‘Paws’ for thought!


The Adeje department of health promotion has launched a new campaign to increase awareness among pet owners of the need to take responsibility for the actions of their pets in public. The campaign, ‘Échame una pata’ (give me a paw) offers a free gift of doggy poop bags and pee-pee cleaning bottles for owners who register their four-legged friend on the animal census. “Social harmony in our town has to be respected at all levels”, says health councillor Amada Trujillo Bencomo, “and some pet owners need to make more of an effort to respect communal zones and public spaces used by us all, making sure dogs are on a lead and picking up and cleaning up after them”.

She continued, “A society that loves animals is a society that is developing along the right lines, with a special connection to respect for all forms of life, and that’s why we in Adeje have so many people who do own animals and love them and respect others too. Unfortunately there are always a few who don’t take their responsibilities seriously. Owning a pet brings with it duties and obligations”, she explained.

The campaign will see leaflets distributed in schools and municipal installations, posters, ads, information on social media, etc, encouraging people to make sure their pets are on the census and have a microchip, which is mandatory for animals over three months of age.

The councillor stressed too that it was important for those who might just have received a pet as a Christmas or Kings gift that these are new members of the family, not toys, and must be treated as such. New pets must be trained too, and owners have to be respectful of neighbours when it comes to cleanliness and noise.

The campaign also reminds the public that animals are not allowed in public pools, beaches, bathing areas, playgrounds or green zones at any time of the year.




Department of Communications







‘Adeje Clean and Healthy’ campaign concludes

ADEJE-Agradecimiento campaña mascotas (3)
The mayor of Adeje, José Miguel Rodriguez Fraga, with the councillor for the environment and with responsibility for the campaign ‘Adeje, clean and healthy’ Esther Rivero Vargas, met with the different groups who have worked on various aspects of the campaign over the last six months.

During the meetings the mayor said, “the campaign has been well received and has served to mobilise and encourage a lot of people to think about how they treat their animals and their environment, thanks to the collaboration of volunteers and professionals. The commitment of those people and those who work in this area has allowed us move forward. The result of this initiative has been very positive, and we will continue to work to raise awareness and educate our citizens in this regard”.

Esther Rivero Vargas said that the activities on responsible ownership of pets had also shown “positive results in just six months. People have become much more aware, educated and informed about what having a pet entails. Thanks to this initiative more people in Adeje are registering their dogs on the census”, she added.

Jose Miguel Rodríguez Fraga explained that the new system of adoptions was also working very well. “We live in a changing world. Dogs help us too during times of catastrophe, they saves lives in many ways. Dogs are not toys. They can be the most amazing companion you will have and help resolve problems. Its important that we respect these animals, and society in general has to learn to be more aware of the needs of animals”.

To show their appreciation, the mayor and councillor gave those who had worked on the campaign a box and dog model created by those who attend the Los Olivos Centre for Special Needs Persons. Collectives thanked included the Guardia Civil airport dog unit, the Protección Civil La Laguna, Terapia Canina/TCAN and Star Agility club as well as the Adeje hunters association. The teams also received a special photograph of their participation in the campaign.


During the campaign, which saw public meetings held all over the borough of Adeje, workshops were also held for children teaching fundamental concepts and practises of recycling. The campaign organisers worked tirelessly to promote and raise awareness in this field too. Vets from different clinics in Adeje and beyond also assisted at the meetings giving information and answering questions from the members of the public.

During the same time and in parallel Adeje held the first canine behaviour course in the Youth Centre the aim being to “educate the younger members of Adeje and give them the tools necessary to train their dogs to behave in a manner proper to a civic society”, said Esther Rivero Vargas.

Another arm of the campaign was the employment of four young women who had been actively seeking work to train them to go door to door with the campaign information, which they distributed around the borough in Spanish, English, German and French.

The mayor and the councillor also paid tribute to the workshops organised at each meeting by the Cruz Roja, a fundamental part of the neighbourhood events, and “a door to dialogue via which we can share, listen to and discuss in a constructive way the concerns of our citizens”, said Jose Miguel Rodríguez Fraga.

