Canarian top five destinations share Fitur stand

The Association of Canarian Tourist Municipalities, the AMTC, say they defend unity, not uniformity

José Miguel Rodríguez Fraga: “We are not trying to breach unity, but people have to understand that unity is not the same as uniformity and as destinations we have our own identity”.

The AMTC, the Association of Canarian Tourist Municipalities, outlined their strategy for Fitur, the Spanish Tourism Trade Fair, at a press conference this Friday, where, for the first time, the association will have its own stand and a series of activities geared towards working with professionals and sector representatives at the fair in Madrid next week.

Attending the press conference were Adeje mayor José Miguel Rodríguez Fraga; Arona mayor José Julián Mena, Guía de Isora mayor Pedro Martín and the tourism councillors for Turismo de San Bartolomé de Tirajana, Ramón Suárez and for Mogán, Mencey Navarro. The five AMTC representatives have bee working together for many months to prepare the stand which will reflect the work of the five boroughs in what is the most important economic sector in the Canaries, tourism. A space that will reflect modernity, using the latest technological innovations, touch screen presentations, video presentations, meeting zones for each borough, a space reserved for visiting press and sector agents as well as work space for representatives from each borough.

As president of the association, Rodríguez Fraga said they were in preparation for “one of the most important tourism fairs in the world” and the presence of the association was the result of reflection over time and something indicated in the constitution of the association since 2016.

In 2017 Adeje and Arona shared the ‘Tenerife Sur’ stand at the fair, notching up 10 thousand direct visits, 40 thousand indirect contacts with 150 concrete actions with professionals. The figures give an idea of the volume of work which can be generated by this year’s stand shared by 5 boroughs. This in turn can “improve competitivity, something that is vital for the development of our tourism strategy in the Canaries where we must be as aware of quality as we are of quantity”, commented the mayor of Arona. “If our boroughs benefit, so does Tenerife, the Canary Islands and Spain.”

The mayors and councillors said the association would have three official events in Fitur, a general presentation of their strategy, a general meeting and a meeting with other Canarian representatives who wished to attend. Each of the five boroughs would also be engaged in individual activities, meeting with sector professionals, press, travel agencies, etc. “We are not going to Fitur just to hand out leaflets or gifts, our presence here with this stand and our activities are designed to create new contacts, meet professionals and those who have influence in our destinations, because as well as our identification as Canarian resorts we also have our individual identities” said the Guía de Isora mayor.

“We are not interested in breaching unity, but people have to understand that unity isn’t the same as uniformity” explained the Adeje mayor, adding that each destination has a duty to explain and outline their individual offer and particular attractions. The Mogán councillor added that a debate about unified representation had been opened up and created a high level of expectation “because we have an important part to play and something to say within the tourism industry, and this is a way of measuring the potential of the five boroughs that we are representing here”.

All the representatives made it clear that they are not seeking confrontation with the bodies that represent tourism at insular and regional levels. “This is not about political allegiances”, the San Bartolomé councillor explained, “we all have one goal, to improve our destination and the Canary Islands and that is the same goal as the Spanish Association of Tourism Municipalities and has caused no problems at national level”.

The five member boroughs represent 6% of the tourist trade nationally, with a combined total of 57 million overnight stays per year, 53% of the Canarian tourism spend and 6.8 million tourists.

Kings arrival and parade through the town!


Their majesties, the Magi, the three kings of the Orient, Melchior, Gaspar and Balthazar, will fly into Adeje by helicopter on this Friday evening shortly before 6pm where they will be greeted in the municipal football ground by hundreds of Adeje families, and the mayor, José Miguel Rodríguez Fraga, who will give them the master key to the town, which, for one night only, opens the door for their majesties to the borough’s houses, so gifts may be left.
There is a nominal cover charge for entry into the football ground of €1, and this year the seating on both sides of the pitch will be open to the public as, for reasons of security, the helicopter won’t be landing in the actual grounds.  Tickets are on sale in the Cultural Centre and at the door of the football grounds tomorrow.  The public are advised to arrive before 5pm.


Once their majesties have received the key from the mayor, they will rest before joining the parade, which will start at the Adeje health centre at 7pm and make its way up the Calle Grande to the Plaza de España.  The parade is in two parts – the first is ‘Fantasía’, with steel drums, dancing groups, tumblers, and famous cartoon characters as well as local performers from Ballet Beanky and Los Angeles.  The Adeje volunteer fire brigade will also be on hand as will postal workers to collect and deliver letters to the Three Kings from the borough’s children.   The second part of the parade will be more traditional with their majesties accompanied by biblical characters.
The councillor with responsibility for the parade, Adolfo Alonso Ferrera says “this parade is one of the most eagerly awaited events of the season, bringing together thousands of people not just from Adeje but from all over the south of Tenerife.”  He added that the night’s events will “mark the end of the Adeje Christmas programme in which we have sought to reflect and stress the importance of social harmony, well-being and harmony among all our people”.
When the parade is finished there will be a traditional offering at the doors of the Santa Úrsula church and then their majesties will be in the Plaza de España to receive letters and talk to children.
PRESS ACCREDITATION: Members of the press interested in covering the events must contact the Adeje press office (by return of email) before 11am tomorrow, Friday January 5th, with your name, contact details and name of the media organisation in question.

