Feeling groovy in Adeje this weekend!

The Feeling festival starts tomorrow in the CDTCA in Adeje with two days of free cultural events and then comes to a musical conclusion on Saturday with an amazing Reggae concert in the municipal football stadium. Tickets for the concert are available online, tomatickets.es, ticketbell.es or in a number of shops: El Rincón de Tintín, Loca María Grow Shop, Sonora Discos and the Palm Beach Surf Shop.

This is the second year the Feeling Festival will be based in Adeje with a terrific line up of national and international artists coming to perform on Saturday. According to the councillor for participation and social harmony, Zebenzui Chinea Linares, “we are really interested in the social themes that are part of the overall festival and are delighted to see them in Adeje again.” The council has cooperated in setting up a number of the Thursday and Friday events, with the council’s mobile youth unit in place, a risotherapy workshop and participation in a round-table discussion on ‘the invisibility of women’.

Inma Galván and Leo Mansito, the co-ordinator and director respectively of New Events productions, said the events were geared for everyone, and they will also be asking the public to donate to a fund raising effort for Canarian NGO Solidarity and the Pedro Jiménez foundation among others. Taylor Austin of the Open Arms organisation said they were founded in 2015 and their “principal mission was refugee sea rescues of those fleeing persecution and/or poverty.” The company’s founders worked in sea rescue and life-saving and had much experience of working along the Spanish coasts, helping those in need.

Cultural days
On Thursday June 28th activities will be divided into two sections – the first taking place in FIT, the Factory for Tourism Innovation, with the above-mentioned workshop with the participation of Adeje councillor Ermitas Moreira García. (8.30pm), which will have simultaneous translation into sign language. There will also be a screen of the film Rockers (Jamaica, 1978).
In parallel, in the gardens of the CDTCA, there will be workshops, dance with sign language, acrobatics. Information points will be in place.

On Friday June 29th the round table discussion on the Open Arms Project will be on. There will be a presentation of the ‘Reggae can help’ Project with Mar Sobé,Austin Taylor, Ras Kuko and Fernando García Guereta at 5.15pm, and at 8.30pm a talk entitled “Reggae is more than music” with journalist John Masouri , Julián García from Roots&Vibes and Fernando Guereta, Nice Time. To close the evening there will be a screening of the documentary ‘Tell the children the Truth’.

Saturday is reggae day in the Municipal football stadium with performances from Alborosie, Tarrus Riley featuring Dean Fraser and Israel Vibration. Also in the line-up are Sumerr (Jamaica), Canarians One Xe Band, Lioness Den, Isaiah, Don Virgilio,
Dada Wanche, A’Jah Porfecía Crew, Lava Sound, junto a DJ Chiqui Dubs,
Triggafinga Intl Sound and the Tenerife Dancehall Crew.

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What’s in a name?

Luther King project aims to change street names in Adeje

A delegation of students from Luther King College paid a visit to the Adeje council offices recently to ask for something a bit different- they want to council to change a few street names.

The students from Luther King recently carried out a study of street names in Adeje, Arona, Granadilla, San Miguel and Vilaflor, and with the results they are following the lead set in Malaga under the hashtag, #merezcounaacalle (she deserves a street), the aim being to give more leading women the recognition they deserve by naming more streets after them.

The results of their study in Adeje shows that in the borough there are 38 streets named after men, and only 8 named after women. The students, who met with councillors Ermitas Moreira García, Carmen Lucía Rodríguez and Juan Desiderio Afonso Ruiz, presented a petition asking that the council consider naming an Adeje street after Jocelyn Bell Burnell, a British astronomer who discovered pulsars, the cosmic sources of peculiar radio pulses. The students have also said they will forward a list of other possible candidates for street, plaza or avenue names.

The councillors who met with the students, currently in the second year of high school, and some of whom are from Adeje, were impressed with the work done. “Adeje is a borough in growth and given the results of the study you have carried out we can now take this into consideration and look at naming places after women who have contributed in some way to Adeje society, women who have been recognised and awarded the town’s Abinque prize”, they said. The Abinque prize has been awarded every year, for the last 15 years, to a woman or group of women, who have contributed to Adeje’s growth as an equal opportunities borough.

