Networking nationally to improve the destination


Adeje’s tourism councillor Ermitas Moreira García has just returned from a series of working days with Innpulso, a strategic platform established by the ministry for finance and competition, to engage with cities and towns in Spain who are promoting and working with new technologies in development.

The meeting was in Érmua (Biscay, Basque country), and the network includes 68 towns and cities in Spain, all of whom took part in the event. The Adeje representative said that “for a destination such as Costa Adeje membership of this network is very important, as we are establishing synergies with other innovative cities and learning from their successful experiences and seeing where that success can be applied here”.

Some of the proposals that will form part of the working plan approved by the council do precisely that – forge strategic alliances, including with the ministry and other social agencies relevant to the goals in question. The group also moved towards better lines of communication and improvement of positioning within the sector.

A new representative council was elected too, with Érmua and Terrassa sharing the presidency. Representing bigger cities will be Barakaldo and Valladolid, medium sized cities Alcoi and Sant Boi de Llobregat and smaller cities/towns will be represented by Ejea de los Caballeros and Villamayor.

Membership is granted by the ministry for finance and competition, and Adeje has been a member of the network since 2012, with that status renewed in 2016. Among other advantages, members work on collective projects and also give priority to member cities in choosing locations for conferences, seminars and other events.


Department of Communications







Keep FIT

Adeje-Inauguracion Factoria de Inovacion Turistica de Canarias (11)
Tourism Factory to revolutionise sector in the Canarias
FIT Canarias was launched in the CDTCA, the Adeje Centre for Tourism Development, this morning (Decembe 19th), with Adeje mayor José Miguel Rodriguez Fraga, Tenerife Cabildo president Carlos Alonso, Ashotel president Jorge Marichal and Jose Luis Garcia Martinez president of the Santa Cruz de Tenerife chamber of commerce taking part in a round table discussion to introduce the concept to the industrial sector representatives present at the launch and discuss revolutionising the sector.
The FIT will be a space dedicated to the nurturing creativity and innovation in the tourism sector with the objective being to move Tenerife’s tourism sectors towards becoming ‘intelligent destinations’. Giving the introductory speech, Amalio Ray, an expert in the field of innovation in industry, spoke of changing focuses and directions, making citizens and residents the primary priority in tourist destination, implicating them directly in moving forward and developing the destination in a positive light, generating a better tourist experience. He warned against confusing intelligence with technology. A ‘smart’ destination needs more than technology, it needs quality, cohesion, diversity, humour…and much more. He also spoke of the need to turn tourism thinking on its head in many respects, create hybrid tourist products and offers combining, for instance, tourism with art, architecture, agriculture or history. Tourism stereotyping he called a ‘cancer’.

Adeje-Inauguracion Factoria de Inovacion Turistica de Canarias (6)
Adeje mayor José Miguel Rodriguez Fraga said that the Adeje council have taken on board the fact that development and particuarly this development plays a key part in the evolution of a top class tourism borough. He said that FIT was “an open tool which would be driven by content, a meeting point for exchanging ideas, for assessment, help, a place to seek partnerships with organisations working in other fields”. The mayor also said that “a key element is the human factor, tourism is something that can generate benefits for the resident population and this has to be the priority, and the tourist is also a citizen and we have to produce in them an experience that is positive before, during and after their stay in our destination. Tourism is our opportunity. Tourism will continue to be our strategic motor and in that regard we have to guard this resource, invent and reinvent continuously, and we have the talent here to to that. We have already done a lot and done it well, but now we face new challenges and need to readjust the pieces to fit in a different manner”.
For his part the Cabildo president Carlos Alonso explained that the inauguration of FIT “was a project that was born of a question mark that wished to become an exclaimation mark through partnership with different tourism sectors that wished to improve”. He said FIT was like going to a gym, but instead of building up muscle in the FIT were helped develop creativity and innovation.

Adeje-Inauguracion Factoria de Inovacion Turistica de Canarias (26)

What is FIT Canaries?
The ‘heart’ of the Tourism Innovation Factory will be the particpating businesses and units that locate there, who will form part of the creative team in FIT, integrated in an multi-discipline group of professionals who will concentrate their efforts on coming up with ideas and ways of implementing new innovations.
FIT was conceived as centre of high returns which would be constantly seeking creative solutions to increasingly difficult challenges to the tourist sector which need to be met if competitivity is to be maintained. Tenerife will not just be known as a leading tourist destination but also as a pioneer in tourism innovation.
Even though the primary line of work of FIT will be intelligent tourist destinations, other areas will also be explored, such as commercialisation, products, marketing and promotion, distribution and loyalty.

Work areas
FIT Living Labs: These are zones for exploration and development where help is available for the user including use of real examples. Active participation is enabled. The ultimate objective of the Living Lab is the creation of new products, services adapted for society’s daily needs. These services can be used publically or privately and the space can be given over to testing of prototypes and new technologies for improving citizen welfare with real and tested outcomes.

