Levelling the playing pitch!


The Adeje Equality Council is working on new actions and strategies


The Adeje Equality Council has a busy few months ahead, taking part in a range of different training and awareness raising activities with a two-pronged objective – to share and exchange ideas within the council and also to help the public in general become more aware of the need for an equal playing pitch in all facets of daily life.

In its most recent meetings the council members have been making final arrangements for the II Adeje School of Equality, which will take place in early 2019, and have been invited by the gender violence organisation to participate and share their experiences in the School of Social Participation to be organised by Candelaria council in the near future. They are also busy working on the Adeje events for November 25th, International Day against Gender Violence. The message on the day will also be shared with the South Tenerife Equality Network to reach a many people as possible.

Recently the council has approved a communications strategy to encourage greater activity in social networks, they are redesigning their logo, and opening up a YouTube space, all aimed at making the council better known locally and beyond. The hashtag they have adopted for their online presence is #ConsejoIgualdadAdeje.


Fun for all the family

A parade, bouncy castles and shows to keep the kids happy during the Adeje fiestas

The younger Adeje public  have lots to keep them amused over the next two weeks during the local festival celebrations, with specific events designed with them in mind.

The main parade is happening on Saturday October 13th with the representatives from the differ-ent neighbourhoods, characters from stage and screen, cartoon friends, and lots more. The event starts at 8.30pm at the bottom of the Calle Grande.
On Monday October 15th in the Adeje municipal football grounds there will be a children’s park from 11am, with bouncy castles, workshops, etc. Entry is free.  Tuesday March 16th Plaza de España hosts the “Gran Circo Komba” at 6.30pm, an interactive theatre presentation. This is also free to the public.
And on Saturday October 20th the Calle Grande is taken over by children’s activities from 5pm, on the last weekend of the patronal festival.







Why being competitive matters!


Spanish minister visits South Tenerife

Spain’s tourism minister was in South Tenerife today and met with the mayors of the Canarian Tourism Boroughs Association (AMTC) who impressed on her the need to improve funding to aid in upgrading many aspects of the sector.

Reyes Maroto met with the mayors who are part of the AMTC who outlined the realities of the sector to her during her working visit, as well as the challenges and objectives for the top line Canarian destinations in the coming years to ensure they remain competitive.

José Miguel Rodríguez Fraga, president of the AMTC; and José Julián Mena, Arona mayor, welcomed the minister to the Arona Gran Hotel on behalf of the association. Also present were Marco Aurelio Pérez, mayor of San Bartolomé, Onalia Bueno, mayor of Mogán, and Pedro Martín, mayor of Guía de Isora. The minister was accompanied by regional government representative Elena Máñez and the director general of Turespaña, Héctor Gómez. During the morning the minister visited different parts of the zone.


Commenting on the visit, Rodríguez Fraga said, “it would seem that, at last, Madrid is realising the value of tourism in the Canarias and what we, the main tourism boroughs, contribute to the Spanish economy and society”. There was reference to the national budget allocation to the region- 1% – regardless of the fact that these tourism boroughs contribute 30% of the Canarian GDP and 6% at national level. The association continues to press for the national government to change the manner of costing and finance to reflect the contribution made by the member boroughs. This is in light of the fact that funding is allocated from central government based on the numbers of residents registered even though in many of the tourism boroughs the actual numbers of people living and staying there and using municipal services is far in excess of the resident register numbers. This inconsistency can affect important bodies too like regional police and other security details.

There was a question as to whether the PITCAN, a Canarian tourism infrastructure plan involving regional and national administrations, should be reactivated,

Other matters discussed included the need for tourism boroughs to be at the vanguard of digitial innovations – “5G is the future and we need to improve our digital connectivity” – said the mayor of San Bartolomé de Tirajana. “If we want to remain competitive and ahead of our rivals, the digital agenda has to be addressed”.

Pedro Martín and Onalia Bueno outlined to the minister the importance of a transversal axis of administrations and other bodies. “Tourism is more than promotion. It brings a series of needs and realities together that need to be managed, issues of quality and good service, caring for those who live here as well as those who visit and use the local services and infrastructure”.

Department of Communications

Mad dogs and Englishmen?

