The Kings are arriving!




 Melchior, Gaspar and Baltasar will land in the Adeje Municipal Football grounds at 5pm tomorrow, January 5th, and receive the magic key to the town from the mayor

Their highnesses, the Three Kings of the Orient, or the Magi, will arrive to Adeje tomorrow by helicopter, landing at 5pm in the Municipal Football grounds.  They will be met by the Adeje mayor Jose Miguel Rodríguez Fraga who will give them the special key allowing them enter the homes of all the children of the borough to deliver gifts.  The event is open to the public (entry is €1, proceeds to charity), who will also be entertained prior to the arrival of the VIP guests.


Once they have rested, their Majesties will begin the parade, leaving from the Adeje health centre up the Calle Grande, finishing at the Plaza España.  This year more than 600 kilos of jellies will be handed out along the way.

The parade has a few new additions this year in Adeje, and is divided into two parts. The first will see the steel bands lead many cartoon characters from the world of television and cinema up the street, as well as local dancers and actors, from Ballet Beanky and the Comparsa Angeles del Sur.   The Adeje volunteer fire brigade will also be taking part as well as members of the Spanish postal service charged with making sure the Kings receive the cards sent by millions of children every year.


The second part of the parade will see their Majesties take part in a story telling section, explaining their role in the celebration using historical texts to tell the tale of the Epiphany and the Magi.  There will also be a Nativity float with the Holy Family on board.


According to the Adeje councillor for creative development, Adolfo Alonso Ferrera, “This parade is one of the most endearing and significant culturally which is why we are introducing new elements that will create more public interest as well as reminding people why this day is so special”.




Department of Communications

Adeje’s Toy Story!



Via the “Mi abuelo/a solidario” (my grandparents, solidarity) initiative, the Adeje Council has been receiving some of the seasonal cards and letters from the children in need in the borough.

The Miraverde comunidad and the toy shop chain Arvelo, have come together again to work with the Adeje department of social welfare to make sure that no child is without a special present at this time of year. The Miraverde comunidad, through a number of local activities, raised €1,600 and Arvelo toys will make toys available at cost price.

The councillor for social welfare, Isabel Fernández GonzálezI, expressed her gratitude to the Miraverde residents, “who have dedicated their time and effort to make sure that this Christmas no child is without a present”.


Carlos Arvelo, from the Arvelo company, said “we are happy to sell the toys at cost price so that the money collected buys as much as possible”. Segundo Marco, President of the Miraverde residents, said “next year we hope to be able to collect even more…

Department of Communications

Joy to the world in Callao Salvaje

This has been quite an eventful year on the international political stage, and the effects of some of those overseas changes will no doubt affect some residents here in Adeje over the next few years. But as Christmas approaches, for a while, it’s time to remember what we can be thankful for.
For those of us living without fear of war or hunger, without the need for food or shelter, with enough to see us through into next year and feed and clothe our families, we should give thanks. But even here, in our little corner of the Fortunate Isle, there are those who don’t have enough to get presents for their kids, to offer them a special meal on the 25th of December or January 6th. And here’s where we can help.
If you live in Callao Salvaje you don’t have to travel too far to do your bit. This Friday the annual inter-faith international Carol concert takes place in the main square, and as every year there will be a collection of toys to make sure that Santa Claus and the Three Kings get to every child in the borough. The concert starts at 7pm, but if you want to guarantee yourself a seat perhaps head down to the square early. As in previous years singing will be in many different languages but the words of the songs will be available to all, so no excuse not to join in.
Led by the Callao Salvaje Community Church, open to all, hope to see you there.

Shop locally, shop safely



The Adeje council is reminding people that shopping locally, especially during festive seasons such as Christmas, benefits the local economy and job creation. The councillor for economic development, Manuel Luis Méndez Martín has just re-launched the ‘Yo Compro en Adeje’ (I shop in Adeje) campaign reminding people of the closeness of the shops, the quality of the products, and the personal attention they will receive in Adeje.

The campaign is relevant all year round, and at Christmas the Council also reminds people to be aware of safety and gender traps when buy for smaller consumers. Make sure toys are age-appropriate, and don’t promote sexist stereotypes. They should also carry the CE mark, the European safety standard logo, which indicates the toy is not made with flammable or toxic materials and meets the essential requirements of the European Toy Safety Directive.

The Council also remind people that even at Christmas time they have the same consumer rights as they have at any other time of the year. Goods must be properly and clearly priced and labelled. Consumers are advised to shop early and with a list when possible to avoid last-minute errors and always make sure you receive the correct receipt for goods.

Department of Communications

Adeje’s big band concert


Last year the Adeje council were pleased to be able to stage a concert with their own municipal band, that of Guía de Isora and the military bands, Nº2 Army Band BRILCAM-XVI and the Musical Unit of the Canarian Command. This became one of the instant highlights of the Christmas Calendar in particular for many non-Spanish residents, and the Council are delighted to be able to host the concert for the second year running.


This Saturday, December 17th the Magma centre will host the musical event, and again children from Adeje will also be singing a selection of seasonal songs. “Last year this was a hugely popular event with over 2,000 people coming to the concert, many of them our foreign residents. The overall feedback was very positive indeed and we are delighted to be able to repeat the experience not to mention raise funds for a good cause”, commented Adeje’s councillor for creative development, Adolfo Alonso.

The concert ticket price is one euro, and will go directly to help charitable causes.