New Year’s Eve in Adeje

The Toque Latino, Maquinaria Band and Sensación Gomera bands will be playing you into 2018

Adeje is getting ready to bid ‘adios’ to 2017 with a night full of fun, music and dance with live music from Toque Latino, Maquinaria Band and Sensación Gomera.
On the night of December 31st the Plaza de España is the best place to be, dressed for a party to end the year. This is a year that has been marked by good news for Adeje in employment figures, tourism statistics, and improvements in public and private infrastructures in Costa Adeje, which continues to be a destination leader. We have also seen new investments which have added to the ability of our resident population to advance and move forward in the evolution of our town into a cosmopolitan society.

The Adeje mayor, José Miguel Rodríguez Fraga, reminds us that “Christmas is a symbol of our shared social harmony, OF family in our society. Whatever your religious beliefs, we celebrate this season as one that represents unity, solidarity, togetherness, values that we renew with the arrival of a new year.

“Social harmony is one of the fundamental pillars in the evolution of our modern society, a town that values its neighbours, a town that embraces all its citizens who have chosen to come and live here, to create new homes here. And we are from more than 120 countries sharing our living space, our traditions, our happy as well as our sadder moments. The strands that bind us are those of friendship and solidarity that mark us out as a people that both respect and value our past as part of the road to the future”.

The mayor added that these values, this spirit of solidarity will carry us into 2018 “with optimism”:

On the 31st the Plaza de España will host a party open to all. The celebrations begin from 11pm, and at midnight, we will celebrate the start of a new year full of hope and new opportunities together.

We wish everyone a Happy New Year!

 

 

 

 

 

 

 

 

 

 

 

Department of Communications

 

Adeje’s cheeses – best in the world

 

The Adeje-based cheesemakers, Montesdeoca, have won Supergold at the World Cheese Awards as well as numerous other medals

 

The Adeje cheesemakers Montesdeoca have just returned from the London World Cheese Awards, which brings to together the world’s top dairy producers and sellers every year. This year there were 3,000 products competing from 33 countries.

Overall the Canary Islands took home numerous awards, with winners from Gran Canaria, Fuerteventura, Lanzarote and Tenerife, where the Montesdeoca dairy took a total of 9 prizes.

For the Adeje mayor, José Miguel Rodríguez Fraga, “the success of this company is unparalleled, and is the result of a combination of hard work, dedication to things well done, to looking after staff and care for quality. This is a family company which also creates jobs. Montesdeoca works to ensure their products are quality products, using excellent primary materials and are a fine example of the kind of company that shows Adeje to be a borough that is productive, prosperous and attractive for investors”.

One of the titles awarded to Montesdeoca this year was a Supergold for their cured goat and oregano cheese. They won three silvers and five bronzes as well for their range of excellent cheeses, cured and semi-cured.

“This is an honour for our small family company” a spokesperson for Montesdeoca said”, “and we are now listed amongst the 66 best cheese-producers in the world, an achievement that we are delighted about”.

And you don’t have to travel far to try these world-class cheeses as their dairy is in Tijoco Bajo, by Llano de las Flores, or you can buy them every week, Saturday, Sunday and Wednesday, at the Adeje’s Farmers Market. More information on their cheeses is also available from their webpage www.quesosmontesdeoca.com.

 

Department of Communications

 

 

 

 

WTM: Challenges for Spanish Tourism

Adeje and Arona were represented by their respective mayors at the recent meeting of the ATM, the Alliance of Tourism Municipalities in Spain, held during the World Travel Market in London this week. Along with representatives from San Bartolomé de Tirajana, they constituted the Canarian presence at the group event.

The AMT was conceived in March of this year, creating a unified platform for tourism boroughs in the country to allow them work on common causes, exchanging information and experiences, and proposing and advancing strategies to advance the industry as a whole.  The group also work to defend quality in hotel infrastructure, leisure options, sustainability and the respect for the environs.