The students expressed interest in the ways in which Adeje is contributing to the evolution of real equality as the local councillor for equality outlined the work of the council in this regard, the in-house training and education, the treatment of diversity issues and working to insist on inclusive language in official communications and relations with the public.

The students also heard details of the work with the borough’ s schools as well as across all the council departments, the workshops to empower women and stamp out inequality and break down borders and obstacles to effective and real advancement, and the move ahead to ensure the integration of women in all aspects of society.
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Water and why it matters!

 

The event celebrates the importance of water in the evolution of this society and will be narrated in English and Spanish

This Sunday March 18th the centre of the town of Adeje will stage ‘The Water Route/Ruta del Agua’, now an annual event which is designed to explain the story of the significance of water in the evolution of the local society, the symbolism of and dependence upon this vital resource. As in previous years the route will be led by members of the Adeje municipal folklore group, in costumes of bygone days, acting and explaining, in English and Spanish, the route that water has taken in Adeje over centuries. Participation in the event is free.

According to Adeje’s tourism councillor, Ermitas Moreira García, “the historical riches of our borough are very important and reflect our history as a people, so we think the rescue and valuing of these traditions through projects such as this are of huge benefit, not just for residents for our visitors too. Through different cultural experiences they too can enjoy new experiences and sensations”.

She added, “we are extolling these historic elements that are unique to us as a town and which we can also promote as a tourist attraction. The water route is an excellent example of this”.

The route begins at 11am on Sunday March 18th at the entrance to the Barranco del Infierno (near the Otelo restaurant), and will take the participants on a journey through time, stopping at various old water mills and fountains – the Molina de Arriba, the Fuente de los Tres Chorros, and other historic stopping points in the town. In parallel those following the route will also discover something of the lives of the marquises of Adeje.

During the 19th century liberal politician Pascual Madoz, a member of a progressive party and author of a statistical geographical dictionary of Spain, described Adeje as (translated) “a territory with a sad and monotonous aspect in the valley surrounded by hills; the rest of the area is delightful, with some of the most fertile stretches to be found on this side of the island: water to irrigate the land, the walk knows as the Infierno, which descends from the highest part in the mountains to the canal forming the Barranco del Agua (Water Ravine)”.

During the walk on Sunday participants can delve into details of the borough’s past, which they can appreciate first hand through a series of set pieces created just for this event. Adeje has always held a privileged position in the island, as much in previous centuries as today. The borough boasted the greatest number of springs in the midlands of the island of Tenerife: two in the Erques ravine, three in the area known as El Aserradero, two in the Barranco del Infierno, one at the top of the Barranco del Agua, another at the foot of the Roque de los Brezos and finally one which was by the Roque de Imoque.

The borough was also home to a number of important Guanche (Tenerife aborigine) settlements, and of course to the Gran Tinerfe, a king among Guanches, whose statue now sits at the entrance to the town. Following the conquest of the south and in particular of Adeje, water played a vital part and the hydro-resources from the Barranco del Infierno – the Adeje River – ran from the springs to the sea.

 

 

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Networking nationally to improve the destination

 

Adeje’s tourism councillor Ermitas Moreira García has just returned from a series of working days with Innpulso, a strategic platform established by the ministry for finance and competition, to engage with cities and towns in Spain who are promoting and working with new technologies in development.

The meeting was in Érmua (Biscay, Basque country), and the network includes 68 towns and cities in Spain, all of whom took part in the event. The Adeje representative said that “for a destination such as Costa Adeje membership of this network is very important, as we are establishing synergies with other innovative cities and learning from their successful experiences and seeing where that success can be applied here”.

Some of the proposals that will form part of the working plan approved by the council do precisely that – forge strategic alliances, including with the ministry and other social agencies relevant to the goals in question. The group also moved towards better lines of communication and improvement of positioning within the sector.

A new representative council was elected too, with Érmua and Terrassa sharing the presidency. Representing bigger cities will be Barakaldo and Valladolid, medium sized cities Alcoi and Sant Boi de Llobregat and smaller cities/towns will be represented by Ejea de los Caballeros and Villamayor.

