Smart Data and new tourism

 

Smart Data was the central theme at the XIX International Tourism Forum this week, held in Benidorm, with the participation of a number Spanish mayors including Adeje’s Jose Miguel Rodríguez Fraga. Also present were mayors from Lloret de Mar, Salou, Torremolinos, Benidorm, San Bartolomé de Tirajana and Calviá, and the Arona councillor for tourism.

The Adeje mayor highlighted what is now being called the fourth industrial revolution, in other words new technologies in communication and information which are affecting and changing the tourism sector. This was also in the context of Adeje’s recent awarding of top points for the Adeje, Intelligent Tourism Destination project at a national level.

The project sees the practical application of new technologies in improving the efficiency of tourism services, and services to residents, improving environmental care and generating an interchange of data to improve the borough in general for everyone. The project deals with everything from rubbish collection to parking, beach occupancy, and water in public showers, etc., in general “the efficiency of public services”, the mayor told the forum. “We are also committed to the reduction of contaminated emissions”, he added.

Following the public session the mayor and Adeje councillor for tourism Ermitas Moreira, took part in a meeting with the national alliance of ‘sun and beach’ boroughs. One of the current priorities of this group is to continue to press for different central funding from Madrid given the extra use of local resources when local populations double or treble with visiting tourists. “Tourists come to Costa Adeje, and to other destinations, in search of a quality time, to be well treated, and we have to be able to offer them top services, but we must be able to offer the same to our residents”. The mayor reminded the administration that the tourism boroughs were “sustaining the principal industry of the country”.

 

 

 

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Looking after each other!

Fundación CLC World donate two dryers to Adeje Seniors’ residence

Earlier this week representatives of the CLC World Foundation Miriam Palazon, Richard Wafer and Leonie Lindwedel visted the Adeje Senior Citizens home with Adeje mayor Jose Miguel Rodriguez Fraga and the Adeje councillor for senior citizens Cristina Carballo. They were there to see the working of the two new clothes dryers the foundation has just donated to the home.

During their visit they were shown around the centre by director Carina Negrin Aguilar, meeting many of the residents in the well shaded patio, before seeing the dining area, the bedrooms, and large living room and of course the laundry area where both clothes dryers are already in use.

Miriam told the mayor that the Foundation were delighted to be able to “do their bit to help people who might need it” and were eager to participate in other donations in the borough in the coming months. They have already helped the Asociación San Juan and are finalising their contribution to this year’s Walk for Life. The CLC World foundation is a non-profit institution working to improve the lives of those in need, with funds raised from donations and grants from associations, and clients and employees of CLC World. They have been working in Costa del Sol and Tenerife.

Jose Miguel Rodriguez Fraga welcomed this donation and expressed his interest in the work of the CLC World Foundation. He said their aims were very much in parallel with the aims of the council, putting people first. The mayor thanked the Foundation for their altruism, adding that in Adeje they were always aware that there were people in need, people who were suffering “and that’s where we step in – perhaps it’s the elderly, or families who need extra help with school materials. This is where we work in solidarity, as we know that during our lives no one is without needs”.

CLC World Resort Director Miriam Palazon said “we are here to do our bit and open to other requests to assist where we can”. She said the foundation is working with many different associations and organisation here in Tenerife and in the Spanish peninsula to improve the lives of those in need. “We stand ready to listen, ready to help”, Palazon told the Adeje mayor, “our intention is to bring the work of the foundation to Adeje”.

 

 

 

 

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In the Pink

 

The Pink Room/Sala Rosa celebrates three years in existence this month.  Inaugurated in October 2015 by the Adeje mayor José Miguel Rodríguez Fraga and health councillor Amada Trujllo Bencomo, the Room was born from a need, identified by the Walk for Life foundation, for a space for sufferers of breast cancer and their families.

