Adeje mayor supports striking councillors

The symbolic women’s strike is on March 8th from 11am – 1pm,

The Adeje mayor, José Miguel Rodríguez Fraga, has signed a decree which will officially request the work of the female Adeje councillors be covered during the hours of 11am to 1pm on Thursday, March 8th, International Women’s Day. This is the manner in which the council normally replaces an official on holiday or on a break. This announcement is, in effect, an demonstration of his public support for the borough’s female councillors who will leave their offices during the hours in question.

The strike, which is also taking place in other countries, is called for March 8th, and women can either strike for the full working day or for a few hours. The mayor said, “I have always believed in equality between men and women. The level of inequality we have seen over the years has been, at times, difficult to uproot, but not impossible and I am firmly convinced that only by working together, women and men, can we achieve full and lasting equality. On this occasion many trade unions and women’s groups have called for this strike for women. The way we man can contribute is to take on the work of our colleagues on strike, as we have been asked to do, and that is what I am doing with this decree. It may be only a gesture but we hope one that will help make visible the need for many other men to be more aware of the need to work for equality, both in our professional and our personal lives”:

Yesterday the borough’s female councillors announced that they would all be taking part in the strike between the hours of 11am and 1pm, coming together with many other women in the town’s Plaza de España. At midday a manifestation will be read out.


The aim of the strike is to make people more aware of the work women do every day, that when they stop the world stops. The strike is also about the right to a life free from domestic violence, and requesting more resources to combat that particular scourge. It is also about combatting all forms of gender violence, breaking glass barriers in the world of work and insisting on equal pay for equal work.


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“Unacceptable” decision at Tenerife South airport

The mayors of Adeje, Arona and Guía de Isora held an urgent meeting to discuss the planned airport night closure situation

“The island will be without night time flight connections for three months, an unacceptable situa-tion” they commented
The mayors of Adeje, José Miguel Rodríguez Fraga, Arona, José Julián Mena, and Guía de Isora, Pedro Martín, held an urgent meeting today to discuss the planned night time closure of the Tenerife South airport for three months

The three mayors expressed their “total rejection of the position which will mean the island is without flight connections at night. The north airport isn’t open during the night time hours and now the south airport is also going to close for three months at night time. The island will be isolated and the consequences for the residents and for the tourism sector will be terrible. This is unacceptable”:

Rodríguez Fraga, Mena and Martín are asking the regional government and the Tenerife Ca-bildo to explain the gravity of the situation to the relevant national department for develop-ment, a situation which will leave the people of Tenerife in “a complicated situation”:

The mayors have outlined the importance of the airport as a fundamental infrastructure for the south of the island, fundamental for the residents and for the main economic motor of Tenerife, tourism. “This is the third most profitable airport in Spain, with 11.2 million passengers and more than €70 million in income annually. We cannot be treated in this way, the decision has been taken with no regard for the importance of this time of the year.”

The three mayors also pointed out how this decision only served to vindicate their support for a second runway, and also added this decision regarding the airport to the list of examples of how the south of the island was badly treated by the regional government, “motorways, the public hospital” etc.



Adeje’s popular patron saint

Thousands turn out to honour San Sebastian

During this morning, Saturday January 20th, thousands of people were in La Caleta in Adeje to celebrate one of the oldest festivals in the south of Tenerife. The festival of San Sebastián has been celebrated in Adeje since the 18th century, adapted over time to meet and acquire new needs and customs.

Resident and visitors filled the plaza and the La Enramada beach to mark the day, attending both the religious part of the celebrations as well as the highly popular section when almost 130 horses and riders took a short dip in the sea.

Adeje mayor José Miguel Rodríguez Fraga said that the location of the fiesta was one which had been a meeting place in the past, and confirmed that this was one of the oldest celebrations in the south of the island. “It is probable that the Guanches (Tenerife aborigines) held celebrations in this area and, following their conversion to Christianity, continued to celebrate here and that spontaneous continuance is part of our heritage, but also shows our strength as a people who belong to a community who are consistently looking to move forward and adapt”.

He continued, “One of the nicest things about this festival is the coming together and meeting up with so many different people. San Sebastián is a reflection of our day to day lives with roots in our past. It is a day when we remember our history, from where we have come, those who have gone from our lives too. The fiesta of San Sebastian has become a celebration that transcends individual religious beliefs which is when we enjoy this day so much, why it has become an international celebration”.

Celebrations began at midday with a sung mass, broadcast live by Radio Sur Adeje, the municipal station, on air and online. Events were also broadcast live by other local and regional radio and television stations. After mass the statue of San Sebastian was carried out of the church and, accompanied by the Adeje Patron band, walked to the La Enramada beach followed by the traditional parade of horses and riders, with a camel, small ponies and a few donkeys as well.

