Mad dogs and Englishmen?

’Don’t Burn!’ is the message from the Spanish Cancer Association

This morning, July 24th, the Spanish Cancer Association, the AECC, had a stand in the Adeje Cultural Centre to talk to students and visitors about the need for proper protection from the sun, and were handing out leaflets with information on good practises for a healthy skin during the summer. The event was part of a wider campaign to alert people to the dangers of overexposure to the sun, especially during the summer months.

“We need to take care throughout the year and adopt healthy life-style habits, but during the summer with the good weather and more activities outdoors, we perhaps tend to leave precautions to one side – but these are nothing more than ensuring that we are properly hydrated, eating the right foods and using adequate sun protection, above all in the middle of the day”, commented the Adeje councillor for health, Amada Trujillo Bencomo, who is also a qualified paediatrician.

The information leaflets were available in English and in Spanish listing basic recommendations: drink water regularly, use sun creams with a high protection factor when you are out of doors, and apply that cream every two hours; use hats, parasols, or light t-shirts when you are exposed directly to the sun; don’t sunbathe between the hours of 12 midday and 4pm; avoid extended exposure to the sun;use sunglasses to protect your eyes.





Department of Communications







Fiestas – fun for all!

Recently the Gender Equality Network of South Tenerife boroughs, of which Adeje is a part, working with council cultural departments, has published a good practise guide for fiestas to prevent and outdate what many now see as macho attitudes.  The guide is aimed particularly at those who are in receipt of or applying for funding and grants from  local public councils. 


  1. When the organisers are scheduling events for the fiestas do remember that the public is made up of women, men and children, and some activities might not respect that fact.
  2.  Pay special attention to times of events, taking into account the age of participants and audiences – so children’s events might be better scheduled for early evening rather than late into the night.
  3. Make sure that events are open to everyone, particularly contests, and move away from the more traditional ‘beauty contest’ rules, bringing more diversity into the mix,  For instance ask yourself if a transsexual person can take part in any of these contests?
  4. Avoid inappropriate public exposure of children and adolescents, or behaviour that is not suitable for their age (hyper sexualisation).  For example, what clothes are you asking them to wear, what poses are you suggesting for photographs in the programmes, are they too adult? What is the message you are sending. What are the values you are promoting in your contests – or are you only looking at physical attributes?
  5. Make sure that the content of the programme doesn’t discriminate against women, against people of different creeds or ethnic background, sexual diversity, etc. This would apply to songs, comedy content, monologues, etc
  6. Promote the fact that the festival should be free of any sexist aggression
  7. Make sure that the ‘comisiones de fiestas’ – the volunteer group organising the local events – must be balanced (women/men)
  8.  Include activities that promote respect, equality, etc
  9. In promoting the fiestas look carefully at the images and language being used in posters, flyers, on social media, etc
  10. Do ask for the local council to assist in promoting this side of your fiesta

Feel the groove

Reggae time in Adeje

Following last year’s highly successful event the Feeling Festival is back with a great line-up of local and international stars. This Reggae round-up will be on June 30th in the Adeje municipal stadium and will previewed by two days of events on June 28th and 29th in the CDTCA.

The headline performers this year include Alborosie, Tarrus Riley with Dean Fraser and Israel Vibration, Sumerr (Jamaica), Canarian group One Xe Band, Lioness Den, Isaiah, Don Virgilio, Dada Wanche, A’Jah Porfecía Crew, Lava Sound. DJ Chiqui Dubs (Panama), Triggafinga Intl Sound (Italy-Greece) and the Tenerife Dancehall Crew will also feature. There will be a gastro-zone, stalls, rest and chill out areas, and lots more.

During the free cultural days on June 28th and 29th, held in the CDTCA and the FIT (Factory for Tourism Innovation) people can enjoy workshops in yoga, photography, watch documentaries, enjoy break-dance and acrobatic performances and much more.

Tickets for Feeling Festival are on sale now online through and and are €35 each. A percentage of each ticket sold goes to projects to help those at risk of social exclusion and other charitable causes.

Department of Communications







Walk for Life BRA project presented to Adeje council


The initiative will see a specifically adapted bra given to every woman who has undergone a mastectomy

Today, Wednesday May 16th, the president of the Walk for Life foundation, Brigitte Gypen, presented the BRA project to the Adeje health councillor Amada Trujillo Bencomo, with which a new specially adapted bra will be donated to every women who needs to undergo a mastectomy.