“The tourists who visit Spain chose to visit specific places where they expect certain services, a care and level of attention dealing with all including the very basic questions, and we need to make sure these destinations are in the best possible condition” commented José Miguel Rodriguez Fraga.  He said that by working together they could access regional and national governments and the European Union to explain to them the realities of the industry and create positive synergies to meet future challenges.

Arona mayor José Julian Mena added, “Our integration into the alliance is very important for Arona and the south of Tenerife as a zone.  Here we have 8 of the most important tourist destinations in Spain working together as a force, working to garner investment for the modernisation of infrastructures, technological advances, and the renovation and diversification of the tourism offer”, adding that this would benefit competitivity, economic growth, and job creation.

 

Mena also said that thanks to the presence of his colleagues from Adeje and San Bartolome de Tirajana, Tenerife and the Canarias has their own voice at the table, equal billing as leaders of the industry. And the Adeje mayor continued along these lines, saying that together they were working “to evolve, improve and renovate the offer in a very active manner.”

Adeje romería marks the end of the fiestas

 

Adeje ended its annual patronal fiestas with the romería or pilgrim parade, up the town’s main street, the Calle Grande, today, Sunday October 15th. To the delight of the many visitors, the oxen drawn carts made their way to the parish church, handing out food and drink to the public, young and old, resident and visitor.

The day began with the oxen fair where the public were able to admire the decorated teams of animals as they prepared to draw the traditional floats in the parade. The carts are decorated and managed by many of the borough’s local associations and collectives, and altogether 14 carts took place in the romería this year.

The parade was led by Adeje mayor José Miguel Rodríguez Fraga, joined by the representatives of the different borough neighbourhoods and the ‘Porteadores de la Virgin’. The event was organised in conjunction with the Adeje Municipal Folklore with all the main participants wearing traditional Canarian dress.

The parade ended at the doors of the Santa Úrsula church where the two patrons of the town, Santa Úrsula and San Sebastián, were present to receive offerings of music and dance, and agricultural produce from the different collectives. The groups participating this year were the Adeje Seniors, Club Almácigo de Taucho, Asociación de Vecinos Las Moraditas, Cafelitos, Los Viñedos, Amigos Los Olivos, Amigos de La Postura, La Lolita, Amigos de Adeje, Fañabé, Los Cofrades, Scaut de Adeje, Juventud de Adeje and the Los Olivos Diversity centre.

As always many different folklore groups also took part: Grupo Santa Ana, Adeje Municipal Folklore group, Agrupación Folklórica Tagomate (Tirajafe – La Palma), Chimaque, Tagorosteros, La Diatam La Ahulaga (San Miguel de Abona), Boleros de Armeñime, Viñátigo de San Isidro, Igonce de Candelaria, Imoque and Raíce.

Department of Communications

 

 

 

 

 

 

Costa Adeje catwalk!


On October 26th Tenerife Fashion Beach Costa Adeje is happening on the El Duque beach from 7pm, when 18 different beachwear labels will be taking to the catwalk, courtesy of a host of international models, promoting their products as well as Costa Adeje.

The initiative has the backing of the Adeje council and the Cabildo, and will see a 25 metre long catwalk by the beach, with seating, backstage, etc, and 40 models taking to the stage among them Carolina González, Davinia Pelegri, Evelin Yánez, Nicole White and Kristel Kamp with model Nieves Álvarez presenting the event.  It is seen as an excellent opportunity to integrate the promotion of the destination with the textile and other local industries as well as underlying the excellence of Costa Adeje as a beach destination all year around.


National and international labels will be on show, including Melissa Odabash and Shan (showing for the first time in Spain), Arena Negra, The Knot Company, Noemí Felipe, Javier Aguilar and Lava (from Tenerife Moda), Aurelia Gil (Gran Canaria), Elyte and Kalisy.  Accessory firms Nok, By Loleiro, Roselinde, Néstor Rodríguez, Juan Gil Hammerhoj Desing, Maharani and Abraham Zambrana will complement the swimwear.

