Who controls our cultural heritage?

Jagielska-Burduk: “The EU sees cultural heritage as a development catalyst”

Alicja Jagielska-Burduk, is a legal counsellor and head of the Centre for Cultural Heritage Protection Law at Kazimierz Wielki University, Bydgoszcz, Poland, and works for the Santander Art and Culture Law Review. This week she was one of the guest lecturers taking part in the Adeje Summer University, speaking on art, culture and the law, looking at the legal questions that arise during the marketing of art. She defended the need to protect heritage adding that in many instances, “the EU considers cultural heritage as a development catalyst”.

During her lecture she dealt with a number of legal and economic aspects related to the protection of cultural and historical artefacts, and the link between art, culture and economic development. The need to create industries and encourage education programmes related to heritage and culture was also discussed.

Jagielska-Burduk reckons the protection of art collections and historical sites is important, and European institutions can create a communal link, unifying the different ideas in the continent. At the same time though, the use of new technologies and assisting private initiatives was stressed, as was the public-private co-operation needed to set up new heritage projects.

“Of course it is important to respect the importance between public and private bodies and avoid potential conflicts. But, without doubt, the public interest takes precedence over the private, because there exists a responsibility to ensure as much of our cultural inheritance is preserved for and available to future generations.”

The movements within the international art market may see heritage art pieces held beyond public viewing, which is why she believes it is important to create co-operative programmes with private collectors. For example, she outlined how many private collectors open their doors to the public during summer months. “The dilemma then isn’t’ to choose between private and public but rather to work to help private collectors become a part of the cultural heritage team and see what we can do to encourage them to volunteer to do so”.

While there are differences in legislation regarding heritage and art in different EU countries, all share a common thread based on the rights of ownership and balances and restrictions. “The owner of the item isn’t important here – it’s irrelevant whether the work is private or public or semi-privately owned. What is of primary importance is the intention to protect it”.

Traditional tourism has to adapt to new technologies

Lucía Hernández

 
Lucía Hernández, a specialist in partnership tourism, has told students at the Adeje Summer University that the changes in traditional forms of tourism, with car and apartment exchanges now the growing norm in the industry, the new reality. Taking part in a course on (translated) ‘The collaborative economy: Is this the end of traditional tourism as we know it?’, she says the eruption of new, less institutionalised travel agencies, is creating friction in the more traditional sectors, but, she added, “when there are important technological changes taking place it is the traditional businesses that have to adapt to the new realities”.

Hernández told students that partnership or collaborative tourism was evolving on technological platforms which allowed individual users to contact each other to share cars – sites like Blablacar – or homes – sites like Airbnb. “The full gamut of traveller needs is being met, from when they arrive to their destination, where to stay and what to do during their stay. So, the ‘experiences’ subsector is the one with the most potential for growth, as both transport and accommodation are more or less covered”, she said.

This change in the tourism model has evolved and grown directly in line with the needs of travellers who are often looking to immerse themselves more into the lifestyle of the places they are visiting and to have greater contact with the local population, get to know the places they are visiting, the culture, the gastronomy.

The growth in this form of travelling has provoked a reaction from some of the bigger traditional tourism companies. In destinations such as the Canary Islands, where hotels continue to enjoy up to 100% occupation, they are not so worried, but in other destinations with lower rates “from the start they have seen this new form of tourism as taking from their market share but the reality is that people are travelling more and, rather than seeing their slice of the cake getting smaller, the cake itself is growing”.

It’s also, says Hernández, down to the fact that people who felt financially restricted from travelling in the past are now doing so. “A family who would have needed to find a hotel room for a couple and two children found it difficult in the past, and expensive. Today, they can find an apartment that they can afford with a kitchen where they can prepare meals for the family”. In Hernández’s opinion what will more likely happen in the medium term is that tour-operators and hotel chains will begin to adapt to the new collaborative economic models.

Hernández also referred to the reality that today there are many companies who control tourism apartments using these same platforms to sell their product, and “it is something that we cannot control, the market has its own evolutionary route and companies are also beginning to enter this collaborative economy”. What we are waiting for is for legislators to adapt and reflect the new norms, and, “there must be an adequate level of understanding of the market to apply necessary regulations”.

