Il Divo, the Adeje Rally and lots more at Fitur, day 2

Costa Adeje is working to attract tourists that appreciate environmental values, sustainability and cultural heritage as part of a holiday offer

 

Il Divo’s Carlos Marín and Adeje mayor Jose Miguel Rodríguez Fraga

Adeje, and Costa Adeje, the borough’s tourism ‘label’ had a busy day at Fitur, the Spanish tourism trade fair taking place in Madrid this week. The mayor, José Miguel Rodríguez Fraga, said they were engaged in the work needed to give the world’s travel professionals the information and incentive to sell the destination so that “we can advance and generate opportunities for all our residents in Adeje, thanks to the sector that sustains us and our initiatives as a borough and an economy”.
Adeje, among three of Spain’s destinations with the highest overnight stays, is quite clear, and has stated this in the recent past, that the objective isn’t to bring more tourists but instead give those already visiting us a better quality experience during their stay. “Better value for money with the same number of visitors”, he explained. So, one of the key tools is to make agencies aware of the different and less well-known things on offer in Adeje. Sun and sea are indispensable for any tourist visiting Costa Adeje and the Canarias, “our great strengths” he says, but there needs to be added value on offer, factors that make the difference.
“This is why this year we are emphasising cultural promotions, the celebration of our festivals, and our heritage, all part of the richness of Adeje and its people” Rodríguez Fraga commented. Accompanied by the borough’s tourism and cultural and sport councillors, Ermitas Moreira and Adolfo Alonso respectively, he said the idea was to both underline how culture adds value to the tourism offer but also to show how the economic motor that is tourism “funds our culture offer, protects our heritage, and reinforces the work we do throughout the year for our residents and visitors alike.”
The councillors indicated that there were already 40 important activities planned for 2019, sporting and cultural, including the Adeje motor rally, and the Il Divo concert (June 15th) and the Tenerife Symphony Orchestra concerts, the latter with tenors Celso Albelo and Javier Camarena. The councillors also mentioned events planned in the Hard Rock Hotel, the Easter Good Friday Passion and Costa Adeje Fashion Beach. “These are just a few examples of the offer that includes folklore, jazz, gospel, our traditional riches, crafts, fashion, beaches and beach clubs”, said Moreira.
The councillor for culture added that it was also important to stress that activities in Adeje were not just for tourists but for residents, the people who are behind the ongoing success of the destination.


Il Divo, June 15th
Carlos Marín, the only Spanish member of Il Divo, was at the top table today with the Adeje mayor to announce details of their Adeje concert. Promotor David Navarro told press that tickets are already on sale and were “selling well”, but can still be bought online, www.mastaquilla.com and in El Corte Inglés. The concert, managed by DN7 Events in collaboration with the Adeje council, will be in Golf Costa Adeje.
Il Divo offer a mix of opera and songs from different musical genres, and are considered an iconic ‘crossover’ musical quartet. The four are Spaniard, Carlos Marín, Swiss Urs Buhler, Sebastien Izambard from France and David Miller from the USA. They have sold millions of record since they were formed in 2003. Thier Adeje concert is titled, ‘Timeless 15 th Anniversary’, bringing together songs of love and romance over the ages.

 

Dedicated Callao Salvaje couple get special Mayoral ‘thank you’

 

The Callao Salvaje Carol Concert is now a firm fixture in the Adeje Christmas calendar

Every year hundreds of residents and visitors, from all nationalities, come together in Callao Salvaje on December 23rd, for a multilingual multicultural carol concert. This event, now a firm favourite in the Adeje Christmas calendar, is courtesy of the work of local Scottish residents Ken and Caroline Cumming, and this year, marking the 10th anniversary of the event, the couple received a special plaque for the mayor of Adeje, José Miguel Rodriguez Fraga, in recognition of their work in this regard.

Also present at the presentation of the plaque was Amada Trujillo Bencomo, councillor for Callao Salvaje. The couple also work closely with the department for citizen participation under councillor Zebenzui Chinea Linares, in the organisation of the annual event.

The mayor thanked the couple stating, “We are so grateful to you for the work you do, for the interest you show and for the collaboration you give in a selfless way, for the benefit of all. I firmly believe that is the right path to follow, that our residents are involved in activities that help everyone and work towards the building of a better world where respect, solidarity, help and support for everyone is the keystone of our advancement”.

