Tradition and innovation, Easter programme


The Adeje council will launch their Easter programme on Saturday, March 17th with addresses by the Rev. Ismael Martín and the Director General of the Fedola Group, Maria Victoria López. Mayor José Miguel Rodríguez Fraga commented, “We are changing the presentation somewhat and asking two individuals with very distinct and different social roles, one traditional and one business based, reflecting both sides of our community, both of huge benefit, to speak. So this year Fr. Ismael will represent our traditions and Ms Lopez our international tourism side”

The Adeje municipal patron band will also perform at the event, which will mark the official presentation of the Adeje Easter programme which has some new additions this year. The event will also mark the opening of a special exhibition of photographs detailing the “devotion and history of Easter Week in Adeje”.

On March 16th a new statue will be introduced into the Adeje religious ‘family’, ‘María Santísima del Consuelo’ a work by Francisco Zafra. The statue will be blessed and brought in procession along the Calle Castillo to the Nuestra Señora de la Esperanza hermitage until the Monday March 26th procession.

“Easter week in Adeje is now recognised nationally and internationally as an important event both for the artistic and historic relevance reflected in the different processions and for the Good Friday street theatre, ‘La Pasión’. This year we are adding new elements too to underline the importance of the celebrations”, said the Adeje mayor.

The Adeje council have also, as in last year, organised a gastronomy event linked to Easter Week with the Lenten Tapas Route. Many bars and restaurants have already signed up to take part, most of them located along the route of the most popular Easter processions in the town. There are also prizes for the public who can enter by having the special leaflet, available in participating establishments, stamped and once completed (with four stamps) posted in the special boxes in the Adeje cultural centre, the youth centre or the Costa Adeje Tourism Development Centre (CDTCA). The competition closes on April 1st.





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Walk, learn, enjoy…



Registration for a series of walk, organised by the Adeje council department of citizen participation, under councillor Zebenzui Chinea Linares, is now open to the public. The walks, under a social harmony umbrella, work to help participants get to know the worth of our local mountains and forests, the need to care for them, and the enjoyment gained for walking in groups and getting to know new people.

“We are working to create a fun leisure activity, and the routes we have chosen have some importance from an environmental point of view as well as encouraging social harmony between individuals and different groups” said the councillor.

The first walk, on March 3rd, which will take people into the Agua García wood, is now fully subscribed, but there are still places on the walk to Ifonche-Taucho on March 24th. Future walks will take you to different corners of Tenerife, La Gomera and possibly the Spanish peninsula. They will include trips to: Los Órganos de La Orotava, Costa del Sol – Caminito del Rey, Rambleta-Pico Viejo- Roques de García, Forestal Park, Kayak and walk, Teno, Chamorga-Roque Bermejo, and Los Silos.

The scheduled walks will be subject to cancellation if weather conditions are particularly bad, but alternative routes or days will be found. All the walks will have a cover charge to pay for group security and medical attention if required.

If you are interested in taking part you should fill in a registration form, available from the Escuela de Seguridad y Convivencia (the school of safety and social harmony), in Las Nieves, by email, or by phone, 922 775109, from 1pm – 7pm.










Adeje updates its training offer

Many of the courses are held in the CDTCA


A number of Adeje council departments have been working to update the training programmes on offer to residents to better equip them in learning and access to the labour market.

The full range of courses on offer can be seen on the council’s webpage, Courses and workshops range from pastry making to digital imaging, sports, IT, volcanic research, legislation, drones, etc.

The majority of the courses are free and some offer professional certification. To take part or register visit the Adeje Cultural Centre, the Costa Adeje Tourism Development Centre (CDTCA) or the Adeje Escuela de Seguridad y Convivencia (safety and social harmony) to find out more and sign up.

As well as the training courses, throughout the year the council offers interesting talks and meetings on a huge range of topics.




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Networking nationally to improve the destination


Adeje’s tourism councillor Ermitas Moreira García has just returned from a series of working days with Innpulso, a strategic platform established by the ministry for finance and competition, to engage with cities and towns in Spain who are promoting and working with new technologies in development.

The meeting was in Érmua (Biscay, Basque country), and the network includes 68 towns and cities in Spain, all of whom took part in the event. The Adeje representative said that “for a destination such as Costa Adeje membership of this network is very important, as we are establishing synergies with other innovative cities and learning from their successful experiences and seeing where that success can be applied here”.

Some of the proposals that will form part of the working plan approved by the council do precisely that – forge strategic alliances, including with the ministry and other social agencies relevant to the goals in question. The group also moved towards better lines of communication and improvement of positioning within the sector.