Membership is granted by the ministry for finance and competition, and Adeje has been a member of the network since 2012, with that status renewed in 2016. Among other advantages, members work on collective projects and also give priority to member cities in choosing locations for conferences, seminars and other events.

 

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Costa Adeje’s Happy Streets!

 

 

As part of their presentation at Fitur, the Spanish tourism trade fair, the Adeje council through the Costa Adeje Brand, launched the Happy Streets booking concept allowing people to buy a huge range of tickets for different events on one webpage.

Under the tagline, “Wherever you look, 360º of fun” the council detailed the creation of a web platform allowing visitors to look for information on events and book directly. The activites are both public (Council organised) and private and include cultural, music, sports and social happenings. The platform sees the Costa Adeje brand working with private institutions such as Siam Park, Hard Rock Hotel, Fara Producciones, Monkey Beach, La Terrazza del Mare, Le Club and Creventy.

“For us it is very clear that what is increasingly important and what is the main challenge for us is meeting the needs of a diversity of tourists, and coming up with a leisure offer to meet all needs and expectations”, said the Adeje mayor, José Miguel Rodríguez Fraga, who has been attending Fitur with the borough tourism councillor Ermitas Moreira.

Events detailed online include The Passion (the Good Friday street theatre on the town’s Calle Grande every Easter), concerts in Siam Park, the Children of the 80s gigs in the Hard Rock Hotel and happenings in popular night-time venues such as Monkey Club, Terrazza del Mare and Le Club. “We are offering different activities for all kinds of visitors, from those who are travelling alone or with a partner to families with children of all ages”, commented the tourism councillor.

Under the Happy Streets label visitors can chose the kind of event they are interested in. By visiting www.costa-adeje.es and clicking on the Happy Streets option they will have a menu to choose from, and can view the calendar of events planned throughout the year as well as buying tickets where and when they wish to.

During Fitur details of the XXVIII Rally Villa de Adeje Cicar were also presented with the news that the organisers will be working to include the circuit on the international stage. During the 2018 rally technical inspections will be taking place and if all goes well the rally could be a European circuit. Present at this event were Adeje sports councillor, Adolfo Alonso, the president of the Adeje Rally Poli Delgado, the director general of Cicar and the president of the Spanish automobile federation, Manuel Aviñó.

 

 

 

 

Expovida 2020: Where health and tourism come together

 

Launched today, December 15th, Expovida 2020 is a new tourism and health concept, inviting the world’s leading health innovators and providers to come together under one roof, in Adeje, in the perfect location, the Canary Islands.

In what was Sky Park, this private enterprise, at a projected cost of €150 million, completely funded by private enterprise, will be a permanent expo offering tourists a new reason to visit Adeje. With 1,600 m2 the space will have a myriad of zones featuring different aspects of health and wellbeing, and will be inviting different countries and companies to use the space to promote the latest medical and technological developments in the world of health.

The building will be topped by a massive sculpture of ‘Evva’, an interactive sculpture as, says architect Roberto Delgado, the interior of the ‘body’ will house different salons for learning, promotion, and interaction with health exponents and providers.

Adeje’s tourism councillor Ermitas Moreira spoke at the launch of the project welcoming the initiative, “a pioneer at European level and an axis for health and wellbeing. With this initiative Adeje will become a reference point for investigation, diagnostics and health-related conferences and events from both professional and training points of view. “

 

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Model turn out for fashion press call

 

This morning Siam Mall hosted many of the international models who are in Adeje to take part in the Tenerife Fashion Beach Costa Adeje show tomorrow.

Alongside the models and event organisers were Adeje councillors for tourism, Ermitas Moreira García and for local economic development Manuel Luis Méndez Martín as well as Siam Mall director Hugo Gil and Edgar Magdalena, technical director of tomorrow’s show.

Both politicians underlined the importance of the event in “tourism promotion of the borough” adding that the show would “open up the way for increased diversity in the local economy as well as showing off the attractive possibilities of the destination”.

Hugo Gil said events of this kind helped promote the textile industry and Siam Mall would continue to support these initiatives in the fashion and local business sector.

Edgar Magdalena thanked those present, the Adeje Council as well as the Tenerife Cabildo for their support and of course the models who had travelled from many different parts of the world to take part.

