Paloma del Río Cañadas, one of the best known faces and voices in television sport’s coverage in Spain, will give the Adeje Summer University (UVA) inaugural address on July 20th at 12 noon in the Adeje Convento. The event will be attended by local and University of La Laguna authorities, business and official representatives and is also open to the public. The title of her talk will be (translated) ‘Media coverage of women in sport and their invisibility’.
She studied information sciences at the Universidad Complutense, Madrid, and graduated in 1989. Today she is the official coordinator of sponsorship and sporting federations for RTVE, Spain’s national television station. She has also held the position of director of sports programme and chief sports reporter. Her voice is one of the most widely recognised in sports reporting nationally, and she has covered national and international competitions and 14 Olympic Games (Winter and Summer).
Paloma del Río has received numerous awards for her work, and is also a novelist in her own right. She is currently working on a book on the role of women in sport.
As well as delivering the inaugural address the sports presenter will also give a workshop as part of the UVA on (translated) ‘Sports journalism: stories of innovation and learning’, which will be on July 23rd at 12 noon, looking at the evolution of sport’s journalism. Registration for the course is still open, www.uvadeje.es