Hernández works for ‘Ouishare’, an independent international organisation that, according to their own website, “connects people and accelerates projects for systemic change. We experiment with social models based on collaboration, openness, and fairness.
Our mission is to build and nurture a collaborative society by connecting people, organizations and ideas around fairness, openness and trust.” The group works with and offers advice to public institutions and private companies on adaption to the new models of economic collaboration.

Ouishare believes that those economic, political and social systems based on the values of collaboration, fairness, openness and trust can solve many of the complex challenges the world faces, and enable everyone to access the resources and opportunities they need to thrive. Hernández points to the figures as proof of the change. “In 2015 the collaborative economy generated 4,000 million dollars in Europe, 85% of that going to private citizens. These individuals, empowered by technology, are generating new forms of income via this activity which will in turn have a positive impact in terms of income tax”, and in other ways, taking people off the dole, out of social welfare dependency. “All this has to be taken into consideration. We cannot go backwards”.

Adeje Summer University: Autism, evaluation and resources

 

Jiménez Navarro: “people with autism will continue to need help into adulthood”

On the opening day of the Adeje Summer University (UVA) Pedro Manuel Jiménez Navarro, a psychology major from the University of Salamanca, said it was important to increase the amount of resources available for people on the autism spectrum, not simply in terms of primary care but also in education, and into adulthood, because, he says, these individuals will continue to need help. “In Tenerife there are some existing resources, but they are in heavy demand and with a decreasing number of places, and I don’t see any plan in evidence to work with these people when they are finished schooling, when they are in their 20, and I see families unsure what the future holds for them”.

Jiménez Navarro was giving a lecture as part of the UVA course in Autism, learning difficulties and ADHD (Attention deficit hyperactivity disorder); resources for teachers and families. “There is a lot to be done”, he says.

The lecturer has been working on a new tool designed to evaluate intellectual disability, which is part of his work for his doctoral thesis. The assessment tool is based on a model designed by the American Society for Intellectual Disability, adapted to meet the situation here in Spain, and he has been working with a group of 250 people with autism and 50 more who have Asperger’s Syndrome, a condition considered a milder form of autism. He believes this evaluation tool will be very important in the coming years – it is still in its infancy as a working model and primary results are not yet officially published, but that will happen over the coming years, he says.

Jiménez Navarro, while acknowledging there are existing tools to detect and grade this form of intellectual disability and those with learning challenges, he says that specialised attention should begin at a much younger age, ideally for pre-school children with health care services taking responsibility. Asperger’s Syndrome, as it is a milder form, is often harder to detect and might not appear until a child is 5 or 6 years old.

“What is very obvious, as a result of the studies I have carried out for my thesis, is that the majority of those people on the autism spectrum need a level of attention that they are currently not receiving, fundamentally from the education authorities”, he has commented. The help needed would include education in daily life habits to improving learning skills, developing social skills, and helping individuals integrate more. In general, help is needed to allow these individuals “develop the highest level of independence possible into their adult lives!”
Jiménez reminded his students that autism doesn’t have a cure, so emphasis must be on improving a person’s ability to live with the condition. “There are people with Asperger’s who live a relatively normal life, they work, marry, have a family. And there are others who do not have such a life as their immediate environment does not properly understand their social and emotional difficulties”.

1 in every 11 jobs globally comes from tourism…

Today, Friday July 14th, Adeje celebrated the official inauguration of the 25th Summer University, a joint initiative of the Adeje council and the University of La Laguna (ULL). Given the anniversary it was, in the words of the Adeje mayor, José Miguel Rodríguez Fraga, an “historic moment” in the borough’s history.
“Today we recognise that that the Adeje Summer University has been one of the backbones of what is the south of the island today”, given the development of what he referred to as intelligent tourism. He commented on the fact that the university had continued even during the years of the economic crisis and today was as much in demand as ever. He added that the summer university had the capacity to adapt and meet the changing needs, “thanks to those who we have placed our trust in, the rectors and vice-rectors, who have recognised the need to open up the university portals to today’s society and bring classes outside the traditional campus”.


This has been a project that has borne fruit, he added, for both the council and the university, pointing out that tomorrow is also the graduation ceremony for the second batch of Tourism diploma students who have undertaken their course in the Adeje campus.
The ULL rector Antonio Martinón, also marked the achievement of the 25th anniversary and the 225th of the University of La Laguna, underlined by the strong commitment to academic activities beyond the walls of the university. The mayor and the rector also paid tribute to the University rectors and vice-rectors during the 25 years of the summer university. “The presence of six rectors reflects the fact that this achievement is the not simply the work of one person, but something that is profound, that demands continuity and institutional commitment”, said the rector.


