Adeje’s university summer campus!

Adeje Summer University :“More than courses and workshops”.

Yesterday the Adeje councillor for education and sport, Adolfo Alonso, alongside a number of course leaders and the University of La Laguna vice-rector Francisco García, outlined details of this month’s Adeje Summer University, running in the Adeje Cultural Centre from July 23rd – 27th, to the press. The presentation was held in the CajaCanarias Fundación HQ, given their role as one of the main sponsors of the annual summer school.

This is the 26th consecutive year that the summer university has taken place, with Adeje now the university campus in South Tenerife, also running a full tourism degree course. Francisco García commented that three years ago the programme had changed to become more flexible and modular to adapt to the changing profile of summer students, many of whom are not simply looking for extra credits but are, for instance, professionals interested in on-going training and education. The latter group, he commented, are growing in number every year.

The full list of courses and workshops, all of which are in Spanish this year, are available online, and you can also register online.

The programme offers 14 courses which run over three days and 15 workshops of one day’s duration. The idea, says Adolfo Alonso, is “to offer more than courses and workshops” with a range of parallel complementary activities, book presentations, a different musical event in the Calle Grande every night and a lot more to interest the public in general. During the week different radio stations will be presenting programmes live from the summer campus and the graduation ceremony for students from this year’s tourism degree course will also be held.

The courses are running in two blocks, the first from Monday July 23rd to Wednesday July 25th, and the second from Wednesday July 25th to Friday July 27th, with all classes from 9am to 2pm. Courses include sign language, communication strategies, globalisation and online business, sports journalism, climate change, and subaquatic medicine. Workshops will run from 6pm to 8pm daily.

Department of Communications

Adeje Summer University news

uva pix

Today the Adeje council and the University of La Laguna, the ULL, presented details of the XXIV Adeje Summer University as well as the poster for this year’s university, designed by local artist Conrado Díaz. Tourism, education, communication and health are just some of the themes reflected in the courses on offer this year, which also will meet European Bologna Process requirements.

The cost of signing up for courses has dropped for 2016 and will cost prospective students just €25 and €10 for workshops. Students from outside the borough of Adeje can also avail of transport from La Laguna and Santa Cruz for just €5. There will also be parallel musical, artistic and gastronomy activities between July 15th and 22nd in the Adeje Cultural centre, the campus for the annual Summer University, now in its 24th year. Other municipal buildings will also host a number of workshops, all organised by the Adeje department of education and the University of La Laguna.

Registration is open now, via the webpage, or in person at the University of La Laguna or the Adeje cultural centre. In the tourism area the courses will deal with issues such as new ways to set up overnight stay businesses, dealing with climate change in the tourism industry, and courses in news media and transparency. Buddhism and meditation is another course on offer already of huge interest, as is that offering instruction in the prevention of violence in schools and in the home.
Inaugurating the course programme, Adeje mayor Jose Miguel Rodríguez Fraga said, “we will soon celebrate 25 years of this Summer University thanks to the excellent relationship with have with the University of La Laguna”. For the Adeje mayor the relationship between the university and tourism is fundamental, given the huge importance he places on training, the advancement of knowledge, human interaction and professionalism within the tourism industry. He said the courses on offer this year were designed to meet the needs of society.

The rector of the ULL, Antonio Martinón Cejas thanked the Adeje council for their ongoing collaboration, adding, “we hope to continue to advance our partnerships with the institutions and our relationship with the local society and our links to Adeje are part of that”. He said that over the 24 years of the Summer University there had been different rectors but each with the same commitment to this programme, given its importance and the opportunity it brings to the residents and students in the south of Tenerife. He also referred to the Tourism degree now offered in Adeje, a course which will do much to improve tourism here and “we are developing the Master programme now which has direct relevance to the south of the island and this borough”. The rector also took time to meet with the 30 final year students who will graduate from the Tourism degree course this year in Adeje.
There will also be a number of non-official courses on offer during the week in July, inlcuding Gospel singing with singer Latonius. There is also an event organised in co-ordination with the Tenerife Press Association on radio yesterday and today, with an exhibition in parallel.