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Royal praise for three Canarian destinations

King Felipe VI lauds Adeje, Arona and San Bartolomé de Tirajana as excellent examples in the renovation of Spanish tourism

Spain’s King Felipe VI spoke at the Maspalomas International Tourism Forum yesterday (Thursday Dec 14th) and made particular mention of the work of the tourism destinations that are members of the AMT, the Canarian association of tourism boroughs.

His majesty singled out the work carried out by Arona, Adeje and San Bartolomé de Tirajana as excellent examples of how renovation works within the tourism industry. He also met with mayors of the AMT member boroughs and those of Guía de Isora and Mogan.

“Three Canarian boroughs are among the top eight in Spain for overnight tourism stays”, the King told the forum. “These are older destinations how have worked hard to meet the renovation challenge”, he added. Also present were mayors from the member boroughs of the Tourism Sun and Beach Alliance, Salou and Benidorm, an alliance to which Arona, Adeje and San Bartolomé de Tirajana also belong. Among other topics, those in attendance discussed collaborative projects that they are preparing for the next Spanish tourism trade fair, Fitur.

Representing the Canarian boroughs were mayors, José Julián Mena, (Arona), José Miguel Rodríguez Fraga (Adeje) and Marco Aurelio Pérez, (San Bartolomé de Tirajana) as well as tourism councillors from Guía de Isora, Arona, Adeje,, and San Bartolomé de Tirajana,.

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Checking up on the injured and opening an investigation by the experts are the council’s main priorities

 

Juan Diego Mayordomo, an expert in building problems, has called together a municipal team to study the buildings involved in las Sunday morning’s floor collapse in the Butterfly nightclub in the Playa Beach commercial centre. Nine of the injured remain in hospital recovering from different injuries, mostly fractures.

Adeje mayor José Miguel Rodríguez Fraga, has remained in contact with the responsible councillors for the areas affected since Sunday, and with his technical team. The council have also been in close contact with the consuls and embassies of the foreign nationals affected by the incident. Help has been offered to all those affected. The mayor stated, “For us what is important is the health of the injured and the safety of the building and those alongside”.

Three of the injured are in the Hospital Universitario Nuestra Señora de la Candelaria, one in Universitario de Canarias, three in Hospiten Sur and two in the Clínica Quirón in Adeje. None of the nine are considered to be a critical condition.

Yesterday Adeje council called in building expert Juan Diego Mayordomo, Teneguía Consultores, to assess the structural damage, and, with the mayor and a technical team, they visited the affected area. They reported, following initial examination, that the situation wasn’t a simple one. They were, they said, also aware that many people would be anxious about returning to work in the affected area. However, the mayor said, safety of everyone had to come first. Yesterday morning he visited affected shops and spoke first hand with workers affected by the current closures.

While he said that it was important the commercial zone suffered the least possible damage financially, “decisions that needed to be taken would be taken without pressure. We have to work prudently and take the right decisions in line with the advice given by the experts”.

 

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40 injuries but luckily no loss of life

Adeje orders closure of Playa Shop commercial centre following floor collapse

Following the partial collapse of the floor of the Butterfly disco, in the Playa Shop commercial centre, Avenida Rafael Puig, early this morning, Sunday November 26th, the mayor of Adeje, José Miguel Rodríguez Fraga, and the commissioner of the local police of the borough, Miguel Ángel Morales García, have just held a press conference to outline the actions that are being taken by the Adeje council.

“At 2:30am we were advised by the local emergencies body, the CECOES, that there had been a partial collapse of the floor in a nightclub on Avenida Rafael Puig. We immediately activated all the necessary resources to deal with this kind of emergency, local police, professional and volunteer fire brigades, and the national police”, said the mayor.

Regarding the injuries Rodríguez Fraga told press, “Thankfully there has been no loss of life, something we are grateful for given the seriousness of the situation. As a result of the floor collapse 22 persons were treated for injuries on the spot and subsequently transferred to hospitals in the zone – Hospital Quiron and Hospiten and afterwards some were transferred onwards. In the end the numbers of those injured has risen to 40 with some also making their own way to hospital. The injuries range from serious to minor and the information we have that no one individual is in a critical state. We are, of course, waiting for any updates.”
The mayor also told press that no one had been in the area underneath the floor when it collapsed as it is currently an unused unit – previously it had been used for Bingo – he clarified.

