Adeje 25 April 2018


i. We express the pain and sorrow of the people of Adeje and the public in general for the death of a mother and her child in our borough.
ii. We  condemn this act of violence, in particular as it has happened in a family setting,  especially when the victims come from such a vulnerable  part of our society, such as children.
iii. We express, as well, our recognition of the work carried out the by Guardia Civil, the volunteer fire fighters, the Arona local police, the red cross, the civil protection unit, the emergency services, and the Adeje local police who were first on the scene.
iv. We are declaring a period of official mourning in the borough of Adeje on April 25th and 26th.



Adeje’s young writers commit to equality

The winners of the Adeje secondary school short story competition commemorating International Day Against Violence Against Women were named last night

“Gender violence is a scourge which must be eradicated, root and branch” was the overriding sentiment voiced at last night’s event to mark the winners of the Adeje short story competition for the borough’s secondary school students. The night also awarded artists who concentrated on the theme of good treatment practices. Both events are designed to raise awareness among young people of equality and respect among the sexes and genders.

“Sadly the statistics are horrifying with an average of 50 women killed as a result of gender violence annually, and over 700,000 reports of violence and abuse. That means we have over 700,000 abusers in our society too”, commented the councillor for equality policies, Carmen Lucía Rodríguez del Toro. She reported that just a number of hours prior to last night’s event another women had lost her life bringing the number to 45 in 2017. “Unfortunately this is only the tip of the iceberg, and is an indication of the kind of suffering many thousands of women are enduring day after day, to often in silence, without the means to escape”.

This is why, the councillor explained, “The Adeje council work to sow the seeds of change to overcome this problem. Because this is a job for all social agencies, to work to prevent and to care for those women who are suffering as a result of gender violence. We mustn’t forget that the children in families are suffering too. So our work must be in training, awareness raising events and activities in our education centres, workshops and more such as this short story competition, concentrating on the issue of gender violence, and the art competition on good treatment practices. What we want is that students think about the theme and put into words and colours and shapes what they are feeling and thinking. After all they are the future of our society”.

The short story jury commented that the level of participation was one of the highest since the competition began. First prize went to Corina Linarea Quinteros, second place was for Nicole Almeda Ehemann, and third place went to Agustina Kasperskas. All three are 4th year students in IES El Galeón secondary school.

In the art competition, the winners were judged on relevance to the theme, originality, artistic quality, technique and sensitivity. There were a number of winners – Paola Blas, Lilia Piva and Natalia Llamas (IES Adeje) for “Amar te duele”, the work “Freedom” by Anna Sosina and Paola C. Tunarosa, from the Costa Adeje school was second and third prize was for “Speak your mind” by Rafael Hernández Pérez, also from the Costa Adeje school.



Department of Communications







Students, gender and stereo-typing


The Adeje councillors for equality and youth, Carmen Lucía Rodríguez del Toro and Zebenzui Chinea Linares, organised an event yesterday (Thursday) for over 400 3rd and 4th year secondary school students from the borough, as part of events leading up to International Day Against Violence Against Women on November 25th. This was a video-forum where the students had the opportunity to debate relevant concepts already discussed in class, resolve doubts and suggest ways in which things could be improved in the area of gender equality.

Using audio-visual supports in the Adeje cultural centre, the students were able to explore issues of gender violence in its many forms and how to identify it and deal with it. They also discussed myths and stereotypes associated with gender violence and gender identification as well as romantic relationships.


Department of Communications







Pick equality, think differently

Adeje has joined the  campaign against gender violence

Adeje’s department of equality politics, presided over by councillor Carmen Lucía Rodríguez, has added its support to the Canarian Equality campaign to counter domestic and gender violence.  The campaign slogan (translated) is “If you don’t think like him, REACT. Pick equality”, with the aim of reinforcing relationships built on equality and mutual respect between men and women, as well as underlining the reality of alternative forms of masculinity built on equality, promoting peaceful conflict resolution, rejecting domination and control as acceptable forms of behaviour in interpersonal relationships, and the benefits of a relationship built and based on equality between the sexes.
“We are delighted to support the campaign of the Canarian Equality Institute as the message they are transmitting is also our message”, said the councillor, adding that what was important was to stress that the campaign was combatting all forms of machismo.

The equality department is also running a series of events over the next week in the lead up to November 25th, International Day for the Elimination of Violence Against Women.  Included is a literacy course for women in the Costa Adeje Tourism Development Centre (CDTCA) from November 20th to December 1st, an art exhibition in the Cultural Centre from November 20th to 28th, a series of events and films for secondary school students, and next Friday, November 24th, a reading of the council’s manifesto against gender violence and a minute’s silence on the steps of the Town Hall in memory of all those who have died as a result of this kind behaviour.   Secondary school students who have taken part in the annual short story competition on the theme will also find out who has won the main prize.
Other related activities include an ‘intergenerational’ walk from Ifonche to La Quinta, and related workshops.

