Summer University inauguration

 

Journalist Paloma del Río opened the university week with a speech on sexism in sport

 

The 26th Adeje Summer University was inaugurated at noon today in a ceremony in the Adeje Convent. The Adeje mayor, José Miguel Rodríguez Fraga, praised the continuance of the summer school adding “we are meeting a real need, dealing with subjects that matter to the population as a whole”

The mayor said that educational institutions were there to deal with issues of common interest and this initiative had allowed Adeje to open new academic connections, which had led to the creation of a university campus here in the south of Tenerife, where today a full Tourism degree was now on offer. Third level education is a priority, he said, in particular in a tourism borough where, in the past, young people had left school to work without finishing their education, with the growth of the hotel and holiday sectors, and resultant jobs.

The vice-rector of the University of La Laguna (ULL) Francisco García, said the courses this year would offer “a feast of knowledge” starting next Monday, with 10 courses and 14 workshops in modular and flexible formats to meet the needs of today’s student as well as an international investigative congress. He also referred to the wide range of parallel cultural activities scheduled, with concerts, book launches, live radio programmes, etc. And with over 700 students already signed up, it shows “that those who will attend next week are not just looking for university credits but also reflect a thirst for information and education in many different disciplines”.

The ULL rector, Antonio Martinón, thanked Adeje for helping “the ULL complete one of its missions – the extending of knowledge into our society in general”. He also told those in attendance that tomorrow (Saturday July 21st) they would also be celebrating the graduation of the third Tourism degree class in South Tenerife, in Adeje, and from the next academic year a number of related post-graduate courses would also be on offer here. He made special reference to the Adeje mayor’s commitment to education, “it is a pleasure to see a politician defending such a basic need as education today”.

Women and sport
The Spanish television journalist Paloma del Río delivered the university inaugural address, and introducing her to the audience, Adeje sports councillor Adolfo Alonso said she was “an inspiration for hundreds and hundreds of people who have decided to take up journalism”. Del Río started her talk referring to the two things that had to be eliminated from sports – sexism and the invisibility (of the importance of female athletes). “We are all responsible for the current situation – from communication media to politicians and business leaders”, she said.

Too often, she said, the media forgets that there are women in sport, or talks about them in terms of their marital and maternal status, their figure or physical aspect, their personal lives, their appearance, something that is much rarer when they are discussing male athletes. Women are given ‘cute’ titles, or nicknames, while their male counterparts will often be labelled as superheroes. Del Río said that there were some sports federations now beginning to address the matter, but taking ‘timid steps’ still.

“Journalists continue to treat female sport as a ‘slave’ to male sports”, she argued, where even today you will find the success of a female athlete attributed to her adopting male physical attributes, for instance. “This kind of sexism is unacceptable in the 21st century”, she said”, “and the media are still a long way away from properly recognising the achievements of women in all aspects of life”. If the presence of women in politics or the economy or health circles is minimum, “in sport it is practically invisible” Del Río pointed out.

This is not just a Spanish problem but similar at international level, with the sexualisation of photographing female athletes, concentrating on their looks before their sporting successes. “Sporting journalism is still a man’s world, for male consumers” she stated, though she did notice that women athletes are using social media to work to shift the balance on their own behalf. She also praised the Adeje Summer University for including a course on sports journalism this year,

 

Making life easier

 

The town’s plans include four separate car-parks adding 1,000 parking spaces for the public

Yesterday the Adeje Mayor José Miguel Rodríguez Fraga, alongside Carmen Rosa González Cabrera, councillor for Works and services, and Román García Higuera, town technician, presented the plans to the press in the soon-to-be opened town centre car park beside the old Fort House. Over 18 million euros are earmarked for the series of works that will see over 1,000 new parking spaces in the town as well as the upgrade of a number of roads and pedestrian zones.

The mayor said, “With these plans we are meeting some of the main demands of the people of the borough. We have also tried to execute the work in a manner that causes least disruption to the daily lives of our residents and town visitors. In the council’s strategic mobility plan we have established quite clearly that people take precedence over traffic and that’s why in the constructions planned we have also included public spaces, bicycle lanes, green zones etc. We are working to meet our vision of the future for Adeje”, he said. The mayor added that the financing of the projects was possible given that the council had met all of national budgetary requirements.

Carmen Rosa González Cabrera said that the car-parks would be open structures, and “designed with the public in mind, all designed with a plaza at street level, with child-friendly zones and in the case of Los Olivos a sport zone. The objective was also not simply to increase parking spaces for residents but to make shopping, working, or making business calls easier to carry out. The design criteria mean that the car-parks are user-friendly, using the latest technology, sustainable energies, with light sensors, places for cars for those with reduced mobility, and charging stations for electric cars. We have worked to ensure that every euro spent will play a part in improving the quality of life or out residents”.