Networking Area: A space for collaboration between companies and/or individuals where ideas are generated and new projects explored. Here investment possibilities can be examined for new projects and businesses related to tourism.

Demo Area: Interactive space between different agents from the tourism sector and between other sectors. Users can get to know and try out new innovative products. It will also serve as a platform for launching new products, where companies can present their new ideas. Furthermore, this will be an open space for company visits and studies, a space where “something is always happening”.

Consultation Area: Assessment, help, assistance for companies exploring innovative ideas, improving the negotiating model or creating new models and detecting opportunities, improving existing tourism products, creating new ones, modernising an organisation internally or looking to introduce more competitive service.

Creative and Innovation Training Area. Open training and business courses. Workshops and sessions at different levels, from beginners to adanced to develop creative talent.

FIT Events Area: Organisation of various events related to innovation and creativity in the tourist sector. This space serves as a shop window for new trends and collaborative work between institutions, businesses and sucessful ventures.

Different spaces
FIT also offers a number of differently designed spaces for the development of creative talent and innovation. These include a FIT garden, a co-working space, a demo lab and a colour room.

Mayor Accepts Adeje Award

The mayor of Adeje José Miguel Rodríguez Fraga, was in Madrid this morning to collect the City of Science and Innovation prize awarded by Spain’s Ministry of Finance.
Adeje will now form part of the Innpulsa national network which allows direct access to innovation and information projects, European assistance, help for small and medium enterprises in the borough, etc.
The mayor was accompanied by the Adeje councillor for local development Ermitas Moreira, and following the ceremony both were present at the first working day of Innpulsa with the Minister and other members of the network.
Mayor Rodríguez Fraga said it was “a huge honour to be in Madrid to collect this award on behalf of the people of Adeje”.  He added that is was a prize for the borough, “for its modern and innovate work. We join this network with the hope and expectation that we can continue to work on the front line.  One of the most important aspects of this prize is that it is not just a symbolic recognition, but also signifies Adeje’s acceptance into a network which will allow us to access the world of innovation, European assistance, offer help to small and medium enterprises, lines of credit…it brings a huge amount of momentum to the town”.
Adeje was the only town of its size (between 20 and 100 thousand inhabitants) in Spain to be awarded this prize, “and also the only tourist borough” qualified Rodriguez Fraga. In other town size categories A Coruña, Salinas (Alicante) and Puerto Lumbreras (Murcia) also won coveted prizes.
The Adeje mayor said, during his acceptance speech, that “we are facing the challenge of building the future, finding the right way to face the new changes which we meet daily, which make our lives more complicated, more dynamic. I accept this award as a recognition of important work done in the field of innovation, that has seen us deal with profound changes, in a borough that has transformed from being a mainly agricultural society of 6,000 inhabitants to a tourist destination with more than 50,000 residents of over 120 different nationalities.”
He continued, “recognition is motivational and aspirational, helping us advance, not just in the areas where the Council may be present but also in different sectors, in business, social sectors, trade unions…we are working to consolidate and maintain a healthy tourist destination in a very competitive world.”

Why did Adeje receive this award?
The Finance Ministry awarded Spanish councils, such as Adeje, who demonstrated levels of effort and commitment in I+D+i (Investigation + development + innovation), creating opportunities for strengthening and promoting science and innovation from a municipal platform.
The Council has invested in infrastructures that favour economic sustainability and sponsor growth in the borough based on knowledge and innovation. Adeje’s candidature also included initiatives, ideas and innovative projects which proved to the Ministry that Adeje indeed had accomplished the requirements of I+D+i standards, and that the contribution of the council in this field had led directly to the improvement of the production model on offer.
In the official documentation presented by Adeje a number of initiatives were mentioned, including Adeje Impulsa: Development Strategies; Factoría de Innovación Turística de Canarias (FITC); The Centro de Desarrollo Turístico de Costa Adeje (CDTCA) building; Innovation Project/Municipal Undertaking on Fibre Optics (VoIP, FTTH); Arena Geste; Escuela Taller Creativec; Jornada Adejetec; Programa Filae; Campus Universitario de Adeje; Proyecto Red NI2; Digitalisation of the towns archives; I+D+1 Programmes (Punto PAIT, FIPE, E-Communicae) and the WAF Architecture Prize for the Plaza de España de Adeje.
“As you can see, its a long list of projects and initiatives which, taken all together, are part of a strategy of developmental change undertaken in recent years by the council, and which today is bearing fruit”, concluded the mayor.


Agile Open Space 2013

cdtca150 professionals from the world of software will come together in the Adeje CDTCA, the tourism development centre, on June 21st and 22nd, to promote new developments in the sector and share experiences and news from the experts.

The two day event promotes Agile software development which  is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It’s an open space format where participants can decide what topics and subjects they wish to have round table discussions or worskshops on.

One of the guests at the event will be Benjamin Hoskins, European development director for eBay, who will be conducting a working interview from 11am on Friday in ITER in Granadilla.