Adeje honours Kurt Konrad Mayer

Kurt Konrad, one of the borough’s economic giants, is honoured in Adeje
The new Avenida Kurt Konrad Mayer is in El Madroñal


Yesterday morning the Adeje mayor, José Miguel Rodriguez Fraga unveiled the plaque on the Avenida Kurt Konrad Mayer (previously the Avenida El Madroñal), in recognition of the work and years of investment given to Adeje by this Chilean businessman. Present at the event were his family and close friends.
The mayor said, “We are here to remember and recognise something important in our recent history, also something that reflects our change from an agricultural society to a top class tourism destination. Among those who contributed to that change was Kurt Konrad who, in life, was a man very committed to the development and completion of programmes in both infrastructures and the evolution of our society. He was a pioneer, a visionary as a businessman, but someone who never forgot the most important thing – people, his workers, who today have recognised his memorable contributions.”
Roberto Konrad, one of his sons and the director of Tenerfe Top Training, spoke of his father as “a man who never stopped working and who saw possibilities where others only saw problems. My father taught us a lot about work and effort and always said that our greatest wealth was the people who worked with us”.


Kurt Konrad Mayer
Kurt Konrad Mayer , a Chilean-born architect, arrived to Tenerife in the middle of the 20th century, and began an intensive period of professional activity as an architect, builder, developer and tourism promoter, initially with the RKF company, working on projects such as the Aparthotel Ponderosa, the Dollar nightclub and Titos pizzeria.
Konrad Mayer then began working on the construction and promotion of complexes such as Los Geranios, Las Carabelas, Panorama, Club Atlantis, Paraíso del Sur, Oasis Paraíso, Hotel Santiago, Hotel La Pinta, H.A. Altamira, H.A. Santa María, Puerto Colón and Club Náutico. He also was part of the creation of the German school, the ‘Colegio Alemán Alexander Von Humboldt’, which was recently renamed and is today the ‘Colegio Internacional Costa Adeje’, with financial and legal backing in the establishment of the school.
He was the one who pushed for the creation of a tourism promotion group that today has been integrated into the CIT Sur , president of the Rotary Club Tenerife, participated in the establishment of SPET, (for the external promotion of Tenerife), Turismo de Tenerife and was the founder of the Adeje volunteer fire brigade.
His involvement also extended to participation in the development of Golf Costa Adeje, the Los Olivos, Barranco de Torres, El Beril and La Caleta planning projects, and that of El Madroñal, very much part of the expansion of both Costa Adeje and the urbanisation of Adeje town.
During recent years, before his death in 2011, Kurt Konrad Mayer played a part in the creation of Tenerife Top Training, an infrastructure that today is recognised as one of the best sports complexes of its type in the world.

 

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Are you ready to Walk for Life?

 

At a press conference to announce details the mayors of Adeje and Arona also called for an oncology unit in the public hospital being built in South Tenerife

 

The Walk for Life is on December 16th this year and will probably see over 5,000 people taking part, according to the organisers and the mayors of Adeje and Arona, José Miguel Rodríguez Fraga and José Julian Mena, who held a joint press conference this morning. Foundation president Brigitte Gypen was at the top table alongside singer and this year’s honorary walk Grand Marshall, Agoney, who said this “was very important for him. It’s not the first time I have taken part – in previous years I sang too”.

4,500 walkers turned out for last year’s event and raised over €20,000. This year walkers will gather at the ‘Golden Mile’ in Arona and walk four kilometres to Plaza Salytien. And there will be a lot of fun activities before and afterwards, with many local singers and groups on hand to entertain the participants.

During the press conference the mayor of Arona also took time to stress the need for “an oncology unit in South Tenerife which needs to be based in the public hospital”, a demand seconded by the mayor of Adeje who added the need to address the issue of mobility, “under the current system cancer patients had to be brought to the north for their treatments, so adding to the treatments and illnesses they had to face long journeys, often prolonged by traffic jams”. Mena added that the Walk for Life was a “day full of hope but awareness has to be something permanent. It’s not just about one day but about 365 days”.