Fundación Disa
The Fundación Disa are this year’s main sponsors of the Summer University. This is a branch of the Grupa Disa, developing the company’s social dimension in different aspects which contribute to sustainable development in the parts of society in which there are operating.

Rosa María Calaf opens the XXII Adeje Summer University

ADEJE_IMG_4425 “Journalism has to make the invisible visible

The inaugural address at this year’s Adeje Summer University was given by Rosa María Calaf, one of Spain’s best known and respected television journalists. During her 30+ years working as a reporter she has been stationed in more than 160 countries and covered some of the world’s most important stories.

Before her intervention, the mayor of Adeje, Jose Miguel Rodríguez Fraga said spoke of the importance of the Summer University for Adeje and for its young people and the need in a changing world for innovation and qualification. “We began with summer courses, we went onto to have a summer university and now we have a campus…the backing of the university has been very important for the borough”, he said.


The Rector of the University of La Laguna, Eduardo Doménech, stressed “education is an investment, and the Adeje Summer University provides an excellent example to be followed”. He said that he “couldn’t be happier that during this, his last year as Rector, Adeje had been awarded the gold medal” for their work in the field of education, “a public recognition of all the hard work done in this regard”.

During her opening address to invited dignitaries and guests at the Convento de San Francisco, Rosa María Calaf dealt with the challenges to journalism in the 21st century. One of the problems in today’s world, she said, was that “people don’t ask questions of they things they assume are unquestionable.” She said that “journalism has to make the invisible visible, to go where there is silence, to ask the bigger question such as who benefits”. We all assume to know the differences between a dictatorship, where citizens and journalists may be killed for what they say and write, and a democracy where that doesn’t happen, but the issue of control, of who is controlling the media, who is behind the message, isn’t being asked often enough. “A better democracy needs more inquisitive and more critical citizens”, she added, reminding journalists that they needed to ask “who decides the information agenda, and whose interests are served”.

Rosa Maria Calaf also looked at the way the avalanche of information arriving onto our television and computer screens often means that the important news is being lost, that we are becoming too used to be entertained rather than informed. And again, we are forgetting which questions need to be asked. She gave the examples of the Indonesia and the Japanese tsunamis, and the extreme difference in death tolls – did we ask why? Did we examine how once country is much more prepared to cope with natural disasters than another, or simply watch the pictures of human tragedy unfold on our screens and look for the next story.

She also referred to coverage of the current economic crisis, which seemed to have happened overnight. But there was no one event that caused this crisis, so journalists were not seeing or were ignoring the signs, not fact-checking, allowing themselves to be told what was news and what wasn’t.

The experienced television journalist also warned about loose ethics in reporting – perhaps wearing bullet proof jackets or a helmet while broadcasting from a zone where it wasn’t actually necessary, so changing the dynamic and falsifying the story by doing so. “It’s not just what is said, it is how it is said”, she warned. Another pitfall was allocating more importance to the tool of communication being used than the story being told.

Rosa Maria Calaf studied both law in the University of Barcelona and journalism in the Autonomous University of Barcelona. She has two honorary doctorates as well, from Tarragona and Elche. She was the foreign correspondent for TV España in New York (1984-1987), Moscow (1987-1989), Buenos Aires (1989-1993), Rome (1993-1995), Vienna (1996), Honk Kong 1998-2007), Peking (2007-2007) where she also covered the Peking Olympic Games.

She has won numerous national and international awards over the years, among them the Premio Onda, the Silver Microphone from the RTVE Association of Professional Journalists, Catalonia Journalist of the Year, and a special award from the Casa Asia for her coverage of the 2005 Indonesia tsunami. She has also been recognised for her work in the fights for equal rights for women and was the recipient of the award for best foreign correspondent from the International Press Club in 2006 and the José Couso V Freedom of the Press award in 2009.


Tourism and Sport


A different kind of holiday

During the last week of July as part of the XXII Adeje Summer University there will be a course on Tourism and Sport (in Spanish), looking at an alternative tourism offer. The course will be directed by Miguel Ángel Santa Turegano, a professor at the University of La Laguna. The classes will be held in the Summer University Campus, in Adeje’s Cultural Centre.

