Hard Rock Hotel Playa Paraíso now taking bookings!



The hotel will be open for business from mid-October with a grand opening in December
At a press conference in the FIT centre, in the Adeje Centre for Tourism Development, Sergio Zertuche, Vice President of Sales and Marketing for the Palladium Hotel Group said the Hard Rock Hotel would open on October 15th, “and we already have a reservation for October 16th, so we have to be open by then”. He was speaking to press following a morning session with the Adeje authorities and local Playa Paraíso businesses, discussing the renewal of the area in general and the changes a hotel of this quality and kind would bring to the zone.

The mayor of Adeje, José Miguel Rodríguez Fraga said the hotel would act as a market accelerator in what was already an attractive area, “increasing the competitive element. We have an opportunity to renew the zone with a product that his completely different and focus in a new way, that will complement our move to diversify our tourism offer”. During the morning session the concerns of the local small and medium businesses were taken on board too, with measures discussed as to how best to meet the new kind of clientele the Hard Rock Hotel would bring to Playa Paraíso.

This will the second Hard Rock Hotel in Spain – the first is in Ibiza, and Sergio assured that the new Playa Paraíso wasn’t a copy of the Ibiza hotel, instead adapting to their new surroundings. However many of the elements would be similar, and they would, in the main, be catering for young couples and families.

There will be three pools, a number of different restaurants, a beach club, Rock spa, Body Rock gym and a Hard Rock Roxity Kids Club among the amenities on offer. Residents of Playa Paraíso will also be able to enjoy many of the facilities, restaurants and bars open to the public. Sergio explained that the hotel will also have a Vibe Manager, “who will look after the vibe in each zone, check the music is right”, so you could have someone playing an electric guitar solo at the pool bar, and something completely different in another part of the hotel “and pop-up performances” too.

The Palladium representative said that €70 million euro had been invested in the hotel, which is being built through the renovation of an existing hotel in the resort area, converting from a 3-star to a 5-star hotel, something they have done before very successfully. The number of rooms would be reduced from over 1,000 to 624 but the higher price of the overnight stays would bring different kinds of clients.


A plan developed by FIT (Factory for Tourism Innovation) in partnership with the Chamber of Commerce, the Tenerife Cabildo and Turismo de Tenerife to help renovate the zone with the existing small and medium enterprises in Playa Paraíso, will be in four phases. It will see a series of innovation workshops, point of sales diagnostic, assistance on interior renovations and upgrades and an overall improvement of the tourist spaces in the resort. The aim, with experts in commerce, sales and client reach, is to improve and upgrade the local commercial offer to meet the needs of the new clients and at the same time improve the income potential of the businesses themselves.

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Tibetan Culture Week, Adeje

The Fourth Tibetan Cultural Week will take place in Adeje from February 1-11th in connection with the recent inauguration of Dzamling Gar, a new Centre for Tibetan Culture in Playa Paraiso.
The event is free and open for everyone, children and adults, to enjoy a range of popular and traditional Tibetan Arts, especially music and dance. In addition to eating and drinking, singing and dancing, the event will be an opportunity to experience the rich educational and cultural value of this ancient and modern Himalayan heritage. This year’s event will be held in the Centro Cultural Adeje at 7pm on, Thursday, 6th of February, in Plaza San Sebastian in La Caleta, on Friday 7th of February at 6pm on Friday and in Dzamling Gar, which is the world centre for the International Dzogchen Community, during the weekend of 8th and 9th of February, where there will be a series of activities for children between 7 to 12, music concert of Tibetan music, traditional and modern Tibetan dances, table games and much more. All are welcome.
To close the event on the 11th of February there will be a special round table discussion in the University of La Laguna with an opening conference of Chögyal Namkhai Norbu followed by a round table with the special participation of guests such as Lama Denys Rinpoche, Giacomella Orofino, Professor of Tibetan Studies in Universidad “L’Orientale” of Naples, the Tanatologist Prof Alfonso Garcia and other illustrious academics.