Adeje mayor Rodríguez Fraga renewed the borough’s commitment to the Walk for Life, “which reflects the solidarity of the south with those, mostly women, who are suffering from this illness. The Walk for Life gives them visibility, helps, and also highlights the need for early detection and the gaps that still exist in the treatments available”:

Brigitte Gypen thanked all those who participate and the businesses and sponsors, those helping with printing, merchandising, transport, halls, etc. She had special mention for the volunteers who work all year round to make the walk what it is. She told press that with increasing awareness of environmental impacts, this year there would be no balloons, instead streamers and flags. There will also be a flash mob – and people are already practising using the videos online on the Walk for Life and council social networks.

Detailing the use of funds raised last year, Gypen said that money was spent on the BRA project, ensuring that every woman on the island who has undergone a mastectomy has access to a special bra, designed for her needs, an essential tool in aiding recovery. Another project that has benefited from funding is the development of liquid biopsies and in the oncological physiotherapy service. These, as well as the on-going activities that happen in the Pink Room, and the donations to cancer associations such as the AECC and AMATE. Funding is also used to assist in the Kilómetro Solidario Project which provides transport for oncology patients in South Tenerife.

 

A surprise visitor to the press conference was the new mascot for the Walk for Life, a butterfly – a mascot that is, as yet, unnamed – but the public will be asked to help find a name through social media. The press were also shown the new promotional video, with local Spanish and British journalists urging people to take part in the Walk for Life on December 16th. And if you want to contribute but can’t take part on December 16th you can always buy the 2019 Voices for Life calendar or other promotional items.

The mayors of both boroughs also outlined other ways in which they are working to assist residents who are suffering from cancer today, “even though it might not be officially our responsibility, that is no way to evade the issue…we will continue to invest but also continue to demand quality public health services particularly in the south”, said the Adeje mayor.

 

The mayor of Arona informed the press that they have given the AECC association a headquarters in a municipal installation and are developing aquatic activities for patients who need them. The council also recently announced the availability of free transport for those who need to travel to Santa Cruz/La Laguna for oncological treatments.

Adeje too contributes annually, with the Pink Room in the borough’s Escuela de Seguridad y Convivencia and are working on a lymphedema prevention programme, offering therapy, transport and working with the AECC. Both mayors said they would be taking part on December 16th, “walking for life, reinforcing these action plans, because they meet the needs of our people, together”.
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Improving security in Adeje

Permanent co-ordination group of security bodies agreed

During the week Adeje, with the Government delegate Elena Máñez Rodriguez, hosted a meeting of the different security bodies. Also present were the general head of the Guardia Civil in the Canaries, Juan Miguel Arribas, and the Tenerife south national police commissioner, Eloy Román Rodríguez, as well as representatives of the local police in Adeje.

The session dealt with a number of on-going and current issues, and talked in detail about the need for co-ordination and better security in Adeje as the main challenges to be faced. There was also mention of the creation, in the future, of a service or an office dedicated to the needs of foreign visitors. The meeting heard that in recent months there had been a drop in crimes reported across the board, something welcomed by both the government delegate and the Adeje mayor Jose Miguel Rodriguez Fraga, “although we are never happy when any crime is committed”, he clarified. He added, “The better figures are a result of the work by the men and women of the security forces in the borough”. He also said that the work of the local and national police and the civil guard was to promote social harmony too among all residents and visitors, something vital for the good of the tourist industry. “No tourist chooses Adeje because we offer top security, but they won’t return if it is lacking”, he added.

Other matters discussed included the number of vacant homes and premises in tourist zones currently occupied by squatters, the intrusion caused by PRs on the streets, and the need for more police in both the national police and civil guard teams in Adeje and South Tenerife – the mayor said there was currently a need for at least 120 more agents to meet daily demands.

There was agreement across the board on the important issues, and on the use of co-ordination tools to improve the overall security in the region. The creation of a permanent co-ordinating body was approved by all with representation from all three of the operational security forces, to meet once a week. The mayor commented that “up to now the co-ordination that has existed has worked well, with good fluid communications between all the security forces, but we have decided to create this permanent body which will serve to improve security overall in terms of services and attention to the public”.