After the sea dip, the statue and the animals returned to the main Street in front of the church where the parish priest blessed them all, including a flock of goats and the many domestic animals members of the public had brought along for the purpose.

The festival atmosphere throughout the morning was a reflection of the social harmony that Adeje is always keen to encourage especially on days like this, where residents and visitors, both from other parts of the islands and the country as well as from abroad, come together in one of Adeje’s most popular fiestas.

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Costa Adeje’s Happy Streets!



As part of their presentation at Fitur, the Spanish tourism trade fair, the Adeje council through the Costa Adeje Brand, launched the Happy Streets booking concept allowing people to buy a huge range of tickets for different events on one webpage.

Under the tagline, “Wherever you look, 360º of fun” the council detailed the creation of a web platform allowing visitors to look for information on events and book directly. The activites are both public (Council organised) and private and include cultural, music, sports and social happenings. The platform sees the Costa Adeje brand working with private institutions such as Siam Park, Hard Rock Hotel, Fara Producciones, Monkey Beach, La Terrazza del Mare, Le Club and Creventy.

“For us it is very clear that what is increasingly important and what is the main challenge for us is meeting the needs of a diversity of tourists, and coming up with a leisure offer to meet all needs and expectations”, said the Adeje mayor, José Miguel Rodríguez Fraga, who has been attending Fitur with the borough tourism councillor Ermitas Moreira.

Events detailed online include The Passion (the Good Friday street theatre on the town’s Calle Grande every Easter), concerts in Siam Park, the Children of the 80s gigs in the Hard Rock Hotel and happenings in popular night-time venues such as Monkey Club, Terrazza del Mare and Le Club. “We are offering different activities for all kinds of visitors, from those who are travelling alone or with a partner to families with children of all ages”, commented the tourism councillor.

Under the Happy Streets label visitors can chose the kind of event they are interested in. By visiting and clicking on the Happy Streets option they will have a menu to choose from, and can view the calendar of events planned throughout the year as well as buying tickets where and when they wish to.

During Fitur details of the XXVIII Rally Villa de Adeje Cicar were also presented with the news that the organisers will be working to include the circuit on the international stage. During the 2018 rally technical inspections will be taking place and if all goes well the rally could be a European circuit. Present at this event were Adeje sports councillor, Adolfo Alonso, the president of the Adeje Rally Poli Delgado, the director general of Cicar and the president of the Spanish automobile federation, Manuel Aviñó.





Canarian top five destinations share Fitur stand

The Association of Canarian Tourist Municipalities, the AMTC, say they defend unity, not uniformity

José Miguel Rodríguez Fraga: “We are not trying to breach unity, but people have to understand that unity is not the same as uniformity and as destinations we have our own identity”.

The AMTC, the Association of Canarian Tourist Municipalities, outlined their strategy for Fitur, the Spanish Tourism Trade Fair, at a press conference this Friday, where, for the first time, the association will have its own stand and a series of activities geared towards working with professionals and sector representatives at the fair in Madrid next week.

Attending the press conference were Adeje mayor José Miguel Rodríguez Fraga; Arona mayor José Julián Mena, Guía de Isora mayor Pedro Martín and the tourism councillors for Turismo de San Bartolomé de Tirajana, Ramón Suárez and for Mogán, Mencey Navarro. The five AMTC representatives have bee working together for many months to prepare the stand which will reflect the work of the five boroughs in what is the most important economic sector in the Canaries, tourism. A space that will reflect modernity, using the latest technological innovations, touch screen presentations, video presentations, meeting zones for each borough, a space reserved for visiting press and sector agents as well as work space for representatives from each borough.

As president of the association, Rodríguez Fraga said they were in preparation for “one of the most important tourism fairs in the world” and the presence of the association was the result of reflection over time and something indicated in the constitution of the association since 2016.

In 2017 Adeje and Arona shared the ‘Tenerife Sur’ stand at the fair, notching up 10 thousand direct visits, 40 thousand indirect contacts with 150 concrete actions with professionals. The figures give an idea of the volume of work which can be generated by this year’s stand shared by 5 boroughs. This in turn can “improve competitivity, something that is vital for the development of our tourism strategy in the Canaries where we must be as aware of quality as we are of quantity”, commented the mayor of Arona. “If our boroughs benefit, so does Tenerife, the Canary Islands and Spain.”