 

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Costa Adeje catwalk!


On October 26th Tenerife Fashion Beach Costa Adeje is happening on the El Duque beach from 7pm, when 18 different beachwear labels will be taking to the catwalk, courtesy of a host of international models, promoting their products as well as Costa Adeje.

The initiative has the backing of the Adeje council and the Cabildo, and will see a 25 metre long catwalk by the beach, with seating, backstage, etc, and 40 models taking to the stage among them Carolina González, Davinia Pelegri, Evelin Yánez, Nicole White and Kristel Kamp with model Nieves Álvarez presenting the event.  It is seen as an excellent opportunity to integrate the promotion of the destination with the textile and other local industries as well as underlying the excellence of Costa Adeje as a beach destination all year around.


National and international labels will be on show, including Melissa Odabash and Shan (showing for the first time in Spain), Arena Negra, The Knot Company, Noemí Felipe, Javier Aguilar and Lava (from Tenerife Moda), Aurelia Gil (Gran Canaria), Elyte and Kalisy.  Accessory firms Nok, By Loleiro, Roselinde, Néstor Rodríguez, Juan Gil Hammerhoj Desing, Maharani and Abraham Zambrana will complement the swimwear.

At the launch of event details Adeje mayor Jose Miguel Rodríguez Fraga said it was vital to establish synergies between the tourism and fashion sectors and create feedback, both being areas that generate and share economic benefits.
An international press corps will be in attendance prior to and during the event and the organisers will be organising events to promote the island and ensure that reports show off the destination in a positive light.

• Social media connections: Facebook:https://www.facebook.com/TenerifefashionBeachCostaAdeje/• Instagram:@tenerifefashionbeach, https://www.instagram.com/tenerifefashionbeach/• Twitter:@tenerifefbca, www.tenerifefashionbeachcostaadeje.com• Youtube: Tenerife Fashion Beach Costa Adeje, https://www.youtube.com/channel/UCvOWc50vHPAHoJJbN71gpWg

 

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Adeje’s quality recognised

 

The council is awarded for its excellent training initiatives and work-seeking programmes

The Adeje department of economic development and employment policies has been awarded a Certificate of Excellence, EFQM, from the European Foundation for Quality Management, for the level of attention offered and given to the public in the areas of training, employment and businesses assessment. The award was presented at an event in the Costa Adeje Tourism Development Centre (CDTCA).

Councillor for the department, Manuel Luis Méndez Martín received the certificate from Francisco Martón Santamaría, from the Bureau Veritas, the agency charged with evaluation and certification in Andalucía and the Canarias. Also present were the departmental head, Mercedes Vargas, and the councillor for tourism, Ermitas Moreira (who headed up the employment department in previous years, when it was first awarded this certificate in 2015).

Méndez Martín said, “Offering a quality service to our users, who belong to the section of society in search of work, and the businesses who are looking for assessment assistance, that’s our daily challenge”. He praised the work of his colleague Ermitas Moreira as well. He said the priority for his department was to ensure that anyone who contacted them in search of a solution to their problems received personal attention and a quality service. “Unfortunately we cannot solve every single problem, we don’t have magic wands to create jobs for everyone, but what we can do is offer professional service and attention, and ensure proper and actual responses to problems and open a door to hope to those seeking assistance”.

The certificate is awarded every two years during which time the Bureau Vertias are evaluating and invigilating the work of the companies in line for certification. That the Adeje department has been awarded for a second consecutive time is rewarding, says the councillor, as it indicated “that we are improving and growing with our commitment to all those who are looking for work or seeking to improve their working potential”.

EFQM (the European Foundation for Quality Management) is a not-for-profit membership foundation in Brussels, established in 1989 to increase the competiveness of the European economy. It looks to establish a global vision in companies to encourage and stimulate improvement and excellence in work practises. According to Francisco Martón Santamaría, in Adeje’s case, “the protagonists are the workers in the Adeje department – we know that in many cases to receive the certificate a second time can be more difficult as it requires an application to the job that is continuous and constant and requires the full commitment of all those involved”. He congratulated the Adeje department, as it is, he said, “a centre for preparation for workers allowing them to choose a route, a path to stability and to gainful employment”.


