Il Divo, the Adeje Rally and lots more at Fitur, day 2

Costa Adeje is working to attract tourists that appreciate environmental values, sustainability and cultural heritage as part of a holiday offer

 

Il Divo’s Carlos Marín and Adeje mayor Jose Miguel Rodríguez Fraga

Adeje, and Costa Adeje, the borough’s tourism ‘label’ had a busy day at Fitur, the Spanish tourism trade fair taking place in Madrid this week. The mayor, José Miguel Rodríguez Fraga, said they were engaged in the work needed to give the world’s travel professionals the information and incentive to sell the destination so that “we can advance and generate opportunities for all our residents in Adeje, thanks to the sector that sustains us and our initiatives as a borough and an economy”.
Adeje, among three of Spain’s destinations with the highest overnight stays, is quite clear, and has stated this in the recent past, that the objective isn’t to bring more tourists but instead give those already visiting us a better quality experience during their stay. “Better value for money with the same number of visitors”, he explained. So, one of the key tools is to make agencies aware of the different and less well-known things on offer in Adeje. Sun and sea are indispensable for any tourist visiting Costa Adeje and the Canarias, “our great strengths” he says, but there needs to be added value on offer, factors that make the difference.
“This is why this year we are emphasising cultural promotions, the celebration of our festivals, and our heritage, all part of the richness of Adeje and its people” Rodríguez Fraga commented. Accompanied by the borough’s tourism and cultural and sport councillors, Ermitas Moreira and Adolfo Alonso respectively, he said the idea was to both underline how culture adds value to the tourism offer but also to show how the economic motor that is tourism “funds our culture offer, protects our heritage, and reinforces the work we do throughout the year for our residents and visitors alike.”
The councillors indicated that there were already 40 important activities planned for 2019, sporting and cultural, including the Adeje motor rally, and the Il Divo concert (June 15th) and the Tenerife Symphony Orchestra concerts, the latter with tenors Celso Albelo and Javier Camarena. The councillors also mentioned events planned in the Hard Rock Hotel, the Easter Good Friday Passion and Costa Adeje Fashion Beach. “These are just a few examples of the offer that includes folklore, jazz, gospel, our traditional riches, crafts, fashion, beaches and beach clubs”, said Moreira.
The councillor for culture added that it was also important to stress that activities in Adeje were not just for tourists but for residents, the people who are behind the ongoing success of the destination.


Il Divo, June 15th
Carlos Marín, the only Spanish member of Il Divo, was at the top table today with the Adeje mayor to announce details of their Adeje concert. Promotor David Navarro told press that tickets are already on sale and were “selling well”, but can still be bought online, www.mastaquilla.com and in El Corte Inglés. The concert, managed by DN7 Events in collaboration with the Adeje council, will be in Golf Costa Adeje.
Il Divo offer a mix of opera and songs from different musical genres, and are considered an iconic ‘crossover’ musical quartet. The four are Spaniard, Carlos Marín, Swiss Urs Buhler, Sebastien Izambard from France and David Miller from the USA. They have sold millions of record since they were formed in 2003. Thier Adeje concert is titled, ‘Timeless 15 th Anniversary’, bringing together songs of love and romance over the ages.

 

Culture, leisure and sustainability will be the priorities during Fitur

 

 

With Costa Adeje now accredited as one of the best sun and beach destinations in Europe and one of the most important globally, the authorities look for a different promotional platform annually for the trip to Fitur, the Spanish international tourism fair which is taking place in Madrid next week. This year the tourism department have planned a series of events that will promote the culture and heritage of the destination, and not just those organised by the council, but including private initiatives and events which add to the richness of the Costa Adeje cultural menu.

At the press conference this morning given by the Adeje mayor José Miguel Rodríguez Fraga, the tourism councillor Ermitas Moreira and the cultural councillor Adolfo Alonso, the rich and diverse cultural offerings Costa Adeje has to offer were highlighted as well as the importance of the ‘triple axis’ of sustainability – environmental, social and economic.