The mayors and councillors said the association would have three official events in Fitur, a general presentation of their strategy, a general meeting and a meeting with other Canarian representatives who wished to attend. Each of the five boroughs would also be engaged in individual activities, meeting with sector professionals, press, travel agencies, etc. “We are not going to Fitur just to hand out leaflets or gifts, our presence here with this stand and our activities are designed to create new contacts, meet professionals and those who have influence in our destinations, because as well as our identification as Canarian resorts we also have our individual identities” said the Guía de Isora mayor.

“We are not interested in breaching unity, but people have to understand that unity isn’t the same as uniformity” explained the Adeje mayor, adding that each destination has a duty to explain and outline their individual offer and particular attractions. The Mogán councillor added that a debate about unified representation had been opened up and created a high level of expectation “because we have an important part to play and something to say within the tourism industry, and this is a way of measuring the potential of the five boroughs that we are representing here”.

All the representatives made it clear that they are not seeking confrontation with the bodies that represent tourism at insular and regional levels. “This is not about political allegiances”, the San Bartolomé councillor explained, “we all have one goal, to improve our destination and the Canary Islands and that is the same goal as the Spanish Association of Tourism Municipalities and has caused no problems at national level”.

The five member boroughs represent 6% of the tourist trade nationally, with a combined total of 57 million overnight stays per year, 53% of the Canarian tourism spend and 6.8 million tourists.

Kings arrival and parade through the town!

Their majesties, the Magi, the three kings of the Orient, Melchior, Gaspar and Balthazar, will fly into Adeje by helicopter on this Friday evening shortly before 6pm where they will be greeted in the municipal football ground by hundreds of Adeje families, and the mayor, José Miguel Rodríguez Fraga, who will give them the master key to the town, which, for one night only, opens the door for their majesties to the borough’s houses, so gifts may be left.
There is a nominal cover charge for entry into the football ground of €1, and this year the seating on both sides of the pitch will be open to the public as, for reasons of security, the helicopter won’t be landing in the actual grounds.  Tickets are on sale in the Cultural Centre and at the door of the football grounds tomorrow.  The public are advised to arrive before 5pm.

Once their majesties have received the key from the mayor, they will rest before joining the parade, which will start at the Adeje health centre at 7pm and make its way up the Calle Grande to the Plaza de España.  The parade is in two parts – the first is ‘Fantasía’, with steel drums, dancing groups, tumblers, and famous cartoon characters as well as local performers from Ballet Beanky and Los Angeles.  The Adeje volunteer fire brigade will also be on hand as will postal workers to collect and deliver letters to the Three Kings from the borough’s children.   The second part of the parade will be more traditional with their majesties accompanied by biblical characters.
The councillor with responsibility for the parade, Adolfo Alonso Ferrera says “this parade is one of the most eagerly awaited events of the season, bringing together thousands of people not just from Adeje but from all over the south of Tenerife.”  He added that the night’s events will “mark the end of the Adeje Christmas programme in which we have sought to reflect and stress the importance of social harmony, well-being and harmony among all our people”.
When the parade is finished there will be a traditional offering at the doors of the Santa Úrsula church and then their majesties will be in the Plaza de España to receive letters and talk to children.
PRESS ACCREDITATION: Members of the press interested in covering the events must contact the Adeje press office (by return of email) before 11am tomorrow, Friday January 5th, with your name, contact details and name of the media organisation in question.

Department of Communications






Royal praise for three Canarian destinations

King Felipe VI lauds Adeje, Arona and San Bartolomé de Tirajana as excellent examples in the renovation of Spanish tourism

Spain’s King Felipe VI spoke at the Maspalomas International Tourism Forum yesterday (Thursday Dec 14th) and made particular mention of the work of the tourism destinations that are members of the AMT, the Canarian association of tourism boroughs.

His majesty singled out the work carried out by Arona, Adeje and San Bartolomé de Tirajana as excellent examples of how renovation works within the tourism industry. He also met with mayors of the AMT member boroughs and those of Guía de Isora and Mogan.

“Three Canarian boroughs are among the top eight in Spain for overnight tourism stays”, the King told the forum. “These are older destinations how have worked hard to meet the renovation challenge”, he added. Also present were mayors from the member boroughs of the Tourism Sun and Beach Alliance, Salou and Benidorm, an alliance to which Arona, Adeje and San Bartolomé de Tirajana also belong. Among other topics, those in attendance discussed collaborative projects that they are preparing for the next Spanish tourism trade fair, Fitur.

Representing the Canarian boroughs were mayors, José Julián Mena, (Arona), José Miguel Rodríguez Fraga (Adeje) and Marco Aurelio Pérez, (San Bartolomé de Tirajana) as well as tourism councillors from Guía de Isora, Arona, Adeje,, and San Bartolomé de Tirajana,.