’Don’t Burn!’ is the message from the Spanish Cancer Association

This morning, July 24th, the Spanish Cancer Association, the AECC, had a stand in the Adeje Cultural Centre to talk to students and visitors about the need for proper protection from the sun, and were handing out leaflets with information on good practises for a healthy skin during the summer. The event was part of a wider campaign to alert people to the dangers of overexposure to the sun, especially during the summer months.

“We need to take care throughout the year and adopt healthy life-style habits, but during the summer with the good weather and more activities outdoors, we perhaps tend to leave precautions to one side – but these are nothing more than ensuring that we are properly hydrated, eating the right foods and using adequate sun protection, above all in the middle of the day”, commented the Adeje councillor for health, Amada Trujillo Bencomo, who is also a qualified paediatrician.

The information leaflets were available in English and in Spanish listing basic recommendations: drink water regularly, use sun creams with a high protection factor when you are out of doors, and apply that cream every two hours; use hats, parasols, or light t-shirts when you are exposed directly to the sun; don’t sunbathe between the hours of 12 midday and 4pm; avoid extended exposure to the sun;use sunglasses to protect your eyes.





Department of Communications







Fiestas – fun for all!

Recently the Gender Equality Network of South Tenerife boroughs, of which Adeje is a part, working with council cultural departments, has published a good practise guide for fiestas to prevent and outdate what many now see as macho attitudes.  The guide is aimed particularly at those who are in receipt of or applying for funding and grants from  local public councils. 


  1. When the organisers are scheduling events for the fiestas do remember that the public is made up of women, men and children, and some activities might not respect that fact.
  2.  Pay special attention to times of events, taking into account the age of participants and audiences – so children’s events might be better scheduled for early evening rather than late into the night.
  3. Make sure that events are open to everyone, particularly contests, and move away from the more traditional ‘beauty contest’ rules, bringing more diversity into the mix,  For instance ask yourself if a transsexual person can take part in any of these contests?
  4. Avoid inappropriate public exposure of children and adolescents, or behaviour that is not suitable for their age (hyper sexualisation).  For example, what clothes are you asking them to wear, what poses are you suggesting for photographs in the programmes, are they too adult? What is the message you are sending. What are the values you are promoting in your contests – or are you only looking at physical attributes?
  5. Make sure that the content of the programme doesn’t discriminate against women, against people of different creeds or ethnic background, sexual diversity, etc. This would apply to songs, comedy content, monologues, etc
  6. Promote the fact that the festival should be free of any sexist aggression
  7. Make sure that the ‘comisiones de fiestas’ – the volunteer group organising the local events – must be balanced (women/men)
  8.  Include activities that promote respect, equality, etc
  9. In promoting the fiestas look carefully at the images and language being used in posters, flyers, on social media, etc
  10. Do ask for the local council to assist in promoting this side of your fiesta

Feel the groove

Reggae time in Adeje

Following last year’s highly successful event the Feeling Festival is back with a great line-up of local and international stars. This Reggae round-up will be on June 30th in the Adeje municipal stadium and will previewed by two days of events on June 28th and 29th in the CDTCA.

The headline performers this year include Alborosie, Tarrus Riley with Dean Fraser and Israel Vibration, Sumerr (Jamaica), Canarian group One Xe Band, Lioness Den, Isaiah, Don Virgilio, Dada Wanche, A’Jah Porfecía Crew, Lava Sound. DJ Chiqui Dubs (Panama), Triggafinga Intl Sound (Italy-Greece) and the Tenerife Dancehall Crew will also feature. There will be a gastro-zone, stalls, rest and chill out areas, and lots more.

During the free cultural days on June 28th and 29th, held in the CDTCA and the FIT (Factory for Tourism Innovation) people can enjoy workshops in yoga, photography, watch documentaries, enjoy break-dance and acrobatic performances and much more.

Tickets for Feeling Festival are on sale now online through tomaticket.es and ticketbell.es and are €35 each. A percentage of each ticket sold goes to projects to help those at risk of social exclusion and other charitable causes.

Department of Communications







Walk for Life BRA project presented to Adeje council


The initiative will see a specifically adapted bra given to every woman who has undergone a mastectomy

Today, Wednesday May 16th, the president of the Walk for Life foundation, Brigitte Gypen, presented the BRA project to the Adeje health councillor Amada Trujillo Bencomo, with which a new specially adapted bra will be donated to every women who needs to undergo a mastectomy.

