Pilgrim weekend in Adeje

The pilgrim walk leaves from the Santa Úrsula church at 9am on Sunday

This Sunday, April 15th, the traditional Rogation, with the patron of the borough, the
Virgen de la Encarnación takes place. This is a pilgrim walk honouring a promise made over 300 years ago in return for divine intervention to save the local populace from a plague of locusts.

The tradition began in the XVI century when Pedro de Ponte decided to carry the statue of Our Lady to the Santa Úrsula church to protect her from pirate robbers. The residents of Adeje were not convinced that this was a good idea, and promised to bring her back to San Sebastian once a year. They also prayed to her for protection from plagues, illnesses and famines. Much of this is detailed in the ‘Libro de Milagros de Nuestra Señora de la Encarnación’ (Book of miracles of Our Lady of the Incarnation) in the parish archive in Adeje.

The Adeje council advises those taking part in the traditional pilgrim to make sure they are wearing comfortable clothing and shoes appropriate for the walk, bring water and fruit, ideally wear a hat or cap of some sort to protect from the sun, and make sure they are wearing sun cream.

There will be stops and personnel on hand to attend anyone with a problem along the way.

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Supply and demand in a tourist town!

Tourism towns need particular financial considerations

The Alliance of tourism towns in Spain, the AMT, made up of Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos, outlined their priorities as the leading tourism destinations in Spain, during a meeting in Madrid earlier this week. Also present were members of the British embassy and consulates.

The eight member boroughs together represent only 0.92% of the Spanish population, but received 13.52% of visitors to the country, 11,059, 430 last year. They have an average occupation rate of over 82% and employ over 86,000 people in the sector. Spain is currently registering as the second best tourism market in the world.

The strong competition in the sector globally and the permanent evolution of the demand of the new tourist are issues of concern for the members boroughs. All are working to digitalise the sector, to continue to grow as sustainable, safe and accessible places to visit, elements that are important in marking the difference between Spanish and many other destinations and maintain their position as world leaders in the sector. To further the aims of the boroughs the group has said they need a specific financial system with increased funding from public administration to put in place many of the new products which will increase their competitive edge. That in turn will continue to see positive returns for the country.

The mayor of Adeje, José Miguel Rodríguez Fraga, says this isn’t just about “asking for money”, but “allocating the tools needed to direct the finance along the lines to alleviate the kinds of pressure that tourism boroughs are under, boroughs that have to deal with a huge seasonal increase in their populations, people who visit not live in the boroughs, but who still require services. Without specific aid, the potential is that the resident population will suffer a parallel decrease in services.

“We are dealing with issues that mark us out from other Spanish boroughs, and as, for instance, there are laws the apply only to the larger cities in Spain, we think it is only fair that we have specific regulations that apply to those boroughs that have a large regular tourism weighting”, insisted the Adeje mayor.


The mayor of Arona, José Julián Mena, explained that while “tourism is a source of income and bring opportunities to the residents of our boroughs, we can’t forget that the industry also brings huge pressure to bear on local infrastructures and services”.

He added, “We want to be able to continue to offer both residents and visitors quality public services, but that isn’t easy with pressure from the local population as well as a daily floating influs of about 225,000, people, which is exactly why we need a financial structure that is particular and adapted to the needs here – roads, sanitation and health services, for example.

Also attending the meeting was Bill Murray, Head of Economics and Public Policy at the British Embassy, Sarah Jane Morris, British Consul for Madrid and Alicante and Lloyd Milen, British Consul for the Balearics, Catalonia and Andorra, who are interested in the evolution of this group given the importance of the British market.

During the meeting there was also discussion of worries regarding the question of Brexit and how this might affect tourism. However all were keen to stress the popularity of Spain as a holiday destination with Britons and an overall sense that Brexit won’t have a huge impact on tourism and commerce in that sector.


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Free, confidential and anonymous – the rapid HIV test


The service, operated by Infosex has been running for a number of years, is free, confidential and anonymous

The Adeje council’s department of health has just launched a campaign to encourage people who fall into certain groups to take advantage of the rapid HIV testing available in the borough. “According to the health councillor, Amada Trujillo Bencomo, “we have been offering this service for a few years now through the Infosex service, in South Tenerife, in collaboration with the Canarian Health Service. Through the programme those interested in being tested can do so in a fast, confidential, free and anonymous way, with qualified personnel in attendance. We feel that perhaps there are people unaware of the service so wanted to launch this campaign to publicise it for the general public”.

Trujillo Bencomo added, “Our main objective is always the good health of the people of Adeje. Since 2014 we have been in partnership with the regional health service in offering HIV/AIDS and sexually transmitted disease testing in non-clinical settings, offering early detection to ensure better health care”.