A new representative council was elected too, with Érmua and Terrassa sharing the presidency. Representing bigger cities will be Barakaldo and Valladolid, medium sized cities Alcoi and Sant Boi de Llobregat and smaller cities/towns will be represented by Ejea de los Caballeros and Villamayor.

Membership is granted by the ministry for finance and competition, and Adeje has been a member of the network since 2012, with that status renewed in 2016. Among other advantages, members work on collective projects and also give priority to member cities in choosing locations for conferences, seminars and other events.


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More parking for Los Olivos


The Adeje council have voted its approval for the construction of an underground car park in the Los Olivos part of the town, and the licence has been granted, following a period of public competition, to Luis Olano Construcciones S.L.

The plan is part of the council’s on-going commitment to improve the quality of life for Adeje’s residents and businesses in the town and the car park will be between the streets of San José and La Cruz. There will be 285 parking spaces on three levels, and the top of the construction will become a public plaza and sport’s ground.

Councillor for works and services, Carmen Rosa González Cabrera, says the parking proposal has been designed “to meet the changing needs of the zone, with a concentration of Adeje’s residents living in  Los Olivos and La Postura.  This is also a busy commercial nucleus. The new structure will also give the public a new space for leisure activities and sport”.

The parking, part of the Adeje Mobility Plan, is part of a series of parking schemes for the borough, both underground and at street level. The multi-storey car park by the Casa Fuerte (Fort House) is almost completed and the La Postura plan is under design.

The Los Olivos car park will cover a ground space of 8,000m2, and the projected cost is in the region of €3 million. During the work traffic along the affected streets will continue as normal. When complete there will be at least 8 spaces reserved for those with reduced mobility, the car park will have lifts, security etc.


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In Adeje life begins at 65!

Over 5,000 seniors enjoy Adeje activities

The Adeje council’s department for seniors has just released its annual report for 2017 detailing the activities throughout the year gone by and, according to councillor Cristina Fuente Carballo, “it has been a very positive year and we have dealt with over 5,000 people, many of whom have participated in one or more of the over 150 activities we have organised.

“The department is under the auspices of social welfare and attention to diversity and is concerned with the older Adeje population, working in two spheres – social and active, and in this way we can meet the needs of many people who have different levels of dependency too”.

During the year there were activities related to social harmony, physical activity, events dealing with loneliness, caring for one’s health, new technologies and its relevance for older persons, the position of older people in society and in the family, and many more.

Other projects saw people work to improve their quality of life with activities designed to ‘stimulate to prevent physical deterioration’, there were parties, folklore projects, cookery workshops, and many of the events took place in different parts of the borough.

Under the title ‘Active Seniors’ 2017 was a very busy year for the department – over 60 courses and workshops. They also welcomed 180 new senior citizen card holders adding to the 1,000 already signed up. However, “you don’t have to be a card-carrying senior citizen to take part in our events” assured the councillor.

The department, located in the Adeje Cultural Centre, is open to the public from 8am – 7.30pm from Monday to Friday and from 3pm to 7.30pm on Saturdays. There are classes in yoga, adapted gymnastics, information and IT courses, games, seasonal activities, excursions, walks, tours and trips, etc., organised all year around.

The department also works with individuals in need of special care and has offered home help in 130 cases during the year, offering a number of hours a week to individuals in need who may be house-bound. There are courses designed to help individuals with cognitive difficulties due to advancing years and there is a transport service on offer to help people attend doctor visits or deal with administrative matters.

There is also a telephone assistance service for those living alone.




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WTM: Challenges for Spanish Tourism

Adeje and Arona were represented by their respective mayors at the recent meeting of the ATM, the Alliance of Tourism Municipalities in Spain, held during the World Travel Market in London this week. Along with representatives from San Bartolomé de Tirajana, they constituted the Canarian presence at the group event.

The AMT was conceived in March of this year, creating a unified platform for tourism boroughs in the country to allow them work on common causes, exchanging information and experiences, and proposing and advancing strategies to advance the industry as a whole.  The group also work to defend quality in hotel infrastructure, leisure options, sustainability and the respect for the environs.

“The tourists who visit Spain chose to visit specific places where they expect certain services, a care and level of attention dealing with all including the very basic questions, and we need to make sure these destinations are in the best possible condition” commented José Miguel Rodriguez Fraga.  He said that by working together they could access regional and national governments and the European Union to explain to them the realities of the industry and create positive synergies to meet future challenges.

