Adeje ‘proclaims’ the beginning of Easter Week.


Over 200 people attended the official proclamation of the start of Easter Week in Adeje yesterday in the Convento de San Francisco. Two addresses were made, representing two important facets of the borough, one by Fr. Ismael Martín and the other by the director general of GF Hotels, María Victoria López.

Fr Martín, who was the parish priest in the town during the 1990s, is remembered with immense fondness by thousands of parishioners, saying mass, playing the guitar, and residents were delighted that he was invited to address them on this occasion. María Victoria López is a well-respected businessperson, someone who has paved the way for other women to advance in the tourism industry locally and beyond.

Ismael Martín spoke of the significance of Easter Week, referring to love, faith, belief and truth, and remembering with great affection his years in the Adeje parish and the many thousands of friends he made. Victoria López centred her presentation on the links between tourism, faith, religion and history in a borough such as Adeje. “Tourism and traditions do exist side by side” she said, and encouraged businesses to “adopt plans and strategies in sustainable tourism and which take account of our historical heritage and culture so that our visitors can enjoy local customs and events, such as Easter Week in Adeje”.

Also taking part were the Adeje Municipal Patron Band accompanied by sopranos María Candelaria González and Margarita Díaz, tenor Jorge Cordero and baritone Borja M. Molina. The evening also marked the opening of the exhibition, “Devoción y patrimonio: Instantáneas de la Pasión y Semana Santa de Adeje” (Devotion and history. Moments from the Good Friday Passion Play and Easter Week in Adeje).

The Adeje mayor presented the full Easter Week programme which includes some new events, including the Children’s Procession on Saturday March 24th at 5pm from Los Olivos to the Santa Úrsula church and invited all the children of the borough to take part. The town also has a new statue this year, Ntra. Sra. del Consuelo, which was blessed on Friday March 16th and will take part in a number of processions during Easter Week. The mayor said he hoped the new additions to the Easter Week calendar would help strengthen the town’s traditions and ensure that the next generation of Adeje’s residents would continue to respect and feel involved in what was important to the borough. He added, “Easter Week transcends religion, it is also something that enriches us and our attraction as a place to visit, promoting Adeje as a borough that respects universal beauty and spirituality”.

Department of Communications







Odour-free La Caleta!

La Caleta has a new rubbish collection system

La Caleta, in Adeje, now has a new modern rubbish disposal system, unique to Adeje, which is an electric compactor system for organic waste. “With this initiative the council is responding to local needs to improve waste collection in the area where there are a lot of residents and tourists and a high concentration of restaurants”, said the councillor in charge of municipal services, Carmen Rosa González Cabrera.

Representatives of the council, including the councillor for the area Carmen Lucía Rodríguez del Toro and a representative of the municipal sanitation company UTE Ascan Torrabonaf, presented the plan to the La Caleta residents association, introducing what is a new and modern collection system for organic waste as well as new recycling waste containers.

The compactor has a capacity of 14m2, or 14,000 litre, and can be used 24 hours a day, with a hydraulic opening and closing mechanism that will greatly reduce odours in the zone. “With the new system the neighbourhood of La Caleta will see its waste management improve and overall the collection will be more efficient” assured the councillor. She said the new compact containers were the equivalent of 40 of the old waste containers, and the council had acquired a specific area for their installation chosen to avoid problems for residents.

During the week representatives from the UTE Ascan Torrabonaf service have been down in La Caleta to explain the new system to residents and restaurant owners. The council is also happy to offer recycling courses for any establishment that would be interested.

Use of the new containers should be done by following the instructions on the information panels. By pressing button on the panel the tray for depositing waste bags will be accessed, place the bag in the appropriate area and close the tray to allow the machine to begin the automatic compacting operation.

Department of Communications







Deputy visits Adeje’s animal rescue centre

Arnaiz Martínez had formally requested the visit and it was explained that this is the only public centre of its kind in Tenerife

During the week Natividad Arnaiz Martínez, a deputy from the Canarian regional parliament, visited the Adeje animal rescue centre to find out how the centre is run and the regulations governing this borough-run centre. She was accompanied during the visit by Amada Trujillo Bencomo, the Adeje councillor for health protection, the staff of the centre, the attendant vet and a representative of the animal protection association who works with the centre to facilitate adoptions.

Arnaiz Martínez had formally requested the visit and it was explained that this is the only public centre of its kind in Tenerife, meeting all the legal requirements for the care of animals, and the installation boasts a fully equipped veterinary consultancy room exclusively for the care of the animals in the centre, with a qualified vet in regular attendance.

Councillor Amada Trujillo Bencomo said “the excellent reports we are getting from those who visit the centre as well as the high level of adoptions, which have risen by 50%, speak for themselves. We have, on average, 12 dogs staying in the centre at any given time, with that low number owning much to the work of the animal protection association, Dogs Welfare Trust who work directly with us in the centre.”

Anyone who wishes to adopt from the centre will be taking home a healthy dog that has been vaccinated, micro-chipped, neutered, fully checked and with a European animal passport, all provided free of charge. The Dogs Welfare trust will also underwrite the cost of the appropriate licence for dogs that fall into the ‘dangerous breeds’ category.

