“We cannot continue patching up the problems…”

The AMTC says there is a lack of proper dialogue

 

The mayors of the five member boroughs of the AMTC (Association of Canarian Tourism Municipalities) and the mayor of Pájara (pending membership) took part in a round table discussion yesterday at the ‘Futurismo Canarian 2018’ conference in Arona. Also at the table were the Cabildo president and the regional deputy tourism minister. Discussion focussed on challenges and opportunities for Canarian tourism boroughs the participants examined relevant data from each area and spoke of the “definition of a development model for such an important sector in the archipelago”.

Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana, Mogán and Pájara between them earn 30% of the GDP derived from tourism, and more in secondary income, as Arona mayor José JulianMena explained. “We welcome 7.8 million tourists annually…over 65 million overnights making us a very important tourism resource at European level”. He continued, “the monies we receive for public infrastructure is not in any way equal…the historical investment deficit and bad planning is generating serious problems in mobility and in the end we will lose the competitive edge…we cannot continue patching up the problems such as the south motorway, the secondary roads, the airport or the Los Cristianos port”, he insisted.

During the morning the presidents of the association, and Adeje mayor José Miguel Rodríguez Fraga, alongside the other mayors, detailed actions they are taking as the AMTC, including the preparation of a detailed response to the proposed decree on holiday rentals. Fraga said “we believe there are some contradictions in the proposed decree and we have to be heard on this sensitive matter. We will insist on regulations that are intelligently designed to deal with the problem and turn it into an opportunity”. They will be looking for meetings with the regional government to talk about the law dealing with the coordination of local police forces and other matters which directly affect their borough members.

The mayors also reiterated that among the principal difficulties identified in tourism destinations are mobility, sustainability, necessary language training, financing adapted to the boroughs and investment in public infrastructures.

The mayor of Pájara, Rafael Perdomo spoke of the main problems his borough is facing; “The transformation of an older destination into one that is competitive on its own merits, not due to problems with other destinations, and improvements in public infrastructures”. He also emphasised the value of an organisation such as this one.

Cabildo president Carlos Alonso said he was still unsure as to the exact role of the AMTC as “they haven’t explained it to us”, but said he was happy to advance dialogue between tourism boroughs. The merit of dialogue was agreed by all present. Onalia Bueno, mayor of Mogán, said “we are the most important boroughs from a tourism point of view in the Canarias and we have to be listened to and acknowledged by Cabildos, the regional government, nationally and at European level because we firmly believe we have to have an active role in the decisions which affect the sector”.

Adeje mayor added “there is a lack of real dialogue, where we are being listened to, we have particular issues which need to be resolved…”, stating that tourism and the benefits that arise from the sector need to be seen to benefit the people involved and improve the quality of life of those in the sector.

 

 

Sports for all in Adeje

There is a full sporting agenda in place for the coming months. “From May to August sports is a major part of the local offer, offering fun, leisure and healthy options,” says sports councillor Adolfo Alonso Ferrera, adding, “we have always supported sport as a tool for social involvements and to that end we also invest a lot of resources in improving our sports base and the youth teams that we have in Adeje, and the results are already very positive and of direct benefit to Adeje and our sports women and men. We have an ample range of sporting installations and will continue to work to offer our sports’ fans the best and encourage Adeje sports to travel far and wide”.

Among the headline events is the Adeje Rally taking place this week, an event that is also a classification event for the Spanish championships, and this year the rally is also listed as a pre-inspection event for inclusion in the future in the European trophy competition. The event takes place around the borough on May 11th and 12th.

This month there is also a number of important basketball events in the Tijoco and Las Torres sports pavilions, and over the last weekend in May the borough hosts both the II Martial Arts Adeje Open and the Canarian Youth Volleyball championships.

In June the Tenerife Blue Trail comes to Adeje for the first time, leaving from the Playa Fañabe taking the maritime trail to La Caleta, up to the town along the Calle Grande, and over through the Boca del Paso, la Quinta, Ifonche to Vilaflor, arriving to Puerto de la Cruz. More information on www.tenerifebluetrail.com.

And the month of June closes with the family day celebrating the end of the sporting term on June 20th and International Yoga Day on June 24th in El Galeon.

July will see a series of summer camps in Adeje, in basketball, goalkeeping, football, and the Adeje Youth Football tournament on August.

