Clazz music in Adeje this June


Latin jazz will be top of the musical agenda in Adeje from June 18th to 22nd, as the borough hosts the first international Latin Jazz festival, Clazz -Continental Latin Jazz. Details were announced yesterday by promoters Cargo Music Entertainment and Actual Events, with the collaboration of the Adeje council through their tourism promotion unit under the Happy Streets banner. Happy Streets promotes and energises the cultural and entertainment side of Adeje in public spaces throughout the borough.

Tickets for concerts will be available soon through Tomaticket. The festival will be in two parts, with three days of jazz in the Papagayo Beach Club and two major open-air concerts in Golf Costa Adeje.

Clazz Club is Europe’s biggest jazz organisation in Europe and this will be their first series of concerts here in the Canary Islands, in Costa Adeje and in Las Palmas de Gran Canaria. The festival brings together big names in the jazz world as well as encouraging new local talent.

Oscar Gómez, the creator and producer of the festival, and member of the Latin Grammy committee, said yesterday at the press conference here, “fusion isn’t just about music, it’s about human beings, it’s the future of humanity. For us it’s a huge honour and this is an amazing platform to promote the Clazz brand that is travelling around the world”. Luis Medina Enciso of Actual Events thanked the Adeje council and the department of tourism, “without them this would not be happening”.

On Tuesday June 18th, Roberto Martínez performs with La Yuka Fund, in Papagayo Beach Club, offering Latin American and Canarian music. On Wednesday June 19th the Claudio Constantini Tango Jazz Ensemble will offer music from Buenos Aires with touches of New Orleans. And on Thursday June 20th Yuvisney Aguilar & the Afrocuban Jazz Quartet will be on stage.

The last two days of the festival will bring jazz to the Golf Costa Adeje with the Nella Rojas and Paquito D’Rivera Caribbean Tour on Friday June 21st. And the festival comes to a conclusion on Saturday June 22nd with Yuka Funk and their Billie Holiday tribute.


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Trick or treats in Costa Adeje

Happy Halloween Streets in Costa Adeje!

The Adeje/Costa Adeje tourism department’s Happy Streets initiative is taking Halloween to heart this year, and inviting everyone, but particularly younger residents and visitors, to come along to Plaza Salytien on Wednesday October 31st to celebrate Halloween.

Tourism councillor Ermitas Moreira García explained that Happy Streets “offers alternatives in the leisure and entertainment field to our residents and tourists and in parallel helps local businesses, in this case in Plaza Salytien”.

From 6pm tomorrow there will be a range of fun-filled spooky activities, live music, a DJ, performances, face painting, competitions, etc. Food trucks will also be in place to feed the hungry kids and adults, no doubt serving a great variety of ‘treats’ and there will even be a cocktail bar in situ for the adults, whether in costume or not!

As the councillor pointed out –“we have the prefect autumn climate for an open-air event for the whole family, not to mention some excellent entertainment, food, and drinks for all”.



Costa Adeje’s Happy Streets!



As part of their presentation at Fitur, the Spanish tourism trade fair, the Adeje council through the Costa Adeje Brand, launched the Happy Streets booking concept allowing people to buy a huge range of tickets for different events on one webpage.

Under the tagline, “Wherever you look, 360º of fun” the council detailed the creation of a web platform allowing visitors to look for information on events and book directly. The activites are both public (Council organised) and private and include cultural, music, sports and social happenings. The platform sees the Costa Adeje brand working with private institutions such as Siam Park, Hard Rock Hotel, Fara Producciones, Monkey Beach, La Terrazza del Mare, Le Club and Creventy.

“For us it is very clear that what is increasingly important and what is the main challenge for us is meeting the needs of a diversity of tourists, and coming up with a leisure offer to meet all needs and expectations”, said the Adeje mayor, José Miguel Rodríguez Fraga, who has been attending Fitur with the borough tourism councillor Ermitas Moreira.

Events detailed online include The Passion (the Good Friday street theatre on the town’s Calle Grande every Easter), concerts in Siam Park, the Children of the 80s gigs in the Hard Rock Hotel and happenings in popular night-time venues such as Monkey Club, Terrazza del Mare and Le Club. “We are offering different activities for all kinds of visitors, from those who are travelling alone or with a partner to families with children of all ages”, commented the tourism councillor.

Under the Happy Streets label visitors can chose the kind of event they are interested in. By visiting and clicking on the Happy Streets option they will have a menu to choose from, and can view the calendar of events planned throughout the year as well as buying tickets where and when they wish to.

