Culture, leisure and sustainability will be the priorities during Fitur

 

 

With Costa Adeje now accredited as one of the best sun and beach destinations in Europe and one of the most important globally, the authorities look for a different promotional platform annually for the trip to Fitur, the Spanish international tourism fair which is taking place in Madrid next week. This year the tourism department have planned a series of events that will promote the culture and heritage of the destination, and not just those organised by the council, but including private initiatives and events which add to the richness of the Costa Adeje cultural menu.

At the press conference this morning given by the Adeje mayor José Miguel Rodríguez Fraga, the tourism councillor Ermitas Moreira and the cultural councillor Adolfo Alonso, the rich and diverse cultural offerings Costa Adeje has to offer were highlighted as well as the importance of the ‘triple axis’ of sustainability – environmental, social and economic.

The tourism councillor said that “Tenerife Tourism have developed a working guide that, as always, we are following in conjunction with them, to emphasis the value of our cultural offering, one of the most diverse and complete the island has to offer, and to which we can add our patrimony through our traditional fiestas and celebrations”.

Adeje have been happy too with the success of Happy Streets, “360 degrees of fun”, which was presented to the public at last year’s Fitur and has seen the development of many leisure and entertainment activities. This year the council will also be presenting news about two concerts, that of Il Divo, and a Tenerife Symphony Orchestra concert in Adeje with two world-class tenors Celso Albelo and Javier Camarena. Visitors to the trade fair will also be receiving information about the III Tenerife Fashion Beach, the National Leisure Conference scheduled for later this year, and the International Adeje Rally, all promoting the Costa Adeje destination.

For his part the mayor will also be attending the national launch of the new alliance between ‘Sun and Beach Boroughs’, meeting with the national minister for tourism Reyes Maroto, and, in his role as president of the Association of Canarian Tourism Boroughs, participating in a number of different forums and meetings including Foro Fiturtech, which is looking at the personalisation of service to the tourist, creating a unique experience for each and every visitor.

The awarding, by the national ministry for the economy and the EU, of funding for Adeje under the Intelligent Tourism Destination label is also part of the short-term planning for the destination and will be important in finding out the environmental realities and contaminants of the zone in order to increase efficiency and effectiveness in local public services, not just to benefit tourism, but also to improve the quality of life for residents. The money will also be used to optimise and improve resources among other things.

“We are also planning to create a map of our contaminated emissions, throughout the borough, to develop concrete actions to counter these pollutants”, said the mayor, adding that the council was actively working on a number of projects to reduce the borough’s carbon footprint.

The Adeje delegation will be taking part in over 30 different events and presentations throughout the trade fair, which runs from Tuesday January 22nd to Sunday January 27th.

 

 

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Adeje’s folklore is alive and well

 

This month the council have celebrated two folklore group anniversaries

The Santa Ana Seniors group and the Adeje Municipal Folklore group have been celebrating 25 and 30 year anniversaries respectively. Since they came into being both groups have worked to rescue, promote and enhance traditional Canarian folklore values as well as restoring celebrations to local calendars, underlining the importance of tradition in the history and development of the borough.

The two groups have been very successful and have counted about the excellent participation of many members of the public and cooperation from the Adeje council. This year the Municipal Folklore group, founded in 1988, celebrate 30 years in existence, and in recent years have won the Adeje Gold Medal and a Ganigo, awarded by Cit Sur for groups and individuals who contribute to tourism quality.

The group have released four records, staged many original performances and travelled nationally and internationally, promoting the history and traditions of the borough.

Santa Ana, named for the patron saint of the Adeje senior citizens, is a group of older residents who come together to learn, share and prove that age is no barrier to continuing to enjoy life. They have released two records, and are regular participants in the more important Adeje events annually.

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It’s November, it’s time for theatre, dance, culture

 

The Adeje department of culture has just announced details of the XXI Theatre and Dance festival, which will see performances in the Adeje cultural centre, and on the mains streets of the town, every Friday in November.

The theatrical presentations are, say the organisers, humorous and reflecting social criticism. On Friday November 2nd dance company Nómada present ‘Para Regalo’ and on Friday November 9th it’s the turn of Burka Teatre company who bring ‘Cosas del XVI’ to the streets of Adeje. This second show is free to the public and set in the Middle Ages, with the play starting in the Plaza de España at 8.30pm.

During the second half of the month, on November 16th Impulso will stage Lacura, a prize-winning show starring Bibiana Monje. Abubukaka will bring you ‘Drácula’ to Adeje on November 23rd, an adaptation in verse of the classic Bram Stoker tale and finally LamedinaesCompany present ‘Ay Carmela’ on November 30th.

 

 

 

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Adeje je je – ha ha

For the third year in a row Adeje Cutlural Centre is hosting a comedy run of theatrical laughs, with shows (in Spanish) for all the family.