Department of Communications






“No more abuse, no more cries for help”


No more abuse, no more cries for help”

Adeje hosted an institutional act to celebrate International Day for the Elimination of Violence Against Women

The mayor of Adeje, José Miguel Rodríguez Fraga, joined school students in the town’s Plaza España today to reiterate his and the council’s total rejection of gender violence and to pledge help for anyone who requests it.

“We continue along the path of working to create an awareness of equality, of peaceful co-existence and respect, the pillars upon which we can build a harmonious society that is rich in human values, and is happy. We are in this fight and we will move ahead and must also fight to make sure there are no cuts in services in this area.”

The mayor was speaking during an institutional act to celebrate International Day for the Elimination of Violence Against Women, with members of the council and students and staff of the borough’s schools as well as members of the public. Two students from one of Adeje’s secondary schools read a manifesto rejecting violence. “We have to change this society; we cannot stand idly by when there are human beings suffering at the hands of others because of their gender. We cannot justify such actions by simply saying, ‘it’s always been that way’”. They spoke directly to women who have been abused saying, “we want to send you our support, our strength, no one has the right to hurt you, you don’t deserve this, you are fighters and own your own destiny. No more abuse, no more cries for help”.

Adeje Domestic Violence Campaign


Throughout the months of October, November and December the Adeje council has been running a series of workshops and training on domestic violence issues, prevention and help, for council staff members, associations and local groups.
This week the mayor of Adeje, José Miguel Rodríguez Fraga, the councillor for welfare Amada Trujillo Bencomo y the councillor for equality Juan Desiderio Afonso Ruiz attended the closing session of the months long programme, which was held in the local Integrated Security Centre, ESIADE. During the event a representative of the Local Police assisted at the talk given by Patricia G Ojeda a sociologist and expert in equal opportunities.
The integrated programme was funded by the regional government, the Canarian Equality Institute, the Social and Socio-Health Institute, and the Tenerife Cabildo, through the Mirabel programme. It was designed to upgrade the level of awareness, the visibility and public sensitivity to domestic violence.
Mayor Rodríguez Fraga said, “public institutions have a particular responsibility in this regard, and we must report, prevent and condemn aggressive behaviour and discrimination against women. The different actions undertaken over the past few months have been an excellent opportunity to analyse in the right way how to protect and help those victims of this social scourge”.
He said that the Adeje local government would continue to work on prevention of domestic violence as of primary importance, promoting initiatives based on the implementation of equality-based local politics; “because what is want is that we continue to build a fruitful present and an enriching future that will benefit everyone”. The mayor also stressed the importance of the Local Police’s role in the prevention of domestic violence and their readiness to take action when and where it was needed.
The councillors for social welfare and equality said the project had seen a definite increase in the awareness among people of this “serious problem that affects our society. During these three months quite a few welcome initiatives have been developed by different Adeje groups, such as the video created by a group of young people for social networks, or the art exhibition of works by pupils from the IES Adeje. The Mirabel programme has also strengthened the lines of communication between institutions and teams who specialise in working with victims and children in this situation”.
The talks and workshops concentrated on three areas. Firstly, professionals who intervene directly with victims of domestic violence, among them borough employees, those working with minors, health workers, police, family intervention, etc. The second focus was in the educational area, with training for teachers in primary and secondary schools, and the third area of concentration was parents associations with parallel talks taking place for social and borough based organisations.
Workers in communications were also invited to take part and examine how they reported on issues of domestic violence.

Adeje Says No To Domestic Violence

Up to 200 people joined together at midday today, November 25th, for a minutes silence at the doors of Adeje Town Hall to show their total rejection of all forms of domestic violence which has taken the lives of 45 women in Spain this year.
The public display was led by Adeje mayor José Miguel Rodríguez Fraga, with members of the council, students from the Los Olivos secondary school and Adeje council staff. The ceremony was part of a series of activities put in place by Adeje’s equality councillor Juan Desiderio Afonso Ruiz, to mark the International Day against Domestic Violence against Women.
José Miguel Rodríguez Fraga read an institutional manifesto from all the Tenerife southern boroughs and towns, and said “yet again this year we are saying it loudly and strongly, because South Tenerife reunites to show, via the network of Tenerife South Towns and the departments of Equality, our utter rejection of any form of violence against women. Despite of the laws passed and the resources that exist to attend to victims of domestic violence every year there is a bone-chilling number of women being murdered. This year so far 45 women have died and thousands more live day to day with violence and suffer psychologically and physically because of that threat, and of course we must not forget the children, who are the invisible victims as a direct result of this violence.”