 

Department of Communications

 

 

 

 

 

 

Adeje’s El Beril beach reopens

The Playa del Duque Norte beach in El Beril, Costa Adeje, reopened today after an extensive reformation project costing in the region of two million euros, paid for by CIO, the Compania de las Islas Occidentals. The new beach has a longitude of 400 metres of brown sand, sea access for bathers with special mobility needs and new shower and shade zones. Alongside the existing beach area this strand now stretches for 1.3 kilometres.

The new beach concession is held by Sociedad Urbanizadora El Beril S.A. The inauguration of the new beach area was attended by the provincial government sub-delegate Guillermo Díaz Guerra, the Tenerife Cabildo president Carlos Alonso, the regional deputy minister for tourism, Cristóbal de la Rosa, the provincial coasts department head José Manuel Fojo Barroso, the Adeje mayor José Miguel Rodríguez Fraga, Adeje councillor for urbanism Ermitas Moreira, Uberto Rodríguez, urban technician, and the president of CIO, Francisco Javier Zamorano.


Guillermo Díaz Guerra welcomed the “effort made by the CIP” on this important part of the zone, one that also creates jobs locally. Cabildo president Carlos Alonso said, “The opening of the Bahía del Duque marked a change in the focus of development of the tourism model here in Tenerife. The Adeje council have also worked to consolidate the tourism development model which we see the fruit of today, with a new beach and hotels undergoing renovation, allowing the destination to remain competitive thanks to the quality on offer, which in turns works to reinforce client loyalty, all done within sustainable criteria”.

Cristóbal De la Rosa assured that “this kind of initiative improves the quality of the tourism offer as much for visitors as residents. And thanks to the cooperation between private and public bodies we can ensure that this part of the coast is also more accessible to more people”.

The Adeje mayor José Miguel Rodríguez Fraga explained that “we have incorporated new infrastructures during a process of renovation and reinvestment to work to maintain our position as a leading destination and improve the beach for the residents of Adeje as well as our visitors. The success of the project shows, yet again, what can be achieved when public and private bodies work together”.

According to Zamorano, “the Playa del Duque Norte meets the needs of the residents and visitors for a larger beach with excellent services and comfort levels. The new beach contributes to the improving destination and gives added value to the zone and Adeje in general. For CIO this is another chapter in our commitment to continue to invest in the development of a top quality tourism resort. Furthermore the fact that this is happening when we are also celebrating the 25th anniversary of the opening of the Hotel Bahía del Duque is a great source of pride”.

The reformation project followed lines of sustainable development and environmental protection taking care to reserve the dikes that continue to protect the zone. There are now also three distinct access lines to the beach for special needs beach visitors and bathers with pathways connecting to the sea. A series of palm trees have also been planted to add extra natural shade to parts of the beach.

Showers and foot rinse zones are now installed at each beach entrance/exit point, there are wooden walkways and recycling rubbish bins. There is also a sun bathing zone with shade and showers for those with mobility challenges. The beach has a lifeguard service, sunbeds and parasols..

 

 

Gearing up for the Adeje Rally


During the week authorities and officials were present at an event to launch this year’s rally event in Adeje, presided over by the Adeje Mayor José Miguel Rodríguez Fraga and the president of the RFEDA, the Royal Spanish Automobile Federation, Manuel Aviño. This was also an emotional start to the year’s event, with a dedication to the rally ‘doctor’, Atanás Iliev, who sadly died on April 17th, and who received the biggest round of applause for his huge contribution to the Adeje team’s work, (R.I.P.)
This was a presentation with a lot of new additions and news about the staging of what will be the 1st Inter-island and Provincial Championship, Santa Cruz de Tenerife, the 2nd Asphalt Canarian Championship, the 4th Spanish Championship and a pre-inspection for inclusion in the European Rally Trophy.
This year the competition will also have the services of ‘Tiempos Online-com’ directed by Juan José Llanos, offering much more information to the pilots arriving at Control Stop; the organisation and chronometers are of better quality allowing for improved time-keeping and this will be reflected in the new screens in the departure ceremony and the departure and arrival screen points. Other news for 2018 will see virtual visualisation, an app for the Rally in Spanish and English, a web with up-to-the minute information, television and radio online during the rally and a security detail with more than 850 people involved to guarantee the proper management of this very important event for the Canaries.
Closing the inauguration Manuel Aviño, president of the RFEDA, stressed again the importance of security and the steps being made by the Adeje team in the inclusion in the Spanish championship and achieving pre-inspection for the European Rally Trophy. Finally the mayor José Miguel Rodríguez Fraga spoke of his pride at the work done by the team, the support of the South Tenerife Town Halls and above all how the rally has grown in stature year after year to become one of the most important events in the borough.

