a realigning of the street, with all the elements on one level, improvement of the green spaces, the renovation of street benches etc.
González Cabrera said that “experts agreed the zone has a number of problems which need to be addressed, in particular because access to the street from Avenida Ernesto Sarti is a bottleneck with large vehicles such as busses in the zone. Furthermore, the irregular parking along the road is adding to the poor image of this stretch of the urban block” She said the green areas were not well equipped and there were other issues to be addressed, such as the rubbish hut located there and the access to the Hotel Torviscas.
The plans include readjustments by the intersection of Calle Valencia and Calle Ernesto Sarti which will improve access for buses and service vehicles. This will improve traffic fluidity at the bottom of the road, and the roundabout will also be upgraded. There will also be a pathway along the planted space with plans to construct a playground. The existing rubbish hut will be demolished and in its place a circular building will be placed, with its back to the street and using odour extractors to avoid public discomfort. The commercial front will be expanded and separated from the path by a planted section which will also offer shade. And finally the streets will also have lighting, telecommunications, drainage and sewage networks etc, installed
In line with current legislation, the street will also incorporate access to those with special mobility needs.

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Coastal protection plan

FITUR STAND TECHNICIANS

From El Puertito to La Caleta 

The work involved in participating in the Madrid International Tourism Trade Fair, Fitur, is about much more than simply selling a destination and counting the economic costs and benefits; it’s also about promoting the protection of the elements which made the destination special, and in the case of Adeje there are natural assets of huge importance to the residents and visitors to Adeje. Tourism itself is a tool to improve the quality of life of those residents.

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During this year’s fair the Adeje authorities have been meeting with a myriad of bodies, public and private, who are involved in future plans for the destination. One of those meeting, actually outside the confines of the trade fair hall, was in the Ministry of the Environment where Adeje mayor Jose Miguel Rodríguez Fraga, and the tourism, environmental and urban councillors, Ermitas Moreira, Esther Rivero, and José María Álvarez respectively met with the subdirector of public domains, Josefa Solenou, the head of concessions, Benito Carreras, and Ana García Fletcher, sub director of coastal protection.

Adeje presented their plans for coastal protection from El Puertito to La Caleta “outlining the need to evaluate the public zone conditions which exist to develop a plan whose main aim is to protect and regenerate the marine ecosystem of our borough”, said Esther Rivero. The delegation are hoping to persuade the coastal authorities to cede control of the zone to the council who will then introduce a series of programmes that will work to protect the zone and ensure a development that is 100% sustainable and in line with natural growth. The council had two associations with them to present the plan – the Asociación Océano Sostenible and the Fundación Loro Parque, represented by David Novillo and Javier Almunia,

According to the council the ministry representatives were very interested in the plans and the initial evaluation was very positive, said the mayor, who added that his conviction was that the department was well disposed towards the project, with future meetings to flesh out the proposal already scheduled.

The ministry was also visited by the Arona mayor José Julián Mena and the environment councillor José Luis Gómez, to discuss issues affecting our neighbouring borough, beach concessions, improvement of services and the regeneration of certain zones. Both boroughs continue to work in harmony on certain matters.

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Q for quality
During last’s night’s proceedings at the fair, open to the public until Sunday, the Tourism office in Troya beach was awarded a Q for Quality Tourism, an award that recognised the excellent work carried out by the personnel who staff the office.

It is predicted that up to 100, 000 people will visit the trade fair this weekend. And while the majority of the members of the public who attend are from the Madrid area, each year, organisers say, more and more people travel longer distances to attend and find out about the holiday destinations on offer. Many of those are expected to visit the Costa Adeje and Arona stands.

Saludos, Gabinete de Comunicación

Army concert donation

 

DONACION MANDO DE CANARIAS

500 kilos of products – dry goods, personal hygiene items, etc. were handed over by the local army brigade to the Adeje council earlier today.

The donation was made possible by the funds raised by the Army band Christmas Concert in the Magma Arte & Congresos centre, which was held on December 17th for the second consecutive year in Adeje.

The goods will be stored in the Adeje food bank and given over the families in need in the borough. The donation was handed over to the councillors Isabel Fernández González and Adolfo Alonso Ferrera by Commandant José Ignacio García Salamanca.
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