Tradition and innovation, Easter programme


The Adeje council will launch their Easter programme on Saturday, March 17th with addresses by the Rev. Ismael Martín and the Director General of the Fedola Group, Maria Victoria López. Mayor José Miguel Rodríguez Fraga commented, “We are changing the presentation somewhat and asking two individuals with very distinct and different social roles, one traditional and one business based, reflecting both sides of our community, both of huge benefit, to speak. So this year Fr. Ismael will represent our traditions and Ms Lopez our international tourism side”

The Adeje municipal patron band will also perform at the event, which will mark the official presentation of the Adeje Easter programme which has some new additions this year. The event will also mark the opening of a special exhibition of photographs detailing the “devotion and history of Easter Week in Adeje”.

On March 16th a new statue will be introduced into the Adeje religious ‘family’, ‘María Santísima del Consuelo’ a work by Francisco Zafra. The statue will be blessed and brought in procession along the Calle Castillo to the Nuestra Señora de la Esperanza hermitage until the Monday March 26th procession.

“Easter week in Adeje is now recognised nationally and internationally as an important event both for the artistic and historic relevance reflected in the different processions and for the Good Friday street theatre, ‘La Pasión’. This year we are adding new elements too to underline the importance of the celebrations”, said the Adeje mayor.

The Adeje council have also, as in last year, organised a gastronomy event linked to Easter Week with the Lenten Tapas Route. Many bars and restaurants have already signed up to take part, most of them located along the route of the most popular Easter processions in the town. There are also prizes for the public who can enter by having the special leaflet, available in participating establishments, stamped and once completed (with four stamps) posted in the special boxes in the Adeje cultural centre, the youth centre or the Costa Adeje Tourism Development Centre (CDTCA). The competition closes on April 1st.





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Abinque for Equality Council

On March 9th, at a Gala event in the Costa Adeje Tourism Development Centre (CDTCA), the XV Abinque Adeje Women’s prize will be awarded to the Adeje Equality Council, a collective made up of women representative different sectors and cultures in Adeje working for a fairer and more equal society. With this recognition the council is recognising the work of this collective in raising awareness of inequalities and fighting to defend the right to equal treatment and social justice.

The Adeje mayor, José Miguel Rodríguez Fraga said, “the equality council is a body which, in the three years since its creation, has welcomed in people who are working to empower women, to prevent inequalities and to eliminate obstacles that impede the evolution of a real equality between women and men.”

This is the 15th year the Abinque has been awarded. It coincides with events celebrating International Women’s Day on March 8th, and is awarded in recognition of the work and contribution of a woman or group of women to the life and local development of the borough of Adeje. Previous winners have included body board world champion Alexandra Rinder, Walk for Life founder Brigitte Gypen, and many more.

On being told of the news of their award, a council representative said that “this recognition of our work is a sign we are meeting the challenge of creating a visible participatory tool for Adeje women and men with direct relevance to political and social decisions being taken. We hope to become a permanent forum for opinion and social movement, benefiting equality of opportunities between women and men”.

The Gala dinner celebrating the prize will be on the evening of March 9th and tickets are on sale at the Adeje department of equality. The event is open to women and men.

Since its inception in 2015 the Equality Council has been active on many fronts locally, regionally and nationally and involved in organising many events in particular demonstrations against gender violence and using the new memorial Plaza Pedro Zerolo for the purpose of public assemblies in this regard. The body has also been working with education project in school centres in the borough, helping students with issues such as gender violence, bullying, lgbt-phobias, etc.

International Women’s Day Programme of Events
Thursday 1 March
6pm: Cinema and world café. ’50 Primaveras’, Adeje Cultural Centre. No charge.

Friday 2 March
7pm. Inauguration of the Art Collective “Mujeres Adeje-Creative” Exhibition space, Adeje Cultural Centre
8.30pm: Theatre, ‘Raíces Cortadas’, Adeje Cultural Centre, No charge.

Thursday 8 March
International Women’s Day. 12 noon, reading of equality manifesto on the steps of the Town Hall.

Friday 9 March
8pm: XV Gala Dinner and awarding of the Abinque prize, Costa Adeje Tourism Development Centre (CDTCA)

Saturday 10 March
11am. Meeting with representatives from Garachico, Buenavista, Los Silos, guided tour of Adeje town.

Thursday 15 March
Workshop, ‘Tardes para ti’. Adeje Cultural Centre

Friday 16 March
8pm: Cinema, ‘Figuras Ocultas. Adeje Cultural Centre. No charge

Saturday 10 March
Congress of Erotic Literature, with Megan Maxwell, Adeje Cultural Centre



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Tax freeze and rates drop!