This course will last for 20 hours and offers two mixed (CLE and ECTS) credits. It will have a practical side and be applicable in a tourist destination such as Adeje. The evaluation will also see how participants can rethink the tourist offer given what they have learnt.

During the week students will have access to different essential elements to understand the new realities within the tourism offer. They will be working to clarify the relationship between leisure and sport in modern societies and the relevance of the growing demand for sports tourism. The course will also look at how this growing form of tourism is winning fans, alongside the other new form of holidaymaking, eco-tourism.

The course conclusions will be reached at through a round-table format where all of the week’s content will be discussed and debated.

Those interested in signing up for the course can get more information at or via the Adeje Cultural Centre, Calle Príncipe Pelinor, S/N 38670 – Adeje, Tel: 922 756 246 or at the University of La Laguna, Vicerrectorado de Relaciones Universidad y Sociedad Calle Viana, 50 – San Cristóbal de La Laguna Tel: 922 319 616

Adeje Presented With ULL Gold Medal



Last night (Tuesday March 11th) the mayor of Adeje, José Miguel Rodríguez Fraga, received the University of La Laguna (ULL) Gold Medal during the celebrations of the 222 anniversary of the foundation of institution.

In the 222 years of the history of the ULL this medal has only been awarded 12 times. The presentation was made, in the university, by rector Eduardo Doménech, who said, “the presence of the ULL in Adeje is much more than a gift, it is an ongoing reality which lets us look to the future with increased hope”.
The regional president, Paulino Rivero, and minister for education José Miguel Pérez were also present at the official act, as well as members of the Adeje council and representatives of different organisations and collectives of the borough. During his acceptance speech the mayor made specific reference to these individuals and groups stating that without their efforts this would not have been possible.
As mentioned by the rector, who also singled out the dedication of the mayor himself to this project, the relation between the ULL and Adeje which began just over 20 years ago, was initially similar to that with many other borough corporations. However in the case of Adeje what was once a summer university has consolidated into a full time campus in South Tenerife, in place since the 2012/2013 academic year with students taking Tourism degree courses.
“Today we are preparing our young people for high levels positions in the tourism sector – up until now they were only applying for jobs lower down the scale”, said the mayor. He also spoke of the important role councils have to play in the education of their citizens, saying that this medal was “was a recognition of the work of councils. Boroughs, along with universities, play an important role in the liberty, progression and advancement of citizens…today there is a university campus in Adeje because a council pushed for it and there was a university open to the idea”, he added.
The mayor said the medal awarded to Adeje should be seen as an example to others that councils need to be on the front line on behalf of their residents. He said today’s society was focussed on the search for economic profit but the need for social profit and balance was also important and had economic value.

September Courses in Adeje

uni pop2

The Adeje People’s College (Universidad Popular de Adeje) has a full range of courses already planned for September for those interested in further education, which could also be a useful tool for those looking for work after the summer.

Languages: Children’s groups, English and French

Health and exercise: Quiro Massage, lymphatic drainage, gym and stretching, Podol (foot) reflexology. New course, ‘professional massage qualification’.

Advanced Quiro Massage: 260 hours, inc Anatomy, Physiology, Quiro Massage, Sports Massage, Acupressure, Nutrition, Geriatric Massage, Massage during Pregnancy, Massages for Infants.

Complementary Workshops: Hot Stone Treatment, Bamboo Treatment, Facial Massage, Thai Quiro Massage, and more
1º Stage: Nov 2013- June 2014
2º Stage: Nov 2014- June 2015

Art: Painting classes for children and adults, crafts for adults, sewing.

Municipal Folklore School: Children and adult Dance classes

More information available through the borough’s cultural centres regarding Theatre, Photography, Qi Gong-Taichi and Patchwork courses.
Prices, times and location of courses and workshops will be available from September 2nd by phoning 922 756246 or visit the Adeje website, . Registration for courses from September 16th to October 10th. Classes will begin at the start of November and run through until June 2014.