Arona mayor José Julian Mena added, “Our integration into the alliance is very important for Arona and the south of Tenerife as a zone.  Here we have 8 of the most important tourist destinations in Spain working together as a force, working to garner investment for the modernisation of infrastructures, technological advances, and the renovation and diversification of the tourism offer”, adding that this would benefit competitivity, economic growth, and job creation.


Mena also said that thanks to the presence of his colleagues from Adeje and San Bartolome de Tirajana, Tenerife and the Canarias has their own voice at the table, equal billing as leaders of the industry. And the Adeje mayor continued along these lines, saying that together they were working “to evolve, improve and renovate the offer in a very active manner.”

A child, a meal, a book

On Sunday June 25th the roads around Troya beach will echo to the ‘vroooom vroooom’ of Ferraris Porches, Lamborghinis, Bugattis and even a Corvette and  Mustang or two – all there to take part in the 2017 Tenerife Motorshow organised by the Rotary Club in conjunction with the Adeje and Arona councils.

The overall aim of the event is to raise funds for their campaign, ‘Un Niño, una Comida, un Libro’ (a child, a meal, a book), which has, over the last 4 years, raised money to help more than 160 children by paying for school meals not covered by subsidies and school books and/or materials where needed.

This event, by the Troya barranco and the Avenida Rafael Puig, usually raises about €20,000 and the Rotary Club is encouraging everyone who can to come along to the event which begins at 11am.  And for the first time this year you might even be able to sit into one of the cars, though you probably won’t be allowed take it for a test drive!

11am  – 5pm: Exhibition of cars

11.30am – 12 noon Trial exhibition

12 noon – 1pm – Kart exhibition

1pm – 1.40pm – Car expo – Dream Team

3pm -3.30pm – Trial exhibition

3.30 – 4pm – Kart exhibition

4pm – 4-45pm – Car expo – Dream Team

5pm – Closing events

Seasoned carpets in Adeje

While the most famous Corpus Christi carpets in the island may be found in La Orotava – the flower and salt and sand carpets that adorn the main plaza in front of the Town Hall ever year – you don’t have to travel to see other fine examples of street carpets, and in Adeje town the annual salt carpets involve many local groups working on their individual section to add to the final presentation.
Along the town’s main street, the Calle Grande, a long carpet is created by individual groups all working from a single unified design which, when complete, will form the main Corpus Christi carpet in the town.

This year, for the first time, the Adeje Focus group (a recently formed association for international residents) will also be taking part. Work begins at about 5pm on Saturday June 17th. Participants in each group are working with coloured salt, prepared by the Adeje council’s culture department, who have also drawn up the overall design, and the groups can choose their own colours to work with on a white backdrop. On the Calle Corpus, parallel to the main street, two individual carpets are also being created.
For a taste of local culture and how the borough’s groups integrate why not visit the town centre during Saturday afternoon to watch the carpets being made? Visitors are more than welcome and there’s a lovely sense of community during the hours’ long fabrication of the salt designs that will be walked upon the following day after 11am mass in the Santa Ursula church. It’s another example of how Adeje works to combine tradition with tourism, making sure that the celebration of what is the essence of the borough is also open to visitors and new residents, either as spectators or participants.

Turn it off, put the planet first


The Adeje council will turn off the lights on the main municipal buildings at 8.30 during Earth Hour

Lights on the main municipal buildings in Adeje will be turned off for an hour at 8.30pm on Saturday, for Earth Hour, a campaign run by the WWF (World Wildlife Fund) around the world. “We in Adeje are united in supporting this symbolic gesture against climate change. Our commitment to the environment is solid, and we are delighted to join in this worldwide movement as we have done annually over the last five years”, commented Adeje’s environment councillor, Esther Rivero Vargas.

Earth Hour was started in 2007 in Sydney Australia on March 31st. The following October San Francisco ran a Lights Out programme inspired by the Sydney Earth Hour, and thereafter the organisers decided to rally behind the international event planned for 2008. Adeje joined in 2012 and has marked the event ever since. Over the years Earth Hour supporters have successfully advocated for more climate-friendly laws and policies, such as those that have banned plastic in the World Heritage site of the Galapagos Islands.

This year in Adeje floodlights along Troya and Fañabe beach will be switched off as will the lighting by the Farmers Market, and Fort House, sports centres, cultural centres, council offices etc., and they will be dimmed in other municipal zones such as parks and tourist areas.

The council is also inviting the public to take part in the initiative to join together with the rest of the world in calling for “a change to climate change”. The councillor said, “Every gesture counts, and brings together the small changes individuals are making in their lives to build a future based on clean energies to benefit the planet”.

Globally the WWF brings together 7 thousand towns and cities to demonstrate together against the climate change.

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