Investment in Costa Adeje could top €260 million

Adeje’s municipal tourism council met today in the Hard Rock Hotel with mayor José Miguel Rodríguez Fraga, and Adeje councillors for tourism and the presidency, Ermitas Moreira García and Carmen Rosa González Cabrera, as well as a healthy turnout from representatives of the tourism sector in Costa Adeje, Ashotel (the provincial hoteliers association), CIT, the centre for tourism initiatives, CEST, the South Tenerife business circle, and other areas working in the sector.

The meeting agenda included a presentation of the different projects currently under way in the zone, and those on the point of beginning work on moves to improve tourism, including plans from the International Tourism Forum and the Atlantic Tourism Laboratory. The meeting also discussed sustainable development plans and the recently obtained Biosphere Tourism Destination certificate granted to Costa Adeje.

During the meeting the delegates proposed a number of plans for debate at insular and regional level regarding connectivity and mobility and the vulnerabilities of the borough. This included a need for discussion on the construction of a second runway and terminal at Reína Sofía Airport in South Tenerife and daily congestion problems along the TF-1 motorway.

The Adeje mayor alongside Ashotel’s Victoria López and the head of the University of La Laguna’s department of economics Francisco Calero, held a press conference where they outlined the priorities for the council. Rodríguez Fraga stressed the importance of plans to improve and upgrade tourism infrastructures in Costa Adeje. He said that in the coming years the amount available for investment in the area could reach €135 million and monies had already been sought from PITCAN, the Canarian Tourism Investment Plan. “We are seeking to insure that public investment matches private funding in the areas of renovation and improvements in tourist spaces, the areas that are the economic bread and butter of the region”, he said. He pointed to the positive effects already felt as a result of modernisation projects adding that it was important that public administrations didn’t get left behind. “We have to renovate and create new environments, modern and attractive, for our visitors”. He confirmed that there was already promises of over €130 million from private investors, so with public funding to match that, overall spending could top €260 million in the region.
The mayor made reference to a number of projects already underway in strategic areas of Costa Adeje, including Calle Roma, Calle París, Calle Uruguay and Calle Paraguay, the maritime walkway in Playa Paraíso and the open area in Salytien. “In 2017 we have already seen spending of €15million, almost all of that council funded”, he said, adding that this meant generating spaces for tourists and residents, those who live here, who sustain our economy.

The Adeje municipal tourism council was established in 1988 and has operated through a number of different tourism development phases. Its primary aim is to recognise and work on the premise that the position of Costa Adeje as a leader in the tourism sector is the responsibility of everyone involved and to work and speak on behalf of the borough in seeking private and public support channelled through participative bodies. During the week the body also explained the incorporation of Adeje into the Canarian Tourism Borough Association and the creation of LAT, the Atlantic Tourism Laboratory, whose objective is development and training in the sector, sharing tourism information and knowledge with all relevant agents in the tourism process. This includes ideas exchange among those involved, and making sure that the lives of those who live here are generally improved.
The council also discussed international issues that affect the industry, looking, for instance, at how some competitor destinations are in a process of recovery, and the economic effects Brexit may have on the market sector given the huge importance of British holiday makers.

Members of the council 2017-2019:

President: José Miguel Rodríguez Fraga (Adeje mayor).
Elected representatives: Rafael Dolado (CIT Sur), Victoria López (Ashotel), Javier Muñoz and Iván Brion (Hoteliers), José Barreiro and Roberto Konrad (Extrahoteliers), Pablo Pastor (Hostelry and restoration, Javier Cabrera (Leisure), Anup Aswani and Jordi Esplugas (Commerce), Roberto Ucelay (CEST), José Gregorio Rivero (Transport), Jil Massow, Carmen Batista, Carlos Jiménez and Alfredo Martínez (Tour operators), Bárbara Waldhorf (Travel agencies).
Proposed spokespersons: Eric Viana, Javier Zamorano, Jimy Gómez, Juan Vallecillos, Jacobo Kalitovics, Santiago Yus, César Álvarez, Lucía Mendoza, José Antonio Mesa, Eduardo Parra, Carlos Ludeña.
Department of Communications

Debt-free council can invest more in job creation

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The Adeje councillor for good government and finance, Epifanio Díaz Hernández, accompanied by councillors Adolfo Alonso Ferrera and Andrés Pérez Ramos, presented the council’s budget estimates for 2017. The data was proof of the council’s statement that the local economic stability will allow for increased investment in job creation and the overall well-being of the borough.

The main objectives as outlined by the local government continue to be “job creation, improvements in competitivity, innovation, growth and improvement of the tourist destination, training, and above all the well-being of the people of the borough. Our main challenge and aim is to be with and beside the people of Adeje, working to offer the best conditions for growth in the borough, where people can live and develop, this is at the heart of all of our initiatives and plans”.

Prudent financial management has marked recent years, and the surplus, which in 2015 was €18 million, allowed the local government to ensure that all outstanding public debts were paid off and make sustainable investments, and today the borough has no debt whatsoever. Last year’s income gave the council an important margin that Epifanio Díaz explained can be used for emergency situations and for development investments.

Tourism, a key part of the borough

The finance councillor told press that tourism has continued to create wealth and “we are continuing to invest in improving and renovating the local offer, because it is the economic motor that creates wealth and allows our residents a better standard of life”. He stressed that training in the sector is vital and offered through a number of different borough programmes.

Department of Communications

Estimates: Job creation and social welfare 2015 priorities

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The mayor paid tribute to the high local tax and rates compliance as important to the borough’s welfare

Meeting all the requirements of the Canarian Financial Fund as well as the two economic adjustment payment plans means that the Adeje council is in a position to increase budget estimates for 2013 by 5.86%. The mayor José Miguel Rodríguez Fraga presented the annual estimates alongside the councillor for tax and finance Epifanio Díaz Hernandez and the local government spokesperson Adolfo Afonso Ferrera, the day before they were presented to the council for ratification.

The Adeje council budget estimates for 2015 calculated income at just over €89 million, a 5.86% on 2014, and a spending plan of just over €83 million, an increase of 4.49% on last year, “which allows us to continue to maintain and improve on basic services such as cleaning, lights, water etc, without touching any of the other services which we also see as essential, such as sports, culture and education”, explained the mayor.

He continued, “the healthy economic state of the council, as a result of the good financial management carried out in recent years, allows us meet all the targets of the Canarian Financial Fund, and we have also met the adjustment targets and reduced public debt by €14 million”. The mayor underlined “the importance part Adeje’s residents have played in their high level of compliance in paying local rates and taxes, with 88% of residents fulfilling their financial requirements voluntarily. This is hugely important and we also take it as a vote of confidence from our citizens in the way we are managing the public funds”.

While all areas will see some increase in spending, the mayor repeated that the areas of job creation (18%), social services (10.92%) tourism (7.24%) will benefit in particular with an overall increase in investment of 114%.

Rodriguez Fraga said that “for us it is fundamental and irrevocable that we concentrate on the creation of jobs as the main weapon in overcoming the financial crisis for many families. The second measure in this battle is the assistant we can offer, which will also see increased investment.” Regarding the increase in monies for tourism, he said that some of this would be used early in the new year to fund the project to reposition Costa Adeje in the international market place and “reinforce and strengthen this tourist destination which is the economic motor of the region”.

Responding to questions from journalists the mayor said that “we will continue to work with social commitments made as we believe it is absurd to separate social problems from the administrations which best know the local problems, in other words the councils”. In this regard he criticised the “fixation of the national government with councils…the councils are the bodies that are meeting their deficits, we are the best administrators of public money and the bodies that are giving the best local services”.