Gypen says, “To ensure a rapid recover, particularly after such a invasive procedure such as a mastectomy, one of the important elements to take into consideration is the use of a bra following the operation, one that is made to fit each patient, made from a particular material that isn’t abrasive, that closes in front, is comfortable and can be adapted to suit the needs of each woman”.

Amada Trujillo Bencomo pointed out that “the council has always been ready to offer and improve services which impact directly on the quality of life of individuals. To that end we have improved the integral service to ontology patients on offer, a preventative lymphedema diagnostic service, a transport option for patients who need treatment in hospitals and a water-based programme to help prevent lymphedema. All of these services are in partnership with the Spanish Cancer Association with whom we have worked closely over the years”.

One in every 8 women will suffer from breast cancer. That’s according to the cancer observation unit of the AECC, the Spanish Association against Cancer, and who have reported that 1,132 cases of breast cancer were diagnosed in the Canary Islands in 2017, an increase over the numbers for 2016. The BRA project was born out of this reality, and works to meet a real and existing need, to give these women who have had a mastectomy something that is essential to their recovery.

All help welcome
Solidarity is one of the fundamental pillars of the Carrera por la Vida-Walk for Life Foundation. To make the BRA project a reality funds are needed for the acquisition of these adapted bras, the campaign administration, promotion and letting people know about the project, delivery of the bras, etc.

The Foundation can depend on a number of donations that have been received from various sponsors and other individuals, and are also happy to accept more voluntary (and anonymous if so desired) donations. Brigitte Gypen assures that “any monies given to the Foundation are used strictly and only in the fight against cancer and legally declared to the state, and anyone can check to see that all donations are properly registered”.


Fundación Canaria Carrera por la Vida/Walk for Life
This is a solidarity initiative which works, on one hand, to raise awareness about the importance of early detection in breast cancer and on the other hand is there to meet the needs and demands of people affected by breast cancer and their families.

This solidarity movement has now been 13 years in existence, raising awareness and funds which are given to relevant associations, service providers, assisting research and investigations into improving the quality of life of those affected by this illness and ways to improve their recovery, both physical and psychological in as short a time as possible.

What started out 13 years ago as a one-off solidarity walk in Santa Cruz de Tenerife has grown over the years and is one of the biggest solidarity events in the south of the island with almost 5,000 people taking part last year.

Recently the movement became a Foundation, and in this way we can better work with the associations in their fight against cancer, and helping them help sufferers and their families. There must also be a better level of investigation to fight cancer, something essential, and the main reason funds are going towards projects that are exploring liquid biopsy of cancer (a new technology which is faster and less invasive for the analysis of tumour mutations), now a reality in treating some forms of cancer.

From now on the Carrera por la Vida-Walk for Life Foundation can do more and contribute more, organise more activities, help more people, and thus continue to make a difference.


Department of Communications







Say cheese!

Focus visit to Montesdeoca dairy

Over 30 people took part in a guided visit in English to the Montesdeoca cheese makers, based in the midlands of Adeje, and winners of countless regional, national and international prizes for their dairy products

The tour was given by Alberto Montesdeoca, who explained the origins of this fantastic food jewel in the Adeje gastronomy crown. Started by his grandfather when some of the family moved from La Palma to Tenerife, the business is still very much a family firm, making cheeses, butters and yogurts by hand from the 1,000+ goat herd on site.

The tour was organised by Focus, the Adeje group for international residents, who work to help international residents integrate, learn more about the borough, and discover they many pluses of living in this part of South Tenerife. Over 30 people of different nationalities signed up for the tour, which lasted over an hour.

Alberto first took us to see the goats and kids, explaining the milking process, how the goats are fed and kept, the breed used etc. We also met the newer kids who have their little ‘creche’ area.

The group were then brought indoors and we saw the cheese being mixed, moulded and stored. Alberto explained that they currently produce almost 20 different types of cheese, how the cheese is pasteurised, with different curing processes, some hard, some semi-hard, some matured and flavoured. The group then moved to the tasting room where four different cheeses were on offer giving the visitors some delicious examples of the products made by Montesdeoca.

The tour ended in the on-site shop, but people can also buy these fantastic cheeses at the Adeje farmers market ever Saturday and Sunday morning and Wednesday afternoon.