ADEJE-Agradecimiento campaña mascotas (2) ADEJE-Agradecimiento campaña mascotas (1)

Overall both the mayor and the councillor praised those involved in the campaign for their ability to teach, listen and help the people of Adeje move forward. “We will keep on this positive and sensible path. We looked for the participation of the people, and we are winning that challenge. That’s why I want to thank you and it has been splendid to be able to count upon each and every one of the people involved in this campaign. Furthermore the help and tireless contribution made by Esther Rivero Vargas in informing and training has been exceptional”, the mayor concluded.



The course is part of the Adeje: Clean and Healthy campaign

The Adeje Youth Centre is currently running the first dog training course offered by the council, and it lasts until May 8th. The course leader is professional trainer Juan Carlos Gaspar Abreu. The initiative comes under the borough-wide Adeje Clean and Healthy campaign and is now entering the practical phase where participants, human and canine, will begin to demonstrate what they have learnt in the workshops.

According to the councillor with responsibility for the campaign, Esther Rivero Vargas, “the main objective is that citizens take the care and education of their pets seriously At the practical classes we will now see how the lessons learnt during the theoretical phase can be put into practise in the areas of behaviour and obedience”.

This practical part of the course will concentrate on the civil training – in other words how the dog behaves in public, how it walks, does it listen to the owner, wait when told to, etc..

At the same time participants will be shown the right way to address the behavioural problems of each dog and how to react as owners. The trainer has carried out an assessment of each dog and owner to get to this part of the course and will give individual tips on correcting any particular problems. Students will also receive lessons in sport training adapted for each dog and owner as well as different habits and behavioural patterns of dogs.

Good News for Adeje’s Abandoned Animals

ADEJE_firma convenio_protectora_IMG_2100
Adeje Council has signed an agreement with two animal protections agencies regarding adoption of abandoned animals.

The Adeje Council has signed an agreement this week to work in conjunction with the animal protection association MADAT, the Dogs Welfare Trust and the veterinarian Nahum García del Río to promote and advance the adoption of abandoned animals that are cared for in the Adeje Animal Refuge. The associations will have preference when it comes to adopting dogs from the centre who have stayed beyond the normal legal limit, with no financial benefit to either side in this regard.

The councillor with responsibility for Municipal Services, Gonzalo Delgado Díaz, says “we have been working on this initiative for some time, and in recent months met with all the animal protection agencies on the island who had shown an interest in the Council coming to an agreement with one or more of them to speed up and assist the adoption of animals, mostly dogs, who have been abandoned by their owners. From the Council’s point of view we see these agencies are the ones who can help to promote the adoption of these animals”·.
Under the agreement MADAT (Manos Amigas de los Animales en Tenerife / Friends of animals in Tenerife) commit to taking, over a period of 15 days, all the dogs who can be adopted, and who have passed the 20 days they need to have stayed in the centre, under the municpal by-law, so that owners my reclaim them. The by-law states that once that period has passed the Council is allowed to seek a new owner for the animal, or pass it on to an animal protection agency.

The Dogs Welfare Trust Tenerife will meet the costs of the vet who is also a part of the agreement, and who will include a health report, check for worms, and carry out any other treatment required by the animals such as vaccinations and microchipping.

The current agreement will last for a year and will be overseeen by a committee made up of representatives from each of the involved associations and the Council. An abandoned animal, under the Adeje Council Municicpal Ordenance Regulating The Ownership of Animals, is one wearing no identification, whose owner is unknown to the authorities and is not registered on the census. The Council identifies the animal if it has a micro-chip and lets the owner know he or she has ten days to collect the animal. Once this period of time has passed the Council and the protection agencies who are named in this agreement may offer the dog for adoption.
The Adeje Animal Refuge was created in 2012 at a cost of 120.000 euro financed under the Plan E of the central government. The Centre has individual spaces for up to almost 100 animals depending on their size and whether they are considered dangerour or not. There is also an office and a veterinary zone. The animals are fed different foods according to their age and size and are visited by a qualified vet who attendts to any medical needs they may have.