The deputy was interested in the procedures when an animal has been found wandering alone, how it is identified, whether, if chipped, the owners are contacted, etc. She also asked questions about the centre’s care and sanitation policy, how the dogs were treated for parasites, prepared for adoption, as well as public campaigns, etc.

The visit also served to highlight the fact that soon volunteers will be able to sign up to help in the centre with various activities with the animals. The public hours of the centre for those interested in adopting a dog are from Monday to Friday, 9am -1pm, and no prior appointment is necessary, though if you would prefer to do so you can call 922 756 201 , particularly if you want to find out what exactly is the process for adoption.

Department of Communications







Water and why it matters!


The event celebrates the importance of water in the evolution of this society and will be narrated in English and Spanish

This Sunday March 18th the centre of the town of Adeje will stage ‘The Water Route/Ruta del Agua’, now an annual event which is designed to explain the story of the significance of water in the evolution of the local society, the symbolism of and dependence upon this vital resource. As in previous years the route will be led by members of the Adeje municipal folklore group, in costumes of bygone days, acting and explaining, in English and Spanish, the route that water has taken in Adeje over centuries. Participation in the event is free.

According to Adeje’s tourism councillor, Ermitas Moreira García, “the historical riches of our borough are very important and reflect our history as a people, so we think the rescue and valuing of these traditions through projects such as this are of huge benefit, not just for residents for our visitors too. Through different cultural experiences they too can enjoy new experiences and sensations”.

She added, “we are extolling these historic elements that are unique to us as a town and which we can also promote as a tourist attraction. The water route is an excellent example of this”.

The route begins at 11am on Sunday March 18th at the entrance to the Barranco del Infierno (near the Otelo restaurant), and will take the participants on a journey through time, stopping at various old water mills and fountains – the Molina de Arriba, the Fuente de los Tres Chorros, and other historic stopping points in the town. In parallel those following the route will also discover something of the lives of the marquises of Adeje.

During the 19th century liberal politician Pascual Madoz, a member of a progressive party and author of a statistical geographical dictionary of Spain, described Adeje as (translated) “a territory with a sad and monotonous aspect in the valley surrounded by hills; the rest of the area is delightful, with some of the most fertile stretches to be found on this side of the island: water to irrigate the land, the walk knows as the Infierno, which descends from the highest part in the mountains to the canal forming the Barranco del Agua (Water Ravine)”.

During the walk on Sunday participants can delve into details of the borough’s past, which they can appreciate first hand through a series of set pieces created just for this event. Adeje has always held a privileged position in the island, as much in previous centuries as today. The borough boasted the greatest number of springs in the midlands of the island of Tenerife: two in the Erques ravine, three in the area known as El Aserradero, two in the Barranco del Infierno, one at the top of the Barranco del Agua, another at the foot of the Roque de los Brezos and finally one which was by the Roque de Imoque.

The borough was also home to a number of important Guanche (Tenerife aborigine) settlements, and of course to the Gran Tinerfe, a king among Guanches, whose statue now sits at the entrance to the town. Following the conquest of the south and in particular of Adeje, water played a vital part and the hydro-resources from the Barranco del Infierno – the Adeje River – ran from the springs to the sea.



Department of Communications







Tradition and innovation, Easter programme


The Adeje council will launch their Easter programme on Saturday, March 17th with addresses by the Rev. Ismael Martín and the Director General of the Fedola Group, Maria Victoria López. Mayor José Miguel Rodríguez Fraga commented, “We are changing the presentation somewhat and asking two individuals with very distinct and different social roles, one traditional and one business based, reflecting both sides of our community, both of huge benefit, to speak. So this year Fr. Ismael will represent our traditions and Ms Lopez our international tourism side”

The Adeje municipal patron band will also perform at the event, which will mark the official presentation of the Adeje Easter programme which has some new additions this year. The event will also mark the opening of a special exhibition of photographs detailing the “devotion and history of Easter Week in Adeje”.

On March 16th a new statue will be introduced into the Adeje religious ‘family’, ‘María Santísima del Consuelo’ a work by Francisco Zafra. The statue will be blessed and brought in procession along the Calle Castillo to the Nuestra Señora de la Esperanza hermitage until the Monday March 26th procession.

“Easter week in Adeje is now recognised nationally and internationally as an important event both for the artistic and historic relevance reflected in the different processions and for the Good Friday street theatre, ‘La Pasión’. This year we are adding new elements too to underline the importance of the celebrations”, said the Adeje mayor.

The Adeje council have also, as in last year, organised a gastronomy event linked to Easter Week with the Lenten Tapas Route. Many bars and restaurants have already signed up to take part, most of them located along the route of the most popular Easter processions in the town. There are also prizes for the public who can enter by having the special leaflet, available in participating establishments, stamped and once completed (with four stamps) posted in the special boxes in the Adeje cultural centre, the youth centre or the Costa Adeje Tourism Development Centre (CDTCA). The competition closes on April 1st.





Department of Communications