House rates will drop this year for home owners in Adeje

Yesterday the Adeje council released details of the 2108 budget with the mayor stating that the council’s main priorities for 2018 would be to continue to make individual care and attention and quality of services priorities. However be said the national ‘law of rationalisation’ was creating problems for the council. Also present at the launch of the budget proposals were the councillors for tax, Epifanio Díaz, and the councillor for works and municipal services, Carmen Rosa González.

Adeje has met all budget targets and aims as outlined by the national ministry for finance and tax, and under the law of rationalisation as applied to local public administrations. The council is, on average, paying providers within 15 days of presenting bills (the national average is 30 days), and is working with a zero deficit.

Under these circumstances the council is able to present an expansive and ambitious programme for the year ahead. However, says mayor José Miguel Rodríguez Fraga, “we are restricted from planning to be more ambitious in our borough due to the national law, I am calling it the law of irrationality, it’s tying our hands and not allowing us grow more than 2.3% even though we finished last year with a surplus of €15 million”. He continued, “It is unjust that boroughs that have met all the budgetary conditions laid down are being hindered, and furthermore as a tourist destination we do have to offer increased and improved services and resources”.

In 2018 Adeje has said it will spend €89.5 million with an expected income of €93.6 million, figures similar to the year gone by. Last year’s handling of the public finances saw a continuation of the monetary stability that has meant Adeje is one of the better managed boroughs.

The mayor outlined the four spending areas for the council for the year: consolidate and improve the quality of public services, accounting for 56% of projected costs; attention to social welfare needs and programmes, 13% of the projected cost; training and employment programmes at a projected cost of €5 million; freezing of local taxes and a drop in local rates which will benefit over 60% of the Adeje residential population.

Regarding employment Adeje has one of the lowest rates of unemployment in Spain, with just 7% on the dole. The mayor continues to prioritise training and education as vitally important in tackling unemployment, “helping people, regardless of age or personal characteristics, to improve their job-finding prospects”. This will include language courses, training in IT, etc. Creating more jobs in the tourism sector is also a priority as well as offering those already employed in tourism on-going opportunities to improve their professionalism thus improving the level and quality of service in the sector.

Social projects, attention to health, diversity, education and culture, are also scheduled to receive extra funding. Projects such as that helping children walk safely to school, Adeje’s social harmony programmes, prevention projects in health, services for seniors and improving equality opportunities are an integral part of the plan for 2018.

The council representatives also mentioned the on-going works taking place in the town currently concentrating in improving parking, “one of the major problems that affects our residents”, remarked the mayor. Additionally over €4 million is earmarked for road surfacing throughout the borough, and improving the quality and extent of the water supply will also receive funding during the year.





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New Year’s Eve in Adeje

The Toque Latino, Maquinaria Band and Sensación Gomera bands will be playing you into 2018

Adeje is getting ready to bid ‘adios’ to 2017 with a night full of fun, music and dance with live music from Toque Latino, Maquinaria Band and Sensación Gomera.
On the night of December 31st the Plaza de España is the best place to be, dressed for a party to end the year. This is a year that has been marked by good news for Adeje in employment figures, tourism statistics, and improvements in public and private infrastructures in Costa Adeje, which continues to be a destination leader. We have also seen new investments which have added to the ability of our resident population to advance and move forward in the evolution of our town into a cosmopolitan society.

The Adeje mayor, José Miguel Rodríguez Fraga, reminds us that “Christmas is a symbol of our shared social harmony, OF family in our society. Whatever your religious beliefs, we celebrate this season as one that represents unity, solidarity, togetherness, values that we renew with the arrival of a new year.

“Social harmony is one of the fundamental pillars in the evolution of our modern society, a town that values its neighbours, a town that embraces all its citizens who have chosen to come and live here, to create new homes here. And we are from more than 120 countries sharing our living space, our traditions, our happy as well as our sadder moments. The strands that bind us are those of friendship and solidarity that mark us out as a people that both respect and value our past as part of the road to the future”.

The mayor added that these values, this spirit of solidarity will carry us into 2018 “with optimism”:

On the 31st the Plaza de España will host a party open to all. The celebrations begin from 11pm, and at midnight, we will celebrate the start of a new year full of hope and new opportunities together.

We wish everyone a Happy New Year!












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Adeje’s cheeses – best in the world


The Adeje-based cheesemakers, Montesdeoca, have won Supergold at the World Cheese Awards as well as numerous other medals


The Adeje cheesemakers Montesdeoca have just returned from the London World Cheese Awards, which brings to together the world’s top dairy producers and sellers every year. This year there were 3,000 products competing from 33 countries.