Councillor Delgado Díaz added that “since October we have been running a wide-spread consiousness raising campaign making people in Adeje more aware of the responsibility that goes with pet ownership. We have placed particular attention on sending out the message to anyone who is thinking about getting a dog to come along to the Refuge first and consider adoption. At the same time, as part of the camaign, we outline both the rights and duties that having a pet involves, such as vaccinations, care and hygiene and particularly the need to be aware of your pet’s behaviour in public spaces, with one of the biggest complaints from the local population being the amount of dog droppings left on the street. To drive the message home the Council, along with the borough’s sanitation company Ascan Torrabonaf, have undertaken a number of wide-ranging initiatives including public meetings, dog exhibitions, workshops in schools, competitions, etc. “

Group Training Dog Workshop


Group Training Dog Workshoptaller adiestramiento
(in Spanish)
Dog Trainer: Juan Carlos Gaspar Abreu.

Theory: From January 28th to February 20th 2014
Tuesdays and Thursdays, 6pm to 8pm
Place: Adeje Youth Centre

– BLOCK 1:
Dog behaviour.
Body language.
Race breeds and characteristics.

– BLOCK 2:
Required documentation and health stipulations for ownership.
The Adeje Rescue and Care for Domestic Animals Centre (Visit to the Centre and talk).
Rights and duties of the owner.
Talk/questions with Vet.

– BLOCK 3:
Theoretical classes and tools to be used in the practical training sessions.
Introduction to training, how does classical training work?
Negative and positive reinforcements,…

At the beginning of each Block there will be an open forum for debate, ideas, questions, etc…
Practise: From February 25th to April 29th 2014)
Tuesdays and Thursdays 6pm – 8pm
Place: To Be Confirmed.

Civic training: walking, sitting, listening, waiting with particular attention to beheaviour in public places.
Correcting behavioural problems etc of each dog with the owner.
Sports training adapated for each dog and owner.
Canine skills.

Adeje Youth Centre, 922781808.
Registration requirements: Personal data, dog breed, etc.

The workshop will take place over 3 months
Price per participant: 60 euros.
You may pay on a monthly basis.
Monthly payments: – First month: until Jan 22nd 2014.
Second month: until Feb 24th 2014.
Third month: until March 24th 2014.
You may also pay the full amount during the first payment period.

You must have a dog.
Dog owners must have registered the dog in the Adeje Municipal census (or corresponding borough) and have the dog’s health card/paperwork. If the owner or dog carer has changed home and hasn’t informed the Census office they must do so. The same applies to those dogs who are on the dangerous breeds list.
Municipal licence and insurance for those dogs who appear on the Dangerous Breeds list. The dogs must also be registered in the name of the course participant.
Dogs must up to date on their vaccinations.
Age limit: Participants must be over 16.
During the practical sessions: Dangerous breed dogs must have lead that is shorter than one metre, a muzzle, a strong collar that is not made of fabric or with a simple ‘click’ closing mechanism. For all other dogs they must have a lead of a metre or longer, and collars that are secure. If the dog weighs more than 20 kilos it must also have a muzzle.
To register you need copies of:
Census data
The dogs’s health documents
Municipl licence in the case of a dangerious breed dog.
(More information on www/adeje.es/mascotas)

