The Adeje councillor for equality, Juan Desiderio Afonso Ruiz, has launched a new campaign called “Jaque al Sexismo” or “Check Sexism”. The aim of this initiative is to increase awareness of sexism among the population and work to prevent sexual discrimination and promote equal opportunities.
Afonso Ruiz says, “we want to up the awareness levels to make people aware of how limiting sexism can be for those affected”. Those, he adds, who use sexual discrimination are attempting to halt the development of others and therefore their growth as individuals.
The councillor feels that “a vital tool for the healthy growth of equality is the eradication of sexism in our society and the construction of the kind of world we want to live in, and of course stamp out domestic violence too. To achieve this it is important to include the fight against sexual discrimination”.
Sexism refers to all those practises and attitudes that promote different forms of treatment of individuals depending on their sexual orientation and which assumes characteristics and traditional behaviour patterns from men and women. To eliminate them they must first be identified in different situations.
For that reason the Adeje department of equality is organising a series of monthly activities including workshops, exhibitions and debates with will try to look at the nature of this phenomeon, the many and complex causes, and the contexts and levels at which it occurs.
The sessions will be designed with the help of expert Patricia G. Ojeda, who, through Radio Sur Adeje, will frame a series of alternative proposals (non sexist, non violent), at all levels that discrimination appears today (within relationships, with other people, language, media, etc)., The radio has been chosen as a tool for getting the message out there as it is a borough communications tool, and those who cannot listen directly will also be able to find the programmes online.
There will also be actual workshops and talks, and social networks will also play an important part in the campaign says the councillor in charge. The Check Sexism campaign will have an active Facebook page, and while people are more than welcome to participate, those who comment will be asked to be aware of the language they use when doing so!
Juan Desiderio Afonso Ruiz reminds people that sexual discrimination affects men as well as women, although there are many more cases against women given old cultural beliefs and habits “when women were considered inferior to men”. Sexism is present in different creeds and attitudes, but must be stopped as soon as possible, he adds. “The belief that one sex is superior or inferior to another is sexist as is misogyny (hatred of women) or misandry (hatred of men)”.
He concludes “we must get to the point where the traditional imposed notions of masculine macho men and feminine delicate women are eliminated”.