Bright Spark in Adeje

Adeje is to be the European HQ for Spark Compass….“…we are developing our new platform to allow personalised messaging using client experiences, social interaction and loyalty”

The North American company Spark Compass has chosen Adeje as the location for its European base. The official presentation by the company was made on Tuesday November 18th in the FIT (Factory for Tourism Initiative) in the Adeje centre for tourism development.

According to the company CEO Erik Bjontegard they have now requested official status as a ZEC company (a status that allows for special funding and tax treatment) and will establish a set up here very soon. Representative from the Adeje council, Ashotel, Why Tenerife, Atos and CREA Solutions were also present.

The Adeje councilor for economic development Ermitas Moreira García said “this is an important day for the borough as we have been chosen as the centre for the presentation of this company and we are also signing an agreement which will see Adeje become the HQ for Spark Compass in Europe. This is big news, it signals another step in our commitment to new technologies and smart cities, a process that we have been developing for a number of years”.

Erik Bjontegard, Spark Compass president and founder of TCSD Inc said “we picked Tenerife and Adeje because it is a strategic destination that is very well positioned in the market place. Through the company we can and will give work to professionals here in the sector, as we understand that the people who live and work here know the island and the sector best and have the education standards required”.

The central platform of the company allows connections through a network of sensors, including mobiles, allowing users access real time information. This is a tool that can be used to control data terminals, constantly updating the information about clients and companies, and permitting the sending of relevant information and messages. This is ‘Smart’ for a ‘smart city’. According to the experts you need to think about the platform as a central nervous system which meets and constantly updates the information and simultaneously allows the administration and programming of actions based on events and that information. Erik added, “we are developing our new platform to allow personalised messaging using client experiences, social interaction and loyalty to convert users into product ambassadors”. This will mean, in effect, that “our technology will allow clients be classed into specific demographic groups in real time, which in turn will influence the behaviour of the consumer”.


During the presentation Bjontegard and Francis Ortiz, the executive director of Spark Compass Spain, spoke of the benefits of setting up a branch of this USA company here and why they chose Tenerife. They also used the opportunity to present the Smart Tenerife Living Labs project which will see, for the first time in Europe, the installation of four different groups of beacons in different buildings – three in Adeje one in Arona. There will also be demonstration projects in Santa Cruz in a city hotel as well as in the offices of Atos Canarias. Each one of these installations will have an application installed which users, visitors, potential clients educators, students and representative authorities can download to try in-situ and see the potential of hyper-localisation, and personalised messages directly to clients. The technology offers different applications in the tourism sectors – hotels with a data base of preferred choices of clients, restaurants and other client-based businesses with advance knowledge of individual customers, etc. The aim is to train, develop, discover and demonstrate.

Spark Compass, with this project, hope to make Tenerife a centralised testing ground and data bank for this new generation of technological development. The company operators here will make Tenerife the demonstration base for European clients, bringing them here to the island.

Spark Compass was founded in 2012 by Erik Bjontegard, formerly of Qualcomm. The Spark Compass platform will allow companies know their clients on a very different active level, target clients needs, habits and social tendencies thus guaranteeing that the service and product on offer is tailor made.