Mapping Adeje!

Francis Ortiz, project director and self-confessed geolocalisation fanatic!

Francis Ortiz, project director and self-confessed geolocalisation fanatic!

Adeje will host the Canary Islands first ‘mapping party’ this Saturday, Febraury 15th, which will see up to 45 people in groups of three virtually mapping Adeje town, creating an online data base which will be used tp allow visitors and residents in Adeje access places to see and go to online with ease and accuracy.
Each group of three will be made up of experts in geo-localisation (i.e pinpointing your location) social networks fans and in fact anyone who would like to sign up to the project – there are still places available for this event – and will work from about 11am to 1pm on Saturday February mapping the town, using a number of specialised online applications. They will work from the ground up so to speak to provide new geo-references for Adeje’s businesses, from the small to the large, building a much more complete virtual picture of the town. They will visit the businesses, confirm addresses, webpages, phone numbers, take photographs, etc creating an invaluable data base. To add an extra incentive, the winning group will win a hotel stay for two each, donated by Iberostar. There will also be other events taking place in and around the CDTCA, the Centre for Tourism Development, Costa Adeje, where the project is based.
The group behind the mapping party say that once this project has been evaluated the project will be expanding into other boroughs. But for now Las Torres, El Galeon, Los Olivos y La Postura will be the first zones to be mapped, according to councillor for economic development Ermitas Moreira García, who added that businesses in the area are fully behind the project, and given the importance of the internet today in every aspect of life, for residents and more so in this case for visitors, they can only benefit.
According to the event director, Francis Ortiz, a geolocalisation and geomarketing expert, a staggering 98 per cent of Canarian companies are not mapped in Google Places, and many that are, including hotels and tourist businesses, are incorrectly located, or contact details are wrong or out of date. If a visitor is looking for the nearest hairdresser to their hotel in Costa Adeje online, given the lack of information, they could well be sent to Puerto de la Cruz, he said. These days, he added, Google Maps is the most used application on mobile phones world wide, underling the importance of the use of geolocalisation. The information gathered at the mapping party will be shared by the Council with OpenStreetMaps to incorporate all the new data from the centre of Adeje, businesses, cultural and special interest places, all accessible online, and for free.