The hotel will be open for business from mid-October with a grand opening in December
At a press conference in the FIT centre, in the Adeje Centre for Tourism Development, Sergio Zertuche, Vice President of Sales and Marketing for the Palladium Hotel Group said the Hard Rock Hotel would open on October 15th, “and we already have a reservation for October 16th, so we have to be open by then”. He was speaking to press following a morning session with the Adeje authorities and local Playa Paraíso businesses, discussing the renewal of the area in general and the changes a hotel of this quality and kind would bring to the zone.
The mayor of Adeje, José Miguel Rodríguez Fraga said the hotel would act as a market accelerator in what was already an attractive area, “increasing the competitive element. We have an opportunity to renew the zone with a product that his completely different and focus in a new way, that will complement our move to diversify our tourism offer”. During the morning session the concerns of the local small and medium businesses were taken on board too, with measures discussed as to how best to meet the new kind of clientele the Hard Rock Hotel would bring to Playa Paraíso.
This will the second Hard Rock Hotel in Spain – the first is in Ibiza, and Sergio assured that the new Playa Paraíso wasn’t a copy of the Ibiza hotel, instead adapting to their new surroundings. However many of the elements would be similar, and they would, in the main, be catering for young couples and families.
There will be three pools, a number of different restaurants, a beach club, Rock spa, Body Rock gym and a Hard Rock Roxity Kids Club among the amenities on offer. Residents of Playa Paraíso will also be able to enjoy many of the facilities, restaurants and bars open to the public. Sergio explained that the hotel will also have a Vibe Manager, “who will look after the vibe in each zone, check the music is right”, so you could have someone playing an electric guitar solo at the pool bar, and something completely different in another part of the hotel “and pop-up performances” too.
The Palladium representative said that €70 million euro had been invested in the hotel, which is being built through the renovation of an existing hotel in the resort area, converting from a 3-star to a 5-star hotel, something they have done before very successfully. The number of rooms would be reduced from over 1,000 to 624 but the higher price of the overnight stays would bring different kinds of clients.
A plan developed by FIT (Factory for Tourism Innovation) in partnership with the Chamber of Commerce, the Tenerife Cabildo and Turismo de Tenerife to help renovate the zone with the existing small and medium enterprises in Playa Paraíso, will be in four phases. It will see a series of innovation workshops, point of sales diagnostic, assistance on interior renovations and upgrades and an overall improvement of the tourist spaces in the resort. The aim, with experts in commerce, sales and client reach, is to improve and upgrade the local commercial offer to meet the needs of the new clients and at the same time improve the income potential of the businesses themselves.