Turn Tenerife Pink!

 

October 19th is International Breast Cancer Day, and this year there is an island-wide campaign to Turn Tenerife Pink.

This morning Adeje mayor, José Miguel Rodríguez Fraga hosted a press conference with Guido Gianoli, (president, Asociación Benéfica Italo-Canaria ABIC), Santiago del Teide mayor Emilio Navarro, Arona social services councillor, Elena Cabello Moya, Adeje health councillor Amada Trujillo Bencomo and Ámate president Marie Carmen Bonfante. Present in the audience were people from cancer associations AECC, and the Walk for Life, CEST, and other participating institutions.

The idea is raise awareness of breast cancer among the general population with an explosion of pink bows all over Tenerife – on trees, buildings, homes and balconies. Almost every borough is now involved in the campaign and the organisers are also hoping that the general public will become involved and wear a pink ribbon or display one on October 19th.

“Early detection and investigation are also an important part of this campaign” said the Adeje mayor. “We all have or have had at least one woman in our lives” he continued, with breast cancer now affecting an increasing number or younger women and men too. The campaign will also encourage people, men and women, to begin regular self-examinations to detect lumps or any changes in their breast zone and facilitate early treatment or medical intervention.

Guido Gianoli, who spearheaded the campaign, says there will be over 15,000 pink ribbons on trees all over the island of Tenerife on the day. “Breast cancer knows no frontiers, colour, race or religion”; he commented. Ámate president Maria del Carmen Bonfante said that she could personally confirm that early detection saves lives. She also thanked Guido, the councils and all those contributing to the campaign for their work and commitment.

The initiative also has the support of many private institutions including the Rotary Club, CaixaBank, CEST, Anima Tenerife, and Vive Tenerife.

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Second Tourism Degree ceremony in Adeje

 

 

25 new professionals graduated this week following a four year university tourism course, with a solemn graduation ceremony in the Adeje Convento in the presence of their families and friends and the Adeje mayor José Miguel Rodríguez Fraga and the University of La Laguna rector Antonio Martinón Cejas. This is the second year that there have been graduates from this relatively new course, based in the campus in Adeje.

For the mayor of the borough this was “a very special event and very significant for Adeje. This second graduation ceremony is no less important as it marks the path we have taken. We have travelled far to arrive at this point as have you, you who have chosen to place your confidence in the South Campus for your studies in tourism”.

He also referred to the series of celebrations in parallel this year, with the Summer University celebrating 25 years, the University of La Laguna 225 years, and the borough’s first secondary school, the Los Olivos institute, also marking 25 years of educating Adeje’s young people.

Rector Martinón thanked the 25 graduated for choosing to follow this career path and study with the ULL and in Adeje, in the South Campus. He said the university was created 225 years ago to meet a social need and is here today to continue to serve the people in the field of education and investigation. “I believe we have carried out extraordinary work and today we are seeing 25 young people enter into the professional world. In the ULL we believe in the capacity of the individual and we place primary importance on the merits of each individual”, he said.
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Armeñime housing reforms complete

 

Earlier this week the Adeje mayor, with other local and insular authorities, visited Armeñime where work on the renovation of 76 apartments has been completed. The apartments are social housing and were built in the 1970s. The renovation work cost in the region of one million euros with costs divided between the Adeje council, the Cabildo and the regional and national governments.

Joining the mayor to see the finished work were Adeje councillor for municipal works, Carmen Rosa González Cabrera, Cabildo vice –president and housing councillor Aurelio Abreu and Marta Arocha Correa, the Cabildo councillor for municipal works.

The 76 homes are in 10 blocks in the Las Rosas – Armeñime zone and parts of the buildings were in a poor state before the work began. The labour was carried out by the EMSA company (Adeje Services) and also saw the addition of a new health park for the use of the residents.

According to the mayor, “these improvements were necessary given the age of the buildings, we have carried out reformations in line with today’s regulations and to ensure the wellbeing of the residents. We have also been able to improve the surrounding area with new urban furniture adapted to suit the residents, as well as better levels of accessibility”.