Infosex Adeje is based in the south of Tenerife with its main objective being to offer information regarding health and sexuality. They also carry rapid testing for HIV, syphilis and Hepatitis C. Infosex also, in collaboration with the Adeje Health Centre, offer the Hep A vaccine and work with the Asociación Cruz Blanca to reach vulnerable women who may be working in prostitution. The service is completely anonymous, confidential and free and can be accessed by anyone. The telephone number to call for an appointment for a rapid HIV test is 601701703.

In 2017 the Adeje department of health, with Infosex Adeje, carried out over 200 of the above mentioned tests and vaccinated over 150 people. The councillor is encouraging more people to take up the offer of the service to improve the lives and health of people in the area. “From today we are involved in a serious campaign to let people know about Infosex Adeje and the services on offer. We want to make people aware of the importance of early diagnosis in HIV/Aids cases and encourage people to take the rapid test, particularly those who are in groups more at risk of HIV, such men engaging in sexual activity with other men and transsexual women. The campaign will use all media, social platforms, posters, leaflets, etc.”

According to the National Plan in Aids, 30% of people living with Aids in Spain are still not aware that they are HIV positive, and furthermore the incidence of STIs continues to rise. The Joint United Nations Programme on HIV/AIDS (UNAIDS) is leading the global effort to end AIDS as a public health threat by 2030 as part of the Sustainable Development Goals. They have a 90:90:90 strategy: By 2020, 90% of all people living with HIV will know their HIV status. By 2020, 90% of all people with diagnosed HIV infection will receive sustained antiretroviral therapy. By 2020, 90% of all people receiving antiretroviral therapy will have viral suppression. Adeje councillor Amada Trujillo Bencomo says, “the Adeje council is committed to allocating the human, material and economic resources necessary to work with this international body to make this happen”.

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‘The Passion’ draws a record-breaking audience


The Adeje Good Friday street theatre ‘La Pasión/The Passion’ has become a cultural reference point not just at local level, but on regional, national and international platforms. This year the staging in Adeje of the last days and crucifixion of Jesus Christ was watched by over 200,000 people.

According to figures received by the Adeje council, the average television audience for the event was 137,000, with over 200,000 tuning at peak times. That audience is a combination of those who followed the theatre on the regional TV Canarias station and those who were tuned in to 13TV nationally.

Following the success of last year’s link the representation was also broadcast on Facebook live reaching over 7,000 people, with over one thousand shares and thousands of comments. From the data available people were watching from many parts of the world too, New York, Lima, Santo Domingo, England, Buenos Aires, etc. The local municipal station, Radio Sur Adeje 107.9FM also broadcast the street performance live.

This year the Adeje communications department added more live and recorded videos to the council’s social media platforms, something which was of huge interest to the public, in particular the broadcasts of the new additions to the Easter programme, such as the Children’s Parade.




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A busy month in Adeje


Adeje is organising a plethora of activities through different departments in April

Adeje’s departments are very busy organising a host of different activities with something for just about everyone living in the borough during the month of April.

During this week, on April 4th , the Cruz Roja (Red Cross) are organising a talk on security in sports at 6pm, and in the Adeje Cultural Centre the ‘Educar en Familia’ an on-going series of conferences on educating within families, is running a conference on sex and adolescence, how, why and prevention! On Friday the seniors club have a workshop on self-esteem and personal power (6pm). Saturday April 6th sees a table-tennis tournament in the Youth Centre at 5pm, a talk on Infodrones in the School of Security and Social Harmony at 7pm and the opening of an exhibition, ‘Bahá’u’lláh’ at 9pm. And the weekend (April 7th and 8th) will see a series of National League foot volley games on Torviscas beach .

The second week of the month opens, on April 9th, with a work-shop on parenting in the Adeje Cultural Centre at 6pm. On April 10th and 12th the seniors club have two outings, a trip on a Catamaran, and a spa visit. On April 13th there’s a rap ‘Beat Battle’ in the Youth Centre with 16 rappers competing in eliminatory rounds. Saturday April 14th is a busy day with a walk in La Orotava, a talk on discovering feminism in La Laguna and the VI Solidarity Seniors festival at 6pm in the Adeje Cultural Centre.

On Thursday April 19th at 6pm there is an event on migrant women and the media, on Friday April 21st the senior citizens are off again, visiting the Hermano Pedro cave, on April 25th they have a cinema outing and on April 28th they can go to the show in the Castillo San Miguel.

Towards the end of the month the Costa Adeje Tourism Development Centre (CDTCA) will host a talk on food for oncology patients organised by the Spanish Cancer Association (AECC).

All of the events mentioned will be in Spanish and some may need prior registration, most of them are free. The council also points out that events are subject to last minute change and advises people to check on the Adeje page (www.adeje.es) , or the Adeje app in advance.




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