In the Fort House zone the car-park is almost finished. At a cost of nearly €3 million and financed by the council, there will be 200 new public parking spaces for this part of town. The car park will be managed by a new company created for the purpose and to create jobs for those on the margins of social exclusion/long-term unemployed. The car-park’s technical planning will be similar in the other car-parks being built in Los Olivos (already underway), Plaza del Emigrante (behind the Town Hall) and La Postura.

Putting the needs of the people first is also part of the planning of other major road works in the borough, in particular the new avenue that will access Costa Adeje from the TF1 motorway, specifically from the Fañabe local police station down to the Melía Jardines del Teide hotel roundabout. This work will be carried out in conjunction with the Cabildo, and as well as a much-improved road will include a major pedestrian zone and a bicycle lane (from La Caleta to the roundabout at the Mencey Tinerfe el Grande hotel), green zones and improved drainage.

This work will cost in the region of €5 million with the council contributing over 70% of the cost. This is also part of the long-standing vision of the Adeje mayor to improve links between the tourist zone of Costa Adeje and the town, while maintaining the particular characteristics and identity of each. It is hoped this work will be finished by the end of the year.

Both the mayor and the councillor added that there are other works for neighbourhood improvements in the pipeline and hope to announce details soon with re-paving having already commenced in Costa Adeje.

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Supply and demand in a tourist town!

Tourism towns need particular financial considerations

The Alliance of tourism towns in Spain, the AMT, made up of Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos, outlined their priorities as the leading tourism destinations in Spain, during a meeting in Madrid earlier this week. Also present were members of the British embassy and consulates.

The eight member boroughs together represent only 0.92% of the Spanish population, but received 13.52% of visitors to the country, 11,059, 430 last year. They have an average occupation rate of over 82% and employ over 86,000 people in the sector. Spain is currently registering as the second best tourism market in the world.

The strong competition in the sector globally and the permanent evolution of the demand of the new tourist are issues of concern for the members boroughs. All are working to digitalise the sector, to continue to grow as sustainable, safe and accessible places to visit, elements that are important in marking the difference between Spanish and many other destinations and maintain their position as world leaders in the sector. To further the aims of the boroughs the group has said they need a specific financial system with increased funding from public administration to put in place many of the new products which will increase their competitive edge. That in turn will continue to see positive returns for the country.

The mayor of Adeje, José Miguel Rodríguez Fraga, says this isn’t just about “asking for money”, but “allocating the tools needed to direct the finance along the lines to alleviate the kinds of pressure that tourism boroughs are under, boroughs that have to deal with a huge seasonal increase in their populations, people who visit not live in the boroughs, but who still require services. Without specific aid, the potential is that the resident population will suffer a parallel decrease in services.

“We are dealing with issues that mark us out from other Spanish boroughs, and as, for instance, there are laws the apply only to the larger cities in Spain, we think it is only fair that we have specific regulations that apply to those boroughs that have a large regular tourism weighting”, insisted the Adeje mayor.

 

The mayor of Arona, José Julián Mena, explained that while “tourism is a source of income and bring opportunities to the residents of our boroughs, we can’t forget that the industry also brings huge pressure to bear on local infrastructures and services”.

He added, “We want to be able to continue to offer both residents and visitors quality public services, but that isn’t easy with pressure from the local population as well as a daily floating influs of about 225,000, people, which is exactly why we need a financial structure that is particular and adapted to the needs here – roads, sanitation and health services, for example.

Also attending the meeting was Bill Murray, Head of Economics and Public Policy at the British Embassy, Sarah Jane Morris, British Consul for Madrid and Alicante and Lloyd Milen, British Consul for the Balearics, Catalonia and Andorra, who are interested in the evolution of this group given the importance of the British market.

During the meeting there was also discussion of worries regarding the question of Brexit and how this might affect tourism. However all were keen to stress the popularity of Spain as a holiday destination with Britons and an overall sense that Brexit won’t have a huge impact on tourism and commerce in that sector.
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Tradition and innovation, Easter programme

 

The Adeje council will launch their Easter programme on Saturday, March 17th with addresses by the Rev. Ismael Martín and the Director General of the Fedola Group, Maria Victoria López. Mayor José Miguel Rodríguez Fraga commented, “We are changing the presentation somewhat and asking two individuals with very distinct and different social roles, one traditional and one business based, reflecting both sides of our community, both of huge benefit, to speak. So this year Fr. Ismael will represent our traditions and Ms Lopez our international tourism side”

The Adeje municipal patron band will also perform at the event, which will mark the official presentation of the Adeje Easter programme which has some new additions this year. The event will also mark the opening of a special exhibition of photographs detailing the “devotion and history of Easter Week in Adeje”.