It offers a place to meet others, for information and help socially and professionally.  The Pink Room, having listened to many women’s issues post-mastectomy, also started the BRA project which now offers every single women here who has had breast removal surgery a custom-made special post-op bra, fabricated from non-abrasive material, fitted, closing in front, etc.

The Pink Room has also run yoga classes, pelvic floor sessions, workshops and talks post-op care, healthy eating, etc.  according to the Walk for Life president Brigitte Gypen.  She and councillor Trujillo Bencomo were in attendance at the 3rd anniversary celebrations alongside many of the users of the Room and their families.

A Swim for Life was held last weekend and the annual Walk for Life takes place in December. The Pink Room is in the Adeje ‘Escuela de Seguridad y Convivencia’, in La Nieves with activities every Wednesday from 4pm to 8pm.

 

 

First stone in vocational training centre laid

 

 

 

The president of the regional government, Fernando Clavijo and the Adeje mayor José Miguel Rodríguez Fraga, laid a ceremonial stone at the new CIFP (Integrated Centre for Professional Training) in Adeje. Work began on the construction of the third level centre in July and is scheduled to take 22 months.

The centre will be on the Calle Lisboa close to El Madroñal and the Gran Sur shopping centre, and will be offering training for up to 500 students in areas such as hotel management and tourism, agro-food industries, IT and communication.  The land was actually ceded for construction in 2014 and Adeje council asked the regional government to proceed with planning and permissions. That was licenced in 2017 with 85% of funding coming from the European Regional Development fund (FEDER).

 

“This is a vitally important infrastructure and will give us a new training tool which will increase accessibility to professional positions for our population”, said mayor Rodríguez Fraga.  However he did add, “this isn’t enough though – we have many many students who need improved access to ensure they are in an optimum position when it comes to job seeking”.  Also present at the ceremonial stone laying were heads of of the education department Ana Dorta, Jonathan Martín and  Manuel Jorge, as well as Adeje councillors,  Adolfo Alonso, Carmen Rosa González and Andrés Pérez.

The new centre, the CIFP, will become a reference point for professional training in the south of the island, with an expected influx of students from Santiago del Teide to Granadilla.

Fernando Clavijo underlined the “backing the regional government is giving to increase professional training options throughout the islands to meet the need of an increasingly demanding market”.   He added that they were here to meet the demands of the student community in the south of Tenerife who needed a first-class professional training institution of this kind.

 

 

The new centre will be a four-storey building with class-rooms and practical areas to meet the educative needs of all of the courses that will be on offer.

 

 

 

 

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Washing away your troubles..

 

Ganesh in La Enramada

Adeje’s Enramada beach was the setting for the traditional offering to the Indian god Ganesh last Sunday, with over 100 people in attendance, most of them from the local Hindu community.

Those in attendance were there to pay their respects to Ganesh, who, according to tradition, is the god of beginnings, honoured at the start of rites and ceremonies. He is also the ‘remover of obstacles’ – and for this and many other reasons he is perhaps the best loved and most popular Hindu deity. Also present were Adeje mayor José Miguel Rodríguez Fraga and the councillor for local participation, Zebenzui Chinea Linares, invited by the Hindu community.

The celebrations on the Enramada beach were the culmination of 10 days of devotions and festivities, with many ritual offerings to Ganesh taking place. The last day of the celebrations is known as ‘ananta chaturdasi’ with large figures representing Ganesh and accompanying idols brought to the sea to be immersed in the waters by devotees. The significance of the immersion is to wash away the problems of the people that Ganesh has taken with him.

The Hindu community had also prepared traditional sweet offerings such as modaka and laddus, and the afternoon ended with a communal meal.

 

 

 

 

 

 

 

 

 

Adeje’s smart city proposals

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The Adeje DTI (Destino Turistico Inteligente/Intelligent Toursim Destination) project has been given top marks by the national government and the European Union, beating 37 other projects from local Spanish administrations, and meaning the borough will receive a substantial investment from European Regional Development funding and from the national department of finance, from a fund of €6 million.