The tourism councillor said that “Tenerife Tourism have developed a working guide that, as always, we are following in conjunction with them, to emphasis the value of our cultural offering, one of the most diverse and complete the island has to offer, and to which we can add our patrimony through our traditional fiestas and celebrations”.

Adeje have been happy too with the success of Happy Streets, “360 degrees of fun”, which was presented to the public at last year’s Fitur and has seen the development of many leisure and entertainment activities. This year the council will also be presenting news about two concerts, that of Il Divo, and a Tenerife Symphony Orchestra concert in Adeje with two world-class tenors Celso Albelo and Javier Camarena. Visitors to the trade fair will also be receiving information about the III Tenerife Fashion Beach, the National Leisure Conference scheduled for later this year, and the International Adeje Rally, all promoting the Costa Adeje destination.

For his part the mayor will also be attending the national launch of the new alliance between ‘Sun and Beach Boroughs’, meeting with the national minister for tourism Reyes Maroto, and, in his role as president of the Association of Canarian Tourism Boroughs, participating in a number of different forums and meetings including Foro Fiturtech, which is looking at the personalisation of service to the tourist, creating a unique experience for each and every visitor.

The awarding, by the national ministry for the economy and the EU, of funding for Adeje under the Intelligent Tourism Destination label is also part of the short-term planning for the destination and will be important in finding out the environmental realities and contaminants of the zone in order to increase efficiency and effectiveness in local public services, not just to benefit tourism, but also to improve the quality of life for residents. The money will also be used to optimise and improve resources among other things.

“We are also planning to create a map of our contaminated emissions, throughout the borough, to develop concrete actions to counter these pollutants”, said the mayor, adding that the council was actively working on a number of projects to reduce the borough’s carbon footprint.

The Adeje delegation will be taking part in over 30 different events and presentations throughout the trade fair, which runs from Tuesday January 22nd to Sunday January 27th.

 

 

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Trick or treats in Costa Adeje

Happy Halloween Streets in Costa Adeje!

The Adeje/Costa Adeje tourism department’s Happy Streets initiative is taking Halloween to heart this year, and inviting everyone, but particularly younger residents and visitors, to come along to Plaza Salytien on Wednesday October 31st to celebrate Halloween.

Tourism councillor Ermitas Moreira García explained that Happy Streets “offers alternatives in the leisure and entertainment field to our residents and tourists and in parallel helps local businesses, in this case in Plaza Salytien”.

From 6pm tomorrow there will be a range of fun-filled spooky activities, live music, a DJ, performances, face painting, competitions, etc. Food trucks will also be in place to feed the hungry kids and adults, no doubt serving a great variety of ‘treats’ and there will even be a cocktail bar in situ for the adults, whether in costume or not!

As the councillor pointed out –“we have the prefect autumn climate for an open-air event for the whole family, not to mention some excellent entertainment, food, and drinks for all”.

 

 

Smart Data and new tourism

 

Smart Data was the central theme at the XIX International Tourism Forum this week, held in Benidorm, with the participation of a number Spanish mayors including Adeje’s Jose Miguel Rodríguez Fraga. Also present were mayors from Lloret de Mar, Salou, Torremolinos, Benidorm, San Bartolomé de Tirajana and Calviá, and the Arona councillor for tourism.

The Adeje mayor highlighted what is now being called the fourth industrial revolution, in other words new technologies in communication and information which are affecting and changing the tourism sector. This was also in the context of Adeje’s recent awarding of top points for the Adeje, Intelligent Tourism Destination project at a national level.

The project sees the practical application of new technologies in improving the efficiency of tourism services, and services to residents, improving environmental care and generating an interchange of data to improve the borough in general for everyone. The project deals with everything from rubbish collection to parking, beach occupancy, and water in public showers, etc., in general “the efficiency of public services”, the mayor told the forum. “We are also committed to the reduction of contaminated emissions”, he added.

Following the public session the mayor and Adeje councillor for tourism Ermitas Moreira, took part in a meeting with the national alliance of ‘sun and beach’ boroughs. One of the current priorities of this group is to continue to press for different central funding from Madrid given the extra use of local resources when local populations double or treble with visiting tourists. “Tourists come to Costa Adeje, and to other destinations, in search of a quality time, to be well treated, and we have to be able to offer them top services, but we must be able to offer the same to our residents”. The mayor reminded the administration that the tourism boroughs were “sustaining the principal industry of the country”.

