Mum’s the word..

Celebrate Mother’s day in Spain this weekend!

Whether she’s Mama, Ma, Mum, Mutter or Mother, this Sunday is her day in Spain as we celebrate Spanish Mother’s Day on May 6th. And Adeje’s commercial zone and the town hall have designed a campaign to encourage you to shop locally, under the slogan (translated), “My Mum is the best!”

The ZAC is the Adeje Commercial Zone association and are running a series of promotional activities for shoppers, and this week it’s with mother in mind. So if you are thinking of getting her something special, or taking her out for lunch or dinner, why not stay local and promote Adeje’s economy and jobs into the bargain.

Adeje has a great selection of small and medium shops with a host of excellent products on sale, it’s closer to home too, and with the campaign there is also the chance to win prizes or even a cruise. The competition itself runs throughout the month of May and you can enter by shopping in any of the participating stores.

Department of Communications

For the best ‘Mama’ ever!

Shopping in Adeje for Mother’s Day is a win-win deal!

The Zona Comercial Abierta Adeje Centro, or ZAC Adeje Centro, with the Adeje council’s department of economic development, has designed a series of activities linked to Spanish Mother’s Day, on May 7th. Among the prizes on offer is a cruise for two.

During April and the start of May a ‘photo-call’ set-up will be installed in different locations around Adeje – Plaza César Manrique on April 28th and Parque Piedra Redonda on May 5th, and from 11am to 2pm people can record a message for their mothers and enter a draw. As well, any purchases made in participating stores will see you entered into the raffle for a cruise for two, as well as various other prizes.

The campaign is designed to galvanise local commerce by encourage shopping locally under the theme ‘Mi Madre Es La Mejor’ – (Best Mother Ever!). According to economic development councillor Manuel Luis Méndez Martín “shopping in Adeje has added value as it brings consumers and local businesses closer, it’s easier, quicker and of course anything that helps the local economy is a boost to job creation too”.

The ZAC Adeje Centro has on-going campaigns to promote local businesses while offering clients prizes and promotions. Méndez Martín explained, “ZAC Adeje Centro is working well. Last month we held a meeting with over 100 local businesses from the zone to outline details of the campaign. The ZCA is meeting all of its objectives and our hope is that the local commercial network understands that without their participation the campaign doesn’t make any sense”. The councillor also spoke of the importance of attracting clients to the zone and winning their loyalty, and not just Adeje residents but those from outside the borough too, to the benefit of all.

This initiative is part of an overall year-long plan to galvanise local businesses, designed by the department of local economic development, in partnership with the ZAC Adeje Centro.

Department of Communications

Gracias Mum…


Adeje is combining the celebration of Mother’s Day in Spain with a reminder that shopping locally helps stimulate the town’s economy

The Adeje department of Economic Development and Job Creation and in collaboration with the PFAE, a training employment initiative, is promoting local commerce and shops this week in the run up to Mother’s Day here in Spain which is celebrated on Sunday May 1st. The campaign is running in the borough all this week with more than 50 local businesses taking part in the promotion.

Says councillor Manuel Luis Méndez Martín, “We have designed a campaign to promote shopping in Adeje in which the local businesses are actively participating with promotional offers, discounts, gifts and extras”. Via the PFAE there are also free beauty treatments with trainees on offer – at the CDTCA on Wednesday April 27th and Thursday April 28th and in the Piedra Redonda park on Friday April 29th – phone 922 756249 ext. 7512 for an appointment.

The Mother’s Day campaign is also underlining the relevance of equality in our society, with the message from the council stating: “Thank you to all mothers for educating us in values such as respect, dialogue, resilience and responsibility”.

During the week there is a competition running on the council’s social networks (twitter, Instagram and facebook) in parallel, whereby members of the public can share a photograph of themselves shopping in Adeje, naming the shop or businesses and using the hashtag, #YoComproEnAdeje. The result of the competition will be known on May 1st.

Remember, shopping locally is good for you, for the local economy, saves on transport and creates jobs.