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Investment in Costa Adeje could top €260 million

Adeje’s municipal tourism council met today in the Hard Rock Hotel with mayor José Miguel Rodríguez Fraga, and Adeje councillors for tourism and the presidency, Ermitas Moreira García and Carmen Rosa González Cabrera, as well as a healthy turnout from representatives of the tourism sector in Costa Adeje, Ashotel (the provincial hoteliers association), CIT, the centre for tourism initiatives, CEST, the South Tenerife business circle, and other areas working in the sector.

The meeting agenda included a presentation of the different projects currently under way in the zone, and those on the point of beginning work on moves to improve tourism, including plans from the International Tourism Forum and the Atlantic Tourism Laboratory. The meeting also discussed sustainable development plans and the recently obtained Biosphere Tourism Destination certificate granted to Costa Adeje.

During the meeting the delegates proposed a number of plans for debate at insular and regional level regarding connectivity and mobility and the vulnerabilities of the borough. This included a need for discussion on the construction of a second runway and terminal at Reína Sofía Airport in South Tenerife and daily congestion problems along the TF-1 motorway.

The Adeje mayor alongside Ashotel’s Victoria López and the head of the University of La Laguna’s department of economics Francisco Calero, held a press conference where they outlined the priorities for the council. Rodríguez Fraga stressed the importance of plans to improve and upgrade tourism infrastructures in Costa Adeje. He said that in the coming years the amount available for investment in the area could reach €135 million and monies had already been sought from PITCAN, the Canarian Tourism Investment Plan. “We are seeking to insure that public investment matches private funding in the areas of renovation and improvements in tourist spaces, the areas that are the economic bread and butter of the region”, he said. He pointed to the positive effects already felt as a result of modernisation projects adding that it was important that public administrations didn’t get left behind. “We have to renovate and create new environments, modern and attractive, for our visitors”. He confirmed that there was already promises of over €130 million from private investors, so with public funding to match that, overall spending could top €260 million in the region.
The mayor made reference to a number of projects already underway in strategic areas of Costa Adeje, including Calle Roma, Calle París, Calle Uruguay and Calle Paraguay, the maritime walkway in Playa Paraíso and the open area in Salytien. “In 2017 we have already seen spending of €15million, almost all of that council funded”, he said, adding that this meant generating spaces for tourists and residents, those who live here, who sustain our economy.

The Adeje municipal tourism council was established in 1988 and has operated through a number of different tourism development phases. Its primary aim is to recognise and work on the premise that the position of Costa Adeje as a leader in the tourism sector is the responsibility of everyone involved and to work and speak on behalf of the borough in seeking private and public support channelled through participative bodies. During the week the body also explained the incorporation of Adeje into the Canarian Tourism Borough Association and the creation of LAT, the Atlantic Tourism Laboratory, whose objective is development and training in the sector, sharing tourism information and knowledge with all relevant agents in the tourism process. This includes ideas exchange among those involved, and making sure that the lives of those who live here are generally improved.
The council also discussed international issues that affect the industry, looking, for instance, at how some competitor destinations are in a process of recovery, and the economic effects Brexit may have on the market sector given the huge importance of British holiday makers.

Members of the council 2017-2019:

President: José Miguel Rodríguez Fraga (Adeje mayor).
Elected representatives: Rafael Dolado (CIT Sur), Victoria López (Ashotel), Javier Muñoz and Iván Brion (Hoteliers), José Barreiro and Roberto Konrad (Extrahoteliers), Pablo Pastor (Hostelry and restoration, Javier Cabrera (Leisure), Anup Aswani and Jordi Esplugas (Commerce), Roberto Ucelay (CEST), José Gregorio Rivero (Transport), Jil Massow, Carmen Batista, Carlos Jiménez and Alfredo Martínez (Tour operators), Bárbara Waldhorf (Travel agencies).
Proposed spokespersons: Eric Viana, Javier Zamorano, Jimy Gómez, Juan Vallecillos, Jacobo Kalitovics, Santiago Yus, César Álvarez, Lucía Mendoza, José Antonio Mesa, Eduardo Parra, Carlos Ludeña.
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