 

 

 

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Fashion on the beach…

For the second year running some of Europe’s top models will strut their stuff on the sand, here in Costa Adeje.

The Tenerife Fashion Beach Costa Adeje is taking place in various formats all this week, with the main fashion show taking place on a specially constructed catwalk on the Playa del Duque beach on Friday evening – this event isn’t open to the public as it is for the fashion press and blogging elite who have flowing into Adeje for the event.

During the week there was also a casting held in the Hard Rock Hotel to seek out new modelling talent with over 100 young men and women turning up to see if they have what it takes to make the cut.  Tomorrow, Thursday, the official presentation of the models who will take to the catwalk on Friday is on, and tomorrow evening there will be a beach and sports-wear show on Fañabe beach showing clothing available here in the shops from Tenerife labels as well as new lines from intenational houses such as Seco Seco, Lava Sport, Pi-314 and Faro Bag , Anana Wear, Yang Shuang and Maillot Soralla.

On Friday the main event on the Playa del Duque takes place, with collections from Ola Olita, Ananas Wear and Milena Rodher in the New Talents section, followed by new lines from The Knot Company, Noemí Felipe, Zooo Society, Arena Negra y Sedomir Rodríguez de la Sierra, Bea de la Rosa, Lava y Locaplaya, Aurelia Gil, Hipertrófico, Román Peralta, Entreaguas, Miss Bikini and Karl Lagerfeld. The show will be presented by Spanish television personality Nieves Álvarez and Israeli actor, producer and influencer Eliad Cohen.

The fashion week comes to an end on Saturday with a comercial ‘showroom’ event.

The Tenerife Fashion Beach Costa Adeje, continuing on its success last year, is being flagged as an excellent opportunity to promote “fashion and climate” and the multitude of delights Costa Adeje has to offer.  The Adeje tourism councillor Ermitas Moriera welcomed “the international bloggers and influencers working in the fashion world as they now also have a chance to get to know, at first hand, what we offer as a destination”.

 

 

 

 

Fashion beach casting call!

“Tenerife Fashion Beach Costa Adeje” organised by the Cabildo and the Adeje Council, is widening the net in a search for new local talent. The event, which brings together tourism and fashion, is on October 15th and 20th.
New Face casting will be offering a chance to 20 young people from the island to take their first step into the world of professional modelling. The lucky 20 will be offered a photography session and take part in one of the designer shows during the event.
Efraín Medina, Cabildo vice president, said these kinds of projects were welcome as they allowed the fashion sector generate new commercial opportunities and also brought the textile industry closer to the public.
Adeje’s tourism councillor Ermitas Moreira said that it was important as “every year we are looking at new ideas for the zone and the new casting would create new promotional opportunities while also giving young people from the area a start in the fashion business.” She added that it was important to remember that the Tenerife Fashion Beach Costa Adeje promoted both the sector and the destination and the fashion business itself attracted visitors and was in line with the top class hotels in the zone. Last year a wide selection of national and international designers used the event to show their clothes in the spectacular beach setting.
The casting for new models will be at the Hard Rock Hotel in Adeje, on October 15th from 4pm to 7pm.

 

A little bit of heaven in Adeje

 

The Mayantigo Fest will delight

The III Mayantigo Fest, Traditional World Music Costa Adeje is offering visitors ‘a little bit of heaven’ during the last weekend of September in the Plaza Salytien, with performances of traditional music and dance from Adeje and other towns here and abroad. The weekend event promises a fantastic mix of light and colour, dance and rhythms bringing people together using the more international language of all – music!

This is very much an international event, working to encourage an interest in our local culture as well as inviting groups from other Canarian and Spanish towns and beyond. It is held in a tourist centre, inviting residents and visitors alike to get to know more about the music, song and dance of Adeje and exchange experiences and cultures. The presentation during both evenings will be in Spanish and English.

