Their majesties, the Magi, the three kings of the Orient, Melchior, Gaspar and Balthazar, will fly into Adeje by helicopter on this Friday evening shortly before 6pm where they will be greeted in the municipal football ground by hundreds of Adeje families, and the mayor, José Miguel Rodríguez Fraga, who will give them the master key to the town, which, for one night only, opens the door for their majesties to the borough’s houses, so gifts may be left.
There is a nominal cover charge for entry into the football ground of €1, and this year the seating on both sides of the pitch will be open to the public as, for reasons of security, the helicopter won’t be landing in the actual grounds. Tickets are on sale in the Cultural Centre and at the door of the football grounds tomorrow. The public are advised to arrive before 5pm.
Once their majesties have received the key from the mayor, they will rest before joining the parade, which will start at the Adeje health centre at 7pm and make its way up the Calle Grande to the Plaza de España. The parade is in two parts – the first is ‘Fantasía’, with steel drums, dancing groups, tumblers, and famous cartoon characters as well as local performers from Ballet Beanky and Los Angeles. The Adeje volunteer fire brigade will also be on hand as will postal workers to collect and deliver letters to the Three Kings from the borough’s children. The second part of the parade will be more traditional with their majesties accompanied by biblical characters.
The councillor with responsibility for the parade, Adolfo Alonso Ferrera says “this parade is one of the most eagerly awaited events of the season, bringing together thousands of people not just from Adeje but from all over the south of Tenerife.” He added that the night’s events will “mark the end of the Adeje Christmas programme in which we have sought to reflect and stress the importance of social harmony, well-being and harmony among all our people”.
When the parade is finished there will be a traditional offering at the doors of the Santa Úrsula church and then their majesties will be in the Plaza de España to receive letters and talk to children.
PRESS ACCREDITATION: Members of the press interested in covering the events must contact the Adeje press office (by return of email) before 11am tomorrow, Friday January 5th, with your name, contact details and name of the media organisation in question.
Department of Communications