The presentation dealt with tourist development and innovation in Costa Adeje, which would also see direct benefits for the whole borough, with a planned expansion, through innovative technology, of municipal services. This would improve social harmony and shared used of public spaces by both residents and the thousands of tourists that visit.

Adeje mayor José Miguel Rodríguez Fraga, was the principal mover behind the project though the department of innovation and tourism, but says this positive kind is valued by all local administrations. “In Adeje we have underlined the values generated through tourism, and thanks to that we have seen a related improvement in the quality of life for our residents, with job creation, improvements in services, better infrastructures, and more through this project in the coming years”.

Local tourism councillor Ermitas Moreira explained that they would be developing an ‘intelligent platform’ which would “reorganise the municipal services structure in a more integrated manner, using a way of digitally monitoring public spaces and thus assessing needs for better services, such as public lighting, waste collection, public green space upkeep, parking, beaches, etc.”

Adeje has been working on the project for a number of months as have other Canarian destinations such as San Bartolomé de Tirajana and Puerto de la Cruz. Furthemore, Rodríguez Fraga, as president of the Association of Tourism Boroughs, recently outlined to the national minister for industry, the importance of advancing the Canarian digital agenda, “that we will be among the first to use 5G technology, something that will distinguish us from other tourism destinations in the rest of the world who are competing for similar markets, and that will clearly mark a ‘before and after’ in the technological development of our destinations, creating jobs for hundreds of businesses in the sector”.

Adeje DTI proposes, among other things, ‘smart beaches’, which will use an integrated information technology recording numbers of beach users, the real-time state of services, cost of water in the showers, and other data which can contribute to the improvement of proper quality control of the destination and the resources needed.

The project would also see ‘sensorisation’ of public buildings in the destination to monitor and control C02 emissions. “The reduction of our carbon footprint is also a pledge we have made for Adeje in the coming years. This is a priority for us. As a tourism borough we want to reduce our emissions and optimise the resources we use, which is why we are working to create ways of combatting the effects of climate change too”, commented the mayor.

Among the final objectives of the project, Adeje is also committed to transparency and say the politics of open data will work to encourage the participation of the Adeje public in taking decisions and evaluating local public services.

 

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Why being competitive matters!

 

Spanish minister visits South Tenerife

Spain’s tourism minister was in South Tenerife today and met with the mayors of the Canarian Tourism Boroughs Association (AMTC) who impressed on her the need to improve funding to aid in upgrading many aspects of the sector.

Reyes Maroto met with the mayors who are part of the AMTC who outlined the realities of the sector to her during her working visit, as well as the challenges and objectives for the top line Canarian destinations in the coming years to ensure they remain competitive.

José Miguel Rodríguez Fraga, president of the AMTC; and José Julián Mena, Arona mayor, welcomed the minister to the Arona Gran Hotel on behalf of the association. Also present were Marco Aurelio Pérez, mayor of San Bartolomé, Onalia Bueno, mayor of Mogán, and Pedro Martín, mayor of Guía de Isora. The minister was accompanied by regional government representative Elena Máñez and the director general of Turespaña, Héctor Gómez. During the morning the minister visited different parts of the zone.

 

Commenting on the visit, Rodríguez Fraga said, “it would seem that, at last, Madrid is realising the value of tourism in the Canarias and what we, the main tourism boroughs, contribute to the Spanish economy and society”. There was reference to the national budget allocation to the region- 1% – regardless of the fact that these tourism boroughs contribute 30% of the Canarian GDP and 6% at national level. The association continues to press for the national government to change the manner of costing and finance to reflect the contribution made by the member boroughs. This is in light of the fact that funding is allocated from central government based on the numbers of residents registered even though in many of the tourism boroughs the actual numbers of people living and staying there and using municipal services is far in excess of the resident register numbers. This inconsistency can affect important bodies too like regional police and other security details.

