Better beaches

Beach improvement plan for Adeje


Adeje's councillor with responsibility for beaches, Andres Perez Ramos

Adeje’s councillor with responsibility for beaches, Andrés Pérez Ramos


Andrés Pérez Ramos, the Adeje councillor with responsibility for beaches, has said that “the improvement of the borough’s beaches and bathing areas is a priority at this time”. He has just announced that the Adeje council is developing a new Beach Improvement and Renovation plan, and underlined that the council sees the improvement of the beaches as a vital part of the local tourism offer.

What is planned, outlined the councillor, is to “ensure quality in the beaches and give an extra push to the Costa Adeje destination as one where quality is vitally important, and with that in mind we have designed an ambitious plan where we will look at modernising existing infrastructures adapting them to meet the needs of today’s market”.

This plan will also include ensuring lifeguard services are in place as well as upgrading access to beaches including for those with mobility difficulties and renovating road and path signs and information panels along beach and bathing zones.

Andrés Pérez Ramos also said the council were working on a series of improvements to the Troya and Fañabe beaches including the creating of a sun-bathing zone for those with reduced mobility which will be alongside the adapted shower zone, as well as upgrading the existing passages to the sea shore which will make things easier for bathers and lifeguards in the case of emergencies”.

He also said that there would be proper cordoning off of water sport zones where motor and sail boats would need to observe the regulations, “increasing safety for bathers and ensuring a better working practise for beaches, bathing areas and marinas”. He has also said that the council will be looking at beach by-laws to ensure that there is proper and quality control of authorised beach activities throughout the year. The latter could see some changes in the current controls in operation to ensure the quality of the tourist destination is guaranteed.

The councillor also said that the issue of re-sanding the Fañabe and Enramada beaches and the issue of introducing sand on beaches that are currently mostly pebbled is under consideration and “a priority for his department” given the important part beaches play in the tourist offer of the destination”.

Looking good Adeje

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Beach upgrade – the Costa Torviscas concession company have contributed to the 600,000 euro investment in improvements in bathing and leisure zones

Torviscas and La Enramada beaches have a new look – fresher, more dynamic, more modern. The investment, with substantial contribution made by the Costa Torviscas concession company, has seen improvements in the bathing and leisure zones. The changes were all carried out within the integrated reform plan for the borough. Recently the mayor, José Miguel Rodríguez Fraga, accompanied by Miguel Ángel Rondón (Costa Torviscas) and the tourism councillor Rafael Dolado García, viewed the changes to the beaches which are now 100% accessible along wooden walkways, with specific zones for those with reduced mobility, adapted bathrooms, sunbeds, wifi access, sporting areas, and a monitored area for children over 3.

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The mayor said, “the business sector has shown an excellent level of dedication to the services they are providing for the beaches. We are working together to provide a regeneration and renewal of key points in the borough, the beaches of Torviscas and Enramada, bathing areas that are very popular with both tourists and residents.

He added, “alongside cleaning and better integration of services, one of the most important matters is improving accessibility, excellent service presentation, as well as introducing technology elements which are helping develop the borough as an intelligent destination with global access.”
Rondón said, “we are offering an integrated service to each and every tourist and resident, working to ensure that people come to the beaches, enjoy themselves, and return”:

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Adeje Initiatives at Fitur


Adeje Council, hotels and tourism specialists have had a busy few days in Madrid during Fitur, the highly important international tourism trade fair.
Just some of the news coming from the capital includes word that the Sheraton La Caleta will redecorate all of its rooms from March of this year. According to the commercial director, Gloria Dibb the project is part of the hotel’s commitment to change and innovation, to offer something new to clients, especially given the fact that, according to Dibb, “more than 50% of our visitors are return guests”. During 2013 the Sheraton La Caleta amplified their mini-club to a maxi-club and built tennis and padel courts.
The hotel Jardín Tropical has also been exploring ways of offering a more personalised service to their clients and during 2013 invited travel agents from all over the world to visit the establishment and help them improve the offer. Sales director for the hotel Alicia Bugallo, explained how one of the changes has been to switch the traditional reception desk for a number of smaller individual tables for client comfort and personalised attention, saying that renovation was the key to continued success. She added that other upgrades took place in the rooms, communal zones, the lobby bar, wifi areas, new sales points and a chill out terrace.
Away from the hotels, Dayli Tours will be introducing a series of guided tours to Adeje’s historical town centre. Director Rolf Fuchs, also at Fitur, said they “The cultural visits will include a talk about the history of Adeje from the Guanche era, a visit to the Convent, the Santa Úrsula Church, the Casa Fuerte, and a small tapas route to a few restaurants in the centre of the town who have indicated their interest in the idea”. The visitors will also have some free time in the town to shop, dine or discover more of the delights of Adeje for themselves. Fuchs said the tours were due to begin once agreements had been signed with a number of tour operators and a few logistical details had been ironed out, but would definitely be under way during the year.
Along the coasts, both the Adeje council and the different tourism companies working in the borough have stressed the urgent need for the new Coastal law allowing beach-based activities to be implemented. Tourism councillor for Adeje Rafael Dolado, who said he has been in touch with the department regarding the new law, indicated the changes will mean “increased assurance for economic activities along the beaches and tighter legal controls. We are hoping for clarification regarding how this will allow the development of different activities which will now be allowed and that processing of event applications will be done with ease.”
Roberto Ucelay, from one of the companies responsible for services along Playa Fañabe said “the issue of beaches is hugely important and we hope that when they decide the law more activities that complement night time leisure activities for the destination will be permitted”.
Both the Adeje tourism councillor and another South Tenerife businessman, Javier Cabrera, also present at Fitur, emphasised the importance of ongoing upgrading within the destination, as well as regenerating obsolete zones and continuing to ensure the safety of visitors.