Aurelio Abreú said that the reforms would also improve residents’ security and comfort, given that new waterproofing for the blocks was included. “This is an important contribution from public bodies to guarantee the wellbeing of our residents” he added, and Marta Arocha Correa agreed that the reformations would add to the dignity of life of residents.

The 10 blocks were painted, windows and doors were replaced where necessary, and overall the visual and security aspects of the buildings were upgraded. In parallel there were new electrical central points and metres installed in line with current regulations. The roofs now also have solar panels. Access ramps have also been installed, of particular importance given that many of the residents are elderly.

Beside the blocks a park with exercise machines has been built as well as a children’s playground and benches and outdoor seating.


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Costa Adeje Noise Map created

The borough is generally within normal legal limits

Today Adeje mayor José Miguel Rodríguez Fraga presented the results of a study creating a ‘Noise Map’ for Costa Adeje. The map was created over a year-long period by the AAC Acústica + Lumínica company, specialists in this area, and the results indicate “in general we are meeting the quality acoustic objectives”. The mayor, accompanied by the tourism councillor Ermitas Moreira García, explained that this “radio-graph of the acoustic reality of the borough will be a fundamental tool in future urban planning, the organisation of events, activities, etc”.

The Costa Adeje Noise Map, as well as determining whether the acoustic levels are generally within the limits permitted by law, also focuses on two key issues. The first of those is the need to bring the 1994 municipal regulation into line as it is currently “obsolete, and needs be adapted to meet current state and European norms”. The study recommends that a new ordinance “would establish the limits and indicate clearly that measurement of noise and decibel levels needs to be carried out in the buildings where the noise is being heard”.

Furthermore, in the conclusions it is recommended that the new municipal law would identify zones of areas which are designated for leisure and where exceptions can be permitted, such as, for instance, during local annual patronal festivals. At the same time the new ordinance will include the definition of Saturated Acoustic Zones, and the preventative measures needed to be taken.

Tourism councillor Ermitas Moreira commented, “With this information we in the council can now work to draw up the new ordinance the meet the current situation. In parallel we are working via a mayoral pact on the issue of mobility (traffic) to reduce the noise impact in the borough”.

Areas where the noise exceeds limits

The Noise Map did show that noise levels some areas in Costa Adeje are breaking the accepted limits, in many cases due to excess traffic noise. This situation will require the council to create an action plan to improve the situation in these identified zones.

Certain zones are affected by traffic from the TF-1 motorway and urban street traffic. Therefore the study is recommending, among other measures, some work from the regional government (who has responsibility for motorways for instance) to meet their requirements in noise-reduction measures in the areas beside the motorway. Regarding urban thoroughfares, the council is already working under a Costa Adeje ‘traffic and sustainable urban development plan’ to reduce traffic and speed in these zones.

The specific areas were limits were breached included CC Pueblo Canario, points close to the CC Torviscas and the Terraza del Mar, however as the nearest buildings were deemed far enough away from the epicentre of the noise, they were agreed to be within acceptable limits.

In other areas, there was a noticeable increase in noise during weekend nights created by bars or other leisure-related activities but overall the readings are averaged out so there was now general breach of the limits as laid down.


The development of the Noise Map

A year ago the Adeje council, through the tourism promotion department, requested a study to determine the impact to noise in Costa Adeje, the objective being to know the true state of affairs and design a plan of action to improve the quality of the destination. The study was carried out, based on national legal requirements using European standards, to determine noise levels inside and outside buildings.
In line with the national laws, there are three time blocks when noise is to be measured ; from 7am – 7pm, from 7pm – 11m, and from 11pm – 7am (this division did conflict with previous borough practises which divided the 24 hour period into only two blocks, 8am – 10.30pm and 10.30pm – 8am). There are also different kinds of areas for acoustic purposes – health care, educational and cultural, residential, service, recreational and show zones, industrial infrastructures. Measurements were taken over different durations – shorter and longer, up to 15 days in 18 different points – to create the map and suggest recommendations.