Overall the Canary Islands took home numerous awards, with winners from Gran Canaria, Fuerteventura, Lanzarote and Tenerife, where the Montesdeoca dairy took a total of 9 prizes.

For the Adeje mayor, José Miguel Rodríguez Fraga, “the success of this company is unparalleled, and is the result of a combination of hard work, dedication to things well done, to looking after staff and care for quality. This is a family company which also creates jobs. Montesdeoca works to ensure their products are quality products, using excellent primary materials and are a fine example of the kind of company that shows Adeje to be a borough that is productive, prosperous and attractive for investors”.

One of the titles awarded to Montesdeoca this year was a Supergold for their cured goat and oregano cheese. They won three silvers and five bronzes as well for their range of excellent cheeses, cured and semi-cured.

“This is an honour for our small family company” a spokesperson for Montesdeoca said”, “and we are now listed amongst the 66 best cheese-producers in the world, an achievement that we are delighted about”.

And you don’t have to travel far to try these world-class cheeses as their dairy is in Tijoco Bajo, by Llano de las Flores, or you can buy them every week, Saturday, Sunday and Wednesday, at the Adeje’s Farmers Market. More information on their cheeses is also available from their webpage


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WTM: Challenges for Spanish Tourism

Adeje and Arona were represented by their respective mayors at the recent meeting of the ATM, the Alliance of Tourism Municipalities in Spain, held during the World Travel Market in London this week. Along with representatives from San Bartolomé de Tirajana, they constituted the Canarian presence at the group event.

The AMT was conceived in March of this year, creating a unified platform for tourism boroughs in the country to allow them work on common causes, exchanging information and experiences, and proposing and advancing strategies to advance the industry as a whole.  The group also work to defend quality in hotel infrastructure, leisure options, sustainability and the respect for the environs.

“The tourists who visit Spain chose to visit specific places where they expect certain services, a care and level of attention dealing with all including the very basic questions, and we need to make sure these destinations are in the best possible condition” commented José Miguel Rodriguez Fraga.  He said that by working together they could access regional and national governments and the European Union to explain to them the realities of the industry and create positive synergies to meet future challenges.

Arona mayor José Julian Mena added, “Our integration into the alliance is very important for Arona and the south of Tenerife as a zone.  Here we have 8 of the most important tourist destinations in Spain working together as a force, working to garner investment for the modernisation of infrastructures, technological advances, and the renovation and diversification of the tourism offer”, adding that this would benefit competitivity, economic growth, and job creation.


Mena also said that thanks to the presence of his colleagues from Adeje and San Bartolome de Tirajana, Tenerife and the Canarias has their own voice at the table, equal billing as leaders of the industry. And the Adeje mayor continued along these lines, saying that together they were working “to evolve, improve and renovate the offer in a very active manner.”

Adeje romería marks the end of the fiestas


Adeje ended its annual patronal fiestas with the romería or pilgrim parade, up the town’s main street, the Calle Grande, today, Sunday October 15th. To the delight of the many visitors, the oxen drawn carts made their way to the parish church, handing out food and drink to the public, young and old, resident and visitor.

The day began with the oxen fair where the public were able to admire the decorated teams of animals as they prepared to draw the traditional floats in the parade. The carts are decorated and managed by many of the borough’s local associations and collectives, and altogether 14 carts took place in the romería this year.

The parade was led by Adeje mayor José Miguel Rodríguez Fraga, joined by the representatives of the different borough neighbourhoods and the ‘Porteadores de la Virgin’. The event was organised in conjunction with the Adeje Municipal Folklore with all the main participants wearing traditional Canarian dress.

The parade ended at the doors of the Santa Úrsula church where the two patrons of the town, Santa Úrsula and San Sebastián, were present to receive offerings of music and dance, and agricultural produce from the different collectives. The groups participating this year were the Adeje Seniors, Club Almácigo de Taucho, Asociación de Vecinos Las Moraditas, Cafelitos, Los Viñedos, Amigos Los Olivos, Amigos de La Postura, La Lolita, Amigos de Adeje, Fañabé, Los Cofrades, Scaut de Adeje, Juventud de Adeje and the Los Olivos Diversity centre.

As always many different folklore groups also took part: Grupo Santa Ana, Adeje Municipal Folklore group, Agrupación Folklórica Tagomate (Tirajafe – La Palma), Chimaque, Tagorosteros, La Diatam La Ahulaga (San Miguel de Abona), Boleros de Armeñime, Viñátigo de San Isidro, Igonce de Candelaria, Imoque and Raíce.

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Costa Adeje catwalk!

