Costa Adeje is working to attract tourists that appreciate environmental values, sustainability and cultural heritage as part of a holiday offer
Il Divo’s Carlos Marín and Adeje mayor Jose Miguel Rodríguez Fraga
Adeje, and Costa Adeje, the borough’s tourism ‘label’ had a busy day at Fitur, the Spanish tourism trade fair taking place in Madrid this week. The mayor, José Miguel Rodríguez Fraga, said they were engaged in the work needed to give the world’s travel professionals the information and incentive to sell the destination so that “we can advance and generate opportunities for all our residents in Adeje, thanks to the sector that sustains us and our initiatives as a borough and an economy”.
Adeje, among three of Spain’s destinations with the highest overnight stays, is quite clear, and has stated this in the recent past, that the objective isn’t to bring more tourists but instead give those already visiting us a better quality experience during their stay. “Better value for money with the same number of visitors”, he explained. So, one of the key tools is to make agencies aware of the different and less well-known things on offer in Adeje. Sun and sea are indispensable for any tourist visiting Costa Adeje and the Canarias, “our great strengths” he says, but there needs to be added value on offer, factors that make the difference.
“This is why this year we are emphasising cultural promotions, the celebration of our festivals, and our heritage, all part of the richness of Adeje and its people” Rodríguez Fraga commented. Accompanied by the borough’s tourism and cultural and sport councillors, Ermitas Moreira and Adolfo Alonso respectively, he said the idea was to both underline how culture adds value to the tourism offer but also to show how the economic motor that is tourism “funds our culture offer, protects our heritage, and reinforces the work we do throughout the year for our residents and visitors alike.”
The councillors indicated that there were already 40 important activities planned for 2019, sporting and cultural, including the Adeje motor rally, and the Il Divo concert (June 15th) and the Tenerife Symphony Orchestra concerts, the latter with tenors Celso Albelo and Javier Camarena. The councillors also mentioned events planned in the Hard Rock Hotel, the Easter Good Friday Passion and Costa Adeje Fashion Beach. “These are just a few examples of the offer that includes folklore, jazz, gospel, our traditional riches, crafts, fashion, beaches and beach clubs”, said Moreira.
The councillor for culture added that it was also important to stress that activities in Adeje were not just for tourists but for residents, the people who are behind the ongoing success of the destination.
Il Divo, June 15th
Carlos Marín, the only Spanish member of Il Divo, was at the top table today with the Adeje mayor to announce details of their Adeje concert. Promotor David Navarro told press that tickets are already on sale and were “selling well”, but can still be bought online, www.mastaquilla.com and in El Corte Inglés. The concert, managed by DN7 Events in collaboration with the Adeje council, will be in Golf Costa Adeje.
Il Divo offer a mix of opera and songs from different musical genres, and are considered an iconic ‘crossover’ musical quartet. The four are Spaniard, Carlos Marín, Swiss Urs Buhler, Sebastien Izambard from France and David Miller from the USA. They have sold millions of record since they were formed in 2003. Thier Adeje concert is titled, ‘Timeless 15 th Anniversary’, bringing together songs of love and romance over the ages.