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Checking up on the injured and opening an investigation by the experts are the council’s main priorities


Juan Diego Mayordomo, an expert in building problems, has called together a municipal team to study the buildings involved in las Sunday morning’s floor collapse in the Butterfly nightclub in the Playa Beach commercial centre. Nine of the injured remain in hospital recovering from different injuries, mostly fractures.

Adeje mayor José Miguel Rodríguez Fraga, has remained in contact with the responsible councillors for the areas affected since Sunday, and with his technical team. The council have also been in close contact with the consuls and embassies of the foreign nationals affected by the incident. Help has been offered to all those affected. The mayor stated, “For us what is important is the health of the injured and the safety of the building and those alongside”.

Three of the injured are in the Hospital Universitario Nuestra Señora de la Candelaria, one in Universitario de Canarias, three in Hospiten Sur and two in the Clínica Quirón in Adeje. None of the nine are considered to be a critical condition.

Yesterday Adeje council called in building expert Juan Diego Mayordomo, Teneguía Consultores, to assess the structural damage, and, with the mayor and a technical team, they visited the affected area. They reported, following initial examination, that the situation wasn’t a simple one. They were, they said, also aware that many people would be anxious about returning to work in the affected area. However, the mayor said, safety of everyone had to come first. Yesterday morning he visited affected shops and spoke first hand with workers affected by the current closures.

While he said that it was important the commercial zone suffered the least possible damage financially, “decisions that needed to be taken would be taken without pressure. We have to work prudently and take the right decisions in line with the advice given by the experts”.


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40 injuries but luckily no loss of life

Adeje orders closure of Playa Shop commercial centre following floor collapse

Following the partial collapse of the floor of the Butterfly disco, in the Playa Shop commercial centre, Avenida Rafael Puig, early this morning, Sunday November 26th, the mayor of Adeje, José Miguel Rodríguez Fraga, and the commissioner of the local police of the borough, Miguel Ángel Morales García, have just held a press conference to outline the actions that are being taken by the Adeje council.

“At 2:30am we were advised by the local emergencies body, the CECOES, that there had been a partial collapse of the floor in a nightclub on Avenida Rafael Puig. We immediately activated all the necessary resources to deal with this kind of emergency, local police, professional and volunteer fire brigades, and the national police”, said the mayor.

Regarding the injuries Rodríguez Fraga told press, “Thankfully there has been no loss of life, something we are grateful for given the seriousness of the situation. As a result of the floor collapse 22 persons were treated for injuries on the spot and subsequently transferred to hospitals in the zone – Hospital Quiron and Hospiten and afterwards some were transferred onwards. In the end the numbers of those injured has risen to 40 with some also making their own way to hospital. The injuries range from serious to minor and the information we have that no one individual is in a critical state. We are, of course, waiting for any updates.”
The mayor also told press that no one had been in the area underneath the floor when it collapsed as it is currently an unused unit – previously it had been used for Bingo – he clarified.


“A judicial investigation into the event has now been opened and our role now, as the local council, is administrative. Therefore we, as the local council, and given the technical evaluation carried out by the experts today of the building and the zone, are ordering the closure of the Playa Shop commercial centre as a preventative measure, as guaranteeing the security of the public is our main concern. At the same time we are evaluating the condition of the three adjacent commercial centres, to see if they have been affected. Once we have that information gathered we will open an administrative investigation to assess the causes as well as examine the infrastructure of the unit in question and the commercial centre” the mayor concluded.

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Saturday November 25th Adeje activities suspended due to weather alert

The mayor has also ordered the closure of all municipal buildings tomorrow, except the local police and civil protection unit

The Adeje mayor, having been informed by the municipal emergency co-ordination committee (CECOPAL) of an official weather alert in place from midnight tonight (Friday/Saturday) due to expected high winds and rain, has taken the decision to suspend Adeje council organised activities from midnight tonight (00.00 November 25th) until further notice.

He has also ordered the closure of all municipal buildings tomorrow, except the local police and civil protection unit. The mayor has also asked hotel managements in the borough to make their clients aware of the current and overnight situation and the alert in place so that they may take appropriate decisions regarding activities and excursions planned for the weekend. He also asks that hotels request that visitors respect the instructions of the police and authorities in this regard and heed necessary recommendations.

Furthermore the local population are asked to be aware of the alert in place and take appropriate measures to protect themselves and their families, and if they require clarification or assistance to call the local police or civil protection unit ((922747206 – 922716508) or in the case of an emergency to call 112 or 012 for information.

The alert remains in place until further official notice from the regional security directorate.



Department of Communications