On October 26th Tenerife Fashion Beach Costa Adeje is happening on the El Duque beach from 7pm, when 18 different beachwear labels will be taking to the catwalk, courtesy of a host of international models, promoting their products as well as Costa Adeje.

The initiative has the backing of the Adeje council and the Cabildo, and will see a 25 metre long catwalk by the beach, with seating, backstage, etc, and 40 models taking to the stage among them Carolina González, Davinia Pelegri, Evelin Yánez, Nicole White and Kristel Kamp with model Nieves Álvarez presenting the event.  It is seen as an excellent opportunity to integrate the promotion of the destination with the textile and other local industries as well as underlying the excellence of Costa Adeje as a beach destination all year around.

National and international labels will be on show, including Melissa Odabash and Shan (showing for the first time in Spain), Arena Negra, The Knot Company, Noemí Felipe, Javier Aguilar and Lava (from Tenerife Moda), Aurelia Gil (Gran Canaria), Elyte and Kalisy.  Accessory firms Nok, By Loleiro, Roselinde, Néstor Rodríguez, Juan Gil Hammerhoj Desing, Maharani and Abraham Zambrana will complement the swimwear.

At the launch of event details Adeje mayor Jose Miguel Rodríguez Fraga said it was vital to establish synergies between the tourism and fashion sectors and create feedback, both being areas that generate and share economic benefits.
An international press corps will be in attendance prior to and during the event and the organisers will be organising events to promote the island and ensure that reports show off the destination in a positive light.

• Social media connections: Facebook:• Instagram:@tenerifefashionbeach,• Twitter:@tenerifefbca,• Youtube: Tenerife Fashion Beach Costa Adeje,


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Addressing social exclusion


The overall aim of the project is to help identify and assist those who the economic recovery may have left behind, and are at risk of social exclusion.

Earlier this week the Adeje mayor, José Miguel Rodríguez signed an agreement with the Cruz Roja that will see both bodies working to improve the conditions of those in Adeje who are seen to be most at risk and socially vulnerable. The overall aim of the project, under the title “Adeje Diversifica y Emplea”, (Adeje, diversification and employment), is to help identify and assist those who the economic recovery may have left behind, and are at risk of social exclusion.

An expert qualified team will lead the project which will operate along two specific lines. In the first instance the team will be identifying those who are without personal resources and living in below-standard conditions or accommodation. Those individuals who are also in need of specially adapted homes due to age or special needs will also fall into this category.

Up to eight people will be hired to work for 30 hours a week over a five month period to improve those homes identified under the scheme, and these workers would also be individuals who are currently unemployed, with no qualifications and having difficulties in finding work.

The second part of the project will offer training in warehouse and practical placements with companies in the sector who hire the new trainees. The training course will be developed in conjunction with the companies and is designed for those who are over 30 and unemployed.

The cost of the project is €107.000 and will be funded in its entirety by the Adeje Council

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Walk to school in safety


Today, September 12th, the Adeje mayor José Miguel Rodríguez Fraga and the education councillor Adolfo Alonso Ferrera, presented the Walk to School pilot project to the press and public. The idea would be that the safety of the students walking to school is the concern of the community, and that the children can also learn to walk to school themselves, increasing their self-esteem as well as supporting healthier habits.
The project has four main principles, “safety, sustainability, quality of life and the relative independence of the children”, according to the mayor who added that this was a pilot scheme “that calls for the implication of everyone in the wider education community – “teachers, parents, students and school administrations, as well as the people who live and work in Adeje, who need to work with us to ensure the advancement of the scheme”.

The mayor explained that “the project is continuously developing and adapting to the demands and needs that are being brought to our attention by the schools. What we are doing is working to invite the participation of the larger community which will itself help promote values of respect, social harmony and civic duty to name just a few”.
The plan will see the evolution of a network of safe routes to encourage more children to walk or cycle or use public transport to arrive at their schools. This would also see a reduction in the number cars driving to local infant and primary schools, reducing pollution and traffic jams at school gates, and therefore also increasing student safety. The plan encourages more children to engage in extra physical activities, and contribute to their overall health.

Rodríguez Fraga also stressed that another advantage would be that children would be able “to reclaim what is theirs – the streets, the avenues, the pavements and the parks, and allow them walk on their own or in the company of their friends, thus helping them develop their own self-esteem, social skills and learn through interaction and co-operation”.
The plan would introduce meeting points where children would be met by monitors who would be responsible for ensuring students arrive to school, so parents will no longer have to worry about trying to park outside school gates. In parallel there will be sessions for students about road safety and concerns by experts in the relevant fields, with prevention being the underlying theme.

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