The festival is organised by the Adeje council in collaboration with the Cabildo and Tenerife Artes Escénicas.    According to the councillor for culture for Adeje, Adolfo Alonso Ferrera “this festival of comedy theatre is a reflection of the importance we place on theatre in the borough, and our doors are always open to professional and amateur companies and actors”.

There will be a different show on every Friday of the month, from 8.30pm, in the Cultural  Centre, tickets on sale throught the week or on the night of each performance.

 

Friday Sept 7th: Acelera Producciones present “El cielo según San Juan”,

Friday Sept 14th: Multitrack present  “Aarón y Kike”

Friday Sept 21st:  Doble M present “Mi vida como un zombie”

Friday Sept 28th: El Supositorio,

 

 

Who controls our cultural heritage?

Jagielska-Burduk: “The EU sees cultural heritage as a development catalyst”

Alicja Jagielska-Burduk, is a legal counsellor and head of the Centre for Cultural Heritage Protection Law at Kazimierz Wielki University, Bydgoszcz, Poland, and works for the Santander Art and Culture Law Review. This week she was one of the guest lecturers taking part in the Adeje Summer University, speaking on art, culture and the law, looking at the legal questions that arise during the marketing of art. She defended the need to protect heritage adding that in many instances, “the EU considers cultural heritage as a development catalyst”.

During her lecture she dealt with a number of legal and economic aspects related to the protection of cultural and historical artefacts, and the link between art, culture and economic development. The need to create industries and encourage education programmes related to heritage and culture was also discussed.

Jagielska-Burduk reckons the protection of art collections and historical sites is important, and European institutions can create a communal link, unifying the different ideas in the continent. At the same time though, the use of new technologies and assisting private initiatives was stressed, as was the public-private co-operation needed to set up new heritage projects.

“Of course it is important to respect the importance between public and private bodies and avoid potential conflicts. But, without doubt, the public interest takes precedence over the private, because there exists a responsibility to ensure as much of our cultural inheritance is preserved for and available to future generations.”

The movements within the international art market may see heritage art pieces held beyond public viewing, which is why she believes it is important to create co-operative programmes with private collectors. For example, she outlined how many private collectors open their doors to the public during summer months. “The dilemma then isn’t’ to choose between private and public but rather to work to help private collectors become a part of the cultural heritage team and see what we can do to encourage them to volunteer to do so”.

While there are differences in legislation regarding heritage and art in different EU countries, all share a common thread based on the rights of ownership and balances and restrictions. “The owner of the item isn’t important here – it’s irrelevant whether the work is private or public or semi-privately owned. What is of primary importance is the intention to protect it”.

Valuing our heritage, learning from the past

 

The Adeje initiative “Difundiendo Nuestro Patrimonio” (Disseminating our heritage) is designed to open the doors onto the borough’s natural, historical and cultural heritage for students and has been running for six years now. According to the borough’s heritage councillor, Juan Desiderio Afonso Ruiz, “what we are trying to do is pass onto students the important role history plays today, and explain the relevance of the development and evolution of Adeje from days gone by through the many places of cultural interest we celebrate today.”

During the year up to a thousand students from primary and secondary centres take part in the initiative which also invites students from private schools both in Adeje and beyond, to explain the historic relevance of the borough in the history of Tenerife.

The Canarian Library, the Plaza de España, the Convento de San Francisco, the Santa Úrsula Church, the Fort House and surrounds and the Camino de la Virgen (the mountain walk from the town to La Caleta), these are the emblematic locations in the borough on which the guided visits are based and explained by experts from the heritage division. The visits use different educative tools adapted for the age of the students in question, and in this way “we are working to bring the young people of the borough closer to their heritage so they can appreciate the resources they have and value their own history”, says the councillor.

The Project doesn’t just have an educative angle, and is also open to members of the public who, on different occasions, have taken part in information days getting to know the architectural, natural and historical symbols of Adeje.

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Its our heritage!

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Primary and secondary school children from Adeje and Arona, San Miguel and La Laguna took part in a number of activities recently under the Adeje “El Patrimonio es Nuestro” (Its our heritage) programme.
Over eight hundred students in all visited a number of different emblematic sites in the borough, which aimed to show the younger generation the importance of cultural and historical heritage and – and with many of today’s students from a multi-cultural background, this introduction to their local heritage is very relevant indeed. There were talks on why its important to recognise and conserve local history and traditions, as well as the social, environmental and often economic benefits of such preservation.
The students visited the “Camino de la Virgen” walk from the town across the old mountain path to San Sebastain , the Convento de San Francisco, la Casa Fuerte (the town fort) and the Plaza España.