Inaugural address
Carlos Vogeler, executive director for member relations of the World Tourism Organisation, giving the inaugural address, told the audience that tourism was now the third highest contributor in world exports and that on average today more than 1,200 million people travel internationally every year, with the expectation that that would rise to 1,800 million in coming years. Tourism, he said, “creates one in every 11 jobs worldwide”. He congratulated the Adeje council and the University of La Laguna on their respective anniversaries of 25 and 225 years and welcomed the course themes this year of culture, health, sports and the economy and, of course, tourism. “Adeje is today a symbol of innovation and development and an excellent tourism reference point globally”, he said,

Vogeler said that tourism was an industry that could respond well to shifts in the international economy, and was able to offer employment creation and development within a sustainable development model. He also said it was important that the reaction to terrorist attacks designed to shut down borders (attacks on beaches, airports, hotels) mustn’t achieve their aim. In fact, he said, the industry shows no signs of slowing down and is becoming a tool for inclusion, offering opportunities to improve the living conditions for many people working in the industry, allowing them avenues out of poverty.

“In times of volatility the tourism industry is showing its enormous capacity for resistance. One of the challenges is to maintain the balance between competitive and responsible tourism, so that tourism develops in an ordered and sustainable manner, in economic, social and environmental terms”. Sustainable tourism was, he said, no longer a choice, it was an obligation. He stated that he would like to see the promotion of a platform for safe travel, developing ways of risk management and reduction.

“We are living in a changing world, with a more demanding tourist, a tourist better prepared, looking for experiences. We cannot sit back in our comfort zone and hope they come to us, without leading the movement for change to new directions.” New technology offers us the change to enrich the experience of the client, the client who has increasing access to better and more information.
Another big challenge is the ethical question for public and private businesses. The World Tourism Organisation has a world-wide code of ethics but what is also needed, Vogeler says, is an adhesion code, an international treaty, which will be presented at the next UNWTO assembly in China in September.

Adeje Summer University, opening address

 


Carlos Vogeler, executive director of the World Tourism Organisation, will open the Adeje Summer University

This year the Adeje Summer University celebrates 25 years since it first opened it’s doors to students in South Tenerife. The course offer always has a healthy inclusion of tourism-related topics, given that the industry is the economic motor for these islands, and this year the inaugural address will be made by Carlos Vogeler, executive director for member relations of the World Tourism Organisation.

Vogeler, born in Venezuela, is a tenured professor at University “Rey Juan Carlos”, Madrid, at the Dpt. of Business Economics, a regular lecturer at Spanish and International Universities and author of various university text books, as well as numerous articles on international tourism structure.

Mr. Vogeler started his career in the private sector at Pullmantur, one of the largest Spanish Tour Operators. He also played an active role in the board of directors of the Spanish Travel Agencies Association of Travel Agencies and in UFTAA (United Federation of Travel Agent’s Associations), were he chaired the committee on road transportation. From 1991 to 2008 he served in various senior management positions at Group RCI, part of Wyndham Worldwide, where he was Managing Director for South-Western Europe, covering Spain, France, Portugal and Benelux and later Vice president of Global Account Strategy & Industry Relations.

He was elected Chairman of the Affiliate Members of the World Tourism Organization (UNWTO) from 2005 to 2008, representing Group RCI. Since 1997 he had been serving as Vice President of the board of the Affiliate Members and Chairman of the Business Council and member of the UNWTO Strategic Group. He is also a founding member of the Spanish Association of Experts in Tourism (AECIT) and was a member of the International Association of Experts in Tourism (AIEST).

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. The UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. The organisation’s membership includes 157 countries, 6 Associate Members and 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

Carlos Vogeler will present the inaugural address of the Adeje Summer University on Friday July 14th at 12 noon, and the following day will take the opportunity to meet with local authorities and sector representatives.

Making cities disaster resilient

 

PANDA (1)

 

With the projected increase in floods, hurricanes, heat waves and tornadoes worldwide, risk management is essential
As part of the Adeje Summer University, Abhilash Panda, from the United Nations International Strategy for Disaster Reduction – UNISDR, gave a fascinating two hour lecture on managing and controlling risks – natural and human – risk reduction, increasing resilience, and also made specific references to the position of and part heritage plays in this equation, in particular in the case of tourism-dependent zones.

