Adeje has just unveiled its new pedestrian crossings bearing a series of messages, in Spanish and English, designed to help pedestrians take more care crossing the road. The initiative is part of the ‘Ponle Frenlo’ (put on the brakes) campaign to reduce the number of traffic accidents in Spain.
Different messages have been painted on to the first line of pedestrian crossings all over the borough asking pedestrians to check before they cross, to stop looking at their mobile if they are crossing the road, to reduce the volume if they are listening to music, as well as other safety messages.
The aim of the campaign is to reduce the number of mortalities and injuries caused by traffic accidents. According to official statistics in Spain 11,000 people are knocked down every year, nearly all of them in urban areas.
Adeje is the first borough to introduce this form of prevention. According to the mayor, José Miguel Rodríguez Fraga, “Adeje and our tourist destination Costa Adeje welcomes over two million visitors annually – so it’s the perfect place to launch these safety messages”. The messages are in Spanish and in English.
Josep Alfonso, director general of the Ponle Freno centre said “while we’re not all drivers we’re all pedestrians, and susceptible to being knocked down if we don’t pay attention when we’re crossing the road.
“Stop and look before you cross, cross at the proper designated places, make your intentions clear to drivers and avoid using mobiles or headphones when you are crossing – just a few words of advice that can save a pedestrian’s life”, he said.
Adeje, Arona and the Cabildo draw up a united transport plan
The Adeje and Arona transport councillors, Andrés Pérez Ramos and Leopoldo Díaz respectively, and the initiative and mobility representatives from the Cabildo Miguel Becerra and Manuel Ortega met earlier this week to look at a number of issues of mutual importance in the transport sector including the image of the taxi sector.
Pérez Ramos said, “the adminstrations are drawing up a strategy and coordination plan necessary to meet head on the problems we have identified in the taxi sector in tourism zones, in particular fraudelent practises”.
Regarding the latter he said, “we are looking to introduce measures to deal with irregular situations which affect the sector and damage the image of the destination, and we have to work together in a coordinated manner to, for instance, step up vigilance of suspicious activities or persons who offer to take passengers as well as proper fare systems, etc”.
The importance of working across both boroughs in this regard was stressed given that fraudelent practises operated in both zones and the huge importance both councils place on stamping out any behaviour that would damage the principal industry of Adeje and Arona, namely tourism.
“Fraud in the taxi sector is a problem that directly affects our main economic motor”, repeated councillor Pérez Ramos.
Good news for TF-47 drivers
Residents and regular visitors to the South West of Tenerife, in Adeje, will soon be able to connect to the TF-1 from Armeñime, El Puertito, Playa Pariaso and Callao Salvaje without the tailbacks that have become a daily grind for commuters.
The road is used by up to 21 thousand drivers a day, and currently connects commuters within Adeje and further afield to Guía de Isora and Santiago del Teide. Details of the traffic calming measure were outlined this morning (March 31st) by Adeje mayor José Miguel Rodríguez Fraga and the Cabildo’s councillor for roads, José Luis Delgado and should both greatly reduce traffic flow problems as well as improving road safety in the busy intersection.
According to the data, this stretch of road has one of the highest densities of traffic on the island and regular users will be well aware of the tailbacks at turns into Armeñime and the problems too at the entrance/exit road to El Puertito. The Cabildo representative said that while there were no plans at the moment to include a footpath alongside the road, phase two, further down the line, would see the erection of a pedestrian overpass.
Initial difficulties acquiring the land needed for the construction of the roundabout caused some delay in the project but those have now been overcome and both administrations have approved the plans which are now available for interested companies to submit bids to carry out the work, which should begin in a few months and be completed next year. The overall cost of the project is estimated to be in the region of €1.2 million, 50% of which will be paid by the council and 50% by the Cabildo. The work and improvements are seen as very important both for road users and residents as well as for tourists travelling to and from other parts of the island and for the development of new projects such as the El Puertito development and the future Fonsalía port.