 

“A judicial investigation into the event has now been opened and our role now, as the local council, is administrative. Therefore we, as the local council, and given the technical evaluation carried out by the experts today of the building and the zone, are ordering the closure of the Playa Shop commercial centre as a preventative measure, as guaranteeing the security of the public is our main concern. At the same time we are evaluating the condition of the three adjacent commercial centres, to see if they have been affected. Once we have that information gathered we will open an administrative investigation to assess the causes as well as examine the infrastructure of the unit in question and the commercial centre” the mayor concluded.

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Saturday November 25th Adeje activities suspended due to weather alert

The mayor has also ordered the closure of all municipal buildings tomorrow, except the local police and civil protection unit

The Adeje mayor, having been informed by the municipal emergency co-ordination committee (CECOPAL) of an official weather alert in place from midnight tonight (Friday/Saturday) due to expected high winds and rain, has taken the decision to suspend Adeje council organised activities from midnight tonight (00.00 November 25th) until further notice.

He has also ordered the closure of all municipal buildings tomorrow, except the local police and civil protection unit. The mayor has also asked hotel managements in the borough to make their clients aware of the current and overnight situation and the alert in place so that they may take appropriate decisions regarding activities and excursions planned for the weekend. He also asks that hotels request that visitors respect the instructions of the police and authorities in this regard and heed necessary recommendations.

Furthermore the local population are asked to be aware of the alert in place and take appropriate measures to protect themselves and their families, and if they require clarification or assistance to call the local police or civil protection unit ((922747206 – 922716508) or in the case of an emergency to call 112 or 012 for information.

The alert remains in place until further official notice from the regional security directorate.

 

 

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Turn Tenerife Pink!

 

October 19th is International Breast Cancer Day, and this year there is an island-wide campaign to Turn Tenerife Pink.

This morning Adeje mayor, José Miguel Rodríguez Fraga hosted a press conference with Guido Gianoli, (president, Asociación Benéfica Italo-Canaria ABIC), Santiago del Teide mayor Emilio Navarro, Arona social services councillor, Elena Cabello Moya, Adeje health councillor Amada Trujillo Bencomo and Ámate president Marie Carmen Bonfante. Present in the audience were people from cancer associations AECC, and the Walk for Life, CEST, and other participating institutions.

The idea is raise awareness of breast cancer among the general population with an explosion of pink bows all over Tenerife – on trees, buildings, homes and balconies. Almost every borough is now involved in the campaign and the organisers are also hoping that the general public will become involved and wear a pink ribbon or display one on October 19th.

“Early detection and investigation are also an important part of this campaign” said the Adeje mayor. “We all have or have had at least one woman in our lives” he continued, with breast cancer now affecting an increasing number or younger women and men too. The campaign will also encourage people, men and women, to begin regular self-examinations to detect lumps or any changes in their breast zone and facilitate early treatment or medical intervention.

Guido Gianoli, who spearheaded the campaign, says there will be over 15,000 pink ribbons on trees all over the island of Tenerife on the day. “Breast cancer knows no frontiers, colour, race or religion”; he commented. Ámate president Maria del Carmen Bonfante said that she could personally confirm that early detection saves lives. She also thanked Guido, the councils and all those contributing to the campaign for their work and commitment.

The initiative also has the support of many private institutions including the Rotary Club, CaixaBank, CEST, Anima Tenerife, and Vive Tenerife.

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Second Tourism Degree ceremony in Adeje

 

 

25 new professionals graduated this week following a four year university tourism course, with a solemn graduation ceremony in the Adeje Convento in the presence of their families and friends and the Adeje mayor José Miguel Rodríguez Fraga and the University of La Laguna rector Antonio Martinón Cejas. This is the second year that there have been graduates from this relatively new course, based in the campus in Adeje.

For the mayor of the borough this was “a very special event and very significant for Adeje. This second graduation ceremony is no less important as it marks the path we have taken. We have travelled far to arrive at this point as have you, you who have chosen to place your confidence in the South Campus for your studies in tourism”.

He also referred to the series of celebrations in parallel this year, with the Summer University celebrating 25 years, the University of La Laguna 225 years, and the borough’s first secondary school, the Los Olivos institute, also marking 25 years of educating Adeje’s young people.

Rector Martinón thanked the 25 graduated for choosing to follow this career path and study with the ULL and in Adeje, in the South Campus. He said the university was created 225 years ago to meet a social need and is here today to continue to serve the people in the field of education and investigation. “I believe we have carried out extraordinary work and today we are seeing 25 young people enter into the professional world. In the ULL we believe in the capacity of the individual and we place primary importance on the merits of each individual”, he said.
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Armeñime housing reforms complete

 

Earlier this week the Adeje mayor, with other local and insular authorities, visited Armeñime where work on the renovation of 76 apartments has been completed. The apartments are social housing and were built in the 1970s. The renovation work cost in the region of one million euros with costs divided between the Adeje council, the Cabildo and the regional and national governments.