(For more information about the farm and to arrange small group visits, the webpage for Montesdeoca is

Radio Sur reaching new audiences


The municipal station launches two new programmes

The Adeje municipal radio station, Radio Sur Adeje 107.9fm, has recently added two new home-produced programmes to its line-up.  “With the addition of these two new programmes we are giving the listening public new alternatives made here in Adeje”, said the councillor responsible for the department of communication, Zebenzui Chinea Lineras.

Singer Daniel O’Donnell after his interview on English Time with Clio O’Flynn

Tieffe Italia Sur, presented by Enmanuele Turbanti, is an information programme for the Italian community with news of relevance, a cultural agenda, and interviews, and goes out every Tuesday from 1pm to 2pm. After Work calls itself, “el programa de los juernes”, juernes being a play on the Spanish words for Thursday and Friday (jueves and viernes), and is presented by Ainhoa Aguilar and David Urbano, and brings a touch of humour and irony to the end of the week.

With these two new programmes Radio Sur Adeje is now broadcasting 8 home-produced programmes weekly. The flagship programme, Viva la Vida, is a two-hour morning edition, from 11am to 1pm, presented by Nacho Palacio, with Yolanda Hernandez, Lala Soto and with Gonzalo López and Juan Expósito making up the team.  Viva la Vida has been on air for 20 years and can be heard from 11am to 1pm, Monday to Friday.

English Time, the Thursday lunchtime magazine programme in English presented by Clio O’Flynn with regular contributors including Janet Anscombe, is now in its 6th year on air.  It brings listeners a combination of local, national and international news, interviews, features, discussion and debate. The programme also serves to inform the English-speaking population about local matters that may affect their day- to-day lives as residents of the borough.


Stand by Me is presented by Nitu Jethwani and goes out every Wednesday from 1 to 2.  This is a music show with a very human touch as Nitu likes to tell listeners, in Spanish and English, a little bit about the songs they are listening too and the history of the artists performing.

Dani Ramos presents two programmes, Adeje en Juego, (Monday and Friday, 1 to 1.30pm) with sports news from the borough, and Sport Music, from 9am to 11am Monday to Friday, playing music to work to.  The station also broadcasts regular and updated news bulletins throughout the day, Monday to Friday.

Apart from regular programming, Radio Sur Adeje broadcasts live from many of the borough’s important events, such as the Good Friday Passion play, Christmas and New Year events and also uses its outside broadcast capacity to cover locally-based matters and happenings of general interest.





Department of Communications















“Tourism is more than promotion and marketing…”

At the most recent meeting of the AMTC, the Association of Tourism Towns in the Canarias, held in Arona, the committee released details of the first public conference of the body, ratified the selection of the technical secretariat of the association and welcomed new members.

Present at the meeting were the association president, Adeje mayor José Miguel Rodríguez Fraga and the mayors of San Bartolomé de Tirajana, Marco Aurelio Pérez, of Arona, José Julian Mena, of Guía de Isora, Pedro Martin, as well as councillors Mencey Navarro and Alba Medina (Mogán), Ermitas Moreira (Adeje), David Peréz (Arona) and José Miguel Mena (Guía de Isora).

The meeting approved the membership of the borough of Pájara to the association, and the assumption is that over coming months other tourism boroughs will be joining as well.

Discussion was also held regarding the structure of the up and coming association conference, to be held on June 15th and 16th in the Costa Adeje Tourism Development Centre (CDTCA), the aim being, “to create a space for dialogue and exchange which will open new avenues for the advancement of the tourism model for the Canary Islands”, according to the association president.

The structure of the event will see up to 100 targeted individuals invited to participate, individuals from different public and private sectors, trades unions, education centres, national and international organisations including the World Tourism Organisation. Among issues to be discussed will be sustainable growth, training and employment in the sector, digitalisation and planning.

The conference is not, however, being planned as a forum or congress, “instead we want this to be a meeting place, an open participative body where authorities, intellectuals, workers and business can bring genuine proposals for discussion. Where we look beyond the description of tourism as solely a matter for promotion and marketing, where we recognise the need for serious ground work, in hotels, in the complementary industry, in infrastructure and services”, argued José Miguel Rodríguez Fraga, “matters in which all town councils must be protagonists as it is they who must actively manage in this regard”.

The AMTC committee also accepted an invitation from the business forum, ‘Futurismo 2018’, to be held in Arona, where mayors of tourism towns will discuss relevant issues and needs of the most important tourism destinations in the Canaries, the sector which sustains the economy of the region. La I Conferencia de Municipios Turísticos de Canarias se celebrará el 15 y 16 de junio en Adeje