150 at Callao Salvaje Meeting

callaopets1 callaopets2 callaopets3 Callao Salvaje Pets and Recycling
Over 150 residents of Callao Salvaje turned up to listen to Adeje Mayor Jose Miguel Rodriguez Fraga outline the thinking behind the council’s new Pets and Recycling campaign last week.
Environment councillor Esther Rivero, the local councillor for the zone Amada Trujillo and Francisco Valiño from the company Ascan Torrabonaf shared the top table with the mayor and were on hand to answer questions.
The new campaign is multi-lingual in essence, the literature has been translated into English, French and German and during the meeting, the first in 14 planned events throughout the borough, the mayor’s intervention was translated into English simultaneously as were other parts of the evening.
The mayor told the packed cultural centre that the meetings “were being held to bring the local administration to the residents who live here, to share with them directly some ideas regarding a more harmonious life together. In Callao Salvaje wer are setting out a plan of action to consolidate and extend a set of behavioural norms regarding treatment of our environment and pets, but within the wider framework of co-existence. We are building a framework that matches our multicultural community. Via that we can develop a way of enriching our daily personal and communal lives”, he said.
The mayor also said that these meetings were not simply about bringing a message to the communities, but also opening a dialogue whereby “we can share and constructively build by solving local difficulties that we all share in the Adeje of the 21st Century. What we want is that Callao Salvaje is very much a part of the new Adeje, the tourist destination that is Adeje, the historic Adeje that is home to a university campus, to innovation, the Adeje of harmonious co-existence, the Adeje that cares for its environment”.
As the meeting was going on inside, outside the children of the zone were busy taking part in a recycling workshop`organised by Adeje Inserta under the Cruz Roja. They were also meeting with Mike, the campaign´s mascot, and later children and adults alike were delighted and astonished at the obedience class demonstrated by trainers and owners from Tcan Terapie y Encuentro Canino.
The next meeting is at the Playa Paraiso Sports Pavilion this Wednesday October 30th at 6pm. And accordng to Esther Rivero, environmental councillor, “the intention is to reach all the different neighbourhoods in the borough”. As well as the meetings the campaign will be diffused through posters, booklets, school projects, and pet fairs. There is also a team of volunteers who will be going door to door outlining the campaign to residents.

“Adeje, Clean & Healthy”, A Message on the Move


The campaign sets out to improve awareness of the benefits of recycling and responsible ownership of pets

Adeje council in partnership with the town’s contracted cleaning company Ascan Torrabonaf, has launched the ‘Adeje, clean and healthy’ campaign, with the primary objective being an increase in awareness among the resident population of the benefits of recycling, the importance of keeping our neighbourhoods clean and the duties and responsibilities of pet ownership. With that in mind the councillor for the environment with responsibility for the campaign, Esther Rivero Vargas, announced that “this initiative is far reaching and will take many different forms, from information meetings in the different Adeje neighbourhoods, posters, school campaigns, talks within the local health programme, trade fairs, meetings with locally-based vets, those organisations working with animals etc.

“Today, Monday, we have started the campaign with posters and street signs, and this Thursday we will host our first neighbourhood meeting which will be held in the Callao Salvaje Cultural Centre, from 6pm. These meetings have been designed around a short talk, workshops for younger residents organised by the Cruz Roja, distribution of campaign literature (in Spanish, English and French) and a dog agility exhibition.”
Councillor Rivero Vargas extended her gratidude to the many different organisations who have and are contributing to the campaign, both at the meetings and in the information that has been prepared for distribution. “The veterinary professionals in Adeje have supervised and assisted in the content that is published in the leaflets and booklets, and they will also be attending the meetings where they can outline to those present the duties and responsiblities that a pet owner undertakes.
“At the same time I would like to extend our gratitude to the dog divisions of bodies taking part such as the Guardia Civil, Protección Civil de La Laguna, the Granadilla firefighters, Terapia y Encuentro Canino (TCAN), the Cazadores de Adeje association, South Tenerife Agility Ring (STAR) and the ONCE who will be hosting dog displays and exhibitions at the different neighbourhood meetings.
The councillor added that the part of the meeting that would be dedicated to recycling and cleanliness in Adeje would be dealt with by the technical head of the Adeje environment department and the head of services for Ascan Torrabonaf, Francisco Valiño, who would also be able to answer questions and offer additional relevant information about the issues.
One of the key parts of the campaign will be the work undertaken by four people who have been contracted to go door to door to impart the campaign’s information to residents. These four individuals have been contracted from the unemployment register and trained to carry out these particular duties. The councillor explained that “the selection was made form the unemployment group via the Adeje local development department.
“Furthermore we have been able to call upon a group of volunteers who have helped us in organising the meetings, as well as in translating the literature into English and French, in organising the dog exhibitions, etc.
Schools will be another important pillar of the campaign, where awareness workshops are being hosted in partnership with the environmental section of the Red Cross. A book with acitivities for children will also be distributed among up to 3,000 students in public schools in the borough. The local council’s area group of persons with disabilities is also helping in the preparation of merchandising for the campaign.