During Fitur details of the XXVIII Rally Villa de Adeje Cicar were also presented with the news that the organisers will be working to include the circuit on the international stage. During the 2018 rally technical inspections will be taking place and if all goes well the rally could be a European circuit. Present at this event were Adeje sports councillor, Adolfo Alonso, the president of the Adeje Rally Poli Delgado, the director general of Cicar and the president of the Spanish automobile federation, Manuel Aviñó.





Fitur Festival will showcase Adeje entertainment


Costa Adeje is in Madrid today, as the annual Spanish tourism trade fair, Fitur, kicks off, and will be present in a number of different stands and dedicated spaces during the days of the trade fair.

Adeje is part of the new AMTC, the association of Canarian tourism municipalities and in this regard will take part in a number of meetings with travel professionals and tour operators.

One of the new sections to be introduced this year is Fitur Festival, an international stand which will include Costa Adeje who will present the Happy Streets programme, “360º of leisure for everyone”. The borough will also use this space to promote such diverse events such as the Easter passion play, the Children of the 80s concerts, Tenerife Fashion Beach Costa Adeje, the Rallye Villa de Adeje and much more.

These promotions will be happening in partnership with companies such as Siam Park, Hard Rock Hotel, Farra Producciones, Monkey Beach, Creventy and others. The main presentations will be from Wednesday to Friday using a huge LED screen, two meeting zones, a stage, touch screens and expo areas as well as local performers.

The Expo Vida company is at Fitur this year and there will also be a show cookery demonstration at the AMTC stand with chef Pablo Pastor, with the expansion of the Adeje gastronomy offer and its inclusion in the tourist ‘menu’.

The main business of Fitur takes place from today, Tuesday, through to Friday with Adeje representatives taking part in over 21 meetings and events, and the Adeje mayor, José Miguel Rodríguez Fraga, will also be guest of honour at the Iberoamericana Tourism Ministers Conference (CIMET 2018).



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Happy Streets 365 days



Adeje’s streets are going to be busier and hopefully happier as a result of the new campaign launched by the council yesterday. Happy Streets will see events happening all over the borough, particularly in the tourist zones of Costa Adeje, throughout the year, and the happiness should spill into the residential areas too.

The new campaign was launched yesterday, World Tourism Day, by Adeje mayor José Miguel Rodríguez Fraga, in the company of many local businesses in the Plaza Salytien. The mayor told press, “It’s fundamental that tourist destinations are constantly reinventing and renewing themselves if they want to continue to meet the changing needs of tourists and tourism. Today we present Happy Streets, and with this we hope to bring together cultural and leisure offers which will be developed in the tourist zones, helping us bring our culture and heritage closer to visitors. We are also well advanced in other areas of improvements for tourists, including the provision of free wifi for all in the Costa Adeje zone”, he continued.


The inauguration of Happy Streets saw many local representatives and businesses from South Tenerife present, and opened with a performance from the EMMA, the Adeje School of Music and Dance, and the Adeje Folklore group.

The Happy Street project itself will see performances and events happening along the street and in local bars, commercial centres, restaurants and other spaces with the added hope that local businesses will also see improvements, and subsequently create more jobs. The project has been designed by the department of tourism promotion in Adeje, under councillor Ermitas Moreira Garcia, with the collaboration of the Creventy company.

Happy Streets aims to offer some form of entertainment 365 days of the year, and encourage people to attend many of the larger cultural events already in the Adeje calendar as well. The programme will begin with the International Folklore Festival (Mayantigo Fest2016) which is taking place in the Plaza Salytien and the following weekend with the Oktoberfest, also in the Plaza Salytien, on October 7th and 8th.

The mayor stated that data shows that only 10 % of tourists who visit Costa Adeje go out onto the streets to explore and enjoy what’s on offer. “We might think the streets are busy but we need more people to come out, interact on a daily basis, live new experiences, meet new people, discover the other sides to Adeje and get to know the parts of the borough that makes it so different from other tourist destinations, in particular thanks to the people who live here and the natural surrounds”.


Happy Streets will also work to highlight the complementary offer such as leisure, restaurants and the commercial side of Adeje as well as more traditional and cultural attractions. From January 1st the full Happy Street programme will be up and running online, in five languages, with a high concentration of visual content showing what’s on offer. Club Happy Street will offer a loyalty programme allowing people sign up for events on particular days, take advantage of promotions, discounts and draws as well as receiving daily news updates.

As well as the launch of the Happy Streets launch, the Adeje council also celebrated World Tourism Day which this year took accessible tourism as its theme. The ‘Once’ organisation held a talk for many companies in the tourism sector outline the needs and requirements of visitors with special needs, be they mobility, visual or auditory.