Executive Program for the Tourism Industry

 

Professionals and technical experts from the world of tourism, in areas of market development, new trends and new technology, as well as economic specialists will meet in Adeje from April 24th to 28th to take part in the ‘I Executive Program for the Tourism Industry’, organised by the Hispanic American College, in partnership with the Adeje Council, Ashotel and the Melía corporation.

The five day event will bring together people from both public and private institutions to work towards improving excellence in the sector.

At the presentation of the event yesterday were Adeje tourism councillor Ermitas Moreira, Hispanic American College CEO Ray Cazorla, General Manager of Melía Hotels International Francisco Pérez and Jesús Acosta, founder and CEO of Soy Digital Network. Areas to be explored during the five days will include the management of change and leadership, challenges to the hotel industry, financing the sector, digital marketing and aspects of staffing the tourism industry among other things.

We are always looking to improve the destination and this has a lot to do with training, so events like these are very important”, commented the Adeje tourism councillor. She continued, “This is bringing together a particular group in the search for excellence, something of particular importance for professionals in the sector and we are sure that there will be a positive reaction because we are dealing with the basic tools needed to advance the sector and promote the destination, from digital marketing to human resources, and the improvement of the treatment of our client base”.

Ray Cazorla noted that “the programme of activities has an important international side, with speakers coming from Harvard University as well as invited guests such as a former health minister from Chile who will talk about his experience in healthy tourism.” Cazorla also stressed the important role education plays, as well as stating that they were interested in learning about the “circumstances that the tourism industry in the Canary Islands finds itself in, to engage the program that we are developing in Chile, New York, Madrid and Seville and to also allow for feedback about what is happening in the industry”.

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Pioneering service for cancer sufferers

As a result of the on-going partnership between the Spanish Cancer Association – the AECC – and the Adeje department of health protection and quality of life, presided over by councillor Amada Trujillo Bencomo, residents of the borough who are suffering from cancer can soon access a free service offering physical, psychological and social assistance for them and their families. The goal of this pioneering service, as outlined by AECC president in Tenerife Juan Julio Fernández, is to meet the needs of the more vulnerable members of our society who are suffering as a result of this illness.

At the launch of the new service, the Adeje mayor José Miguel Rodríguez Fraga said, “This is a resource that we are putting at the disposal of our people, to provide a service designed for those suffering from any cancer. With this programme in place we can extend the assistance on offer and improve the quality of life for those affected. However we will also continue to stress the importance of education, prevention and early detection as vital tools in maintaining good health”.

Juan Julio Fernández explained that the association has been working for a long time to put this service in place. “Medicine isn’t the only thing we can give to patients, we are also looking at other treatments and help”. He pointed out that, according to current statistics, one in three men and one in four women will present with some form of cancer, which is why early detection is very important as well as making sure there are sufficient resources available to fund research and cure investigations. “In the last 20 years, thanks to studies and scientific advances, the survival index of cancer patients has risen by 40%”.

The AECC and the Adeje council have both committed to allocating resources to the new service to allow for the engagement of professionals to offer a personalised service to affected individuals. The SAO – the Oncology Attention Service – is a resource that will offer a series of therapies such as physiotherapy, oncology services, psychological expertise and social advice and assistance.

The physiotherapies offered will be oncology-based, including pelvic floor treatments, treatment for lymphedema, FMI patients, problems with the central nervous system, breathing, bones and soft tissue. The programme will also offer water-based therapeutic activities using the heated pool in the Los Olivos centre which is adapted for people with particular needs.

According to Adeje health councillor, Amada Trujillo Bencomo, the services will be available through the offices of the health department who are also offering a range of materials and therapy tools to improve the treatment range available.

Psychological services will give offer individual therapy sessions to those suffering from commonly seen cancer-related issues such as depression and stress and anxiety.

The social programme looks at the quality of life of those who have been afflicted by cancer and will offer assistance in many areas, both professional and personal, including help in re-entering the labour market and resuming their social activities. There is also an offer or an assessment of the social welfare situation of the individual patient, the issuing of relevant disability certificates where necessary, offer of prosthetics, economic assistance, food vouchers, loans of orthopaedic materials where needed, occupational workshops and home help where appropriate, among other things.

The Adeje council has a commitment to offer a dedicated space for the use of AECC professionals to offer the above services as well as appropriate storage space for materials and resources.

Be part of the greatest story every told!

Representacion de la Pasion. Adeje. 25 Marzo 2016. ©Phil Crean.

