Make sure your business is ‘localised’!


500 businesses have been ‘geolocalised’ via ImPyme Adeje

The Adeje council, through the department of economic development and job creation under Councillor Manuel Luis Méndez Martin, have been developing the ImPyme Adeje project, an initiative which is helping local businesses become more visual on social networks and the World Wide Web.

“What we are working towards is giving the local commercial sector an extra tool in promoting their businesses on the web and in so doing galvanising the local economy, which is in a healthy state in Adeje. We are currently in phase one of the project and already 500 local businesses are mapped on the internet”, explained the councillor.

ImPyme Adeje has three phases in all: identify, localise and help build a business network; innovate and train; assess and invigorate, collaborate and promote. All of the businesses already signed up are located in the centre of Adeje, including in La Postura, Los Olivos, El Galeón and Las Torres. Details of the businesses, contact names and numbers, the kind of commercial activity engaged in and the location of the business in question have been taken and uploaded. Visits have been made to find out, in more detail, about the services on offer and how the council can help the business improve, etc.

The 500 have now a presence on Google Maps which allows people search for them and find out what they need to know. Images from the inside of the uploaded businesses will also soon be added to enhance the presence online. All of this has been made possible by the council’s partnership with Crea Solutions, a locally based company who have undertaken the geolocalisation of the businesses.

During 2017 the next phases of the project will come into being “and the project will be completed when all of Adeje’s businesses are geolocalised so we are asking that borough businesses come on-board and contribute to this very positive initiative” concluded the councillor.

Adeje is Financially Stable

Adeje's Mayor, Jose Miguel Rodriguez Fraga and the Finance Councillor, Epifanio Díaz Hernández

Adeje’s Mayor, Jose Miguel Rodriguez Fraga and the Finance Councillor, Epifanio Díaz Hernández

The Adeje council have just announced that the borough has officially entered a period of financial stability, and tomorrow will vote to repay almost half of a credit loan. The council will pay back €3 million of a €6 million loan, cancelling out a large part of the borough’s debt.
According to the mayor Jose Miguel Rodriguez Fraga the cutbacks made throughout all the departments have seen the council bring the borough back to stability a year ahead of plan, and he says that they can now start to look at improving a number of local services. “Measures taken were effective, from better control of spending in all areas, the suspension, for instance, of Sunday rubbish collection, use of more efficient energy methods, reducing in leasing arrangements, the elimination of health insurance for administrative workers etc. The cuts were worth the effort and have allowed us achieve our economic objectives and guarantee fundamental services as well as now improving others.  These might not fall into the category of ‘essential’ but  we see them as very important because they are the backbone of our co-existence within the borough, services related to sport, culture or training” the mayor commented.
While the mayor mentioned his satisfaction at the good economic showing of all the council’s departments he said he was particularly pleased with the behaviour of Adeje’s residents, with a very high local tax payment rate.
According to the borough’s finance councillor, Epifanio Díaz Hernández, the early payment of half of the loan will save the council over €807,000 in interest payments.


Helping Hands

adeje helping hands
Oasis restaurant, Hauche cafeteria and Optica Downes are three local Adeje companies who have actively worked with Social Services to help families in need in the borough.
The mayor, José Miguel Rodríguez Fraga and the councillor for welfare, Amada Trujillo Bencomo, recently met with representatives from the three businesses in the council offices.
Optica Downes have been ready and willing to help people with discounts for those who need glasses but maybe cannot afford full price. Another plus here is that the optician speaks fluent English, so no need to worry about having to do an eye test in Spanish, or explain your particular problem.
Both the Hauche cafeteria and the Oasis Restaurant have been busy donating meals to families in need once a week.
According to councillor Amada Trujillo Bencomo, these companies are actively helping to improve our society and work for a common good, helping those close at hand as well as institutions and organisations in the borough. This is one way of getting help directly to those who need it most.
For the mayor, this level of local assistance, “by which local businessmen and women in Adeje are working to help families most in need enriches our society; people helping people. Gestures of these kind make Adeje great”, he said, with people understanding the difficult times in which we live and the need for help at local level.
“I offer my sincere gratitude for this help and invite other companies to participate in this project, because helping others has its own rewards”, the mayor added.
Representatives of the three companies in question were unanimous in stating that they were delight to help, and to work towards a better society for all.


Economic Myths and Misconceptions

“The only thing necessary for the triumph of evil is that good men do nothing”, so wrote 18th Century Irish statesman Edmund Burke, and these words were chosen by Spanish economist Pedro Pérez Fernández to conclude his speech at the inauguration of the 21st Adeje Summer University, in the presence of the full council and the Rector of the University of La Laguna Eduardo Doménech Martínez .
Held in the impressive Convento de Adeje, on the Calle Grande, the opening took place in the presence of many invited guests from Tenerife’s political and financial circles as well as members of the public who were all welcome to attend. Pedro Pérez Fernández was part of Spain’s economic adminstrations from 1979 to 1993 in a number of government departments, and spoke of the development of econonic politics, particularly in this current crisis, which will celebrate six years in existence next month, he reminded people.
He said, “economics is full of myths and common misconceptions…but it is the presence of (strong) internal institutions that will guarantee growth and the proper distribution of wealth and determine national prosperity.” Problems begin when those institutions are paralysed or wander from their set remit and the speaker blamed weak institutional guidance in Spain as one of the reasons the crisis continued here whereas, for instance, the administrations in the United States had adopted a Kensyian approach, in other words active government intervention in the market place, and were now officially out of recession. Citing examples of poor management in Spain the economist mentioned airports with too few passengers, ports that are not cost effective and the fast rail network which loses money every time a train leaves the station.
Finishing his speech Pérez Fernández was a bit more upbeat and referred to Adeje as one example of a region where institutions did work and where political decisions had helped make Adeje one of Spain’s leading tourism destinations. He also praised the council for continuing to host this summer university despite financial constraints.
The university runs for a week and inlcudes a diversity of courses on everything from dealing with cranial injuries to film production, innovations in tourism and the role and place of the family in the 21st century.