The organisers of the event are the Adeje School of Music Folklore group in partnership with the Adeje department of tourism. This year the Folklore group are also celebrating their 30th anniversary, and are delighted to welcome the Coros and Danzas Mar Menor from Murcia, Los Campesinos from Lanzarote and the Khaita Joyful Dances from Tibet!

“The idea behind setting up the festival was to give the people who come on holidays to Costa Adeje the chance to get to know something of our customs, our traditional values and after two successful years we feel we have gone some way towards achieving that, with this outdoor show, free to the public, in a main thoroughfare of the borough”, said Ermitas Moriera García, Adeje’s tourism councillor.

Canarian folklore has roots in a diversity of traditions from Europe, the Americas and Africa, with a varied selection of music, song and dance, many of which have been revived by the Adeje School of folklore. The festival, as well as being a showcase for local folklore groups, also offers a shared space for groups from other parts of Spain and beyond.

The event is made possible by help from Hovima, Mundos, Grúas Sur,Imegal, Imoque Servicios and BP Adeje.

 

 

 

 

 

 

 

 

 

 

Feeling groovy in Adeje this weekend!

The Feeling festival starts tomorrow in the CDTCA in Adeje with two days of free cultural events and then comes to a musical conclusion on Saturday with an amazing Reggae concert in the municipal football stadium. Tickets for the concert are available online, tomatickets.es, ticketbell.es or in a number of shops: El Rincón de Tintín, Loca María Grow Shop, Sonora Discos and the Palm Beach Surf Shop.

This is the second year the Feeling Festival will be based in Adeje with a terrific line up of national and international artists coming to perform on Saturday. According to the councillor for participation and social harmony, Zebenzui Chinea Linares, “we are really interested in the social themes that are part of the overall festival and are delighted to see them in Adeje again.” The council has cooperated in setting up a number of the Thursday and Friday events, with the council’s mobile youth unit in place, a risotherapy workshop and participation in a round-table discussion on ‘the invisibility of women’.

Inma Galván and Leo Mansito, the co-ordinator and director respectively of New Events productions, said the events were geared for everyone, and they will also be asking the public to donate to a fund raising effort for Canarian NGO Solidarity and the Pedro Jiménez foundation among others. Taylor Austin of the Open Arms organisation said they were founded in 2015 and their “principal mission was refugee sea rescues of those fleeing persecution and/or poverty.” The company’s founders worked in sea rescue and life-saving and had much experience of working along the Spanish coasts, helping those in need.

Cultural days
On Thursday June 28th activities will be divided into two sections – the first taking place in FIT, the Factory for Tourism Innovation, with the above-mentioned workshop with the participation of Adeje councillor Ermitas Moreira García. (8.30pm), which will have simultaneous translation into sign language. There will also be a screen of the film Rockers (Jamaica, 1978).
In parallel, in the gardens of the CDTCA, there will be workshops, dance with sign language, acrobatics. Information points will be in place.

On Friday June 29th the round table discussion on the Open Arms Project will be on. There will be a presentation of the ‘Reggae can help’ Project with Mar Sobé,Austin Taylor, Ras Kuko and Fernando García Guereta at 5.15pm, and at 8.30pm a talk entitled “Reggae is more than music” with journalist John Masouri , Julián García from Roots&Vibes and Fernando Guereta, Nice Time. To close the evening there will be a screening of the documentary ‘Tell the children the Truth’.

Saturday is reggae day in the Municipal football stadium with performances from Alborosie, Tarrus Riley featuring Dean Fraser and Israel Vibration. Also in the line-up are Sumerr (Jamaica), Canarians One Xe Band, Lioness Den, Isaiah, Don Virgilio,
Dada Wanche, A’Jah Porfecía Crew, Lava Sound, junto a DJ Chiqui Dubs,
Triggafinga Intl Sound and the Tenerife Dancehall Crew.

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What’s in a name?

Luther King project aims to change street names in Adeje

A delegation of students from Luther King College paid a visit to the Adeje council offices recently to ask for something a bit different- they want to council to change a few street names.

The students from Luther King recently carried out a study of street names in Adeje, Arona, Granadilla, San Miguel and Vilaflor, and with the results they are following the lead set in Malaga under the hashtag, #merezcounaacalle (she deserves a street), the aim being to give more leading women the recognition they deserve by naming more streets after them.

