Digital directions

uva digital commerceNew challenges in digital negotiations and electronic commerce, worth two mixed credits (CLE and ECTS)

One of the courses on offer at the XXII Adeje Summer University will be “New challenges in digital negotiation and electronic commerce” given by Eduardo Parra López, professor at the University of La Laguna. The University session runs from July 21st to July 25th. The aim of the course is to teach the student the correct use and application of procedures and attitudes in the world of digital negotation and electronic commerce, the evolving market place.

The course, which will be held in the University campus in the Adeje Cultural Centre, will also focus on innovations in businesses that are already using these forms of commerce and negotiations in their daily dealings with people, and the student will also learn to introduce evaluation, mediation and improvement systems in virtual situations to ultimately design, establish and promote marketing strategies via a digital company.

The course will last for 20 hours and offer two mixed credits to students (CLE and ECTS). Classes will be very practical in nature and based on real and existing examples.

Those interested in signing up for the course or looking for more information on the Summer University should contact either the Adeje Council, Cultural Centre, Calle Príncipe Pelinor, S/N 38670 – Adeje, Tel 922 756 246 or the University of La Laguna, – Vicerrectorado de Relaciones Universidad y Sociedad Calle Viana, 50 – San Cristóbal de La Laguna Tel 922 319 616.