 
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She is who she is!

Gloria Gaynor, in Adeje: “I’ve wanted to sing in Tenerife for a long time”

 

In advance of her first ever concert in Tenerife, in the Adeje Las Torres pavilion, Gloria Gaynor, met the press with Adeje mayor José Miguel Rodríguez Fraga, who thanked her for picking Adeje for her first concert in Tenerife.

“For us this is an honour, that an artist of this calibre, who dominated an epoch of musical history, has chosen to come to Adeje for her first ever concert in Tenerife”, said the mayor. The singer said she had been in the islands on previous occasions but never in Tenerife, adding, “This is special for me and I am very happy to be here”.

Gloria Gaynor was in Tenerife as part of the Legends Live Canarias cycle, performing in Adeje last night (Friday May 26th) and in the Gran Canaria Arena in May 29th. Throughout her professional career she has sung in over 80 countries and as well as singing is a producer and songwriter, and a Grammy winner. In 2005 she was inducted into the Dance Music Hall of Fame.

During the press conference the artist said she has always had a special relationship with Spain, and became very emotional answering questions about performing in this country, saying “I’m crying because this is a country I love, where I feel the love of the public, it’s marvellous”. She was also asked where she finds the energy to keep singing and performing, and she said it comes from the audience, adding that she was proud that some of her songs, including the one she said was her personal favourite, I Will Survive, had become anthems for movements such as the LGBIT community. “I hope through my songs I can transmit hope, courage and inspiration”, she said.

The mayor also referred to the fact that she was much more than a singer, hat she helped many through her charitable work and her music inspired integration, “and integration and equality is something we continue to work for in Adeje, where social harmony is more than a phrase, it is an essential value in our society”.

Finishing the conference, Gloria Gaynor said she would also be promoting her new album, Testimony during her concerts and asked the public to also visit her webpage (iwillsurvive.org) if they wanted to contribute to the charities she supported.

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Pioneering service for cancer sufferers

As a result of the on-going partnership between the Spanish Cancer Association – the AECC – and the Adeje department of health protection and quality of life, presided over by councillor Amada Trujillo Bencomo, residents of the borough who are suffering from cancer can soon access a free service offering physical, psychological and social assistance for them and their families. The goal of this pioneering service, as outlined by AECC president in Tenerife Juan Julio Fernández, is to meet the needs of the more vulnerable members of our society who are suffering as a result of this illness.

At the launch of the new service, the Adeje mayor José Miguel Rodríguez Fraga said, “This is a resource that we are putting at the disposal of our people, to provide a service designed for those suffering from any cancer. With this programme in place we can extend the assistance on offer and improve the quality of life for those affected. However we will also continue to stress the importance of education, prevention and early detection as vital tools in maintaining good health”.

Juan Julio Fernández explained that the association has been working for a long time to put this service in place. “Medicine isn’t the only thing we can give to patients, we are also looking at other treatments and help”. He pointed out that, according to current statistics, one in three men and one in four women will present with some form of cancer, which is why early detection is very important as well as making sure there are sufficient resources available to fund research and cure investigations. “In the last 20 years, thanks to studies and scientific advances, the survival index of cancer patients has risen by 40%”.

The AECC and the Adeje council have both committed to allocating resources to the new service to allow for the engagement of professionals to offer a personalised service to affected individuals. The SAO – the Oncology Attention Service – is a resource that will offer a series of therapies such as physiotherapy, oncology services, psychological expertise and social advice and assistance.

The physiotherapies offered will be oncology-based, including pelvic floor treatments, treatment for lymphedema, FMI patients, problems with the central nervous system, breathing, bones and soft tissue. The programme will also offer water-based therapeutic activities using the heated pool in the Los Olivos centre which is adapted for people with particular needs.