There was a question as to whether the PITCAN, a Canarian tourism infrastructure plan involving regional and national administrations, should be reactivated,

Other matters discussed included the need for tourism boroughs to be at the vanguard of digitial innovations – “5G is the future and we need to improve our digital connectivity” – said the mayor of San Bartolomé de Tirajana. “If we want to remain competitive and ahead of our rivals, the digital agenda has to be addressed”.

Pedro Martín and Onalia Bueno outlined to the minister the importance of a transversal axis of administrations and other bodies. “Tourism is more than promotion. It brings a series of needs and realities together that need to be managed, issues of quality and good service, caring for those who live here as well as those who visit and use the local services and infrastructure”.

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“We cannot continue patching up the problems…”

The AMTC says there is a lack of proper dialogue

 

The mayors of the five member boroughs of the AMTC (Association of Canarian Tourism Municipalities) and the mayor of Pájara (pending membership) took part in a round table discussion yesterday at the ‘Futurismo Canarian 2018’ conference in Arona. Also at the table were the Cabildo president and the regional deputy tourism minister. Discussion focussed on challenges and opportunities for Canarian tourism boroughs the participants examined relevant data from each area and spoke of the “definition of a development model for such an important sector in the archipelago”.

Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana, Mogán and Pájara between them earn 30% of the GDP derived from tourism, and more in secondary income, as Arona mayor José JulianMena explained. “We welcome 7.8 million tourists annually…over 65 million overnights making us a very important tourism resource at European level”. He continued, “the monies we receive for public infrastructure is not in any way equal…the historical investment deficit and bad planning is generating serious problems in mobility and in the end we will lose the competitive edge…we cannot continue patching up the problems such as the south motorway, the secondary roads, the airport or the Los Cristianos port”, he insisted.

During the morning the presidents of the association, and Adeje mayor José Miguel Rodríguez Fraga, alongside the other mayors, detailed actions they are taking as the AMTC, including the preparation of a detailed response to the proposed decree on holiday rentals. Fraga said “we believe there are some contradictions in the proposed decree and we have to be heard on this sensitive matter. We will insist on regulations that are intelligently designed to deal with the problem and turn it into an opportunity”. They will be looking for meetings with the regional government to talk about the law dealing with the coordination of local police forces and other matters which directly affect their borough members.

The mayors also reiterated that among the principal difficulties identified in tourism destinations are mobility, sustainability, necessary language training, financing adapted to the boroughs and investment in public infrastructures.

The mayor of Pájara, Rafael Perdomo spoke of the main problems his borough is facing; “The transformation of an older destination into one that is competitive on its own merits, not due to problems with other destinations, and improvements in public infrastructures”. He also emphasised the value of an organisation such as this one.

Cabildo president Carlos Alonso said he was still unsure as to the exact role of the AMTC as “they haven’t explained it to us”, but said he was happy to advance dialogue between tourism boroughs. The merit of dialogue was agreed by all present. Onalia Bueno, mayor of Mogán, said “we are the most important boroughs from a tourism point of view in the Canarias and we have to be listened to and acknowledged by Cabildos, the regional government, nationally and at European level because we firmly believe we have to have an active role in the decisions which affect the sector”.

Adeje mayor added “there is a lack of real dialogue, where we are being listened to, we have particular issues which need to be resolved…”, stating that tourism and the benefits that arise from the sector need to be seen to benefit the people involved and improve the quality of life of those in the sector.

 

 

Sports for all in Adeje

There is a full sporting agenda in place for the coming months. “From May to August sports is a major part of the local offer, offering fun, leisure and healthy options,” says sports councillor Adolfo Alonso Ferrera, adding, “we have always supported sport as a tool for social involvements and to that end we also invest a lot of resources in improving our sports base and the youth teams that we have in Adeje, and the results are already very positive and of direct benefit to Adeje and our sports women and men. We have an ample range of sporting installations and will continue to work to offer our sports’ fans the best and encourage Adeje sports to travel far and wide”.

