With Costa Adeje now accredited as one of the best sun and beach destinations in Europe and one of the most important globally, the authorities look for a different promotional platform annually for the trip to Fitur, the Spanish international tourism fair which is taking place in Madrid next week. This year the tourism department have planned a series of events that will promote the culture and heritage of the destination, and not just those organised by the council, but including private initiatives and events which add to the richness of the Costa Adeje cultural menu.
At the press conference this morning given by the Adeje mayor José Miguel Rodríguez Fraga, the tourism councillor Ermitas Moreira and the cultural councillor Adolfo Alonso, the rich and diverse cultural offerings Costa Adeje has to offer were highlighted as well as the importance of the ‘triple axis’ of sustainability – environmental, social and economic.
The tourism councillor said that “Tenerife Tourism have developed a working guide that, as always, we are following in conjunction with them, to emphasis the value of our cultural offering, one of the most diverse and complete the island has to offer, and to which we can add our patrimony through our traditional fiestas and celebrations”.
Adeje have been happy too with the success of Happy Streets, “360 degrees of fun”, which was presented to the public at last year’s Fitur and has seen the development of many leisure and entertainment activities. This year the council will also be presenting news about two concerts, that of Il Divo, and a Tenerife Symphony Orchestra concert in Adeje with two world-class tenors Celso Albelo and Javier Camarena. Visitors to the trade fair will also be receiving information about the III Tenerife Fashion Beach, the National Leisure Conference scheduled for later this year, and the International Adeje Rally, all promoting the Costa Adeje destination.
For his part the mayor will also be attending the national launch of the new alliance between ‘Sun and Beach Boroughs’, meeting with the national minister for tourism Reyes Maroto, and, in his role as president of the Association of Canarian Tourism Boroughs, participating in a number of different forums and meetings including Foro Fiturtech, which is looking at the personalisation of service to the tourist, creating a unique experience for each and every visitor.
The awarding, by the national ministry for the economy and the EU, of funding for Adeje under the Intelligent Tourism Destination label is also part of the short-term planning for the destination and will be important in finding out the environmental realities and contaminants of the zone in order to increase efficiency and effectiveness in local public services, not just to benefit tourism, but also to improve the quality of life for residents. The money will also be used to optimise and improve resources among other things.
“We are also planning to create a map of our contaminated emissions, throughout the borough, to develop concrete actions to counter these pollutants”, said the mayor, adding that the council was actively working on a number of projects to reduce the borough’s carbon footprint.
The Adeje delegation will be taking part in over 30 different events and presentations throughout the trade fair, which runs from Tuesday January 22nd to Sunday January 27th.
Department of Communications