Ken and Caroline arrived to Tenerife almost 15 years ago, initially running a language school. Just over ten years ago they moved to Callao Salvaje to open up the Callao Salvaje Community Church. Ken says, “We thought, as it was coming up to Christmas, that it would be good to have an outdoor carol service. We approached Adeje for permission and this was granted, along with some practical support.” The first year there were about 150 people in attendance, and it has grown over the years, “with the invaluable support from Adeje Council, the Alcalde, various councillors, including our local councillor, Amada Trujillo Bencomo, the culture department and now the citizen participation department.” The Adeje school of music has also been a very active participant and we can boast that Agoney sang for us before he became famous.”

As part of the event, they also collect toys for Adeje social services and non-perishable foods for the food bank. Ken commented, “We seek to help and support every resident both physically and spiritually in our small area in Adeje, and by doing so, we want to demonstrate how much God loves all of us”.

 

 

 

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You walked, you danced, you will save lives…

Over €35,000 raised on this year’s Walk for Life with over 5,000 people walking

A pink wave took over South Tenerife shortly after 10am this morning as over 5,000 people began to gather for the annual Walk for Life in aid of the fight against breast cancer. The 4 kilometre walk was from the Golden Mile in Arona to Plaza Salytien in Adeje and participants had performances and a flash-mob dance to keep them entertained as well as a steel drum band and bagpipes leading the way. The walk also has a new mascot, a Butterfly, who is still looking for a name, to be decided on after submissions online.

This year’s walk saw over €35,000 raised, and the money will be used for various cancer-related support and investigation projects. Among the 5.000+ walkers were the Foundation president Brigitte Gypen and various members of the the Arona and Adeje Town Halls, including both mayors, José Julián Mena (Arona) and, José Miguel R. Fraga (Adeje). Both mayors, in addressing the crowd before they set off, stressed the importance of having a fully functional oncology unit in the as-yet uncompleted public hospital for South Teneirfe. “My wish for next year’s walk is that we will finally have a public hospital here”, said the Arona mayor José Julian Mena. The Adeje mayor, José Miguel Rodríguez Fraga, took up the theme, “we continue to press for a quality public health service for everyone and are doing everything we can to make that a reality.”

José Julián Mena, also said it was a day to remember and celebrate those who couldn’t be here for many different reasons, and that it was a source of pride for him, “to be here in Arona today and see the south of Tenerife united as one, dressed in pink, the colour of awareness and sensitivity”. José Miguel Rodriguez Fraga added that “for another year running the south of Tenerife have demonstrated their high level of solidarity with those most in need, today that is those with cancer, in particular those with breast cancer, and their families”.

 

 

 

 

 

 

Adeje honours Kurt Konrad Mayer

Kurt Konrad, one of the borough’s economic giants, is honoured in Adeje
The new Avenida Kurt Konrad Mayer is in El Madroñal


Yesterday morning the Adeje mayor, José Miguel Rodriguez Fraga unveiled the plaque on the Avenida Kurt Konrad Mayer (previously the Avenida El Madroñal), in recognition of the work and years of investment given to Adeje by this Chilean businessman. Present at the event were his family and close friends.
The mayor said, “We are here to remember and recognise something important in our recent history, also something that reflects our change from an agricultural society to a top class tourism destination. Among those who contributed to that change was Kurt Konrad who, in life, was a man very committed to the development and completion of programmes in both infrastructures and the evolution of our society. He was a pioneer, a visionary as a businessman, but someone who never forgot the most important thing – people, his workers, who today have recognised his memorable contributions.”
Roberto Konrad, one of his sons and the director of Tenerfe Top Training, spoke of his father as “a man who never stopped working and who saw possibilities where others only saw problems. My father taught us a lot about work and effort and always said that our greatest wealth was the people who worked with us”.


