Adeje honours Kurt Konrad Mayer

Kurt Konrad, one of the borough’s economic giants, is honoured in Adeje
The new Avenida Kurt Konrad Mayer is in El Madroñal

Yesterday morning the Adeje mayor, José Miguel Rodriguez Fraga unveiled the plaque on the Avenida Kurt Konrad Mayer (previously the Avenida El Madroñal), in recognition of the work and years of investment given to Adeje by this Chilean businessman. Present at the event were his family and close friends.
The mayor said, “We are here to remember and recognise something important in our recent history, also something that reflects our change from an agricultural society to a top class tourism destination. Among those who contributed to that change was Kurt Konrad who, in life, was a man very committed to the development and completion of programmes in both infrastructures and the evolution of our society. He was a pioneer, a visionary as a businessman, but someone who never forgot the most important thing – people, his workers, who today have recognised his memorable contributions.”
Roberto Konrad, one of his sons and the director of Tenerfe Top Training, spoke of his father as “a man who never stopped working and who saw possibilities where others only saw problems. My father taught us a lot about work and effort and always said that our greatest wealth was the people who worked with us”.

Kurt Konrad Mayer
Kurt Konrad Mayer , a Chilean-born architect, arrived to Tenerife in the middle of the 20th century, and began an intensive period of professional activity as an architect, builder, developer and tourism promoter, initially with the RKF company, working on projects such as the Aparthotel Ponderosa, the Dollar nightclub and Titos pizzeria.
Konrad Mayer then began working on the construction and promotion of complexes such as Los Geranios, Las Carabelas, Panorama, Club Atlantis, Paraíso del Sur, Oasis Paraíso, Hotel Santiago, Hotel La Pinta, H.A. Altamira, H.A. Santa María, Puerto Colón and Club Náutico. He also was part of the creation of the German school, the ‘Colegio Alemán Alexander Von Humboldt’, which was recently renamed and is today the ‘Colegio Internacional Costa Adeje’, with financial and legal backing in the establishment of the school.
He was the one who pushed for the creation of a tourism promotion group that today has been integrated into the CIT Sur , president of the Rotary Club Tenerife, participated in the establishment of SPET, (for the external promotion of Tenerife), Turismo de Tenerife and was the founder of the Adeje volunteer fire brigade.
His involvement also extended to participation in the development of Golf Costa Adeje, the Los Olivos, Barranco de Torres, El Beril and La Caleta planning projects, and that of El Madroñal, very much part of the expansion of both Costa Adeje and the urbanisation of Adeje town.
During recent years, before his death in 2011, Kurt Konrad Mayer played a part in the creation of Tenerife Top Training, an infrastructure that today is recognised as one of the best sports complexes of its type in the world.


Department of Communications







Tourism – much more than just a business

mayor forum2

Why tourism is a tool for peace as well as development!

The mayor of Adeje, José Miguel Rodríguez Fraga, has said, “tourism is a potent tool for local development and peace…in confronting death and terrorism…tourism can bring life, it is people reconnecting. It is our opportunity, as human beings, to promote peace. There’s an economic side too, but a place cannot be a tourist destination or cannot strive to be one without a welcoming atmosphere, without security, etc. So tourism has a value in the peaceful development of different places.”

The mayor was speaking at the International Tourism Forum, held in Arona on Monday of this week, and organised by the Tribuna Fórum. The title of his address was (translated) “Tourism as a key part of inter-population relations”

The Adeje mayor spoke of his firm belief that “tourism is a hugely important tool in the improvement of society and people, and here in the south it has been a blessing, and brought with it the need for co-ordination and co-operation. The south (of Tenerife) is an important contributor to the wealth of the Canary Islands and we cannot allow that to be a one-sided relationship. All need to accept their responsibilities and come together to show other institutions the best way forward, while of course always respecting the individuality of each borough, because that is where the richness lies. All, he added, under the umbrella of the Canary Islands and Spain who have helped create our position (in the world of tourism).”

Given that tourism is the economic motor of the islands, the Adeje mayor based his intervention on calling for co-ordination of the different Canarian boroughs “to advance and promote ourselves”. He also restated his firm conviction that “tourism won’t benefit us if we don’t take into account the well-being of the people who live here – this is very important, a key factor, and ethical. Furthermore it is another way of improving the destination, if those who live and work here are valued they in turn treat visitors in a better way. The discussion about tourism is well laid out, but at times is very financially-centered, and we need to reorient the discussion, make it more humanist”.

In this regard he gave Adeje as an example, “as a tiny metaphor for how tourism has contributed to a better distribution of wealth, evolving from a primarily agricultural society, where ownership of the land was in the hands of the few, to a modern developed society where everyone has the opportunity to grow”.

The current global positioning of Costa Adeje would not have been possible, continued José Miguel Rodríguez, “without the collaboration and support of the business sector, and the decisions made by this local administration, training of workers, etc. This whole process has seen a radical change in our society in just 20 years, and our people have also seen the bigger picture and have been to the fore in adapting to change in the 21st century, taking on board globalisation, new technologies, etc.”

The Adeje mayor also took the participants through the recent integration campaigns, developed in the Town Hall, that have been operating in the borough, from “Adeje nuestro pueblo/Adeje our town”, reinforcing belonging and pride, “Adeje vive adeje convive/Adeje live and let live” to the current ongoing “Adeje, convivencia 10/Adeje, harmonious coexistence 10/10” campaign, whereby the council are promoting mutual understanding among the different cultures that are part of Adeje as an opportunity for human development.