See below for a link to a PDF with a full list of events during week


Dzogchen Global Gar in Playa Paraíso

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The master of Dzogchen teachings, Chögyal Namkhai Norbu, and the mayor Adeje, José Miguel Rodríguez Fraga, officially presented what will be the international Dzamling Gar, Global Centre of the Dzogchen International Community, to the public on Friday November 15th. Also attending the inaugural ceremony were Francisco Diez de Velasco, professor at the Universidad de la Laguna, Joelle Schneider, a representative of Karma Ling (France), Benedetta Tagliabue, the architect and president of the Enric Miralles Foundation and Giovanni Boni, engineer with Meriling SL, as well as many local representatives and over a hundred followers of these teachings.
This new international centre, located in Playa Paraíso will host representatives of the Gars, or centres of teaching and practise of the principles of the association which are located throughout the world. The development of this centre will see the realisation of the dream of Namkhai Norbu Rinpoche to have a Global Gar, a place where the entire Dzogchen community can met and work together in harmony. This Gobal Gar will be a centre of study and practise for the world-wide Dzogchen community as well as a centre for the promotion of the mission of ASIA-Onlus, a non-governmental organisation, and the Shang Shung Institute which works to preserve the Tibetan culture for future generations.
This new teaching centre bring us practises from Tibet along with other philosphical and religious idealogies already existing in the borough which, according to the mayor, “are helping us to become the epicentre of a society in which peaceful and equitable co-existence is both the backbone and the springboard for a positive future.
Dzogchen master, Chogyal Namkhai Norbu, told the guests that “I came to this island for the first time two years ago and discovered a most agreeable place with open-minded and peaceful people, and the localisation of our centre here will allow our global community come together to work for the wellbeing of humanity and all the individuals that are part of it.”
Subsequently he added, “in general the Dzogchen community is like a large family and my mission isn’t to teach a religion or philosophical doctrine but instead to show the way of evolution which each person must follow, and that the coordination among all is the key to success and improvement. “
Rodríguez Fraga expressed his gratitude to the Master and the community for choosing this borough for the new centre. “The council is always supportive of any activity which premits and works for the expansion of our plural, multicultural and peaceful society. In Adeje we have a huge number of different cultures who have lived side by side for years and together we have overcome any difficulties and have made the differences into something that enriches us as a community; all cultures that have, as their base, mutual respect, tolerance and peace, and seek to preserve human values are to be respected.

He continued, “we are a top class tourist borough, and the level of welcome we offer is terrific, because we have great people in our borough. The people of Adeje are wonderful and people who wish to work together with us can depend upon us and the interntional nature of this project will be of huge beneift to many people here in our island and in the rest of the world.
Today the Dzogchen teachings have 10 Gars or centres for the teaching of Dzogchen principles all over the world, in countries such as Italy, the United States of America, Russia, Mexico, Russia, the Ukraine, Romania, Argentina, Venezuela and Australia. Here the plan is to build a meeting place for people who are part of these centres and other smaller hubs called Lings, as well as being a centre for the preservation and dissemination of Tibetan culture.

The land where the new centre is being built was purchased by the Dzogchen community in December 2012.
Namkhai Norbu Rinpoche felt that this would be the perfect place for the transmission and practise of Dzogchen teaching throughout the world. The plot of land is 30,000 m2 and was previously being developed as a Talasotherapy Centre but construction was never completed. The land, when purchased, had a number of unfinished buidlings in place, and each one will be completed and become a home for each Gar, and there will be a dedicated part given to the Internacional Shang Shung Institute of Tibentan Studies, and the NGO ASIA-Onlus, all working to preserve the ancient Tibetan culture. There will also be a centre for the practise of Yantra Yoga, Danza Vajra and other related activities. Currently there is a large marquee in place to allow some activities take place until buildings are completed.

As part of the building project, different construction techniques and garding methods will be used and taught, and there will be ongoing workshops where people can learn new pactises. Students can learn first-hand how to construct typical Tibetan buildings, premaculture,and sustainable architecture, all of which will integrate perfectly into Playa Paraíso.
Chögyal Namkhai Norbu
Born and raised in Tibet, for over 50 years Chögyal Namkhai Norbu has taught how it is possible to live in a relaxed,harmonious and peaceful way in the midst of chaotic, modern daily life. Rinpoche is one of the most prominent teachers in the world of the ancient Dzogchen Teachings, as well as being the inspiration behind the International Dzogchen Community. Nowadays, the Master travels and teaches tirelessly, continuing his activity of giving these precious Dzogchen teachings and the message of peaceful
cooperation and evolution.
Rinpoche also founded Shang Shung International Institute for Tibetan Studies, and the non profit NGO, ASIA-Onlus, which develops projects benefiting the Tibetan population

Dzogchen means ‘Total Perfection’. It refers to the true inherent nature of all beings, their primordial state, which is free from all limitations and conditioning. The Master’s transmission of this state of knowledge lies at the very heart of the Dzogchen teachings. Due to its direct and uncomplicated approach, the Dzogchen teachings transcend cultural boundaries making it accessible to all cultures regardless of their spiritual background.

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Avenida upgrade for Playa Paraíso

MAYOR PLAYA PARAISOAdeje Mayor José Miguel Rodríguez Fraga, works councillor Gonzalo Delgado and Playa Paraíso councillor Amada Trujillo attended a meeting recently in the resort village to meet with residents and bring them up to date on the renovation of the Avenida Adeje 300.

The mayor told residents the council were investing in the area despite the crisis because it was important that all parts of the borough receive the attention required. He also said it was essential “that all of Adeje has an aesthetic continuity and that the different parts along the coast are linked”.  He added, “this will improve the quality of life for residents and tourists”.

Work on the project will begin in about two months and last about four, according to the council, during which, residents were assured, traffic would continue to flow as normally as possible, given that there is only one road through the resort.

The plan sees a complete upgrade of the pavement and green zones, with two roundabouts installed to help traffic pass with ease through Playa Paraíso, the first near the bank and the scond at the top of the lake. New parking areas areas are also included in the plan.