“We cannot continue patching up the problems…”

The AMTC says there is a lack of proper dialogue


The mayors of the five member boroughs of the AMTC (Association of Canarian Tourism Municipalities) and the mayor of Pájara (pending membership) took part in a round table discussion yesterday at the ‘Futurismo Canarian 2018’ conference in Arona. Also at the table were the Cabildo president and the regional deputy tourism minister. Discussion focussed on challenges and opportunities for Canarian tourism boroughs the participants examined relevant data from each area and spoke of the “definition of a development model for such an important sector in the archipelago”.

Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana, Mogán and Pájara between them earn 30% of the GDP derived from tourism, and more in secondary income, as Arona mayor José JulianMena explained. “We welcome 7.8 million tourists annually…over 65 million overnights making us a very important tourism resource at European level”. He continued, “the monies we receive for public infrastructure is not in any way equal…the historical investment deficit and bad planning is generating serious problems in mobility and in the end we will lose the competitive edge…we cannot continue patching up the problems such as the south motorway, the secondary roads, the airport or the Los Cristianos port”, he insisted.

During the morning the presidents of the association, and Adeje mayor José Miguel Rodríguez Fraga, alongside the other mayors, detailed actions they are taking as the AMTC, including the preparation of a detailed response to the proposed decree on holiday rentals. Fraga said “we believe there are some contradictions in the proposed decree and we have to be heard on this sensitive matter. We will insist on regulations that are intelligently designed to deal with the problem and turn it into an opportunity”. They will be looking for meetings with the regional government to talk about the law dealing with the coordination of local police forces and other matters which directly affect their borough members.

The mayors also reiterated that among the principal difficulties identified in tourism destinations are mobility, sustainability, necessary language training, financing adapted to the boroughs and investment in public infrastructures.

The mayor of Pájara, Rafael Perdomo spoke of the main problems his borough is facing; “The transformation of an older destination into one that is competitive on its own merits, not due to problems with other destinations, and improvements in public infrastructures”. He also emphasised the value of an organisation such as this one.

Cabildo president Carlos Alonso said he was still unsure as to the exact role of the AMTC as “they haven’t explained it to us”, but said he was happy to advance dialogue between tourism boroughs. The merit of dialogue was agreed by all present. Onalia Bueno, mayor of Mogán, said “we are the most important boroughs from a tourism point of view in the Canarias and we have to be listened to and acknowledged by Cabildos, the regional government, nationally and at European level because we firmly believe we have to have an active role in the decisions which affect the sector”.

Adeje mayor added “there is a lack of real dialogue, where we are being listened to, we have particular issues which need to be resolved…”, stating that tourism and the benefits that arise from the sector need to be seen to benefit the people involved and improve the quality of life of those in the sector.



Adeje’s El Beril beach reopens

The Playa del Duque Norte beach in El Beril, Costa Adeje, reopened today after an extensive reformation project costing in the region of two million euros, paid for by CIO, the Compania de las Islas Occidentals. The new beach has a longitude of 400 metres of brown sand, sea access for bathers with special mobility needs and new shower and shade zones. Alongside the existing beach area this strand now stretches for 1.3 kilometres.

The new beach concession is held by Sociedad Urbanizadora El Beril S.A. The inauguration of the new beach area was attended by the provincial government sub-delegate Guillermo Díaz Guerra, the Tenerife Cabildo president Carlos Alonso, the regional deputy minister for tourism, Cristóbal de la Rosa, the provincial coasts department head José Manuel Fojo Barroso, the Adeje mayor José Miguel Rodríguez Fraga, Adeje councillor for urbanism Ermitas Moreira, Uberto Rodríguez, urban technician, and the president of CIO, Francisco Javier Zamorano.

Guillermo Díaz Guerra welcomed the “effort made by the CIP” on this important part of the zone, one that also creates jobs locally. Cabildo president Carlos Alonso said, “The opening of the Bahía del Duque marked a change in the focus of development of the tourism model here in Tenerife. The Adeje council have also worked to consolidate the tourism development model which we see the fruit of today, with a new beach and hotels undergoing renovation, allowing the destination to remain competitive thanks to the quality on offer, which in turns works to reinforce client loyalty, all done within sustainable criteria”.

Cristóbal De la Rosa assured that “this kind of initiative improves the quality of the tourism offer as much for visitors as residents. And thanks to the cooperation between private and public bodies we can ensure that this part of the coast is also more accessible to more people”.

The Adeje mayor José Miguel Rodríguez Fraga explained that “we have incorporated new infrastructures during a process of renovation and reinvestment to work to maintain our position as a leading destination and improve the beach for the residents of Adeje as well as our visitors. The success of the project shows, yet again, what can be achieved when public and private bodies work together”.

According to Zamorano, “the Playa del Duque Norte meets the needs of the residents and visitors for a larger beach with excellent services and comfort levels. The new beach contributes to the improving destination and gives added value to the zone and Adeje in general. For CIO this is another chapter in our commitment to continue to invest in the development of a top quality tourism resort. Furthermore the fact that this is happening when we are also celebrating the 25th anniversary of the opening of the Hotel Bahía del Duque is a great source of pride”.