Cultural exchange in Callao Salvaje

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How a roundabout in Armeñime would improve harmonious co-existence was just one of the topics touched upon during the recent visit of the Adeje mayor, José Miguel Rodríguez Fraga to the Callao Salvaje Community Church.

The mayor was the invited guest at one of the regular language exchange evenings hosted by Ken and Caroline Cumming in their church centre in Sueño Azul, and there was a lovely mix of people from Callao Salvaje and Costa Adeje in attendance, with a cross-section of Adeje’s multi-cultural population, people from Germany, Belgium, Ireland, England, Wales and Scotland, Italy and of course Spain, in attendance. The local councillor for the area, Amada Trujillo Bencomo was also in the audience.

After the guests had enjoyed some snacks, and a cup of tea or coffee, they sat and were interested to hear the mayor talk about what Adeje can do for them, asking them to continue to be involved in the borough and welcoming suggestions from the floor on how they could become more involved in the future evolution of this international corner of South Tenerife. “I want to make Adeje a reference point for co-existence, for cultural diversity”, he told the gathering, while at the same time stressing the importance of tourism and the need to maintain the area as a top tourist destination too. “We are blessed with the advantages given to us such as the incredible weather, the nature that surrounds us, but most of all, our biggest resource is the people of Adeje” he said, including those present.

The need to constantly improve the destination was also touched upon, as well as the diverse cultural, gastronomic, folklore and incredible sporting offer that Adeje is and has. “And I don’t mean of or for the elite”; the mayor stressed, “I mean the culture of the people, the music of the people, giving people the ability and the tools to discover something about themselves too”. He referred to the Adeje Convivencia and the Adeje Smart City campaigns which were designed and working towards the improvement of the borough for residents and tourists alike.

Responding to questions from the floor Rodríguez Fraga acknowledged that there was still work to be done in controlling unwanted practises in tourist areas such as PR touts and leafleting, and he also spoke of a newish craze that was harming tourism – that of hiring out what were once scooters for the use exclusively of those with mobility disabilities, to anyone who wished, which is now becoming a nuisance on many streets in Costa Adeje and beyond.

To a question from a local IT provider regarding poor internet coverage in Callao Salvaje the mayor said he would look into it as soon as possible, “as it is often up to the council to persuade private companies that they need to serve areas that they might not consider hugely profitable, although Callao Salvaje is a profitable area”, he said. And when asked about how they might tackle the daily traffic blocks and tail backs by Armeñime the mayor confirmed that the plan to introduce a roundabout there was now approved, “land has been ceded and work should begin in a few months…no doubt helping develop more harmony in the community”, he joked.

As the meeting drew to a close one of the audience suggested the establishment of a focus group among ex-pats to work on and inform the council about issues of concern – the mayor welcomed the idea and we hope to see this group up and running soon – so let us know if you would be interested in taking part.

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The mayor, in closing, thanked Ken and Caroline for hosting the event, and also for their recent involvement in the fund and food raising Gospel concert in the Adeje Cultural Centre, with all proceeds going directly to the Adeje food bank. He also invited those present to get involved in local borough events – “I know language may be a barrier, but not one that we can’t overcome”, he said.

Fun, Fusion and the extended Adeje Family!

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Last weekend’s cultural coming-together in Adeje was a fusion of families and friends, strangers and residents, cultures old and older, and a crossover of languages, ages, religions, and nationalities.
The event, called Fusión Entre Culturas, was held on Sunday June 1st and saw people from many different parts of the world, but all resident in Adeje or nearby, join together to celebrate both what makes us different and what unites us. The inauguration saw the Adeje mayor, Jose Miguel Rodríguez Fraga lead a top table discussion about the different cultures and nationalities represented in the Adeje resident population – over 118 nationalities at the last count.
The word fusion was aptly chosen as the main speakers referred to how we might fuse our separate identities and cultures with people from our new home, but we don’t lose them nor does one culture supersede or dominate the other. Fusion can be defined in many ways, but here it is best seen, I think, as a combination, a coming together of cultures, leading to the creation of new energies.

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Last weekend there was a very open curiosity about cultures on show, and certainly the stand that attracted many curious visitors was the Muslim one, with tea and sweet tidbits on offer to all comers, as well as the chance to get your name written in Arabic. But all of the stands had their fans. There was a lovely table where you could write a message in your own language and post it – by the end of the afternoon it was full. Countries from the Middle and Far East, from Africa, Eastern Europe, and South American all shared the same space, swopped snacks and stories, and got to know each other a little bit better. And maybe next time we should encourage a few tables from nearer home, maybe stands for England, Scotland, Wales and Ireland, the Scandinavian countries and Germany and Poland, just to mention a few.
And of course there were bouncy castles and face painting – the best form of fusion there is if you’re under 10.

Adeje takes pride in its multicultural make-up, and it actually is a delight to be part of it.

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