 

Adeje mayor supports striking councillors

The symbolic women’s strike is on March 8th from 11am – 1pm,

The Adeje mayor, José Miguel Rodríguez Fraga, has signed a decree which will officially request the work of the female Adeje councillors be covered during the hours of 11am to 1pm on Thursday, March 8th, International Women’s Day. This is the manner in which the council normally replaces an official on holiday or on a break. This announcement is, in effect, an demonstration of his public support for the borough’s female councillors who will leave their offices during the hours in question.

The strike, which is also taking place in other countries, is called for March 8th, and women can either strike for the full working day or for a few hours. The mayor said, “I have always believed in equality between men and women. The level of inequality we have seen over the years has been, at times, difficult to uproot, but not impossible and I am firmly convinced that only by working together, women and men, can we achieve full and lasting equality. On this occasion many trade unions and women’s groups have called for this strike for women. The way we man can contribute is to take on the work of our colleagues on strike, as we have been asked to do, and that is what I am doing with this decree. It may be only a gesture but we hope one that will help make visible the need for many other men to be more aware of the need to work for equality, both in our professional and our personal lives”:

Yesterday the borough’s female councillors announced that they would all be taking part in the strike between the hours of 11am and 1pm, coming together with many other women in the town’s Plaza de España. At midday a manifestation will be read out.

 

The aim of the strike is to make people more aware of the work women do every day, that when they stop the world stops. The strike is also about the right to a life free from domestic violence, and requesting more resources to combat that particular scourge. It is also about combatting all forms of gender violence, breaking glass barriers in the world of work and insisting on equal pay for equal work.

 

Department of Communications

 

 

 

 

“Unacceptable” decision at Tenerife South airport

The mayors of Adeje, Arona and Guía de Isora held an urgent meeting to discuss the planned airport night closure situation

“The island will be without night time flight connections for three months, an unacceptable situa-tion” they commented
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The mayors of Adeje, José Miguel Rodríguez Fraga, Arona, José Julián Mena, and Guía de Isora, Pedro Martín, held an urgent meeting today to discuss the planned night time closure of the Tenerife South airport for three months

The three mayors expressed their “total rejection of the position which will mean the island is without flight connections at night. The north airport isn’t open during the night time hours and now the south airport is also going to close for three months at night time. The island will be isolated and the consequences for the residents and for the tourism sector will be terrible. This is unacceptable”:

Rodríguez Fraga, Mena and Martín are asking the regional government and the Tenerife Ca-bildo to explain the gravity of the situation to the relevant national department for develop-ment, a situation which will leave the people of Tenerife in “a complicated situation”:

The mayors have outlined the importance of the airport as a fundamental infrastructure for the south of the island, fundamental for the residents and for the main economic motor of Tenerife, tourism. “This is the third most profitable airport in Spain, with 11.2 million passengers and more than €70 million in income annually. We cannot be treated in this way, the decision has been taken with no regard for the importance of this time of the year.”

The three mayors also pointed out how this decision only served to vindicate their support for a second runway, and also added this decision regarding the airport to the list of examples of how the south of the island was badly treated by the regional government, “motorways, the public hospital” etc.

 

 

Adeje’s popular patron saint

Thousands turn out to honour San Sebastian

During this morning, Saturday January 20th, thousands of people were in La Caleta in Adeje to celebrate one of the oldest festivals in the south of Tenerife. The festival of San Sebastián has been celebrated in Adeje since the 18th century, adapted over time to meet and acquire new needs and customs.

Resident and visitors filled the plaza and the La Enramada beach to mark the day, attending both the religious part of the celebrations as well as the highly popular section when almost 130 horses and riders took a short dip in the sea.

Adeje mayor José Miguel Rodríguez Fraga said that the location of the fiesta was one which had been a meeting place in the past, and confirmed that this was one of the oldest celebrations in the south of the island. “It is probable that the Guanches (Tenerife aborigines) held celebrations in this area and, following their conversion to Christianity, continued to celebrate here and that spontaneous continuance is part of our heritage, but also shows our strength as a people who belong to a community who are consistently looking to move forward and adapt”.