Among the headline events is the Adeje Rally taking place this week, an event that is also a classification event for the Spanish championships, and this year the rally is also listed as a pre-inspection event for inclusion in the future in the European trophy competition. The event takes place around the borough on May 11th and 12th.

This month there is also a number of important basketball events in the Tijoco and Las Torres sports pavilions, and over the last weekend in May the borough hosts both the II Martial Arts Adeje Open and the Canarian Youth Volleyball championships.

In June the Tenerife Blue Trail comes to Adeje for the first time, leaving from the Playa Fañabe taking the maritime trail to La Caleta, up to the town along the Calle Grande, and over through the Boca del Paso, la Quinta, Ifonche to Vilaflor, arriving to Puerto de la Cruz. More information on www.tenerifebluetrail.com.

And the month of June closes with the family day celebrating the end of the sporting term on June 20th and International Yoga Day on June 24th in El Galeon.

July will see a series of summer camps in Adeje, in basketball, goalkeeping, football, and the Adeje Youth Football tournament on August.

 

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Adeje’s El Beril beach reopens

The Playa del Duque Norte beach in El Beril, Costa Adeje, reopened today after an extensive reformation project costing in the region of two million euros, paid for by CIO, the Compania de las Islas Occidentals. The new beach has a longitude of 400 metres of brown sand, sea access for bathers with special mobility needs and new shower and shade zones. Alongside the existing beach area this strand now stretches for 1.3 kilometres.

The new beach concession is held by Sociedad Urbanizadora El Beril S.A. The inauguration of the new beach area was attended by the provincial government sub-delegate Guillermo Díaz Guerra, the Tenerife Cabildo president Carlos Alonso, the regional deputy minister for tourism, Cristóbal de la Rosa, the provincial coasts department head José Manuel Fojo Barroso, the Adeje mayor José Miguel Rodríguez Fraga, Adeje councillor for urbanism Ermitas Moreira, Uberto Rodríguez, urban technician, and the president of CIO, Francisco Javier Zamorano.


Guillermo Díaz Guerra welcomed the “effort made by the CIP” on this important part of the zone, one that also creates jobs locally. Cabildo president Carlos Alonso said, “The opening of the Bahía del Duque marked a change in the focus of development of the tourism model here in Tenerife. The Adeje council have also worked to consolidate the tourism development model which we see the fruit of today, with a new beach and hotels undergoing renovation, allowing the destination to remain competitive thanks to the quality on offer, which in turns works to reinforce client loyalty, all done within sustainable criteria”.

Cristóbal De la Rosa assured that “this kind of initiative improves the quality of the tourism offer as much for visitors as residents. And thanks to the cooperation between private and public bodies we can ensure that this part of the coast is also more accessible to more people”.

The Adeje mayor José Miguel Rodríguez Fraga explained that “we have incorporated new infrastructures during a process of renovation and reinvestment to work to maintain our position as a leading destination and improve the beach for the residents of Adeje as well as our visitors. The success of the project shows, yet again, what can be achieved when public and private bodies work together”.

According to Zamorano, “the Playa del Duque Norte meets the needs of the residents and visitors for a larger beach with excellent services and comfort levels. The new beach contributes to the improving destination and gives added value to the zone and Adeje in general. For CIO this is another chapter in our commitment to continue to invest in the development of a top quality tourism resort. Furthermore the fact that this is happening when we are also celebrating the 25th anniversary of the opening of the Hotel Bahía del Duque is a great source of pride”.

The reformation project followed lines of sustainable development and environmental protection taking care to reserve the dikes that continue to protect the zone. There are now also three distinct access lines to the beach for special needs beach visitors and bathers with pathways connecting to the sea. A series of palm trees have also been planted to add extra natural shade to parts of the beach.

Showers and foot rinse zones are now installed at each beach entrance/exit point, there are wooden walkways and recycling rubbish bins. There is also a sun bathing zone with shade and showers for those with mobility challenges. The beach has a lifeguard service, sunbeds and parasols..