 

 

 

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Smart Data and new tourism

 

Smart Data was the central theme at the XIX International Tourism Forum this week, held in Benidorm, with the participation of a number Spanish mayors including Adeje’s Jose Miguel Rodríguez Fraga. Also present were mayors from Lloret de Mar, Salou, Torremolinos, Benidorm, San Bartolomé de Tirajana and Calviá, and the Arona councillor for tourism.

The Adeje mayor highlighted what is now being called the fourth industrial revolution, in other words new technologies in communication and information which are affecting and changing the tourism sector. This was also in the context of Adeje’s recent awarding of top points for the Adeje, Intelligent Tourism Destination project at a national level.

The project sees the practical application of new technologies in improving the efficiency of tourism services, and services to residents, improving environmental care and generating an interchange of data to improve the borough in general for everyone. The project deals with everything from rubbish collection to parking, beach occupancy, and water in public showers, etc., in general “the efficiency of public services”, the mayor told the forum. “We are also committed to the reduction of contaminated emissions”, he added.

Following the public session the mayor and Adeje councillor for tourism Ermitas Moreira, took part in a meeting with the national alliance of ‘sun and beach’ boroughs. One of the current priorities of this group is to continue to press for different central funding from Madrid given the extra use of local resources when local populations double or treble with visiting tourists. “Tourists come to Costa Adeje, and to other destinations, in search of a quality time, to be well treated, and we have to be able to offer them top services, but we must be able to offer the same to our residents”. The mayor reminded the administration that the tourism boroughs were “sustaining the principal industry of the country”.

 

 

 

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Looking after each other!

Fundación CLC World donate two dryers to Adeje Seniors’ residence

Earlier this week representatives of the CLC World Foundation Miriam Palazon, Richard Wafer and Leonie Lindwedel visted the Adeje Senior Citizens home with Adeje mayor Jose Miguel Rodriguez Fraga and the Adeje councillor for senior citizens Cristina Carballo. They were there to see the working of the two new clothes dryers the foundation has just donated to the home.

During their visit they were shown around the centre by director Carina Negrin Aguilar, meeting many of the residents in the well shaded patio, before seeing the dining area, the bedrooms, and large living room and of course the laundry area where both clothes dryers are already in use.

Miriam told the mayor that the Foundation were delighted to be able to “do their bit to help people who might need it” and were eager to participate in other donations in the borough in the coming months. They have already helped the Asociación San Juan and are finalising their contribution to this year’s Walk for Life. The CLC World foundation is a non-profit institution working to improve the lives of those in need, with funds raised from donations and grants from associations, and clients and employees of CLC World. They have been working in Costa del Sol and Tenerife.

Jose Miguel Rodriguez Fraga welcomed this donation and expressed his interest in the work of the CLC World Foundation. He said their aims were very much in parallel with the aims of the council, putting people first. The mayor thanked the Foundation for their altruism, adding that in Adeje they were always aware that there were people in need, people who were suffering “and that’s where we step in – perhaps it’s the elderly, or families who need extra help with school materials. This is where we work in solidarity, as we know that during our lives no one is without needs”.

CLC World Resort Director Miriam Palazon said “we are here to do our bit and open to other requests to assist where we can”. She said the foundation is working with many different associations and organisation here in Tenerife and in the Spanish peninsula to improve the lives of those in need. “We stand ready to listen, ready to help”, Palazon told the Adeje mayor, “our intention is to bring the work of the foundation to Adeje”.

 

 

 

 

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In the Pink

 

The Pink Room/Sala Rosa celebrates three years in existence this month.  Inaugurated in October 2015 by the Adeje mayor José Miguel Rodríguez Fraga and health councillor Amada Trujllo Bencomo, the Room was born from a need, identified by the Walk for Life foundation, for a space for sufferers of breast cancer and their families.

It offers a place to meet others, for information and help socially and professionally.  The Pink Room, having listened to many women’s issues post-mastectomy, also started the BRA project which now offers every single women here who has had breast removal surgery a custom-made special post-op bra, fabricated from non-abrasive material, fitted, closing in front, etc.

