Daniel Adrián, one of the people responsible for the Adrián Hotels chain, has confirmed that the hotel Colón Guanahaní, in Costa Adeje, is to become an ‘adults only’ hotel.
Adrián confirmed the news at the Spanish Tourism Trade Fair, Fitur, in Madrid, earlier today. He said that the four-star establishment would close from May to July to allow renovations and some changes to take place to adapt to the new concept, adding that families and in particular children, were still more than welcome in the chain’s other hotel in the borough the Hotel Roca Nivaria.
Looking back over 2013, Adrián said “2013 was a record year, and our main markets – the English, German, Belgian and Russians, increased numbers in the summer. Regarding the national market, Adrián hotels deals with a small number of clients and that has remained steady. Looking at 2014 we expect the figures to remain positive. However we have to always be aware that the future isn’t guaranteed and must be aware and not rest on our laurels because trends can change overnight”, he added.
Referring to low prices in other destinations, Daniel Adrián said they couldn’t compete with some cheaper destinations given the low cost labour availability in some countries, “that’s why we can compete in terms of quality of the product and not just in terms of the hotels but in terms of the overall quality of the tourist destination. There is still a lot to do”, he said.
The chain of hotels he represents offers “a ramblers programme and we also develop excursions around the island. We don’t just sell sun and beach, we sell much more as the interiors, the walks such as the Barranco del Infierno are spectacular”.