The Adeje mayor, José Miguel Rodríguez Fraga, with the councillor for Sport and Youth, Adolfo Alonso Ferrera, commented on the latest tourism statistics this morning (June 26th) ahead of the opening of a new tourism information office in the town centre.
The figures relate to the first quarter of 2014, and show that Adeje’s tourism intake has increase by 1.6% over the same period last year. This translates into over half a million visitors with an average spend of €87.80 according to the national statistics body Exeltur, the highest average in Spain, followed by
San Bartolomé de Tirajana, Arona and Mogán.
The mayor welcomed the figures on the same day as an important municipal tourism meeting was held in the town, and the inauguration of the new tourism office took place. He said the new office, at the top of the town’s main street, Calle Grande, “would help encourage tourism and business in the heart of Adeje and assist the large number of tourists who come looking for first hand information about the architectural and historical background of this town”. He referred to the growing number of tourists who stay in 4 and 5 star hotels in Adeje – almost 70% – and the growing number of those who opt to stay in other forms of accommodation.
The mayor also said that all the indications were that “this would be a good summer”, adding that online bookings were already looking at breaking records, referring as well to the improved aerial connections particularly improvements in flight availability to and from the UK, Italy, Germany and Poland which would be reflected in increased visitor numbers this summer.
“Adeje is carrying out a number of different plans to improve the offer, both for residents and for those who are visiting, improvements in tourism infrastructures, such as the street network in Costa Adeje and access from Fañabe, as well as the remodelling of the maritime walkway and recent important improvements to the Callao Salvaje and Playa Paraíso roundabouts
Commenting on the new office, opened today, June 26th, the mayor said “this was a proposal that had been on the table for a while, because we want to promote our historic town centre, so we developed the idea of a multi-functional office that would give people information about local cultural, gastronomical and sporting events, about rural walks, markets, information on shopping locally, guided tours, etc. In particular, we want to promote our history , traditions, architecture and identity”.
Referrring to the Barranco del Infierno, the mayor said that “we are currently restoring some of the pathway which was left practically impassible after the last heavy rains. We are working in conjunction with the Tenerife Cabildo and hope to reopen this walk to the public as soon as possible, a protected nature zone which is the second most visited attraction of its kind in Tenerife after the Parque Nacional del Teide”.
José Miguel Rodríguez Fraga ended his inauguration address by stating that Adeje “ is a pioneering tourism destination, an intelligent tourism destination, but the thing above all that makes us great, that keeps us working and moving forward, is our people, the people of Adeje, which is the greatest treasure we have, our most valuable asset.”