He continued, “One of the nicest things about this festival is the coming together and meeting up with so many different people. San Sebastián is a reflection of our day to day lives with roots in our past. It is a day when we remember our history, from where we have come, those who have gone from our lives too. The fiesta of San Sebastian has become a celebration that transcends individual religious beliefs which is when we enjoy this day so much, why it has become an international celebration”.

Celebrations began at midday with a sung mass, broadcast live by Radio Sur Adeje, the municipal station, on air and online. Events were also broadcast live by other local and regional radio and television stations. After mass the statue of San Sebastian was carried out of the church and, accompanied by the Adeje Patron band, walked to the La Enramada beach followed by the traditional parade of horses and riders, with a camel, small ponies and a few donkeys as well.

After the sea dip, the statue and the animals returned to the main Street in front of the church where the parish priest blessed them all, including a flock of goats and the many domestic animals members of the public had brought along for the purpose.

The festival atmosphere throughout the morning was a reflection of the social harmony that Adeje is always keen to encourage especially on days like this, where residents and visitors, both from other parts of the islands and the country as well as from abroad, come together in one of Adeje’s most popular fiestas.

Department of Communications

 

 

 

 

 

 

Costa Adeje’s Happy Streets!

 

 

As part of their presentation at Fitur, the Spanish tourism trade fair, the Adeje council through the Costa Adeje Brand, launched the Happy Streets booking concept allowing people to buy a huge range of tickets for different events on one webpage.

Under the tagline, “Wherever you look, 360º of fun” the council detailed the creation of a web platform allowing visitors to look for information on events and book directly. The activites are both public (Council organised) and private and include cultural, music, sports and social happenings. The platform sees the Costa Adeje brand working with private institutions such as Siam Park, Hard Rock Hotel, Fara Producciones, Monkey Beach, La Terrazza del Mare, Le Club and Creventy.

“For us it is very clear that what is increasingly important and what is the main challenge for us is meeting the needs of a diversity of tourists, and coming up with a leisure offer to meet all needs and expectations”, said the Adeje mayor, José Miguel Rodríguez Fraga, who has been attending Fitur with the borough tourism councillor Ermitas Moreira.

Events detailed online include The Passion (the Good Friday street theatre on the town’s Calle Grande every Easter), concerts in Siam Park, the Children of the 80s gigs in the Hard Rock Hotel and happenings in popular night-time venues such as Monkey Club, Terrazza del Mare and Le Club. “We are offering different activities for all kinds of visitors, from those who are travelling alone or with a partner to families with children of all ages”, commented the tourism councillor.

Under the Happy Streets label visitors can chose the kind of event they are interested in. By visiting www.costa-adeje.es and clicking on the Happy Streets option they will have a menu to choose from, and can view the calendar of events planned throughout the year as well as buying tickets where and when they wish to.

During Fitur details of the XXVIII Rally Villa de Adeje Cicar were also presented with the news that the organisers will be working to include the circuit on the international stage. During the 2018 rally technical inspections will be taking place and if all goes well the rally could be a European circuit. Present at this event were Adeje sports councillor, Adolfo Alonso, the president of the Adeje Rally Poli Delgado, the director general of Cicar and the president of the Spanish automobile federation, Manuel Aviñó.

 

 

 

 

Canarian top five destinations share Fitur stand

The Association of Canarian Tourist Municipalities, the AMTC, say they defend unity, not uniformity

José Miguel Rodríguez Fraga: “We are not trying to breach unity, but people have to understand that unity is not the same as uniformity and as destinations we have our own identity”.

The AMTC, the Association of Canarian Tourist Municipalities, outlined their strategy for Fitur, the Spanish Tourism Trade Fair, at a press conference this Friday, where, for the first time, the association will have its own stand and a series of activities geared towards working with professionals and sector representatives at the fair in Madrid next week.

Attending the press conference were Adeje mayor José Miguel Rodríguez Fraga; Arona mayor José Julián Mena, Guía de Isora mayor Pedro Martín and the tourism councillors for Turismo de San Bartolomé de Tirajana, Ramón Suárez and for Mogán, Mencey Navarro. The five AMTC representatives have bee working together for many months to prepare the stand which will reflect the work of the five boroughs in what is the most important economic sector in the Canaries, tourism. A space that will reflect modernity, using the latest technological innovations, touch screen presentations, video presentations, meeting zones for each borough, a space reserved for visiting press and sector agents as well as work space for representatives from each borough.