According to Adeje health councillor, Amada Trujillo Bencomo, the services will be available through the offices of the health department who are also offering a range of materials and therapy tools to improve the treatment range available.

Psychological services will give offer individual therapy sessions to those suffering from commonly seen cancer-related issues such as depression and stress and anxiety.

The social programme looks at the quality of life of those who have been afflicted by cancer and will offer assistance in many areas, both professional and personal, including help in re-entering the labour market and resuming their social activities. There is also an offer or an assessment of the social welfare situation of the individual patient, the issuing of relevant disability certificates where necessary, offer of prosthetics, economic assistance, food vouchers, loans of orthopaedic materials where needed, occupational workshops and home help where appropriate, among other things.

The Adeje council has a commitment to offer a dedicated space for the use of AECC professionals to offer the above services as well as appropriate storage space for materials and resources.

Costa Adeje preparations for Fitur

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Costa Adeje will have its own stand at Fitur, the Spanish Tourism Trade Fair

Adeje mayor: “We want to stamp our own identity on the event while still part of the overall package, as we are part of Spain, the Canaries and Tenerife”

Costa Adeje will present the main strategies for the destination for 2017 during FITUR, the international Spanish Tourism Trade Fair. Announcing details of the plan to the press, Adeje mayor José Miguel Rodríguez Fraga and tourism councillor Ermitas Moreira García explained the new offers the destination would promote at the fair as well as stressing recent data proving the excellent economic state of the destination and how it is maintaining its position as one of the best locations in Spain in terms of hotel/hotel-apartment occupation and tourism excellence.

The Costa Adeje stand at Fitur, which takes place in Madrid from January 18th – 22nd, will be alongside the Arona stand. “We will have our own individual presence but beside the Arona stand – we are the two big destinations in Tenerife” said the mayor. For Rodríguez Fraga the individual stands don’t, in any way, signify a separation of Adeje from the overall promotions for Spain, the Canary Island and Spain – “we are all under the same umbrellas”, he added. “Each destination had the right to promote their own initiatives, their momentum, to highlight the things that make the destination different and special”. During Fitur Adeje representatives will also be integral to Tenerife Tourism events and meetings.

Regarding the work alongside Arona, the two boroughs worked together on joint offers last year too – “this level of co-ordination with Arona is very important. Geographically we are united, and the effect on the tourist is the same”, said the mayor. “We need to work together to gain the loyalty of our visitors and compete against other destinations”.

Costa Adeje is recognised as a good investment destination too, constantly renovating and improving its tourism infrastructures, public and private, always encouraging innovation and adapting to the changing needs and wants of the visitor. “We have made important changes to public infrastructures and taken on private plans to improve the quality of the destination”, said the tourism councillor Ermitas Moreira, adding that “there is a high level of investment in the destination which has been very important in improvements to Costa Adeje, bettering the offer and helping us move in the right direction. We are talking about investment in the region of 100 million euros from private entities, added to public funds earmarked for the coming years”.

The mayor said the work the team would be undertaking during Fitur would be “intensive…we have a lot to offer and a lot to outline. We are a modern strong destination, one of the most profitable and most popular in Spain”.

Moreira said that the lines of promotion during the fair would include the nature offers, outdoor sports and leisure. “While of course we are a holiday tourist destination we have terrific natural, heritage and cultural strings to our bow, which are also part of our holiday destination, as it is much more than simply sun and sea”. Costa Adeje will present an app that offers three dimensional virtual reality and 360º images of the area, showing the many sides of Costa Adeje.

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Car park for Adeje centre

 

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2017 looks set to be a busy year for Adeje. The mayor, José Miguel Rodríguez Fraga and works councillor, Carmen Rosa González Cabrera, outlined some of the projects in the Adeje 2020 plan that will very soon begin to take shape today, including a large underground car park in the centre of Adeje town. 200 parking places will be created in a car park just in front of the Fort House (near the canon) as part of an initiative to generate new business in the centre and attract more visitors to the zone.