Kurt Konrad Mayer
Kurt Konrad Mayer , a Chilean-born architect, arrived to Tenerife in the middle of the 20th century, and began an intensive period of professional activity as an architect, builder, developer and tourism promoter, initially with the RKF company, working on projects such as the Aparthotel Ponderosa, the Dollar nightclub and Titos pizzeria.
Konrad Mayer then began working on the construction and promotion of complexes such as Los Geranios, Las Carabelas, Panorama, Club Atlantis, Paraíso del Sur, Oasis Paraíso, Hotel Santiago, Hotel La Pinta, H.A. Altamira, H.A. Santa María, Puerto Colón and Club Náutico. He also was part of the creation of the German school, the ‘Colegio Alemán Alexander Von Humboldt’, which was recently renamed and is today the ‘Colegio Internacional Costa Adeje’, with financial and legal backing in the establishment of the school.
He was the one who pushed for the creation of a tourism promotion group that today has been integrated into the CIT Sur , president of the Rotary Club Tenerife, participated in the establishment of SPET, (for the external promotion of Tenerife), Turismo de Tenerife and was the founder of the Adeje volunteer fire brigade.
His involvement also extended to participation in the development of Golf Costa Adeje, the Los Olivos, Barranco de Torres, El Beril and La Caleta planning projects, and that of El Madroñal, very much part of the expansion of both Costa Adeje and the urbanisation of Adeje town.
During recent years, before his death in 2011, Kurt Konrad Mayer played a part in the creation of Tenerife Top Training, an infrastructure that today is recognised as one of the best sports complexes of its type in the world.

 

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Are you ready to Walk for Life?

 

At a press conference to announce details the mayors of Adeje and Arona also called for an oncology unit in the public hospital being built in South Tenerife

 

The Walk for Life is on December 16th this year and will probably see over 5,000 people taking part, according to the organisers and the mayors of Adeje and Arona, José Miguel Rodríguez Fraga and José Julian Mena, who held a joint press conference this morning. Foundation president Brigitte Gypen was at the top table alongside singer and this year’s honorary walk Grand Marshall, Agoney, who said this “was very important for him. It’s not the first time I have taken part – in previous years I sang too”.

4,500 walkers turned out for last year’s event and raised over €20,000. This year walkers will gather at the ‘Golden Mile’ in Arona and walk four kilometres to Plaza Salytien. And there will be a lot of fun activities before and afterwards, with many local singers and groups on hand to entertain the participants.

During the press conference the mayor of Arona also took time to stress the need for “an oncology unit in South Tenerife which needs to be based in the public hospital”, a demand seconded by the mayor of Adeje who added the need to address the issue of mobility, “under the current system cancer patients had to be brought to the north for their treatments, so adding to the treatments and illnesses they had to face long journeys, often prolonged by traffic jams”. Mena added that the Walk for Life was a “day full of hope but awareness has to be something permanent. It’s not just about one day but about 365 days”.

Adeje mayor Rodríguez Fraga renewed the borough’s commitment to the Walk for Life, “which reflects the solidarity of the south with those, mostly women, who are suffering from this illness. The Walk for Life gives them visibility, helps, and also highlights the need for early detection and the gaps that still exist in the treatments available”:

Brigitte Gypen thanked all those who participate and the businesses and sponsors, those helping with printing, merchandising, transport, halls, etc. She had special mention for the volunteers who work all year round to make the walk what it is. She told press that with increasing awareness of environmental impacts, this year there would be no balloons, instead streamers and flags. There will also be a flash mob – and people are already practising using the videos online on the Walk for Life and council social networks.

Detailing the use of funds raised last year, Gypen said that money was spent on the BRA project, ensuring that every woman on the island who has undergone a mastectomy has access to a special bra, designed for her needs, an essential tool in aiding recovery. Another project that has benefited from funding is the development of liquid biopsies and in the oncological physiotherapy service. These, as well as the on-going activities that happen in the Pink Room, and the donations to cancer associations such as the AECC and AMATE. Funding is also used to assist in the Kilómetro Solidario Project which provides transport for oncology patients in South Tenerife.

 

A surprise visitor to the press conference was the new mascot for the Walk for Life, a butterfly – a mascot that is, as yet, unnamed – but the public will be asked to help find a name through social media. The press were also shown the new promotional video, with local Spanish and British journalists urging people to take part in the Walk for Life on December 16th. And if you want to contribute but can’t take part on December 16th you can always buy the 2019 Voices for Life calendar or other promotional items.

The mayors of both boroughs also outlined other ways in which they are working to assist residents who are suffering from cancer today, “even though it might not be officially our responsibility, that is no way to evade the issue…we will continue to invest but also continue to demand quality public health services particularly in the south”, said the Adeje mayor.