Joining the mayor to see the finished work were Adeje councillor for municipal works, Carmen Rosa González Cabrera, Cabildo vice –president and housing councillor Aurelio Abreu and Marta Arocha Correa, the Cabildo councillor for municipal works.

The 76 homes are in 10 blocks in the Las Rosas – Armeñime zone and parts of the buildings were in a poor state before the work began. The labour was carried out by the EMSA company (Adeje Services) and also saw the addition of a new health park for the use of the residents.

According to the mayor, “these improvements were necessary given the age of the buildings, we have carried out reformations in line with today’s regulations and to ensure the wellbeing of the residents. We have also been able to improve the surrounding area with new urban furniture adapted to suit the residents, as well as better levels of accessibility”.

Aurelio Abreú said that the reforms would also improve residents’ security and comfort, given that new waterproofing for the blocks was included. “This is an important contribution from public bodies to guarantee the wellbeing of our residents” he added, and Marta Arocha Correa agreed that the reformations would add to the dignity of life of residents.

The 10 blocks were painted, windows and doors were replaced where necessary, and overall the visual and security aspects of the buildings were upgraded. In parallel there were new electrical central points and metres installed in line with current regulations. The roofs now also have solar panels. Access ramps have also been installed, of particular importance given that many of the residents are elderly.

Beside the blocks a park with exercise machines has been built as well as a children’s playground and benches and outdoor seating.


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Costa Adeje Noise Map created

The borough is generally within normal legal limits

Today Adeje mayor José Miguel Rodríguez Fraga presented the results of a study creating a ‘Noise Map’ for Costa Adeje. The map was created over a year-long period by the AAC Acústica + Lumínica company, specialists in this area, and the results indicate “in general we are meeting the quality acoustic objectives”. The mayor, accompanied by the tourism councillor Ermitas Moreira García, explained that this “radio-graph of the acoustic reality of the borough will be a fundamental tool in future urban planning, the organisation of events, activities, etc”.

The Costa Adeje Noise Map, as well as determining whether the acoustic levels are generally within the limits permitted by law, also focuses on two key issues. The first of those is the need to bring the 1994 municipal regulation into line as it is currently “obsolete, and needs be adapted to meet current state and European norms”. The study recommends that a new ordinance “would establish the limits and indicate clearly that measurement of noise and decibel levels needs to be carried out in the buildings where the noise is being heard”.

Furthermore, in the conclusions it is recommended that the new municipal law would identify zones of areas which are designated for leisure and where exceptions can be permitted, such as, for instance, during local annual patronal festivals. At the same time the new ordinance will include the definition of Saturated Acoustic Zones, and the preventative measures needed to be taken.

Tourism councillor Ermitas Moreira commented, “With this information we in the council can now work to draw up the new ordinance the meet the current situation. In parallel we are working via a mayoral pact on the issue of mobility (traffic) to reduce the noise impact in the borough”.

Areas where the noise exceeds limits

The Noise Map did show that noise levels some areas in Costa Adeje are breaking the accepted limits, in many cases due to excess traffic noise. This situation will require the council to create an action plan to improve the situation in these identified zones.

Certain zones are affected by traffic from the TF-1 motorway and urban street traffic. Therefore the study is recommending, among other measures, some work from the regional government (who has responsibility for motorways for instance) to meet their requirements in noise-reduction measures in the areas beside the motorway. Regarding urban thoroughfares, the council is already working under a Costa Adeje ‘traffic and sustainable urban development plan’ to reduce traffic and speed in these zones.

The specific areas were limits were breached included CC Pueblo Canario, points close to the CC Torviscas and the Terraza del Mar, however as the nearest buildings were deemed far enough away from the epicentre of the noise, they were agreed to be within acceptable limits.

In other areas, there was a noticeable increase in noise during weekend nights created by bars or other leisure-related activities but overall the readings are averaged out so there was now general breach of the limits as laid down.


The development of the Noise Map

A year ago the Adeje council, through the tourism promotion department, requested a study to determine the impact to noise in Costa Adeje, the objective being to know the true state of affairs and design a plan of action to improve the quality of the destination. The study was carried out, based on national legal requirements using European standards, to determine noise levels inside and outside buildings.
In line with the national laws, there are three time blocks when noise is to be measured ; from 7am – 7pm, from 7pm – 11m, and from 11pm – 7am (this division did conflict with previous borough practises which divided the 24 hour period into only two blocks, 8am – 10.30pm and 10.30pm – 8am). There are also different kinds of areas for acoustic purposes – health care, educational and cultural, residential, service, recreational and show zones, industrial infrastructures. Measurements were taken over different durations – shorter and longer, up to 15 days in 18 different points – to create the map and suggest recommendations.

 
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