Adeje and Adeje call for tourism boroughs to be covered by statue and to be properly financed
The necessity for proper legal cover or statute for tourism boroughs, recognising their specific singularities, was part of the intervention today in the Madrid Fitur tourism trade fair by both the mayors of Adeje and Arona, José Miguel Rodríguez Fraga and José Julián Mena, when they met the national minister for tourism, Reyes Maroto.
The mayors were taking part in the official presentation of the new Spanish alliance for tourism ‘sun and beach’ boroughs, bringing together eight destinations with shared characteristics. The alliance is calling for their boroughs to be covered by a specific statute with separate financing to allow for proper infrastructures and would allow local authorities offer adequate services for the thousands of tourists who visit annually, and without which residents are likely to suffer more. This would maintain the optimistic perception of tourism as an opportunity rather than a threat.
The alliance members, between them, represent 65 million overnight stays in Spain a year, 20% of the national tourism total. As well as Adeje and Arona, San Bartolomé de Tirajana, Salou, Calviá, Benidorm, Lloret de Mar and Torremolinos make up the membership. During the meeting Rodríguez Fraga called for a proper definition of a tourism borough. He said that such a definition would also refer to the necessities of such boroughs, “including the needs of our residents as well as the thousands of tourists who visit us on daily basis”.
Adeje, for instance, has a registered population of about 50 thousand residents, but on any given day of the year there may be up to 150 thousand people staying in the borough, which means a need for adequate security, “sanitation, services on beaches, in public centres and zones, on our streets and meeting health requirements”, said the Adeje mayor.
Arona’s mayor did have words of welcome for the willingness the minister for tourism seemed to be showing in her relatively brief time in the job so far, “visiting Arona and the south of Tenerife to take stock of the necessities and needs”. He said all of the boroughs in the new alliance shared some characteristics, and all were relying on resources allocated to a medium sized population, but providing resources and infrastructures for thousands more people all year round. In the case of Arona, he said, with a population of just over 100 thousand residents, the council needed to provide infrastructure and services for up to 1.5 million visitors a year, a situation which needed to be properly and adequately financed.
José Julián Mena also outlined the importance these boroughs have for the state of the Spanish economy, so it was only fair that “they could count upon investment and funding to ensure the destinations could continue to be a source of wealth creation, sustainable and competitive, and that tourism wouldn’t stop being been seen by our resident populations as a source of progress and opportunity, rather than a threat”. He added, “if these tourism destinations and boroughs are working well it benefits the Canaries and Spain”.
The Adeje council is taking on the administration of the Tenerife South Equality network – this is a rotating administration between the participating councils of Vilaflor de Chasna (from which Adeje takes over), Santiago del Teide, Arico, Arona, Fasnia, Granadilla de Abona, San Miguel de Abona, Guía de Isora and Adeje. Adeje will continue the on-going projects the network are currently involved in which are developed to assist the residents of South Tenerife as well as to promote the policies of equality in this part of the island.
Created in 2011, the Tenerife South Equality network arose out of a shared dialogue looking at the positive need for mutual training, orientation and exchange of experiences and good practise in equality-based material and events among member boroughs. The network now works to reflect, with one voice, the needs of the wider community regarding equality.
At the recent meeting of the technical staff handing over the secretarial responsibilities, there was a look at current issues and up and coming matters, projects in the pipeline for this year, including a push for better participation from all the member councils, as well as at regional and insular levels.
Training is seen as a fundamental issue this year, and the nine councils will also be working closely with the teams assigned to deal with children and families as well as the Social Services unit assigned to deal with gender violence.
Last year, among other projects, the network published a guide to good practise for councils in preparing local events and fiestas, “La Igualdad, TU FIESTA”, took part in different forums and facilitated training days in different boroughs. The work of the networks is, in essence, to promote and advance equality between women and men in the path to a fairer balanced society.
Department of Communications
The public will be able to benefit from the cancellation of fees for padrón registration, travel certificates and other items
The Adeje council will end 2018 with a measure to cancel certain local charges approved in the December council meeting. Adeje residents will not have to pay to register on the ‘padrón’, for travel certificates, or residency certificates among others which, until now, were only free of charge if carried out online.
According to the report presented to the council meeting today (Dec 28th), the aim of the change it “to speed up the process involved in administration contracts. With the elimination of certain charges we will reducing the time needed to manage money in the public offices”.
The decision was taken, says the local taxes councillor Epifanio Díaz Hernández, because “in this way we can also free up human resources, allowing those people, who at the moment have to dedicate a lot of their time dealing with the cash payments for these measures, now being able to spend more quality time dealing with the public.
Other local charges will be modified, including the removal of vehicles illegally parked and placed in the municipal car lot. The new cost will be adjudicated in line with the cost of the services of the company who remove the cars. The manner of payment will also be refined and the person affected by a car being removed can make a direct payment by card though a bank ATM or a transfer (payment cannot be made in cash).
“The council’s aim is to, in a short space of time, eliminate all cash payments and establish a homogeneous system of payments online or through transfers, and ideally encouraging more people to deal with the council through its online system” says councillor
Finally, at the same council meeting, a new system of cancelling direct debit for the public was approved.
Kurt Konrad, one of the borough’s economic giants, is honoured in Adeje
The new Avenida Kurt Konrad Mayer is in El Madroñal
Yesterday morning the Adeje mayor, José Miguel Rodriguez Fraga unveiled the plaque on the Avenida Kurt Konrad Mayer (previously the Avenida El Madroñal), in recognition of the work and years of investment given to Adeje by this Chilean businessman. Present at the event were his family and close friends.