On March 16th a new statue will be introduced into the Adeje religious ‘family’, ‘María Santísima del Consuelo’ a work by Francisco Zafra. The statue will be blessed and brought in procession along the Calle Castillo to the Nuestra Señora de la Esperanza hermitage until the Monday March 26th procession.

“Easter week in Adeje is now recognised nationally and internationally as an important event both for the artistic and historic relevance reflected in the different processions and for the Good Friday street theatre, ‘La Pasión’. This year we are adding new elements too to underline the importance of the celebrations”, said the Adeje mayor.

The Adeje council have also, as in last year, organised a gastronomy event linked to Easter Week with the Lenten Tapas Route. Many bars and restaurants have already signed up to take part, most of them located along the route of the most popular Easter processions in the town. There are also prizes for the public who can enter by having the special leaflet, available in participating establishments, stamped and once completed (with four stamps) posted in the special boxes in the Adeje cultural centre, the youth centre or the Costa Adeje Tourism Development Centre (CDTCA). The competition closes on April 1st.

 

 

 

 

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Abinque for Equality Council

On March 9th, at a Gala event in the Costa Adeje Tourism Development Centre (CDTCA), the XV Abinque Adeje Women’s prize will be awarded to the Adeje Equality Council, a collective made up of women representative different sectors and cultures in Adeje working for a fairer and more equal society. With this recognition the council is recognising the work of this collective in raising awareness of inequalities and fighting to defend the right to equal treatment and social justice.

The Adeje mayor, José Miguel Rodríguez Fraga said, “the equality council is a body which, in the three years since its creation, has welcomed in people who are working to empower women, to prevent inequalities and to eliminate obstacles that impede the evolution of a real equality between women and men.”

This is the 15th year the Abinque has been awarded. It coincides with events celebrating International Women’s Day on March 8th, and is awarded in recognition of the work and contribution of a woman or group of women to the life and local development of the borough of Adeje. Previous winners have included body board world champion Alexandra Rinder, Walk for Life founder Brigitte Gypen, and many more.

On being told of the news of their award, a council representative said that “this recognition of our work is a sign we are meeting the challenge of creating a visible participatory tool for Adeje women and men with direct relevance to political and social decisions being taken. We hope to become a permanent forum for opinion and social movement, benefiting equality of opportunities between women and men”.

The Gala dinner celebrating the prize will be on the evening of March 9th and tickets are on sale at the Adeje department of equality. The event is open to women and men.

Since its inception in 2015 the Equality Council has been active on many fronts locally, regionally and nationally and involved in organising many events in particular demonstrations against gender violence and using the new memorial Plaza Pedro Zerolo for the purpose of public assemblies in this regard. The body has also been working with education project in school centres in the borough, helping students with issues such as gender violence, bullying, lgbt-phobias, etc.

International Women’s Day Programme of Events
Thursday 1 March
6pm: Cinema and world café. ’50 Primaveras’, Adeje Cultural Centre. No charge.

Friday 2 March
7pm. Inauguration of the Art Collective “Mujeres Adeje-Creative” Exhibition space, Adeje Cultural Centre
8.30pm: Theatre, ‘Raíces Cortadas’, Adeje Cultural Centre, No charge.

Thursday 8 March
International Women’s Day. 12 noon, reading of equality manifesto on the steps of the Town Hall.

Friday 9 March
8pm: XV Gala Dinner and awarding of the Abinque prize, Costa Adeje Tourism Development Centre (CDTCA)

Saturday 10 March
11am. Meeting with representatives from Garachico, Buenavista, Los Silos, guided tour of Adeje town.

Thursday 15 March
Workshop, ‘Tardes para ti’. Adeje Cultural Centre

Friday 16 March
8pm: Cinema, ‘Figuras Ocultas. Adeje Cultural Centre. No charge

Saturday 10 March
Congress of Erotic Literature, with Megan Maxwell, Adeje Cultural Centre

 

 

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Tax freeze and rates drop!