As he explained, the mandate of the United Nations and UN bodies is to concentrate their resources in areas that are developing, so plans and strategies are not geared towards major developed cities, where financial and human resources already exist, but on those in need of some external guidance and assistance, and often in conjunction or by encouraging the assistance of private institutions – insurance bodies, etc.

The campaign to develop resilience programmes in cities began in 2010, sponsored by the Rockefeller foundation (100RC) but has already grown to include 3,200 cities today, potentially affecting 1 billion people. The body has now adopted a strategy, the Sendai Framework, “which is a 15-year, voluntary, non-binding agreement which recognises that the ‘State’ has the primary role to reduce disaster risk but that responsibility should be shared with other stakeholders including local government, the private sector and other stakeholders.” It works to achieve, “the substantial reduction of disaster risk and losses in lives, livelihoods and health and in the economic, physical, social, cultural and environmental assets of persons, businesses, communities and countries.”

The speaker outlined four priorities for action, understanding risk, strengthening disaster risk governance, investing in disaster risk reduction for resilience (being resilient alone isn’t enough, you have to reduce the risk), and, ‘build back better’ – in other worlds learn from the past, and invest in recovery, rehabilitation and reconstruction.

He also made special reference to the relevance and role of heritage in tourist destinations and of including sites and monuments in risk management plans, given their importance to the cultural and economic life of the zone.

The use of credible reliable information regarding risks and how to deal with them is also hugely important and must be shared responsibly. He gave the example of Thailand after the 2004 tsunami. Today visitors to hotels are given a details sheet reminding them that there is a risk, but also telling them what to do in the event of an emergency, where to go, how to get there, etc. Everyone needs to be encouraged to be part of the risk reduction and resilience strategy, not just those in local government or the emergency services.

The Canary Islands – the Hawaii of Europe

Credit: freeimages.com christopher bruno

Credit: freeimages.com christopher bruno

 

 

 

 

“Surfing has a lot to do with sustainable development in a tourism destination”
Adrián García Perdigón, professor of Sociology and Anthropology at the University of La Laguna, told students yesterday that surfing is very much a part of the economic motor of the Canary Islands, and the islands were considered the Hawaii of Europe given their excellent waves throughout the year.

García Perdigón spoke as part of the Adeje Summer University on the theme of surfing and tourism, emphasising the importance of the sport as a tourism generator, and the waves “as a resource that generate a sustainable economy as well as a culture related to a global phenomenon – surfing”.

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Las Américas, La Caleta in Adeje, Taganana, Anaga, Valle Guerra, Punta de Hidalgo, El Médano, Pozo Izquierdo or Jandía, just some of the locations cited by the expert as surfing top spots, as well as important centres for tourism in the islands. And given the year-round climatic conditions, the Canarias is an excellent choice for surfers whatever the season. He also referred to the parallel economic advantages to promoting surfing here – fashion, music, image, materials, etc.

“The average cost of a surfer staying in the Canarias and practising her or his sport is €30 a day, so annually this sport generates an income of about six billion dollars globally and over half of those who are surfers on holiday also spend time and money on other, nature-related, sports such as mountain walking or climbing. In other words, these are tourists with a vested interested in the environment and while on holiday will care for their surroundings with the intention of leaving a place as they found it”, said García Perdigón.

It follows, he continued, that there needs to be a symbiosis between the local environment and the local population who also need to be made aware of the relevance and importance of caring for the location. “We’re not just talking about promoting surfing as a tourism activity, but also creating complementary activities which are also sustainable, such as surfing schools, though currently these are operating without proper legislation”.
There are currently over 1,000 surfers registered here, “although we do realise that many more practise the sport”. Statistics show that most of those who surf are under 30 years of age, and the sport is very popular among young women, which isn’t surprising with role models such as Alexandra Rinder, Marina Taylor and Iballa Ruano, top class surf and body board stars. And while surfing as a business might be relatively new in the Canarias it is a proved economic motor in other parts of the world with over 10 million surfers globally.