The Pink Room has also run yoga classes, pelvic floor sessions, workshops and talks post-op care, healthy eating, etc.  according to the Walk for Life president Brigitte Gypen.  She and councillor Trujillo Bencomo were in attendance at the 3rd anniversary celebrations alongside many of the users of the Room and their families.

A Swim for Life was held last weekend and the annual Walk for Life takes place in December. The Pink Room is in the Adeje ‘Escuela de Seguridad y Convivencia’, in La Nieves with activities every Wednesday from 4pm to 8pm.

 

 

First stone in vocational training centre laid

 

 

 

The president of the regional government, Fernando Clavijo and the Adeje mayor José Miguel Rodríguez Fraga, laid a ceremonial stone at the new CIFP (Integrated Centre for Professional Training) in Adeje. Work began on the construction of the third level centre in July and is scheduled to take 22 months.

The centre will be on the Calle Lisboa close to El Madroñal and the Gran Sur shopping centre, and will be offering training for up to 500 students in areas such as hotel management and tourism, agro-food industries, IT and communication.  The land was actually ceded for construction in 2014 and Adeje council asked the regional government to proceed with planning and permissions. That was licenced in 2017 with 85% of funding coming from the European Regional Development fund (FEDER).

 

“This is a vitally important infrastructure and will give us a new training tool which will increase accessibility to professional positions for our population”, said mayor Rodríguez Fraga.  However he did add, “this isn’t enough though – we have many many students who need improved access to ensure they are in an optimum position when it comes to job seeking”.  Also present at the ceremonial stone laying were heads of of the education department Ana Dorta, Jonathan Martín and  Manuel Jorge, as well as Adeje councillors,  Adolfo Alonso, Carmen Rosa González and Andrés Pérez.

The new centre, the CIFP, will become a reference point for professional training in the south of the island, with an expected influx of students from Santiago del Teide to Granadilla.

Fernando Clavijo underlined the “backing the regional government is giving to increase professional training options throughout the islands to meet the need of an increasingly demanding market”.   He added that they were here to meet the demands of the student community in the south of Tenerife who needed a first-class professional training institution of this kind.

 

 

The new centre will be a four-storey building with class-rooms and practical areas to meet the educative needs of all of the courses that will be on offer.

 

 

 

 

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Washing away your troubles..

 

Ganesh in La Enramada

Adeje’s Enramada beach was the setting for the traditional offering to the Indian god Ganesh last Sunday, with over 100 people in attendance, most of them from the local Hindu community.

Those in attendance were there to pay their respects to Ganesh, who, according to tradition, is the god of beginnings, honoured at the start of rites and ceremonies. He is also the ‘remover of obstacles’ – and for this and many other reasons he is perhaps the best loved and most popular Hindu deity. Also present were Adeje mayor José Miguel Rodríguez Fraga and the councillor for local participation, Zebenzui Chinea Linares, invited by the Hindu community.

The celebrations on the Enramada beach were the culmination of 10 days of devotions and festivities, with many ritual offerings to Ganesh taking place. The last day of the celebrations is known as ‘ananta chaturdasi’ with large figures representing Ganesh and accompanying idols brought to the sea to be immersed in the waters by devotees. The significance of the immersion is to wash away the problems of the people that Ganesh has taken with him.

The Hindu community had also prepared traditional sweet offerings such as modaka and laddus, and the afternoon ended with a communal meal.

 

 

 

 

 

 

 

 

 

Adeje’s smart city proposals

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The Adeje DTI (Destino Turistico Inteligente/Intelligent Toursim Destination) project has been given top marks by the national government and the European Union, beating 37 other projects from local Spanish administrations, and meaning the borough will receive a substantial investment from European Regional Development funding and from the national department of finance, from a fund of €6 million.

The presentation dealt with tourist development and innovation in Costa Adeje, which would also see direct benefits for the whole borough, with a planned expansion, through innovative technology, of municipal services. This would improve social harmony and shared used of public spaces by both residents and the thousands of tourists that visit.