 

House rates will drop this year for home owners in Adeje

Yesterday the Adeje council released details of the 2108 budget with the mayor stating that the council’s main priorities for 2018 would be to continue to make individual care and attention and quality of services priorities. However be said the national ‘law of rationalisation’ was creating problems for the council. Also present at the launch of the budget proposals were the councillors for tax, Epifanio Díaz, and the councillor for works and municipal services, Carmen Rosa González.

Adeje has met all budget targets and aims as outlined by the national ministry for finance and tax, and under the law of rationalisation as applied to local public administrations. The council is, on average, paying providers within 15 days of presenting bills (the national average is 30 days), and is working with a zero deficit.

Under these circumstances the council is able to present an expansive and ambitious programme for the year ahead. However, says mayor José Miguel Rodríguez Fraga, “we are restricted from planning to be more ambitious in our borough due to the national law, I am calling it the law of irrationality, it’s tying our hands and not allowing us grow more than 2.3% even though we finished last year with a surplus of €15 million”. He continued, “It is unjust that boroughs that have met all the budgetary conditions laid down are being hindered, and furthermore as a tourist destination we do have to offer increased and improved services and resources”.

In 2018 Adeje has said it will spend €89.5 million with an expected income of €93.6 million, figures similar to the year gone by. Last year’s handling of the public finances saw a continuation of the monetary stability that has meant Adeje is one of the better managed boroughs.

The mayor outlined the four spending areas for the council for the year: consolidate and improve the quality of public services, accounting for 56% of projected costs; attention to social welfare needs and programmes, 13% of the projected cost; training and employment programmes at a projected cost of €5 million; freezing of local taxes and a drop in local rates which will benefit over 60% of the Adeje residential population.

Regarding employment Adeje has one of the lowest rates of unemployment in Spain, with just 7% on the dole. The mayor continues to prioritise training and education as vitally important in tackling unemployment, “helping people, regardless of age or personal characteristics, to improve their job-finding prospects”. This will include language courses, training in IT, etc. Creating more jobs in the tourism sector is also a priority as well as offering those already employed in tourism on-going opportunities to improve their professionalism thus improving the level and quality of service in the sector.

Social projects, attention to health, diversity, education and culture, are also scheduled to receive extra funding. Projects such as that helping children walk safely to school, Adeje’s social harmony programmes, prevention projects in health, services for seniors and improving equality opportunities are an integral part of the plan for 2018.

The council representatives also mentioned the on-going works taking place in the town currently concentrating in improving parking, “one of the major problems that affects our residents”, remarked the mayor. Additionally over €4 million is earmarked for road surfacing throughout the borough, and improving the quality and extent of the water supply will also receive funding during the year.

 

 

 

 

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New Year’s Eve in Adeje

The Toque Latino, Maquinaria Band and Sensación Gomera bands will be playing you into 2018

Adeje is getting ready to bid ‘adios’ to 2017 with a night full of fun, music and dance with live music from Toque Latino, Maquinaria Band and Sensación Gomera.
On the night of December 31st the Plaza de España is the best place to be, dressed for a party to end the year. This is a year that has been marked by good news for Adeje in employment figures, tourism statistics, and improvements in public and private infrastructures in Costa Adeje, which continues to be a destination leader. We have also seen new investments which have added to the ability of our resident population to advance and move forward in the evolution of our town into a cosmopolitan society.

The Adeje mayor, José Miguel Rodríguez Fraga, reminds us that “Christmas is a symbol of our shared social harmony, OF family in our society. Whatever your religious beliefs, we celebrate this season as one that represents unity, solidarity, togetherness, values that we renew with the arrival of a new year.

“Social harmony is one of the fundamental pillars in the evolution of our modern society, a town that values its neighbours, a town that embraces all its citizens who have chosen to come and live here, to create new homes here. And we are from more than 120 countries sharing our living space, our traditions, our happy as well as our sadder moments. The strands that bind us are those of friendship and solidarity that mark us out as a people that both respect and value our past as part of the road to the future”.

The mayor added that these values, this spirit of solidarity will carry us into 2018 “with optimism”:

On the 31st the Plaza de España will host a party open to all. The celebrations begin from 11pm, and at midnight, we will celebrate the start of a new year full of hope and new opportunities together.

We wish everyone a Happy New Year!

 

 

 

 

 

 

 

 

 

 

 

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Adeje’s cheeses – best in the world

 

The Adeje-based cheesemakers, Montesdeoca, have won Supergold at the World Cheese Awards as well as numerous other medals

 

The Adeje cheesemakers Montesdeoca have just returned from the London World Cheese Awards, which brings to together the world’s top dairy producers and sellers every year. This year there were 3,000 products competing from 33 countries.