Top Water Quality

drop of water
Adeje has been working for a number of years to improve the quality of water in the borough, and the water that reaches our taps comes from both the island’s natural water galleries and the desalination plants here in the area. The council has also been working with the locally based company charged with improving the quality of the water and today, says the councillor for works in Adeje Gonzalo Delgado, Adejeros can count on top quality water.
The ongoing system of vigilance led to the detection of boron in a number of isolated cases last month, all of which have been resolved. In fact, according to regional comparisons, Adeje carries out the most controls of tap water of any of the Canarian boroughs, checking a number of factors including smell, taste, colour, ph balance, bacterial presence, fluoride, nitrates, etc. With the opening of the desalination plant in La Caleta in 2011, in addition to the Adeje-Arona plant already in operation, the quality improved further. In 2012, says Delgado, there were 320 separate inspections carried out, 57.26 per cent of them in private homes, and 42.7 per cent in public and commercial spaces, and according to the results published by the National Water Consumption Information System all the water in Adeje is apt for consumption.
The Municipal Laboratory also carried out controlled studies on the water quality in the borough’s beaches, important for maintaining blue flag status, as well as for consumers, with highly satisfactory results, with the sea water by Adeje beaches of “excellent quality”, so good news for bathers.

Clean Beach Campaign


El Duque beach

El Duque beach

This weekend the Asociación Paisaje Limpio, or Clean Countryside Association will visit the Fañabe and Duque beaches as part of the ‘Por unas Playas Limpias’ clean beach campaign.
Monitors from the national non-profit making association will visit the two beaches on Saturday July 27th to talk to bathers, ask them about the beaches as well as offering information on how to keep our beaches clean and contamination-free. They will also be handing out prizes and give-aways such as beach balls, fans and beach ashtrays.
Adeje tourism councillor Rafael Dolado García said that to make sure our beaches stayed clean and pollution free it was important that everyone worked together, public and private bodies as well as individual visitors to the beaches. “This is a question of environmental awareness and respect for our coastline as well as the rest of the countryside. When we use the beaches, when we visit the mountains and parks we shouldn’t be leaving anything behind when to show we were there, and that’s how we keep our surroundings clean”:
In Spain and in Tenerife, particular attention is paid to the coastline given the frequent usage, which of course means a higher risk of contamination. That’s why the Clean Countryside Association have an annual campaign that pays specific attention to the beaches. The Adeje council is fully behind the initiative and shares the aims it promotes and has said it would like to see the campaign extended to more beaches in Costa Adeje in the near future.
The Asociación Paisaje Limpio is a non-profit national organisation created to promote awareness and encourage recycling, the reduction of spillages and pollution and encourage public civic activities to deal with local pollution and waste management.





Blue flags in Adeje

This morning a number of Adeje beaches raised Blue Flags, awarded for the 2013-2014 season under the Foundation for Environmental Education (FEE) banner.
Adeje tourism councillo Rafael Dolado and deputy mayor Gonzalo Delgado Díaz were in Fañabe for the official unfurling, and flags were also hoisted in El Duque and Troya I and II beaches.
Both councillors said there were hopeful that next year the borough would be able to add even more blue flags to the local tally, mentioning Ajabo beach in Callao Salvaje as a likely candidate, as well as Torviscas. They said that the blue flags were a symbol of quality and essential for a tourist destination such as Costa Adeje, and acted as a stimulus for the local economy as well as a reaffirmation for local communities of the need to keep our beaches clean and well maintained, meeting essential criteria such as water quality, security, accessibility and environmental standards.
The Blue Flag is a voluntary eco-label awarded to more than 3,850 beaches and marinas in 48 countries across Europe, South Africa, Morocco, Tunisia, New Zealand, Brazil, Canada and the Caribbean.
The Blue Flag works towards sustainable development of beaches and marinas through strict criteria dealing with Water Quality, Environmental Education and Information, Environmental Management, and Safety and Other Services.