Adeje mayor José Miguel Rodríguez Fraga, was the principal mover behind the project though the department of innovation and tourism, but says this positive kind is valued by all local administrations. “In Adeje we have underlined the values generated through tourism, and thanks to that we have seen a related improvement in the quality of life for our residents, with job creation, improvements in services, better infrastructures, and more through this project in the coming years”.

Local tourism councillor Ermitas Moreira explained that they would be developing an ‘intelligent platform’ which would “reorganise the municipal services structure in a more integrated manner, using a way of digitally monitoring public spaces and thus assessing needs for better services, such as public lighting, waste collection, public green space upkeep, parking, beaches, etc.”

Adeje has been working on the project for a number of months as have other Canarian destinations such as San Bartolomé de Tirajana and Puerto de la Cruz. Furthemore, Rodríguez Fraga, as president of the Association of Tourism Boroughs, recently outlined to the national minister for industry, the importance of advancing the Canarian digital agenda, “that we will be among the first to use 5G technology, something that will distinguish us from other tourism destinations in the rest of the world who are competing for similar markets, and that will clearly mark a ‘before and after’ in the technological development of our destinations, creating jobs for hundreds of businesses in the sector”.

Adeje DTI proposes, among other things, ‘smart beaches’, which will use an integrated information technology recording numbers of beach users, the real-time state of services, cost of water in the showers, and other data which can contribute to the improvement of proper quality control of the destination and the resources needed.

The project would also see ‘sensorisation’ of public buildings in the destination to monitor and control C02 emissions. “The reduction of our carbon footprint is also a pledge we have made for Adeje in the coming years. This is a priority for us. As a tourism borough we want to reduce our emissions and optimise the resources we use, which is why we are working to create ways of combatting the effects of climate change too”, commented the mayor.

Among the final objectives of the project, Adeje is also committed to transparency and say the politics of open data will work to encourage the participation of the Adeje public in taking decisions and evaluating local public services.

 

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Why being competitive matters!

 

Spanish minister visits South Tenerife

Spain’s tourism minister was in South Tenerife today and met with the mayors of the Canarian Tourism Boroughs Association (AMTC) who impressed on her the need to improve funding to aid in upgrading many aspects of the sector.

Reyes Maroto met with the mayors who are part of the AMTC who outlined the realities of the sector to her during her working visit, as well as the challenges and objectives for the top line Canarian destinations in the coming years to ensure they remain competitive.

José Miguel Rodríguez Fraga, president of the AMTC; and José Julián Mena, Arona mayor, welcomed the minister to the Arona Gran Hotel on behalf of the association. Also present were Marco Aurelio Pérez, mayor of San Bartolomé, Onalia Bueno, mayor of Mogán, and Pedro Martín, mayor of Guía de Isora. The minister was accompanied by regional government representative Elena Máñez and the director general of Turespaña, Héctor Gómez. During the morning the minister visited different parts of the zone.

 

Commenting on the visit, Rodríguez Fraga said, “it would seem that, at last, Madrid is realising the value of tourism in the Canarias and what we, the main tourism boroughs, contribute to the Spanish economy and society”. There was reference to the national budget allocation to the region- 1% – regardless of the fact that these tourism boroughs contribute 30% of the Canarian GDP and 6% at national level. The association continues to press for the national government to change the manner of costing and finance to reflect the contribution made by the member boroughs. This is in light of the fact that funding is allocated from central government based on the numbers of residents registered even though in many of the tourism boroughs the actual numbers of people living and staying there and using municipal services is far in excess of the resident register numbers. This inconsistency can affect important bodies too like regional police and other security details.

There was a question as to whether the PITCAN, a Canarian tourism infrastructure plan involving regional and national administrations, should be reactivated,

Other matters discussed included the need for tourism boroughs to be at the vanguard of digitial innovations – “5G is the future and we need to improve our digital connectivity” – said the mayor of San Bartolomé de Tirajana. “If we want to remain competitive and ahead of our rivals, the digital agenda has to be addressed”.

Pedro Martín and Onalia Bueno outlined to the minister the importance of a transversal axis of administrations and other bodies. “Tourism is more than promotion. It brings a series of needs and realities together that need to be managed, issues of quality and good service, caring for those who live here as well as those who visit and use the local services and infrastructure”.

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