Adeje was host to the XIX AECIT (Tourism experts) Congress this week, with over 200 persons from the sector coming together to discuss new challenges facing the industry from an informed and scientific perspective. The event was organised by the AECIT, FIT Canarias and the Adeje Council.
Speaking to the assembly, the rector of the University of La Laguna, Eduardo Parra López said “it was an honour that this association has one of our professors as its president (Antonio Martinón Cejas)” adding that he hoped by the end of the year to be able to announce an ambitious programme for the years ahead. “We will take advantage of our presence here in South Tenerife, in Adeje, to encourage academic activities, not just limited to the tourism grade either, but investigative projects directly related to the zone and beyond. We don’t have to be competitors all of the time, we can work from a wider platform”, he said.
The mayor of Adeje, José Miguel Rodríguez Fraga, told the attendees that today Costa Adeje was “in a process of renovation in the hotel sector and creating new, interesting complementary products that would open many doors”. He underlined the importance of training and knowledge, “fundamental factors from our – the Council’s – point of view. Knowledge is a fundamental pillar in our competitive strategy in the sector…It’s something we value as we were missing it in the past but today we are a university campus, we now have our first graduate class and we continue in this vein”.
Arona’s mayor, José Julián Mena, told the conference that the Arona borough, which he has been mayor of for just over year now, was “working to evolve a new tourism strategy. We are about to set up a well-researched marketing plan, and we are here to learn and advance, building a space that promotes social harmony as something attractive for tourists as well as creating a borough that is open and caring for our residents”.
Maria Teresa Lorenzo Rodríguez, the regional minister for tourism, culture and sports, asked if there was a new tourism model for the Canarias. “Our destination is currently highly successful and the data reflects that. We hope to end the year having welcomed 15 million tourists maintaining our position as the leading sun and beach European destination for overnight stays and the leading region in job creation. So, we are content but we know that we need to advance our tourism model, adapting to the demands of the 21st tourist without losing our essence”.
Alberto Bernabé, the Tenerife Cabildo tourism chief, said this was a highly relevant gathering as “you couldn’t consider Tenerife without tourism which has been the headline in the region’s development, our spine, affecting everyone”.
The AECIT president stressed how it was important to “recognise the distinct factors and paradoxes if we wanted to find the correct responses. We are in a world of transparent tourism where the whole world is accessible and we can’t turn our back on that. The digital world brings important changes. Training is an element in our competitivity”, he stressed.
Department of Communications