The reformation project followed lines of sustainable development and environmental protection taking care to reserve the dikes that continue to protect the zone. There are now also three distinct access lines to the beach for special needs beach visitors and bathers with pathways connecting to the sea. A series of palm trees have also been planted to add extra natural shade to parts of the beach.

Showers and foot rinse zones are now installed at each beach entrance/exit point, there are wooden walkways and recycling rubbish bins. There is also a sun bathing zone with shade and showers for those with mobility challenges. The beach has a lifeguard service, sunbeds and parasols..



Improvements in bus service announced


Bus station upgrade and new route to improve public transport

This morning Carlos Alonso, president of the island Cabildo, was in the Costa Adeje bus station to announce details of a new route, improvements to some important existing ones, and changes and increased parking in the bus station itself. All the changes are geared towards improving the public transport service available to residents and visitors here.

From September the new route, the 424, links Los Cristianos and Costa Adeje via Torviscas Alta, passing by the borough’s main theme parks and commercial centres. The route is in respond to public demand and will benefit both residents and tourists.

Speaking at the announcement of the new route, Adeje mayor José Miguel Rodriguez Fraga underlined “the importance of a good public transport service for both residents and tourists “, adding that the Adeje council would continue to work with the Cabildo to improve that service for all.

Cabildo president Carlos Alonso referred to the need to continue to work to improve transport options and said sustainability was linked directly to a properly working public service. He also alluded to the need for improvements in north-south links on the island.

Titsa, the public service bus company, also announced changes to the 483 route which links Los Cristianos and Los Abrigos, extending operating hours until 00.15am, serving Las Chafiras and Golf del Sur. The 473 (Los Cristianos – Costa Adeje – Callao Salvaje) will also extend its hours of service to 00.10am and the last bus will leave Los Gigantes at 1.30am. The company have added six extra runs to the 110 Saturday service between Costa Adeje and Santa Cruz.

The station in Costa Adeje is also due for an overhaul and the plans include extra parking to allow commuters use the station and the bus services on offer with increased ease.

Department of Communications







José Miguel Rodríguez Fraga and Carlos Alonso agree on Adeje projects


rueda carlos alonso
A footbridge over the Barranco del Agua, the Armeñime roundabout and access to Costa Adeje from Fañabé are on the ‘short term’ list

Yesterday (Monday July 11th) the Adeje mayor, José Miguel Rodríguez Fraga, and the Cabildo president, Carlos Alonso, held an intensive working session during which a number of key joint projects in the areas of infrastructure, social development and tourism for the borough were discussed. Members of the Adeje council and technical experts from both bodies were also present.

Following the meeting the two held a press conference to announce details of the measures agreed over the short, medium and long term. Among the important topics were improving the road connections between Fañabé and the coastal tourist zone, the finalisation of the Armeñime roundabout, access to Los Menores, a footbridge over the Barranco del Agua and the renovation in Playa Paraíso.

José Miguel Rodríguez Fraga told reporters, “we asked for this official institutional visit to give us an opportunity to review what is going on in the borough and what areas have particular needs – whether it’s socially, roads, mobility, tourism…” The mayor thanked the president for attending what was an intensive working session under the instruments of governance that allow the two bodies to work together. “We are enjoying a healthy tourism industry with the expectation of improvement and investment and we wanted to tick off the projects which we wish to pursue under the axis of work with the Cabildo. We have some big challenges ahead and if we don’t plan in advance we will have complications, so we have agreed a commitment to work together”.

The Cabildo president Carlos Alonso congratulated the excellent working relationship between the two administrations both in tourism and other areas of mutual interest. He stressed the importance of moving forward with the right planning to organise the investments in advance in line with established priorities. “The Cabildo has been working on an insular development strategic plan for a year which has been introduced as a management tool to help put 36 action plans in place along five distinct lines which coincide with the priorities this Council have identified as important for the balanced development of the island.”

The planned investment identified in this long-term plan has an estimated budget of €200 million. The money, which represents 1.2% of GDP (Gross Domestic Product), will come from Cabildo resources which are transferred to councils via sectorial programmes.

Among the issues discussed were the delays on work on Armeñime roundabout, caused by problems on land acquisition – which the mayor has assured is now resolved, the work to develop the road link from Fañabé to the tourist zone, which is also current subject to discussions regarding land purchase, and well as other access matters.

Projects in the ambit of tourism excellence were also discussed – “we are left only with regional, Cabildo and council funding as the central government has withdrawn funding”, said the Adeje mayor, adding that they were looking at improvements in the coastal paths, the Barranco del Agua bridge to link the Rui with the Sheraton Hotels, and the work that is on-going in Playa Paraíso. There was also mention of work to improve the senior citizens home and the Las Nieves foster home.

The visit ended with meetings between the vice-president and social action Cabildo councillor Cristina Valido, with Adeje councillors Isabel Fernández González and Cristina Carballo Fuente, at the San Juan day centre, while the Cabildo tourism head Alberto Bernabé and councillor for borough cooperation and housing, Aurelio Abreu alongside roads and development directors Ofelia Manjón y Miguel Becerra, spent working time with Adeje councillors Carmen Rosa González Cabrera, Ermitas Moreira García, José María Álvarez Acosta, and Zebenzui Chinea Linares, during visits to the Barranco del Agua, the desalination plant in La Caleta, Playa Paraíso and the La Atalaya roundabout to see work completed and on-going.