Tourism students adding to Adeje’s value


The intention is to ultimately introduce an international master’s degree in tourism that would attract European students to study here

At the opening of the new university year in Adeje, the rector of the University of La Laguna, Antonio Martinón and the Adeje mayor José Miguel Rodriguez Fraga spoke of their plans to improve the course offer and make Adeje an international reference point for tourism studies.

It’s only been three years since Adeje became the official University of La Laguna campus in South Tenerife, and the number of students taking this third level course in tourism has grown from 50 to the 123 who have just begun their four year course, but already the course is proving important to Adeje’s position as a world leader in this important market. The mayor told those gathered for the term’s official opening that the existence of the course gave the sector “a strategic importance, not just for Adeje but for Tenerife and the Canary Islands”. He said education was “key in the consolidation of a destination that wishes to be leader in the sector…the presence of the university here is a fundamental factor” in the future of the destination he continued, adding that “training plays an important part in future possibilities”.

The Adeje mayor told the rector that he could be guaranteed of the council’s support in developing the course further to ensure that the presence of the university gave “added value” to the local sector. And it makes sense that Adeje could be a top choice study destination for those who want to undertake tourism training at degree and master’s level. He also told those currently studying to take full advantage of the course and the location.


The university rector thanked the mayor and supported his intentions, adding that the existence of the campus in the south was the perfect example of collaboration between different institutions. “This is a project that meets the needs of the south of the island. Our wish is that the campus in the south will be strengthened and in the coming weeks we want to look ahead to see what other courses we can bring here. We are all aware of the key role tourism plays in the economic development of the island, in progress, and tourism also plays a part in promoting coexistence between the different regions and towns.” He added that the intention is to ultimately introduce an international master’s degree in tourism that would attract European students to study here, and in time Tenerife would become an international reference point for tourism studies in general.

Antonio Martinón urged private as well as public sector bodies to work together, to form an educational/employment pact, linking university education with social and political needs and realities. “From the universities’ point of view we are working to do much more than simply offer ideas, this isn’t just about reaching agreement about an educative system, but linking studies to the economic world today and employment needs. These islands have a high level of unemployment and all of us, and in particular those of us in the university, need to concentrate on finding ways of reducing this figure”.

Carolina Ramos will graduate this year, and is part of the first group to take up to the tourism course. She addressed the gathering too, representing the student body, saying “Adeje in in the tourism ‘Champions League’ …we want to prove that the students here in Adeje are prepared to meet the demands of the sector”. She acknowledged that when the course began a few years ago they did feel somewhat like ‘guinea pigs’ though they were proud to be at the forefront of a new project.

Also invited to address those present was the operations director for Iberostar Canaries and Cape Verde, Javier Muñoz Alegre. He said, “Tourism is a changing phenomenon which has to adapt itself to the wishes of visitors, which depends upon geo-political factors which can help or hinder, depending”. Tenerife, he said, had taken great strides in meeting three essential goals in modern tourism – hotel renovation, improvement of public zones and upgrading professional standards. However he said it was also important that public administrations were aware of the need to advance at the same pace as private investment.
Regarding the first group of professionals that would graduate from this course, he said they would be welcomed by all sectors. “Tourism is a complex sector demanding increasingly higher levels of professionalism underlined by the high expectations of the clients”.


Summer University registration open


People interested in signing up for a Summer University (UVA) course can do so now

Registration for summer courses with the Adeje Summer University is now open. You can register in person in the ULL in Calle Viana 50, La Laguna, in Adeje in the Cultural Centre, from 9am to 2pm, Monday to Friday, or online,

The courses on offer this year, organised by the council and the ULL, are in 20 hour blocks and can be used by students for extra credits. They focus on alimentation, gender issues, physical/sporting activities, medicine and hyperbaric nursing, marketing tourism products, family and school, etc. The university runs from July 20th – 24th.

People on the Adeje padrón, registered students in official educational centres, unemployed persons and retirees will be offered discounts, and again this year there will be a public transport service put in place to bring students from the north of the islands, with stops in La Laguna, Santa Cruz, Barranco Hondo, Candelaria, Güímar, Porís de Abona, and San Isidro.

The courses:
(The courses are listed here in Spanish as they will be taught in Spanish – they could be of interest to you or your friends or family currently studying)

Género, clase y culturas en intersección (Gender, class and cultures intersecting)
La ciudadanía transnacional y sus desafíos’, under Esther Torrado and Rodrigo Fidel Rodríguez.

Actividades físico-deportivas de ocio y recreación (Physical-sporting leisure activities ) directed by Adelto Hernández

Alimentación y dieta saludable (Alimentation and a healthy diet), led by Gonzalo Brito.

Medicina y enfermería subacuática e hiperbárica (Medicine and aquatic nursing and hiperbaric care) Atención al politraumatizado y plan de emergencias’, course director: Antonio Alarcó.

Retos y tendencias en el diseño y comercialización de productos turísticos (Challenges and trends in design and commercialisation of tourism products), with Eduardo Parra.

Integrando la diversidad: familia y escuela (Integrating diversity: family and school), course director: Desirée González..

Por un deporte sin violencia (Sport without violence), with Patricia Pintor.

Adeje Presented With ULL Gold Medal



Last night (Tuesday March 11th) the mayor of Adeje, José Miguel Rodríguez Fraga, received the University of La Laguna (ULL) Gold Medal during the celebrations of the 222 anniversary of the foundation of institution.

In the 222 years of the history of the ULL this medal has only been awarded 12 times. The presentation was made, in the university, by rector Eduardo Doménech, who said, “the presence of the ULL in Adeje is much more than a gift, it is an ongoing reality which lets us look to the future with increased hope”.
The regional president, Paulino Rivero, and minister for education José Miguel Pérez were also present at the official act, as well as members of the Adeje council and representatives of different organisations and collectives of the borough. During his acceptance speech the mayor made specific reference to these individuals and groups stating that without their efforts this would not have been possible.
As mentioned by the rector, who also singled out the dedication of the mayor himself to this project, the relation between the ULL and Adeje which began just over 20 years ago, was initially similar to that with many other borough corporations. However in the case of Adeje what was once a summer university has consolidated into a full time campus in South Tenerife, in place since the 2012/2013 academic year with students taking Tourism degree courses.
“Today we are preparing our young people for high levels positions in the tourism sector – up until now they were only applying for jobs lower down the scale”, said the mayor. He also spoke of the important role councils have to play in the education of their citizens, saying that this medal was “was a recognition of the work of councils. Boroughs, along with universities, play an important role in the liberty, progression and advancement of citizens…today there is a university campus in Adeje because a council pushed for it and there was a university open to the idea”, he added.
The mayor said the medal awarded to Adeje should be seen as an example to others that councils need to be on the front line on behalf of their residents. He said today’s society was focussed on the search for economic profit but the need for social profit and balance was also important and had economic value.