The mayor also said “reality requires us to look to our young people. This is fundamental for three reasons. Firstly we are concerned at the rise in the number of sexist crimes by adolescents with the increase in victims this year the worst in 30 years. Secondly because it is never to soon to discuss and make people aware of domestic violence, and finally, the age at which young people enter into relationships is dropping every year, and were are concerned that, despite our best efforts to date, a section of our young people are continuing to display the kind of macho behaviour which promotes and encouraged inequality.
“Because we want a soceity that is more just and more equal, and an Adeje that is inclusive, we state in no uncertain terms our total and absolute rejection of this social blight, and we reiterate our committment and responsiblity as an administration to further promoting all the means necessary and at our disposal to prevent, protect and report abuse where necessary”, promised the mayor.
The Manifesto also took on board the committment by relevant bodies to continue working in schools and secondary institutions in promoting values of equality and models of non-violent behaviour, a task that is not confined to the classroom but must continue in the playground and the home and wider community. With this Manifesto the Adeje council has renewed its promose to defend the inalienable universal rights of women

The act ended with a mintues silence as a signal of respect for those who have died and in recognition of the women who have taken the brave decision not to continue to suffer in silence and have reported their abuser, and for all those who work in the field of the promotion of equal rights.

The council have also urged those women who continue to suffer in domestic violent situations to come forward and use the resources the council is offering them and beyond, reminding them that all it takes is a call to 112 and the help will be forthcoming.
Young people committing to equality
The students present at the act also shared their thoughts on macho violence. They have been working throughout the term on a Equality Project with specialised training to help them. The student body prepared a reading for the event and a manifesto of their own committing to equality and rejecting all forms of sexist behavior, including jokes and comments which trivialises equality and reinforces existing levels of discrimination. They also promised to work to resolve all problems and conflicts in a non-violent manner and help women who are victims of domestic violence and report cases that they are witness to.


No to Domestic Violence

Desiderio Afonso Ruiz and Amada Trujillo Bencomo

Desiderio Afonso Ruiz and Amada Trujillo Bencomo

Adeje council has designed a programme of activities that says NO to domestic violence
As part of this programme Adeje will host activities on the 25th of November, International Day for the Elimination of Violence Against Women
To mark International Day for the Elimination of Violence Against Women on November 25th, Adeje council has put in place a programme of events which will continue to the end of the month aimed at spelling out a positive message of help and support for women who are find themselves at risk, as well as distributing information at a general level to people outlining the actions they too should take if they are aware of an existing or potential domestic violence situation.
The Adeje councillor with responsibility for equality, Juan Desiderio Afonso Ruiz, has said that “with this programme we hope that society can being to better understand that domestic violence is a contemptible act that must be totally eradicated from our society. To make that possible it is essential that women understand that YES there is help and they are not alone”. The programme has the support of Amada Trujillo Bencomo, Adeje councillor for social welfare, with both departments working side by side to rid society of this form of violence.
“This is a problem within our society which affects many women, who need to report this kind of suffering because you cannot compromise within a domestic violent situation. Society too needs to learn not to ignore the reality; our mission needs to be the protection of victims of domestic violence so that they can move away from the risk situation they are in, and the programme we have designed this year sees the increased implication of social agencies simply because we cannot leave any women at the mercy of this scourge”.
On November 21st there will be a talk on domestic violence (in Spanish) in the Adeje Cultural Centre, entry is free. Following this, at 9pm, there will be a theatre performance by Clichéteatro, entry is €5.
International Day for the Elimination of Violence Against Women
The programme of events on November 25t begins at 10am, with an informal information session and the handing out of ribbons by the Asociación Mujeres de Blanco por la Igualdad (Association of Women in White for Equality) and the Asociación de Mujeres Tara Condesa (an Adeje based group that works for equality). At midday there will be a public minute of silence on the steps of the town hall to remember all the victims of domestic violence and a reading of the council’s manifesto. All are welcome to join in.
From 7pm there will be a ceremony handing out the prizes in the III Short Stories about Domestic Violence competition, and this year’s winner is Aída Méndez García from IES Adeje II with her entry, “Mi decisión” with second prize going to María Lucía Sepe, Colegio Costa Adeje with “Recordar el dolor”, and third prize to Sara Lorenzo Díaz, Colegio Costa Adeje, “Todo por un despiste”. Following the prize-giving an exhibition of art against domestic violence by secondary school students will take place.
Running throughout the month, until December 5th, the project “Living Equally” is taking place, which works to improve living together through a series of activities taking place in schools in the borough teaching about non-violence and equality on a day to day basis. This programme has been designed by the University of La Laguna and is directed in the schools by trained social workers.