The campaign was initially presented to the press last July by the mayor of Adeje, and will run for approximately two years. Mayor Rodríguez Fraga has underlined that the active participation of all departments in the council is the key to a sucessful campaign and getting the message to all parts of the borough.


Wanted, a Cleaner, Healthier Adeje

Adeje, Clean and Healthy

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The mayor of Adeje presented a new awareness raising campaign to the media.
The objective of the campaign is to increase civic awareness about recycling, general cleanliness on the streets, and the responsible care of pets.
The mayor, José Miguel Rodríguez Fraga presented the new campaign under the umbrella title, Adeje, Clean and Healthy. He was joined at the top table by Environment councillor Esther Rivero Vargas and the head of the municipal cleaning and recycling company Ascon Torrabonaf, Francisco Valiño.
The mayor told the press that “Adeje can depend on a population that is very responsible and already committed to the protection of the environment, and the council is now looking to promote, through a very open campaign, a series of objectives which will be interconnected and once realised will deliver a borough that is clean and healthy; an Adeje that operates in line with the conditions established by the national network of Healthy Cities.”
The mayor explained that the campaign will be cross-departmental, with participation and links in all the relevant areas to reach all sectors of Adeje society from a range of different focus points. “This is an open campaign, we have a schedule and a series of events already in the planning via which people can bring new ideas to the table to improve the campaign and better achieve its aims”, he said. “To achieve those ends we are meeting with animal protection groups, those who operate animal refuges, vets, and different residential groups to collect as much information as we can regarding pets”.
Following a brief outline of the campaign image, using old Wild West ‘wanted’ posters where the public enemy is filth and rubbish thrown on the street and the reward is a clean living space with care and attention sought for pets, Rodriguez Fraga said that the campaign will begin in earnest in September and will have, initially, a one-year life span during which time the council will be organising a series of related education and themed events.
During his intervention, the mayor also reported upon the unwelcome increase in the numbers of abandoned pets as a result of the economic crisis. “This kind of poor behaviour doesnt’ just affect the actual pets that have been abandoned, but also society in general, and is not just cats and dogs. We have found abandoned horses in the Adeje mountains”, he told the press. He added that it was important for people to remember that pets are not toys. “They are living creatures and must be treated as such”.
Councillor Esther Rivero told the press that among the events programmed were the presentation of a public schools’ campaign alongside a series of extracurricular activities on more and better recycling and increasing awarness and levels of responsible pet ownership. There will also be series of talks in different neighbourhoods. The Councillor said that these too would be open and at the latest would be held during October along with the presentation of relevant material.
Another part of the Adeje, Clean and Healthy, will be a series of talks organised by the Department of Health which will look at the health benefits of having a pet and the duties too. These initiatives will be promoted on a door-to-door basis, with groups from the environmental section of the council going from house to house with leaflets and explaining the campaign strands to residents of the borough. The campaign will also make use of a host of information aids such as travelling stands, environmental courses, recycling courses during Adeje Summer School, educational/recreational activities, photography competitions, pet tales and story telling, and theatre presentations to make sure the messages reach all corners of Adeje, as well as using the more traditional media such as radio, television, newspapers, digital media, posters and leaflets.
On the recycling side, the head of the Ascan Torrabonaf cleaning and recycling unit, responsible for the service in Adeje, said the new campaign in recycling is the result of the excellent level of participation generated by the first campaign which was inaugurated in Adeje in 2008. Francisco Valiños said that as a result of the current campaign Adeje today can boast a 35.5 kilo/resident recycling rate, the highest in the province and second highest regionally in the collection of glass. The regional average is 11.5 kilo/resident.
Valiño said there was already another increase in recycling recorded for the year 2013, and in the first three months of the year the town had deposited 826 tonnes of glass in the bins, with a parallel increase in plastics, tins and boxes.. This recycling also led to a direct reduction in the
amount Adeje pays for rubbish treatment by 10 per cent. “So as well as an environmental benefit, recycling saves money for Adeje’s residents”, he said.
He ended by saying that the next move the company was planning was to make was to introduce recycling units in the borough’s hotels.