The results of their study in Adeje shows that in the borough there are 38 streets named after men, and only 8 named after women. The students, who met with councillors Ermitas Moreira García, Carmen Lucía Rodríguez and Juan Desiderio Afonso Ruiz, presented a petition asking that the council consider naming an Adeje street after Jocelyn Bell Burnell, a British astronomer who discovered pulsars, the cosmic sources of peculiar radio pulses. The students have also said they will forward a list of other possible candidates for street, plaza or avenue names.

The councillors who met with the students, currently in the second year of high school, and some of whom are from Adeje, were impressed with the work done. “Adeje is a borough in growth and given the results of the study you have carried out we can now take this into consideration and look at naming places after women who have contributed in some way to Adeje society, women who have been recognised and awarded the town’s Abinque prize”, they said. The Abinque prize has been awarded every year, for the last 15 years, to a woman or group of women, who have contributed to Adeje’s growth as an equal opportunities borough.

The students expressed interest in the ways in which Adeje is contributing to the evolution of real equality as the local councillor for equality outlined the work of the council in this regard, the in-house training and education, the treatment of diversity issues and working to insist on inclusive language in official communications and relations with the public.

The students also heard details of the work with the borough’ s schools as well as across all the council departments, the workshops to empower women and stamp out inequality and break down borders and obstacles to effective and real advancement, and the move ahead to ensure the integration of women in all aspects of society.
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Water and why it matters!

 

The event celebrates the importance of water in the evolution of this society and will be narrated in English and Spanish

This Sunday March 18th the centre of the town of Adeje will stage ‘The Water Route/Ruta del Agua’, now an annual event which is designed to explain the story of the significance of water in the evolution of the local society, the symbolism of and dependence upon this vital resource. As in previous years the route will be led by members of the Adeje municipal folklore group, in costumes of bygone days, acting and explaining, in English and Spanish, the route that water has taken in Adeje over centuries. Participation in the event is free.

According to Adeje’s tourism councillor, Ermitas Moreira García, “the historical riches of our borough are very important and reflect our history as a people, so we think the rescue and valuing of these traditions through projects such as this are of huge benefit, not just for residents for our visitors too. Through different cultural experiences they too can enjoy new experiences and sensations”.

She added, “we are extolling these historic elements that are unique to us as a town and which we can also promote as a tourist attraction. The water route is an excellent example of this”.

The route begins at 11am on Sunday March 18th at the entrance to the Barranco del Infierno (near the Otelo restaurant), and will take the participants on a journey through time, stopping at various old water mills and fountains – the Molina de Arriba, the Fuente de los Tres Chorros, and other historic stopping points in the town. In parallel those following the route will also discover something of the lives of the marquises of Adeje.

During the 19th century liberal politician Pascual Madoz, a member of a progressive party and author of a statistical geographical dictionary of Spain, described Adeje as (translated) “a territory with a sad and monotonous aspect in the valley surrounded by hills; the rest of the area is delightful, with some of the most fertile stretches to be found on this side of the island: water to irrigate the land, the walk knows as the Infierno, which descends from the highest part in the mountains to the canal forming the Barranco del Agua (Water Ravine)”.

During the walk on Sunday participants can delve into details of the borough’s past, which they can appreciate first hand through a series of set pieces created just for this event. Adeje has always held a privileged position in the island, as much in previous centuries as today. The borough boasted the greatest number of springs in the midlands of the island of Tenerife: two in the Erques ravine, three in the area known as El Aserradero, two in the Barranco del Infierno, one at the top of the Barranco del Agua, another at the foot of the Roque de los Brezos and finally one which was by the Roque de Imoque.

The borough was also home to a number of important Guanche (Tenerife aborigine) settlements, and of course to the Gran Tinerfe, a king among Guanches, whose statue now sits at the entrance to the town. Following the conquest of the south and in particular of Adeje, water played a vital part and the hydro-resources from the Barranco del Infierno – the Adeje River – ran from the springs to the sea.

 

 

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