 

With Easter Week fast approaching the borough of Adeje is planning a full schedule of related events as well as making sure the 17 beaches and all of the tourist areas are in prime condition for what is a hugely busy holiday season. The religious side is also of prime concern, with solemn processions and masses taking place over the coming weeks.

One of the most popular and eagerly awaited Adeje-based events is the street performance of the last days, trial and crucifixion of Jesus Christ which takes place along the Adeje Calle Grande on Good Friday (April 14th). This event is now considered one of the key Easter events nationally.

Representacion de la Pasion. Adeje. 25 Marzo 2016. ©Phil Crean.

With almost the entire cast made up of amateurs, members of the Adeje public are, as always, invited to participate and join the cast of hundreds. According to the Adeje councillor for creative development, Adolfo Alonso Ferrera, the number taking part increases every year and this year they are expecting the same – so they are calling on anyone interested to sign up now. There will be a number of rehearsals and costumes and props are supplied by the council.

To participate you would need to have some Spanish, and if you have children who would like to be in the theatrical work, those under 12 must be accompanied by an adult. The form that needs to be filled in is on the council webpage, www.adeje.es

Representacion de la Pasion. Adeje. 25 Marzo 2016. ©Phil Crean.

Representacion de la Pasion. Adeje. 25 Marzo 2016. ©Phil Crean.

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Go with the flow!


The Adeje water route event will be in Spanish with simultaneous translation into English

The Adeje councillor for tourism, Ermitas Moreira García, announced details of this Sunday’s Water Route, which will see performances in costume along the way, underlying the important role water has played in the evolution of the borough. The route is scheduled to coincide with World Water day (celebrated this week) and the performances will be by the Adeje Municipal Folklore School. It will be in Spanish with simultaneous translation into English

The councillor explained that “the riches of our heritage are very relevant, not just for residents, but also for those who visit, looking for new experiences. The re-evaluation of our history, a history which unites us, is a fundamental task in the building of a viable tourist destination. For that reason the water route is an excellent way to remember the importance of this natural resource, looking at is use and relevance from an historic perspective”.

The route will start at 11am, from the entrance to the Barranco del infierno, following on to the Arriba mill, the Tres Chorros fountain, the Old Mill, orchards, the Fort House, the Santa Úrsula Church, the Calle Grande, Calle Sindical, and onto the plaza at Cruz del Llano. An addition this year will be a scene showing the lives of the Marquises of Adeje.

Anyone who would like to take part can do so, and participation is free. You will need to arrive on time to the starting point at the Barranco del Infierno.

 

Adeje has always been considered a privileged location, in the past as it is today. The borough had the biggest number of springs along the coast – two higher up where the Erques ravine is, three in the area known as El Aserradero, two in the Barranco del Infierno, one at the top of the Barranco del Agua, another at the foot of the Roque de los Brezos and another beside the Roque de Imoque. The borough was a settlement area for a large group of Guanches, (the local aborigine inhabitants). This was also the home of the ‘Gran Tinerfe’ one of the most important chieftains in Tenerife in his time, whose statue today is at the entrance to the town of Adeje.

After the conquest of the island, in the south, and particularly in Adeje, water played a very important role as a local resource, with the Rio de Adeje (the Adeje river) flowing from the Barranco del Infierno down to the sea.

Turn it off, put the planet first

 

The Adeje council will turn off the lights on the main municipal buildings at 8.30 during Earth Hour

Lights on the main municipal buildings in Adeje will be turned off for an hour at 8.30pm on Saturday, for Earth Hour, a campaign run by the WWF (World Wildlife Fund) around the world. “We in Adeje are united in supporting this symbolic gesture against climate change. Our commitment to the environment is solid, and we are delighted to join in this worldwide movement as we have done annually over the last five years”, commented Adeje’s environment councillor, Esther Rivero Vargas.

Earth Hour was started in 2007 in Sydney Australia on March 31st. The following October San Francisco ran a Lights Out programme inspired by the Sydney Earth Hour, and thereafter the organisers decided to rally behind the international event planned for 2008. Adeje joined in 2012 and has marked the event ever since. Over the years Earth Hour supporters have successfully advocated for more climate-friendly laws and policies, such as those that have banned plastic in the World Heritage site of the Galapagos Islands.

This year in Adeje floodlights along Troya and Fañabe beach will be switched off as will the lighting by the Farmers Market, and Fort House, sports centres, cultural centres, council offices etc., and they will be dimmed in other municipal zones such as parks and tourist areas.

The council is also inviting the public to take part in the initiative to join together with the rest of the world in calling for “a change to climate change”. The councillor said, “Every gesture counts, and brings together the small changes individuals are making in their lives to build a future based on clean energies to benefit the planet”.