 

The mayor of Arona informed the press that they have given the AECC association a headquarters in a municipal installation and are developing aquatic activities for patients who need them. The council also recently announced the availability of free transport for those who need to travel to Santa Cruz/La Laguna for oncological treatments.

Adeje too contributes annually, with the Pink Room in the borough’s Escuela de Seguridad y Convivencia and are working on a lymphedema prevention programme, offering therapy, transport and working with the AECC. Both mayors said they would be taking part on December 16th, “walking for life, reinforcing these action plans, because they meet the needs of our people, together”.
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Improving security in Adeje

Permanent co-ordination group of security bodies agreed

During the week Adeje, with the Government delegate Elena Máñez Rodriguez, hosted a meeting of the different security bodies. Also present were the general head of the Guardia Civil in the Canaries, Juan Miguel Arribas, and the Tenerife south national police commissioner, Eloy Román Rodríguez, as well as representatives of the local police in Adeje.

The session dealt with a number of on-going and current issues, and talked in detail about the need for co-ordination and better security in Adeje as the main challenges to be faced. There was also mention of the creation, in the future, of a service or an office dedicated to the needs of foreign visitors. The meeting heard that in recent months there had been a drop in crimes reported across the board, something welcomed by both the government delegate and the Adeje mayor Jose Miguel Rodriguez Fraga, “although we are never happy when any crime is committed”, he clarified. He added, “The better figures are a result of the work by the men and women of the security forces in the borough”. He also said that the work of the local and national police and the civil guard was to promote social harmony too among all residents and visitors, something vital for the good of the tourist industry. “No tourist chooses Adeje because we offer top security, but they won’t return if it is lacking”, he added.

Other matters discussed included the number of vacant homes and premises in tourist zones currently occupied by squatters, the intrusion caused by PRs on the streets, and the need for more police in both the national police and civil guard teams in Adeje and South Tenerife – the mayor said there was currently a need for at least 120 more agents to meet daily demands.

There was agreement across the board on the important issues, and on the use of co-ordination tools to improve the overall security in the region. The creation of a permanent co-ordinating body was approved by all with representation from all three of the operational security forces, to meet once a week. The mayor commented that “up to now the co-ordination that has existed has worked well, with good fluid communications between all the security forces, but we have decided to create this permanent body which will serve to improve security overall in terms of services and attention to the public”.

 

 

 

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Smart Data and new tourism

 

Smart Data was the central theme at the XIX International Tourism Forum this week, held in Benidorm, with the participation of a number Spanish mayors including Adeje’s Jose Miguel Rodríguez Fraga. Also present were mayors from Lloret de Mar, Salou, Torremolinos, Benidorm, San Bartolomé de Tirajana and Calviá, and the Arona councillor for tourism.

The Adeje mayor highlighted what is now being called the fourth industrial revolution, in other words new technologies in communication and information which are affecting and changing the tourism sector. This was also in the context of Adeje’s recent awarding of top points for the Adeje, Intelligent Tourism Destination project at a national level.

The project sees the practical application of new technologies in improving the efficiency of tourism services, and services to residents, improving environmental care and generating an interchange of data to improve the borough in general for everyone. The project deals with everything from rubbish collection to parking, beach occupancy, and water in public showers, etc., in general “the efficiency of public services”, the mayor told the forum. “We are also committed to the reduction of contaminated emissions”, he added.

Following the public session the mayor and Adeje councillor for tourism Ermitas Moreira, took part in a meeting with the national alliance of ‘sun and beach’ boroughs. One of the current priorities of this group is to continue to press for different central funding from Madrid given the extra use of local resources when local populations double or treble with visiting tourists. “Tourists come to Costa Adeje, and to other destinations, in search of a quality time, to be well treated, and we have to be able to offer them top services, but we must be able to offer the same to our residents”. The mayor reminded the administration that the tourism boroughs were “sustaining the principal industry of the country”.

 

 

 

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Looking after each other!

Fundación CLC World donate two dryers to Adeje Seniors’ residence

Earlier this week representatives of the CLC World Foundation Miriam Palazon, Richard Wafer and Leonie Lindwedel visted the Adeje Senior Citizens home with Adeje mayor Jose Miguel Rodriguez Fraga and the Adeje councillor for senior citizens Cristina Carballo. They were there to see the working of the two new clothes dryers the foundation has just donated to the home.

