Over 200 people attended the official proclamation of the start of Easter Week in Adeje yesterday in the Convento de San Francisco. Two addresses were made, representing two important facets of the borough, one by Fr. Ismael Martín and the other by the director general of GF Hotels, María Victoria López.
Fr Martín, who was the parish priest in the town during the 1990s, is remembered with immense fondness by thousands of parishioners, saying mass, playing the guitar, and residents were delighted that he was invited to address them on this occasion. María Victoria López is a well-respected businessperson, someone who has paved the way for other women to advance in the tourism industry locally and beyond.
Ismael Martín spoke of the significance of Easter Week, referring to love, faith, belief and truth, and remembering with great affection his years in the Adeje parish and the many thousands of friends he made. Victoria López centred her presentation on the links between tourism, faith, religion and history in a borough such as Adeje. “Tourism and traditions do exist side by side” she said, and encouraged businesses to “adopt plans and strategies in sustainable tourism and which take account of our historical heritage and culture so that our visitors can enjoy local customs and events, such as Easter Week in Adeje”.
Also taking part were the Adeje Municipal Patron Band accompanied by sopranos María Candelaria González and Margarita Díaz, tenor Jorge Cordero and baritone Borja M. Molina. The evening also marked the opening of the exhibition, “Devoción y patrimonio: Instantáneas de la Pasión y Semana Santa de Adeje” (Devotion and history. Moments from the Good Friday Passion Play and Easter Week in Adeje).
The Adeje mayor presented the full Easter Week programme which includes some new events, including the Children’s Procession on Saturday March 24th at 5pm from Los Olivos to the Santa Úrsula church and invited all the children of the borough to take part. The town also has a new statue this year, Ntra. Sra. del Consuelo, which was blessed on Friday March 16th and will take part in a number of processions during Easter Week. The mayor said he hoped the new additions to the Easter Week calendar would help strengthen the town’s traditions and ensure that the next generation of Adeje’s residents would continue to respect and feel involved in what was important to the borough. He added, “Easter Week transcends religion, it is also something that enriches us and our attraction as a place to visit, promoting Adeje as a borough that respects universal beauty and spirituality”.
Department of Communications