Gypen says, “To ensure a rapid recover, particularly after such a invasive procedure such as a mastectomy, one of the important elements to take into consideration is the use of a bra following the operation, one that is made to fit each patient, made from a particular material that isn’t abrasive, that closes in front, is comfortable and can be adapted to suit the needs of each woman”.

Amada Trujillo Bencomo pointed out that “the council has always been ready to offer and improve services which impact directly on the quality of life of individuals. To that end we have improved the integral service to ontology patients on offer, a preventative lymphedema diagnostic service, a transport option for patients who need treatment in hospitals and a water-based programme to help prevent lymphedema. All of these services are in partnership with the Spanish Cancer Association with whom we have worked closely over the years”.

One in every 8 women will suffer from breast cancer. That’s according to the cancer observation unit of the AECC, the Spanish Association against Cancer, and who have reported that 1,132 cases of breast cancer were diagnosed in the Canary Islands in 2017, an increase over the numbers for 2016. The BRA project was born out of this reality, and works to meet a real and existing need, to give these women who have had a mastectomy something that is essential to their recovery.

All help welcome
Solidarity is one of the fundamental pillars of the Carrera por la Vida-Walk for Life Foundation. To make the BRA project a reality funds are needed for the acquisition of these adapted bras, the campaign administration, promotion and letting people know about the project, delivery of the bras, etc.

The Foundation can depend on a number of donations that have been received from various sponsors and other individuals, and are also happy to accept more voluntary (and anonymous if so desired) donations. Brigitte Gypen assures that “any monies given to the Foundation are used strictly and only in the fight against cancer and legally declared to the state, and anyone can check to see that all donations are properly registered”.


Fundación Canaria Carrera por la Vida/Walk for Life
This is a solidarity initiative which works, on one hand, to raise awareness about the importance of early detection in breast cancer and on the other hand is there to meet the needs and demands of people affected by breast cancer and their families.

This solidarity movement has now been 13 years in existence, raising awareness and funds which are given to relevant associations, service providers, assisting research and investigations into improving the quality of life of those affected by this illness and ways to improve their recovery, both physical and psychological in as short a time as possible.

What started out 13 years ago as a one-off solidarity walk in Santa Cruz de Tenerife has grown over the years and is one of the biggest solidarity events in the south of the island with almost 5,000 people taking part last year.

Recently the movement became a Foundation, and in this way we can better work with the associations in their fight against cancer, and helping them help sufferers and their families. There must also be a better level of investigation to fight cancer, something essential, and the main reason funds are going towards projects that are exploring liquid biopsy of cancer (a new technology which is faster and less invasive for the analysis of tumour mutations), now a reality in treating some forms of cancer.

From now on the Carrera por la Vida-Walk for Life Foundation can do more and contribute more, organise more activities, help more people, and thus continue to make a difference.


Department of Communications







Say cheese!

Focus visit to Montesdeoca dairy

Over 30 people took part in a guided visit in English to the Montesdeoca cheese makers, based in the midlands of Adeje, and winners of countless regional, national and international prizes for their dairy products

The tour was given by Alberto Montesdeoca, who explained the origins of this fantastic food jewel in the Adeje gastronomy crown. Started by his grandfather when some of the family moved from La Palma to Tenerife, the business is still very much a family firm, making cheeses, butters and yogurts by hand from the 1,000+ goat herd on site.

The tour was organised by Focus, the Adeje group for international residents, who work to help international residents integrate, learn more about the borough, and discover they many pluses of living in this part of South Tenerife. Over 30 people of different nationalities signed up for the tour, which lasted over an hour.

Alberto first took us to see the goats and kids, explaining the milking process, how the goats are fed and kept, the breed used etc. We also met the newer kids who have their little ‘creche’ area.

The group were then brought indoors and we saw the cheese being mixed, moulded and stored. Alberto explained that they currently produce almost 20 different types of cheese, how the cheese is pasteurised, with different curing processes, some hard, some semi-hard, some matured and flavoured. The group then moved to the tasting room where four different cheeses were on offer giving the visitors some delicious examples of the products made by Montesdeoca.

The tour ended in the on-site shop, but people can also buy these fantastic cheeses at the Adeje farmers market ever Saturday and Sunday morning and Wednesday afternoon.

(For more information about the farm and to arrange small group visits, the webpage for Montesdeoca is http://www.quesosmontesdeoca.com/)