At the launch of event details Adeje mayor Jose Miguel Rodríguez Fraga said it was vital to establish synergies between the tourism and fashion sectors and create feedback, both being areas that generate and share economic benefits.
An international press corps will be in attendance prior to and during the event and the organisers will be organising events to promote the island and ensure that reports show off the destination in a positive light.

• Social media connections: Facebook:https://www.facebook.com/TenerifefashionBeachCostaAdeje/• Instagram:@tenerifefashionbeach, https://www.instagram.com/tenerifefashionbeach/• Twitter:@tenerifefbca, www.tenerifefashionbeachcostaadeje.com• Youtube: Tenerife Fashion Beach Costa Adeje, https://www.youtube.com/channel/UCvOWc50vHPAHoJJbN71gpWg

 

Department of Communications

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Addressing social exclusion

 

The overall aim of the project is to help identify and assist those who the economic recovery may have left behind, and are at risk of social exclusion.

Earlier this week the Adeje mayor, José Miguel Rodríguez signed an agreement with the Cruz Roja that will see both bodies working to improve the conditions of those in Adeje who are seen to be most at risk and socially vulnerable. The overall aim of the project, under the title “Adeje Diversifica y Emplea”, (Adeje, diversification and employment), is to help identify and assist those who the economic recovery may have left behind, and are at risk of social exclusion.

An expert qualified team will lead the project which will operate along two specific lines. In the first instance the team will be identifying those who are without personal resources and living in below-standard conditions or accommodation. Those individuals who are also in need of specially adapted homes due to age or special needs will also fall into this category.

Up to eight people will be hired to work for 30 hours a week over a five month period to improve those homes identified under the scheme, and these workers would also be individuals who are currently unemployed, with no qualifications and having difficulties in finding work.

The second part of the project will offer training in warehouse and practical placements with companies in the sector who hire the new trainees. The training course will be developed in conjunction with the companies and is designed for those who are over 30 and unemployed.

The cost of the project is €107.000 and will be funded in its entirety by the Adeje Council

Department of Communications

Walk to school in safety

 

Today, September 12th, the Adeje mayor José Miguel Rodríguez Fraga and the education councillor Adolfo Alonso Ferrera, presented the Walk to School pilot project to the press and public. The idea would be that the safety of the students walking to school is the concern of the community, and that the children can also learn to walk to school themselves, increasing their self-esteem as well as supporting healthier habits.
The project has four main principles, “safety, sustainability, quality of life and the relative independence of the children”, according to the mayor who added that this was a pilot scheme “that calls for the implication of everyone in the wider education community – “teachers, parents, students and school administrations, as well as the people who live and work in Adeje, who need to work with us to ensure the advancement of the scheme”.


The mayor explained that “the project is continuously developing and adapting to the demands and needs that are being brought to our attention by the schools. What we are doing is working to invite the participation of the larger community which will itself help promote values of respect, social harmony and civic duty to name just a few”.
The plan will see the evolution of a network of safe routes to encourage more children to walk or cycle or use public transport to arrive at their schools. This would also see a reduction in the number cars driving to local infant and primary schools, reducing pollution and traffic jams at school gates, and therefore also increasing student safety. The plan encourages more children to engage in extra physical activities, and contribute to their overall health.

Rodríguez Fraga also stressed that another advantage would be that children would be able “to reclaim what is theirs – the streets, the avenues, the pavements and the parks, and allow them walk on their own or in the company of their friends, thus helping them develop their own self-esteem, social skills and learn through interaction and co-operation”.
The plan would introduce meeting points where children would be met by monitors who would be responsible for ensuring students arrive to school, so parents will no longer have to worry about trying to park outside school gates. In parallel there will be sessions for students about road safety and concerns by experts in the relevant fields, with prevention being the underlying theme.