Overall the Canary Islands took home numerous awards, with winners from Gran Canaria, Fuerteventura, Lanzarote and Tenerife, where the Montesdeoca dairy took a total of 9 prizes.

For the Adeje mayor, José Miguel Rodríguez Fraga, “the success of this company is unparalleled, and is the result of a combination of hard work, dedication to things well done, to looking after staff and care for quality. This is a family company which also creates jobs. Montesdeoca works to ensure their products are quality products, using excellent primary materials and are a fine example of the kind of company that shows Adeje to be a borough that is productive, prosperous and attractive for investors”.

One of the titles awarded to Montesdeoca this year was a Supergold for their cured goat and oregano cheese. They won three silvers and five bronzes as well for their range of excellent cheeses, cured and semi-cured.

“This is an honour for our small family company” a spokesperson for Montesdeoca said”, “and we are now listed amongst the 66 best cheese-producers in the world, an achievement that we are delighted about”.

And you don’t have to travel far to try these world-class cheeses as their dairy is in Tijoco Bajo, by Llano de las Flores, or you can buy them every week, Saturday, Sunday and Wednesday, at the Adeje’s Farmers Market. More information on their cheeses is also available from their webpage www.quesosmontesdeoca.com.

 

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WTM: Challenges for Spanish Tourism

Adeje and Arona were represented by their respective mayors at the recent meeting of the ATM, the Alliance of Tourism Municipalities in Spain, held during the World Travel Market in London this week. Along with representatives from San Bartolomé de Tirajana, they constituted the Canarian presence at the group event.

The AMT was conceived in March of this year, creating a unified platform for tourism boroughs in the country to allow them work on common causes, exchanging information and experiences, and proposing and advancing strategies to advance the industry as a whole.  The group also work to defend quality in hotel infrastructure, leisure options, sustainability and the respect for the environs.

“The tourists who visit Spain chose to visit specific places where they expect certain services, a care and level of attention dealing with all including the very basic questions, and we need to make sure these destinations are in the best possible condition” commented José Miguel Rodriguez Fraga.  He said that by working together they could access regional and national governments and the European Union to explain to them the realities of the industry and create positive synergies to meet future challenges.

Arona mayor José Julian Mena added, “Our integration into the alliance is very important for Arona and the south of Tenerife as a zone.  Here we have 8 of the most important tourist destinations in Spain working together as a force, working to garner investment for the modernisation of infrastructures, technological advances, and the renovation and diversification of the tourism offer”, adding that this would benefit competitivity, economic growth, and job creation.

 

Mena also said that thanks to the presence of his colleagues from Adeje and San Bartolome de Tirajana, Tenerife and the Canarias has their own voice at the table, equal billing as leaders of the industry. And the Adeje mayor continued along these lines, saying that together they were working “to evolve, improve and renovate the offer in a very active manner.”

Adeje romería marks the end of the fiestas

 

Adeje ended its annual patronal fiestas with the romería or pilgrim parade, up the town’s main street, the Calle Grande, today, Sunday October 15th. To the delight of the many visitors, the oxen drawn carts made their way to the parish church, handing out food and drink to the public, young and old, resident and visitor.

The day began with the oxen fair where the public were able to admire the decorated teams of animals as they prepared to draw the traditional floats in the parade. The carts are decorated and managed by many of the borough’s local associations and collectives, and altogether 14 carts took place in the romería this year.

The parade was led by Adeje mayor José Miguel Rodríguez Fraga, joined by the representatives of the different borough neighbourhoods and the ‘Porteadores de la Virgin’. The event was organised in conjunction with the Adeje Municipal Folklore with all the main participants wearing traditional Canarian dress.

The parade ended at the doors of the Santa Úrsula church where the two patrons of the town, Santa Úrsula and San Sebastián, were present to receive offerings of music and dance, and agricultural produce from the different collectives. The groups participating this year were the Adeje Seniors, Club Almácigo de Taucho, Asociación de Vecinos Las Moraditas, Cafelitos, Los Viñedos, Amigos Los Olivos, Amigos de La Postura, La Lolita, Amigos de Adeje, Fañabé, Los Cofrades, Scaut de Adeje, Juventud de Adeje and the Los Olivos Diversity centre.

As always many different folklore groups also took part: Grupo Santa Ana, Adeje Municipal Folklore group, Agrupación Folklórica Tagomate (Tirajafe – La Palma), Chimaque, Tagorosteros, La Diatam La Ahulaga (San Miguel de Abona), Boleros de Armeñime, Viñátigo de San Isidro, Igonce de Candelaria, Imoque and Raíce.

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