During their visit they were shown around the centre by director Carina Negrin Aguilar, meeting many of the residents in the well shaded patio, before seeing the dining area, the bedrooms, and large living room and of course the laundry area where both clothes dryers are already in use.

Miriam told the mayor that the Foundation were delighted to be able to “do their bit to help people who might need it” and were eager to participate in other donations in the borough in the coming months. They have already helped the Asociación San Juan and are finalising their contribution to this year’s Walk for Life. The CLC World foundation is a non-profit institution working to improve the lives of those in need, with funds raised from donations and grants from associations, and clients and employees of CLC World. They have been working in Costa del Sol and Tenerife.

Jose Miguel Rodriguez Fraga welcomed this donation and expressed his interest in the work of the CLC World Foundation. He said their aims were very much in parallel with the aims of the council, putting people first. The mayor thanked the Foundation for their altruism, adding that in Adeje they were always aware that there were people in need, people who were suffering “and that’s where we step in – perhaps it’s the elderly, or families who need extra help with school materials. This is where we work in solidarity, as we know that during our lives no one is without needs”.

CLC World Resort Director Miriam Palazon said “we are here to do our bit and open to other requests to assist where we can”. She said the foundation is working with many different associations and organisation here in Tenerife and in the Spanish peninsula to improve the lives of those in need. “We stand ready to listen, ready to help”, Palazon told the Adeje mayor, “our intention is to bring the work of the foundation to Adeje”.

 

 

 

 

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In the Pink

 

The Pink Room/Sala Rosa celebrates three years in existence this month.  Inaugurated in October 2015 by the Adeje mayor José Miguel Rodríguez Fraga and health councillor Amada Trujllo Bencomo, the Room was born from a need, identified by the Walk for Life foundation, for a space for sufferers of breast cancer and their families.

It offers a place to meet others, for information and help socially and professionally.  The Pink Room, having listened to many women’s issues post-mastectomy, also started the BRA project which now offers every single women here who has had breast removal surgery a custom-made special post-op bra, fabricated from non-abrasive material, fitted, closing in front, etc.

The Pink Room has also run yoga classes, pelvic floor sessions, workshops and talks post-op care, healthy eating, etc.  according to the Walk for Life president Brigitte Gypen.  She and councillor Trujillo Bencomo were in attendance at the 3rd anniversary celebrations alongside many of the users of the Room and their families.

A Swim for Life was held last weekend and the annual Walk for Life takes place in December. The Pink Room is in the Adeje ‘Escuela de Seguridad y Convivencia’, in La Nieves with activities every Wednesday from 4pm to 8pm.

 

 

First stone in vocational training centre laid

 

 

 

The president of the regional government, Fernando Clavijo and the Adeje mayor José Miguel Rodríguez Fraga, laid a ceremonial stone at the new CIFP (Integrated Centre for Professional Training) in Adeje. Work began on the construction of the third level centre in July and is scheduled to take 22 months.

The centre will be on the Calle Lisboa close to El Madroñal and the Gran Sur shopping centre, and will be offering training for up to 500 students in areas such as hotel management and tourism, agro-food industries, IT and communication.  The land was actually ceded for construction in 2014 and Adeje council asked the regional government to proceed with planning and permissions. That was licenced in 2017 with 85% of funding coming from the European Regional Development fund (FEDER).

 

“This is a vitally important infrastructure and will give us a new training tool which will increase accessibility to professional positions for our population”, said mayor Rodríguez Fraga.  However he did add, “this isn’t enough though – we have many many students who need improved access to ensure they are in an optimum position when it comes to job seeking”.  Also present at the ceremonial stone laying were heads of of the education department Ana Dorta, Jonathan Martín and  Manuel Jorge, as well as Adeje councillors,  Adolfo Alonso, Carmen Rosa González and Andrés Pérez.

The new centre, the CIFP, will become a reference point for professional training in the south of the island, with an expected influx of students from Santiago del Teide to Granadilla.

Fernando Clavijo underlined the “backing the regional government is giving to increase professional training options throughout the islands to meet the need of an increasingly demanding market”.   He added that they were here to meet the demands of the student community in the south of Tenerife who needed a first-class professional training institution of this kind.

 

 

The new centre will be a four-storey building with class-rooms and practical areas to meet the educative needs of all of the courses that will be on offer.

 

 

 

 

Department of Communications