‘Ponle Freno’ – contributing to construction of a rehabilitation centre for traffic accident victims
Ponle Freno is a social action initiative powered by Atresmedia, and held its first event in the Canary Islands last Saturday with a race in Adeje, starting and finishing at Saim Mall. Over two thousand people took part with Jonay González and Tere Linares winning the 5K race and Miguel Ángel Vaquero and Chus Valiño Novo victors in the 10K.
Ponle Freno (rough translation, ‘put on the brakes’), is working to raise public awareness of the need for road safety and how to avoid traffic accidents. Races under the Ponle Freno banner have already been held in Madrid and Vitoria with monies raised going towards helping the victims of traffic accidents by donating to the Step by Step Foundation. Here the plan is to open a rehab centre in Tenerife.
´Step by Step´ is a non-profit making organisation set up in 2007 to help provide rehabilitation for traffic accident victims in particular those who have suffered spinal injuries and are ready to undergo physiotherapy. To coincide with the race the Adeje council also initiated their pedestrian crossing campaign with safety messages for users in Spanish and English in key parts of the borough.