Adeje council in partnership with the town’s contracted cleaning company Ascan Torrabonaf, has launched the ‘Adeje, clean and healthy’ campaign, with the primary objective being an increase in awareness among the resident population of the benefits of recycling, the importance of keeping our neighbourhoods clean and the duties and responsibilities of pet ownership. With that in mind the councillor for the environment with responsibility for the campaign, Esther Rivero Vargas, announced that “this initiative is far reaching and will take many different forms, from information meetings in the different Adeje neighbourhoods, posters, school campaigns, talks within the local health programme, trade fairs, meetings with locally-based vets, those organisations working with animals etc.
“Today, Monday, we have started the campaign with posters and street signs, and this Thursday we will host our first neighbourhood meeting which will be held in the Callao Salvaje Cultural Centre, from 6pm. These meetings have been designed around a short talk, workshops for younger residents organised by the Cruz Roja, distribution of campaign literature (in Spanish, English and French) and a dog agility exhibition.”
Councillor Rivero Vargas extended her gratidude to the many different organisations who have and are contributing to the campaign, both at the meetings and in the information that has been prepared for distribution. “The veterinary professionals in Adeje have supervised and assisted in the content that is published in the leaflets and booklets, and they will also be attending the meetings where they can outline to those present the duties and responsiblities that a pet owner undertakes.
“At the same time I would like to extend our gratitude to the dog divisions of bodies taking part such as the Guardia Civil, Protección Civil de La Laguna, the Granadilla firefighters, Terapia y Encuentro Canino (TCAN), the Cazadores de Adeje association, South Tenerife Agility Ring (STAR) and the ONCE who will be hosting dog displays and exhibitions at the different neighbourhood meetings.
The councillor added that the part of the meeting that would be dedicated to recycling and cleanliness in Adeje would be dealt with by the technical head of the Adeje environment department and the head of services for Ascan Torrabonaf, Francisco Valiño, who would also be able to answer questions and offer additional relevant information about the issues.
One of the key parts of the campaign will be the work undertaken by four people who have been contracted to go door to door to impart the campaign’s information to residents. These four individuals have been contracted from the unemployment register and trained to carry out these particular duties. The councillor explained that “the selection was made form the unemployment group via the Adeje local development department.
“Furthermore we have been able to call upon a group of volunteers who have helped us in organising the meetings, as well as in translating the literature into English and French, in organising the dog exhibitions, etc.
Schools will be another important pillar of the campaign, where awareness workshops are being hosted in partnership with the environmental section of the Red Cross. A book with acitivities for children will also be distributed among up to 3,000 students in public schools in the borough. The local council’s area group of persons with disabilities is also helping in the preparation of merchandising for the campaign.
The campaign was initially presented to the press last July by the mayor of Adeje, and will run for approximately two years. Mayor Rodríguez Fraga has underlined that the active participation of all departments in the council is the key to a sucessful campaign and getting the message to all parts of the borough.