Amor Adeje-style


Love is in the air and in the local shops too!

The department of local economic development in Adeje is encouraging romantic shoppers to look locally when they are choosing a gift for their significant other.

In collaboration with the Adeje Impulsa project and the programme for employment-based training councillor Ermitas Moreira García, has developed a programme of commercial incentives for the year with the objective being the strengthening of local businesses. Saint Valentine’s Day falls perfectly into the programme and during the week there are a series of workshops for kids throughout the town from 4pm to 7pm daily. Today, Wednesday they are in Los Olivos, tomorrow at the Troya Tourist Information point in Costa Adeje, in Parque de Las Torres on Friday and the Farmer’s Market on Saturday, with activities throughout the morning.


According to the councillor, “the activities will help promote love within families, among friends, respect and friendship at work and at the same time contribute to the local economy”.

Adeje’s shops are taking part in the campaign offering a series of special offers, discounts, gifts, etc – look for those shops and establishments with the campaign display. Shopping locally has the added bonus of being nearby, offering comfort of shopping close to home, and with a personalised service and friendly faces.


Sustainable mobility winner

Spain’s first Launch48 Weekend takes place in Adeje

Last weekend the country’s first Launch 48 Weekend was held in the FIT (Factory for Tourism Innovation) in Adeje with the UK based Oxygen Accelerator company leading the group.

The idea is to examine new initiatives and take them to the next level, if viable, at an accelerated pace, with expert advise and this event was carried out with the backing of Adeje Council, Why Tenerife and FIT, with 16 ideas for consideration. At the outset it was stated that the best idea would be awarded a prize.

Quickly the group whitled down the original 16 ideas to the three most viable, a sustainable mobility initiative, the sale of experiences online and an architectural project. During the working days the group worked with multi-discpline experts in IT, design, development and PR to name just a few. At the end of the 48 hour event the sustainable mobility project was the chosen as the winner and will now take part in a Tenerife Chamber of Commerce start-up programme and present the project to a board of Oxygen Accelerator investors in London.

The Adeje councillor for economic development, Ermitas Moreira García, said “the Launch 48 Weekend is a hugely relevant event for the promotion of new business ideas. The objective is to validate and assist emerging companies during a 48 hour window”. She added that the council were fully supportive of the creation of new employment niches and were backing initiatives that allowed people with new businesses ideas start on the road to entry into the market place, calling it “fundamental”.

During the weekend participation and working methods were described as dynamic and innovative with the group open to ideas and new synergies.