The mayor said, “This is a project which is designed to benefit those who live in the centre of Adeje, including the historic section, La Postura and Los Olivos. With this initiative we are meeting an important demand from our residents and, at the same time, reflecting the intrinsic value of the town centre and the existing infrastructures”. He added that this was just one of a number of plans that are in the Adeje 202 project for the borough, designed to improve connectivity in the zone.

José Miguel Rodríguez Fraga also told press that he had held a public meeting with businesses in the affected zones and had been pleased at their support for the move reflecting, as it does, the council’s interest in incentives for the local economy.

The work is to be financed 100% by the council and could cost in the region of three million euros. Work is expected to begin later this month and last up to a year. Once completed the management of the car park will be put out to tender.

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Councillor Carmen Rosa González told press, “the exact location of the car park will be between Calles Castillo, Dóna Concha Álvarez and Tagoror. The building will enhance the surrounds, and include a viewing point for the Fort House, the Barranco del Infierno and other spots of interest in the town.”

The car park will be on three stories, two covered and one semi covered, which will be the access zone by the Calle Tagoror, with the exit onto the Calle Castillo. There will be two pedestrian entrances/stairways to the car park as well as a lift to accommodate those with special mobility needs. The infrastructure will also include marking, automatic payment machines and security.

 

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Adeje hosts 1st seniors conference

 

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At the I regional convention of senior volunteers from the Canary Islands, held in the Costa Adeje Tourism Development Centre (CDTCA), the regional deputy minister for social politics Isabel Mena Alonso and the Adeje mayor José Miguel Rodríguez Fraga congratulated those present for their work and also helped in handing out certificates to the different volunteer associations for the seven islands and the two provincial organisations, AMAVITE (Tenerife) and AVINGRAN (Gran Canaria).

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Adeje’s Mayor José Miguel Rodríguez Fraga said that one of the themes of Adeje was that “you only get out of happiness what you put in”, adding that here in Adeje “we are working to make this a place for everyone. We have to continue to work to improve the quality of life for all, and of course the senior citizens who are the living witnesses to our history”.

He added, “We are very happy at the results of this two day event, which have been the culmination of work of representatives from seven islands, part of this unique archipelago. You are active, creative senior citizens who remind us of the importance of caring for each other”.

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Isabel Mena said that those present were a fine example for the Canary Islands. She also mentioned the dedicated number for those suffering loneliness (900707020) as well as the inter-generational programmes and other projects designed to improve the quality of life of the archipelago’s older citizens and allowing them present their ideas and interests in changing and improving things.
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Girl power in Adeje

 

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The Adeje mayor José Miguel Rodríguez Fraga recently hosted a special reception to greet and congratulate some of the borough’s younger athletes on recent successes, including Alexandra Rinder, Paula Otero and the Tenesay rhythmic gymnastics club and local junior footballers.

Alexendra Rinder was second in the most recent bodyboarding world championships, Paula Otero Fernández is the trainer of the Adeje municipal football school, Tenesay were the runners up in the Spanish nationals in rhythmic gymnastics junior category, and the Costa Adeje women’s football club recently won promotion to the second division.

In what participants described as an emotional event, the mayor along with the sports councillor Adolfo Alonso Ferrera met the sporting stars. The mayor spoke of the huge pride the town had in their sporting girls and boys, “who have helped promote Adeje”.

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He added that as well as the sporting achievements of the players, the work done by Paula

Otero to promote fair play in the borough was hugely important. Recently this trainer had overseen a game in which her team were much stronger than their young rivals and were shown that it was more important to play the game than score too many goals (which they could have achieved with relative ease).

During the reception he commented that for the council “assisting and funding municipal sports is something we have seen as important over the years. For us this isn’t money spent but money invested in education, in values and in promoting a healthy lifestyle, all of which will bear fruit in the future”.

Juan Carlos Mohino
And the Adeje sporting story continues – just a few days after the above event the local ‘sensei, who is in charge of the Adeje Judo School, was runner up in the world judo championships, veterans category.

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