Department of Communications

Healthcare, connectivity, mobility – “not just our problems, everyone’s problems”


In a recent interview with Diario de Avisos newspaper, José Miguel Rodríguez Fraga, Adeje’s mayor, spoke of the changes he has seen in his many years in public service and how tourism has led to unprecedented growth in South Tenerife. “The southern boroughs are beginning to get some recognition – late though that is. However no-one could have foreseen the changes that tourism would bring to the south. And this part of the island has been neglected in three particular areas which now cause huge problems: connectivity, with the problems with Tenerife South airport; mobility, affecting roads and motorways; and health with the on-going demand for a fully functional public hospital in the south to meet the needs of the local population.
“We have other issues, such as water and water treatment and matters that we, as councils, are resolving bit by bit. But in the other regard we are not simply talking about problems that affect South Tenerife. These are Tenerife’s problems, the Canarias’ problems because we are part of a bigger whole. So solving these problems is solving them for everyone. Connectivity, mobility, health care”.
The mayor stated that all three of these mentioned problems indicate a serious lack of planning and that the development of the affected boroughs and areas hasn’t received the kind of attention it merited and merits. “We are operating with a distinct kind of situation whereby we have to be able to provide services to numbers of residents much greater that those who figure on the census. In the case of Adeje, for example, at times we have four times the registered number of inhabitants (due to tourism) and those numbers need to be reflected when it comes to allocating budgets and financial aid nationally, as we are working to meet the needs of up to 200,000 persons who also generate waste materials, need services and have specific and concrete demands”.
On the issue of the airport, and following the 8-hour closure earlier in the year due to a burst airplane wheel, he pointed out, “I am confident that together with the Tenerife Cabildo, the regional government and the other affected council, we can go hand in hand to the national government to state our case. It’s not about nice words nor is it enough to solely consider this worthy of attention when there is a problem. Those of us who rely upon the tourism sector know the urgent need for some solution to this problem, and have been aware of this for many years. A new runway and terminal have to be priorities. At the moment there is no ‘Plan B’ if something happens to close the runway. The airport would have to close causing incalculable damage to the destination. Those thousands who do come here already have to leave their hotels up to five hours before their flight to ensure they arrive on time, given the traffic jams on the motorway. Then they are asked to wait for their flights in a terminal that is not built to deal with to cater for the numbers of passengers who use it daily.”


The mayor was asked to consider the unprecedented transformation of Adeje given the growth of tourism in the region. And given recent protests in certain tourist destinations in Spain it was of interest that he pointed out the council had and continues to hold in equal part the importance of the quality of life of the resident of Adeje as well as that of the tourist. “Many people are involved here, from the companies who chose Adeje as a destination, to the residents of the borough who have worked to adapt and accept the phenomenon of tourism. And from the council we have worked to adjust to ensure that things work in harmony, from meeting the needs of tour operators to the daily needs of our residents, who are so important as we are generating a wealth that is directed towards our people. I do think we have been successful in this regard and we will continue along these lines”.
The mayor also made specific reference to the work done to increase the advantages tourism brings to a local populace, while at the same time protecting the natural environment and the things that mark Adeje out as different. “From the start our principal has been that the resources that have generated such high levels of tourism have to been maintained, looked after. We are also creating employment, generating wealth in emerging subsectors and seeing new job creation opportunities created. We have a low unemployment level (7%) and are a source of employment for many from all over the island and beyond. However we will continue to work to ensure that the distribution of the benefits of tourism is widespread”. The council has worked with the University of La Laguna, for instance, to develop the third level Tourism Degree (two graduating classes to date). “In the coming years we want to encourage more training and specialisation and create more and better opportunities for everyone”, the mayor continued. “Given this economic resource we can create new social opportunities, improve our cultural offer, move ahead in projects that promote social harmony and integration as well as encourage sustainable development on all fronts”.

