Tenerife – a well kept secret!


Recently the British Guild of Travel Writers was in Adeje hosting their annual conference, the second time Tenerife has been chosen as the venue for this important event.

Almost 90 of the top English language travel writers, photographers and broadcasters gathered in the Bahia del Duque for the inaugural dinner, at which Adeje deputy mayor Carmen Rosa Gonzalez Cabrera officially welcomed them to the borough and wished them well at the start of their conference.

“We are delighted to see you all here, in Adeje, a very international borough, home to 120 different nationalities, as well as the first choice destination for hundreds of thousands of British holiday makers every year. We are very proud of Adeje, both as a place to live for so many people and a holiday destination, and I hope you will have some time during your stay to discover why people don’t just chose to come to Adeje once, but come back again and again.


“Our tourism offer is constantly changing and developing, It would be easy to sit back and say, ‘OK, we are one of the top ten destinations, we don’t have to do any more’, but instead we are constantly looking to move forward, to meet new tourist challenges and needs. Some of your Guild members – Joe Cawley and Andrea Montgomery fell for the charms of our island years ago and live here…and it’s great to see the guild represented in Adeje and Tenerife”, she concluded, referring to the two Guild members who live here in Tenerife and often contribute articles about the island to international publications.

The incoming chairperson of the guild, Alistair McKenzie, an online travel editor, was delighted to be back in Tenerife, “it’s a year round destination that we can trust”, and “as one of our writers said, ‘it’s one of the best kept secrets’, it’s a fantastic destination, it’s not hard to find good stuff to write about and lots of it”. He agreed that conferences of this kind really do benefit the location as many members will return on holiday. He also said that Tenerife had indeed overcome some the negative imagery of the past and nowadays was seen as a top class destination. “It’s become a sophisticated destination”, he said, “and increasingly so with more emphasis on activities (hang gliding, scuba diving, mountain biking, etc)…for the millennial generation those activities are much more sought after and it actually plays to your strengths”.

The conference was organised with Tenerife and Promotur sponsorship.