Re-examining the letting law – Adeje Summer University

maria elena sanchez jordan

“It’s important to pamper tourism, but through regulation”

During the first day of the Adeje Summer University the Civil Rights professor from the University of La Laguna, María Elena Sánchez Jordán, spoke of the importance of caring for the tourism industry, the islands’ major economic motor, through proper regulations to the benefit of both the clients and the service providers.

Sánchez Jordán outlined that during 2013 the law on urban leasing was changed to regulate rentals that were offered through tourism promotions online. This law change, which is still in force, outlines in article 5, that when this kind of rental accommodation is promoted online and meets a series of requirements, it is referred to a sectorial law. “The problem is”, she explained, “that under the Spanish constitution, there are two kinds of autonomous regions, those such as Catalonia, the Baleares, Valencia, Aragón, Galicia and Navarra, who can make internal rules regarding holidays etc, and the others, who only have the right to regulate within the tourism remit….it is one thing to be able to control tourism rental activity, quite another to have the ability to issue contracts between the owner and the consumer”.

tourism students

What is certain, she argued, is that you can regulate the legal relationship between different parties, under state laws, “because the Canaries doesn’t have legal jurisdiction there, but we do in the area of tourism activity, and that’s where we need to act”. She continued, “but to avoid the potential quagmire, the best thing is to regulate the rights and duties of both sides (offer and demand), through state norms, the Civil Code or the Urban Leasing laws, in such a way as to ensure that the autonomous region normalises the relationship between owner of the holiday home and the local regional authorities with the appropriate permissions and requirements.

In other words, it is specifically “to modify and improve the decree, passed by the Canarian government in 2015, under which houses or holiday apartments in designated tourist zones were excluded, limiting the ownership rights of those individuals who have purchased in tourist zones.
national markets commission, and other associations before the superior courts, limits the economic life of the tourism market, and really needs to be replaced with a viable, flexible alternatives which benefits the sector”, María Elena Sánchez Jordán concluded.

“There are no easy solutions to complex problems”

 

Susana Díaz delivers strong message in favour of a united Europe at inauguration

INAUGURACION UNBIVERSIDAD DE VERANO DE ADEJE 2016-SUSANA DIAZ (25)

 

The president of the Andalusia government Susana Díaz delivered a strongly worded address to Adeje authorities and guests this morning inaugurating the Adeje Summer University. With her theme concentrating on challenges to Europe, like all those speaking she first expressed her sympathy with the families of the victims of the Nice carnage and her rejection of terrorism in all its forms. “Nice is at the heart of Europe, what happened last night chilled all our hearts”, she said.

Turning to her main theme, she first looked to her own country, Spain, and the changing face of politics here “which is letting down more than a few”. The fact that the country has been run by a caretaker government only dealing with matters of urgency given the lack of compromise after two general elections needs to be addressed. “The choices that have been made by the people haven’t been transformed into a government”, adding that Spain was entering a difficult and complicated phase, saying it would appear that the time for absolute majorities was over and the time for pacts had arrived. She said that recent events’t helped the “need to give people confidence in the body politic. When politicians are working to solve people’s problems is when they will begin to trust us again”.

INAUGURACION UNBIVERSIDAD DE VERANO DE ADEJE 2016-SUSANA DIAZ (8)

Díaz said the country had become polarised, but while in their daily lives people were used to making compromises “we – politicians- need to change” to reflect that willingness to reach agreements. It was, she added, “impossible to propose easy solutions to complex problems”, and those who tried risked dangerous consequences, pointing to Brexit as one such example. The Andalusia president said a divided population, such as is the UK today, is never a solution. “You cannot move ahead if you have one half of the population of the country feeling they have won, are victorious over the other half”. British society today, she said, was divided, as the result of a Prime Minister who, to resolve an internal political problem, has caused enormous problems for his own country and for Europe. “We must always put the general interest above all others, whether we are in government or opposition”, she remarked.

The matter of poverty, not just in Spain or Europe, but globally, was also mentioned, as was the need for investment from the Central European Bank, the need to tackle inequality in Europe, poor working conditions in many countries, and the need, reflecting comments made earlier by the Adeje mayor, for investment in education to guarantee a better future. “We are seeing in other countries, in Asia, in Poland, new educational pacts, investment in innovation….pacts with the business sector leading to increased employment and the elaboration of a productive network”.