 

Adeje Tourism degree, class of 2017

The Indian government to donate Gandhi statue to Adeje

 


 

 

 

 

The Indian Ambassador to Spain, Venkatesh Varma, met with Adeje mayor José Miguel Rodríguez Fraga, and visited the Peace Park where the statue will be located.
The Adeje mayor, José Miguel Rodríguez Fraga, hosted a visit from the Indian Ambassador to Spain, Venkatesh Varma, in the Town Hall. Also present were a number of local representatives of the large Hindu community who live in Adeje and other parts of south Tenerife.
Ambassador Varma, who made particular reference to the work Adeje has and continues to do to assist the integration of the Hindu community and all those who come to live here, announced that the Indian government would be donating a sculpture of Mahatma Gandhi to the borough. “For us it is an immense honour that one of our most important icons, a man who was a standard bearer for human values and the fight for peace, will have a place in Adeje”, said the Ambassador, adding that all that was left was to confirm technical details for the transport of the statue to the island.

Rodríguez Fraga invited the Ambassador to visit the site where the Peace Park is to be located, in El Madroñal, and where the statue will stand. For the mayor, it was “a great honour to host this visit of the Ambassador”, adding that the local Hindu community were marked by their levels of participation and integration in all of the social and cultural life of the borough, “and they have helped us promote our objective of creating a town where social harmony, peace and co-existence are the pillars of our identity”. Adeje is home to over 700 people of Indian birth, with over 3,000 Indians living in South Tenerife, and, said the mayor, “they take part in activities to do with their own culture as well as becoming a part of our local culture”.


The Ambassador signed the official visitors’ book and also expressed his sadness at the attacks in Catalonia during the week, also signing the book of condolences outside the Town Hall. He said he was speaking on behalf of the Indian government in passing on those condolences.

Present at the official reception were members of different Hindu associations, Adeje councillors for the presidency, institutional relations, and patrimony, Carmen Rosa González, Zebenzui Chinea and Desiderio Afonso. During the welcome the mayor and the Ambassador exchanged gifts and afterwards visited emblematic parts of the town.


Department of Communications

Better service, cleaner town


This morning the company engaged by the Adeje council to collect organic and recycled waste, UTE Ascan Torrabonaf presented new additions to their waste collection fleet as well as details of the improvements in the service scheduled for the rest of the year.

There are 16 new lorries, 4 road sweeping vehicles and two water pressure lorries newly incorporated into the fleet. The service will also introduce new recycling collection collectors (with a new energy efficient and time saving system, reducing the turn- around to 3 minutes down from 10). These ‘Dule-System’ machines allow the trained operator to work from the cabin of the vehicle in a much more efficient manner and can collect from both sides of the streets. The collection vehicles work at a much lower noise level too, said the councillor responsible for municipal services, Carmen Rosa González Cabrera.

Up to 500 new larger waste containers are also being installed throughout the borough. 350 of these will be for separated waste (paper, glass and plastics), 150 for organic waste and 45 of them will be underground containers, pedal operated and with an automatic shutter to reduce atmospheric smells, the latter primarily in tourist zones. 400 of the existing containers in the municipal rubbish zones will be replaced or repaired.

In residential areas the company will increase the number of selective recycling islands to 100, and all of these containers can be found via geo-localisation, using the Adeje council app. In this way residents can find where their nearest recycling point is. The mayor also pointed to the excellent adaption of residents to recycling habits, adding that the need to increase the number of collections points was to meet the demands of the public.

Adeje, according to figures referred to by the borough’s Mayor José Miguel Rodríguez Fraga, has an excellent recycling record and is one of the top three towns in the Canaries in this regard. But there is always room for improvement. “We have to remember that we don’t just live in our home, we live in the plaza, in the street” he said, referring to the need to maintain good habits outside as well as inside the home.

Francisco Valiño, of UTE Ascan Torrabonaf, said that people often forget about the work needed to manage rubbish collections effectively. “It’s an invisible service for residents. The rubbish is put out at night and gone in the morning”, he said. He also referred to the success of the borough’s recycling system, adding there were was little vandalism of the different coloured containers – “most of those we placed in 2008 are still in place, still usable”.

Department of Communications