Globally the WWF brings together 7 thousand towns and cities to demonstrate together against the climate change.

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Adeje, Arona and San Bartolomé de Tirajan join national alliance

 

The mayor of Adeje, José Miguel Rodríguez Fraga, alongside the mayor of Arona, José Julian Mena and of San Bartolomé de Tirajana, Marco Aurelio Pérez, were in Madrid this morning to take part in the foundation of a new alliance of the most imporatant tourism destinations in Spain, a move that has the full backing of the World Tourism Organisation, in whose headquarters the alliance was signed, as well the CEHAT, the Spanish federation of hotels and apartments.

There were five other boroughs also present as founder members, Salou, Benidorm, Calviá, Lloret de Mar and Torremolinos. The national secretary for state for tourism, Matilde Asián, was in attendance, with the WTO director for relations, Carlos Vogeler, and the president of CEHAT, Juan Molas. The eight destinations between them host 10.5 million visitors annually.

The new alliance has a number of objectives, among those being the restoration of a working dialogue between administrations, local, regional, national and European. They also will be working to create a level of participation among the different member destinations in applying for public funding, given their strategic importance for the national economy. This will in turn assist in improving infrastructures and offering quality service, both for residents and visitors.

Rodríguez Fraga said “with this initiative we want to intensify promotion and development and advances geared towards the improvement of the product and the destination. Our main objective will be to improve the destinations, and create local wealth and quality employment, always bearing in mind the wellbeing of the people working and living in the destination”.

He added, “We believe the coming together of these 8 important boroughs will also help in the advanced use of new technologies in development and innovation and promote co-operation between the different administrations, companies and agencies involved in the sector”.

Arona mayor José Julian Mena said “all our destinations play key roles in the local and national economy and they all experience pressure on the resources and the infrastructures available, which in turn has an effect on our residents. This is why we have to look for further investment from regional, national and European authorities”. Marco Aurelio Pérez, mayor of San Bartolomé de Tirajana,added that this was a great step forward and would assist in the work along the Maspalomas-Costa Canaria regions.

Department of Communications

Sacred Music concerts in Adeje

 

Lent is a time of reflection in the lead up to Easter Week, and here in Adeje the main events take place from Good Friday up to Easter Sunday, on April 16th. For the first time this year the council, through the municipal school of music and the municipal band, is also offering a cycle of sacred music concerts.

The Adeje departments of heritage and presidency – presided over by councillors Juan Desiderio Afonso Ruiz and Carmen Rosa González Cabrera, the latter also having responsibility for the EMMA (the official name of the School of Music and Movement) – are organising the concerts which will take place in the Santa Úrsula church in the town centre and the San José church in Los Olivos.

The concerts will be free to the public and the first two performances will also feature members of the EMMA chamber music orchestra, and will be on Saturday March 18th at 8.30pm in the San José church, and on Friday March 24th at 7pm in the Santa Úrsula church. The third concert, on Saturday March 25th at 12.30pm in the Santa Úrsula church will feature the EMMA junior choir, and at 7pm that day, in the same church, there will be a performance of the Regina Coeli for soprano.

The last concert in the cycle takes place on April 1st at 7pm in the Convento de San Francisco with the Adeje Patron Municipal bank and will be followed by the inauguration of an exhibition and the presentation of the Easter Week poster and other related programmes.


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Adeje goes green for St Patrick’s Day

 

 

The Adeje council is delighted to support the Irish Consul in a range of events taking place in the borough this week to celebrate St Patrick’s Day on March 17th.

Celebrations begin on the evening of March 16th when the Plaza de España in Adeje town will, for the third consecutive year, join the Global Greening – the wave of international buildings and iconic landmarks that are lit up in green to celebrate this most international of national festivals.  The Adeje plaza joins with the Colosseum, the Leaning Tower of Pisa, the London Eye, the Great Wall of China, the Christ the Redeemer statue in Rio de Janeiro, the One World Trade Centre in New York, Niagara Falls, the Chain Bridge in Budapest and Matsue Castle in Japan.

On Thursday there will also be a Gala dinner in Costa Adeje Golf, hosted by the Honorary Irish Consul, Álvaro de la Bárcena Argany.  (Some tickets still available through the Consulate, 922 245671, 9am – 1pm).

At 7pm on Friday March 17th, St Patrick’s Day, mass in honour of St Patrick will be celebrated in the Santa Úrsula Church in Adeje’s Calle Grande.

 

 

 

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