There is also, Díaz stressed, the need for a better social model and a fiscal pact at European level. “When there is a violent economic crisis the people of Europe need to feel protected”. And if we were all working from the same sheet we could avoid “fiscal dumping and destroy fiscal tax havens”.

On the roles of the Canary Island and Andalusia in Europe, she stated that “we need to have a stronger voice in Europe and Europe needs to hear our voice”.

The Adeje mayor, welcoming the President of Andalusia to the inauguration of the 24th Adeje Summer University, and said this educational model had evolved to meeting changing needs over the 24 years of its existence. From a few courses, Adeje was now home to the University’s South Campus with the first full time four year course Tourism students about to graduate.

INAUGURACION UNBIVERSIDAD DE VERANO DE ADEJE 2016-SUSANA DIAZ (20)

The rector of the University of La Laguna, Antonio Martinón, congratulated Adeje on the 24 years of partnership in this venture and joined with the mayor in looking to a more international Campus in the future as part of the overall internationalisation of third level education.

The regional education minister Soledad Monzón congratulated the rich variety of courses on offer and in particular mentioned the course on prevention of gender violence in schools and the workshop on the creation of materials for special needs education.

Carolina Darias, the president of the Canarian Parliament said the Adeje Summer University was also an excellent support for tourism in the island, a forum for debate which added quality to this holiday destination. She congratulated the mayor on his constancy in ensuring funding for the academic endeavours well as the University of La Laguna, applauding the encouragement of education, saying “we have the ideas, we have the desire, we have the talent”.

 

The regional government vice-president Patricía Hernandez said we were living in a complicated world with many challenges, educational, environmental, social, etc and therefore the kind of courses on offer in the Summer University we were well designed to deal with such complexities.

Adeje Summer University news

uva pix

 
Today the Adeje council and the University of La Laguna, the ULL, presented details of the XXIV Adeje Summer University as well as the poster for this year’s university, designed by local artist Conrado Díaz. Tourism, education, communication and health are just some of the themes reflected in the courses on offer this year, which also will meet European Bologna Process requirements.

The cost of signing up for courses has dropped for 2016 and will cost prospective students just €25 and €10 for workshops. Students from outside the borough of Adeje can also avail of transport from La Laguna and Santa Cruz for just €5. There will also be parallel musical, artistic and gastronomy activities between July 15th and 22nd in the Adeje Cultural centre, the campus for the annual Summer University, now in its 24th year. Other municipal buildings will also host a number of workshops, all organised by the Adeje department of education and the University of La Laguna.

Registration is open now, via the webpage www.uvadeje.es, or in person at the University of La Laguna or the Adeje cultural centre. In the tourism area the courses will deal with issues such as new ways to set up overnight stay businesses, dealing with climate change in the tourism industry, and courses in news media and transparency. Buddhism and meditation is another course on offer already of huge interest, as is that offering instruction in the prevention of violence in schools and in the home.
Inaugurating the course programme, Adeje mayor Jose Miguel Rodríguez Fraga said, “we will soon celebrate 25 years of this Summer University thanks to the excellent relationship with have with the University of La Laguna”. For the Adeje mayor the relationship between the university and tourism is fundamental, given the huge importance he places on training, the advancement of knowledge, human interaction and professionalism within the tourism industry. He said the courses on offer this year were designed to meet the needs of society.

The rector of the ULL, Antonio Martinón Cejas thanked the Adeje council for their ongoing collaboration, adding, “we hope to continue to advance our partnerships with the institutions and our relationship with the local society and our links to Adeje are part of that”. He said that over the 24 years of the Summer University there had been different rectors but each with the same commitment to this programme, given its importance and the opportunity it brings to the residents and students in the south of Tenerife. He also referred to the Tourism degree now offered in Adeje, a course which will do much to improve tourism here and “we are developing the Master programme now which has direct relevance to the south of the island and this borough”. The rector also took time to meet with the 30 final year students who will graduate from the Tourism degree course this year in Adeje.
There will also be a number of non-official courses on offer during the week in July, inlcuding Gospel singing with singer Latonius. There is also an event organised in co-ordination with the Tenerife Press Association on radio yesterday and today, with an exhibition in parallel.

Fundación Disa
The Fundación Disa are this year’s main sponsors of the Summer University. This is a branch of the Grupa Disa, developing the company’s social dimension in different aspects which contribute to sustainable development in the parts of society in which there are operating.