Adeje and Arona were represented by their respective mayors at the recent meeting of the ATM, the Alliance of Tourism Municipalities in Spain, held during the World Travel Market in London this week. Along with representatives from San Bartolomé de Tirajana, they constituted the Canarian presence at the group event.
The AMT was conceived in March of this year, creating a unified platform for tourism boroughs in the country to allow them work on common causes, exchanging information and experiences, and proposing and advancing strategies to advance the industry as a whole. The group also work to defend quality in hotel infrastructure, leisure options, sustainability and the respect for the environs.
“The tourists who visit Spain chose to visit specific places where they expect certain services, a care and level of attention dealing with all including the very basic questions, and we need to make sure these destinations are in the best possible condition” commented José Miguel Rodriguez Fraga. He said that by working together they could access regional and national governments and the European Union to explain to them the realities of the industry and create positive synergies to meet future challenges.
Arona mayor José Julian Mena added, “Our integration into the alliance is very important for Arona and the south of Tenerife as a zone. Here we have 8 of the most important tourist destinations in Spain working together as a force, working to garner investment for the modernisation of infrastructures, technological advances, and the renovation and diversification of the tourism offer”, adding that this would benefit competitivity, economic growth, and job creation.
Mena also said that thanks to the presence of his colleagues from Adeje and San Bartolome de Tirajana, Tenerife and the Canarias has their own voice at the table, equal billing as leaders of the industry. And the Adeje mayor continued along these lines, saying that together they were working “to evolve, improve and renovate the offer in a very active manner.”