As president of the association, Rodríguez Fraga said they were in preparation for “one of the most important tourism fairs in the world” and the presence of the association was the result of reflection over time and something indicated in the constitution of the association since 2016.

In 2017 Adeje and Arona shared the ‘Tenerife Sur’ stand at the fair, notching up 10 thousand direct visits, 40 thousand indirect contacts with 150 concrete actions with professionals. The figures give an idea of the volume of work which can be generated by this year’s stand shared by 5 boroughs. This in turn can “improve competitivity, something that is vital for the development of our tourism strategy in the Canaries where we must be as aware of quality as we are of quantity”, commented the mayor of Arona. “If our boroughs benefit, so does Tenerife, the Canary Islands and Spain.”

The mayors and councillors said the association would have three official events in Fitur, a general presentation of their strategy, a general meeting and a meeting with other Canarian representatives who wished to attend. Each of the five boroughs would also be engaged in individual activities, meeting with sector professionals, press, travel agencies, etc. “We are not going to Fitur just to hand out leaflets or gifts, our presence here with this stand and our activities are designed to create new contacts, meet professionals and those who have influence in our destinations, because as well as our identification as Canarian resorts we also have our individual identities” said the Guía de Isora mayor.

“We are not interested in breaching unity, but people have to understand that unity isn’t the same as uniformity” explained the Adeje mayor, adding that each destination has a duty to explain and outline their individual offer and particular attractions. The Mogán councillor added that a debate about unified representation had been opened up and created a high level of expectation “because we have an important part to play and something to say within the tourism industry, and this is a way of measuring the potential of the five boroughs that we are representing here”.

All the representatives made it clear that they are not seeking confrontation with the bodies that represent tourism at insular and regional levels. “This is not about political allegiances”, the San Bartolomé councillor explained, “we all have one goal, to improve our destination and the Canary Islands and that is the same goal as the Spanish Association of Tourism Municipalities and has caused no problems at national level”.

The five member boroughs represent 6% of the tourist trade nationally, with a combined total of 57 million overnight stays per year, 53% of the Canarian tourism spend and 6.8 million tourists.

Kings arrival and parade through the town!


Their majesties, the Magi, the three kings of the Orient, Melchior, Gaspar and Balthazar, will fly into Adeje by helicopter on this Friday evening shortly before 6pm where they will be greeted in the municipal football ground by hundreds of Adeje families, and the mayor, José Miguel Rodríguez Fraga, who will give them the master key to the town, which, for one night only, opens the door for their majesties to the borough’s houses, so gifts may be left.
There is a nominal cover charge for entry into the football ground of €1, and this year the seating on both sides of the pitch will be open to the public as, for reasons of security, the helicopter won’t be landing in the actual grounds.  Tickets are on sale in the Cultural Centre and at the door of the football grounds tomorrow.  The public are advised to arrive before 5pm.


Once their majesties have received the key from the mayor, they will rest before joining the parade, which will start at the Adeje health centre at 7pm and make its way up the Calle Grande to the Plaza de España.  The parade is in two parts – the first is ‘Fantasía’, with steel drums, dancing groups, tumblers, and famous cartoon characters as well as local performers from Ballet Beanky and Los Angeles.  The Adeje volunteer fire brigade will also be on hand as will postal workers to collect and deliver letters to the Three Kings from the borough’s children.   The second part of the parade will be more traditional with their majesties accompanied by biblical characters.
The councillor with responsibility for the parade, Adolfo Alonso Ferrera says “this parade is one of the most eagerly awaited events of the season, bringing together thousands of people not just from Adeje but from all over the south of Tenerife.”  He added that the night’s events will “mark the end of the Adeje Christmas programme in which we have sought to reflect and stress the importance of social harmony, well-being and harmony among all our people”.
When the parade is finished there will be a traditional offering at the doors of the Santa Úrsula church and then their majesties will be in the Plaza de España to receive letters and talk to children.
PRESS ACCREDITATION: Members of the press interested in covering the events must contact the Adeje press office (by return of email) before 11am tomorrow, Friday January 5th, with your name, contact details and name of the media organisation in question.

Department of Communications