365 days to enjoy life



The tourism campaign, ‘365 days to enjoy life’ was part of the successful visit by the Adeje tourism department, as part of the Tenerife Turismo stand, at the recent World Travel Market (WTM) in London. According to Adeje’s tourism councillor Ermitas Moreira, following a series of very positive meetings, the firm conviction is that the numbers of British tourists visiting Adeje will continue to rise over the coming years.

Moreira and her team met with representatives from British Airways, Vueling, Monarch, Thomas Cook and TUI as well as conducting interview with local media outlining plans for the destination. As Moreira said, Costa Adeje has value due to “our beaches, the each access to nature zones, direct contact with the environment, gastronomy, not to mention new projects such as the opening of the Hard Rock Hotel in Playa Paraíso”.

Moreira added, “we played an important part in the presentations in London and took time to explain to the British press how we were improving our products and introducing new ones to the market, under the ‘365 days to enjoy life’ campaign”.

The most recent available data shows that the Canary Islands is due to see a rise in the number of British tourists by up to 20% by the end of this year, and the trend is set to continue into 2017. According to the regional department of tourism almost 5 million British visitors came to the islands in 2016, about one million more than last yea

Department of Communications

Brexit not deterring visitors


Costa Adeje travelling to London’s WTM

For another year Costa Adeje will be part of the Canarian stand at this year’s London World Travel Market (WTM), considered one of the most important tourism trade fairs internationally, from November 7th – 9th. And given the excellent high numbers continuing to arrive to the resort from they are looking forward to a positive reception.

“The main indicators within the tourism market are signalling a possible increase in British tourists to the Canaries by up to 20% in 2016 and that also reflects well for Costa Adeje with almost 90% of British visitors who come to Tenerife opting for the destination”, says Adeje tourism councillor Ermitas Moreira. According to the latest available figures from the regional government almost 5 million visitors arrived from the UK to the Canary Islands this year, one million more than last year.

“Historically Britain has been one of our key markets, continuing to visit, to fill the hotels, but our visit to London won’t be simply about working in this particular part of the sector. We will be developing important contacts with businesses, tour operators, and clients that will also be visiting from other parts of the world such as North America and the Asian markets”, said the councillor.

Costa Adeje is part of the Turismo de Tenerife platform which has prepared a busy schedule of meetings for the event. Moreira and her team will be in attendance in a number of working meetings with British Airways, Vueling, Monarch, TUI and Thomas Cook as well as meeting with journalists etc.

Given the market fears that were caused as a result of Brexit, Moreira has commented that “while we are not economists nor is our work that of analysing market tendencies, what is definite is that all the reports and data we have received so far indicate that we needn’t be too worried about what might happen with the UK’s exit from the European Union, and visitors numbers to date are encouraging optimism”.

The British market is vital for tourism and occupation levels in Tenerife and in particular in Costa Adeje, and this trade fair is hugely important in this regard. “With or without Brexit all of the agencies, administrations and private companies implicated need to make the effort to improve our offer on a daily basis as the British tourist needs to have reasons to choose this destination over others every year”.