The mayor said, “We are here to remember and recognise something important in our recent history, also something that reflects our change from an agricultural society to a top class tourism destination. Among those who contributed to that change was Kurt Konrad who, in life, was a man very committed to the development and completion of programmes in both infrastructures and the evolution of our society. He was a pioneer, a visionary as a businessman, but someone who never forgot the most important thing – people, his workers, who today have recognised his memorable contributions.”
Roberto Konrad, one of his sons and the director of Tenerfe Top Training, spoke of his father as “a man who never stopped working and who saw possibilities where others only saw problems. My father taught us a lot about work and effort and always said that our greatest wealth was the people who worked with us”.
Kurt Konrad Mayer
Kurt Konrad Mayer , a Chilean-born architect, arrived to Tenerife in the middle of the 20th century, and began an intensive period of professional activity as an architect, builder, developer and tourism promoter, initially with the RKF company, working on projects such as the Aparthotel Ponderosa, the Dollar nightclub and Titos pizzeria.
Konrad Mayer then began working on the construction and promotion of complexes such as Los Geranios, Las Carabelas, Panorama, Club Atlantis, Paraíso del Sur, Oasis Paraíso, Hotel Santiago, Hotel La Pinta, H.A. Altamira, H.A. Santa María, Puerto Colón and Club Náutico. He also was part of the creation of the German school, the ‘Colegio Alemán Alexander Von Humboldt’, which was recently renamed and is today the ‘Colegio Internacional Costa Adeje’, with financial and legal backing in the establishment of the school.
He was the one who pushed for the creation of a tourism promotion group that today has been integrated into the CIT Sur , president of the Rotary Club Tenerife, participated in the establishment of SPET, (for the external promotion of Tenerife), Turismo de Tenerife and was the founder of the Adeje volunteer fire brigade.
His involvement also extended to participation in the development of Golf Costa Adeje, the Los Olivos, Barranco de Torres, El Beril and La Caleta planning projects, and that of El Madroñal, very much part of the expansion of both Costa Adeje and the urbanisation of Adeje town.
During recent years, before his death in 2011, Kurt Konrad Mayer played a part in the creation of Tenerife Top Training, an infrastructure that today is recognised as one of the best sports complexes of its type in the world.
Department of Communications
A group of councillors from the Bulgarian resort were in Adeje to discuss tourism development ideas
A group representing the Nessebar town council have been in Adeje on a fact-finding tour, and yesterday had a working meeting with members of the Adeje council to quiz them on how this town has evolved into one of the leading European holiday destinations in the last thirty years.
Leading the Bulgarian delegation was Rumen Kulev, president of the local Nessebar council, accompanied by elected officials and departmental heads, with Carmen Rosa González, Manuel Luis Méndez and Zebenzui Chinea representing Adeje at the round table. Also present and open to answering questions from the visiting delegation were Robert Ucelay, president of CEST (South Tenerife Business Circle), Jordi Esplugas (Association of Adeje Commerce and Enterprise), and those responsible for the ExpoVida project, a health tourism initiative under construction in the borough.
The visitors were interested in how the borough of Adeje evolved from its designation as a mainly rural town to embracing tourism in a sustainable manner. They were also interested in issues such as traffic management, and the parallel developments of alternative types of tourism to ‘sun and beach’.
Nessebar is one of the most well-known tourist destinations and seaports on the Black Sea, in what has become a popular area with several large resorts—the largest, Sunny Beach, is situated immediately to the north of Nessebar. It has a resident population of about 12,000, though caters for
Archaelogical studies have confirmed five chronological periods of urbanisation on the peninsula surrounding Nessebar through the end of the second millennium B.C., which included the Thracian protopolis, the Greek colony Mesambria, a Roman-ruled village to the early Christian era, the medieval settlement and a Renaissance era town, known as Mesemvria or Nessebar. Historically the town has, on several occasions, found itself on the frontier of a threatened empire, and as such it is a town with a rich history. Due to the city’s abundance of historic buildings, UNESCO added Nessebar to its list of World Heritage Sites in 1983.
“Tenerife Fashion Beach Costa Adeje” organised by the Cabildo and the Adeje Council, is widening the net in a search for new local talent. The event, which brings together tourism and fashion, is on October 15th and 20th.
New Face casting will be offering a chance to 20 young people from the island to take their first step into the world of professional modelling. The lucky 20 will be offered a photography session and take part in one of the designer shows during the event.
Efraín Medina, Cabildo vice president, said these kinds of projects were welcome as they allowed the fashion sector generate new commercial opportunities and also brought the textile industry closer to the public.
Adeje’s tourism councillor Ermitas Moreira said that it was important as “every year we are looking at new ideas for the zone and the new casting would create new promotional opportunities while also giving young people from the area a start in the fashion business.” She added that it was important to remember that the Tenerife Fashion Beach Costa Adeje promoted both the sector and the destination and the fashion business itself attracted visitors and was in line with the top class hotels in the zone. Last year a wide selection of national and international designers used the event to show their clothes in the spectacular beach setting.
The casting for new models will be at the Hard Rock Hotel in Adeje, on October 15th from 4pm to 7pm.
Tuesday 31 July
6pm, La Caleta Cultural Centre, Local artists’ exhibition
6.30pm, La Caleta Cultural Centre, Dessert competition,
9pm, Evening performance
Wednesday 1 August
12 noon, La Caleta sports pavilion, children’s games
7pm, Fiesta parade
9pm, Evening performance
Thursday 2 August
6pm, La Caleta Cultural Centre, ‘Parchís’ card competition
6.30pm, La Caleta sports pavilion, children’s activities
11pm, Evening performance