Adeje’s quality recognised


The council is awarded for its excellent training initiatives and work-seeking programmes

The Adeje department of economic development and employment policies has been awarded a Certificate of Excellence, EFQM, from the European Foundation for Quality Management, for the level of attention offered and given to the public in the areas of training, employment and businesses assessment. The award was presented at an event in the Costa Adeje Tourism Development Centre (CDTCA).

Councillor for the department, Manuel Luis Méndez Martín received the certificate from Francisco Martón Santamaría, from the Bureau Veritas, the agency charged with evaluation and certification in Andalucía and the Canarias. Also present were the departmental head, Mercedes Vargas, and the councillor for tourism, Ermitas Moreira (who headed up the employment department in previous years, when it was first awarded this certificate in 2015).

Méndez Martín said, “Offering a quality service to our users, who belong to the section of society in search of work, and the businesses who are looking for assessment assistance, that’s our daily challenge”. He praised the work of his colleague Ermitas Moreira as well. He said the priority for his department was to ensure that anyone who contacted them in search of a solution to their problems received personal attention and a quality service. “Unfortunately we cannot solve every single problem, we don’t have magic wands to create jobs for everyone, but what we can do is offer professional service and attention, and ensure proper and actual responses to problems and open a door to hope to those seeking assistance”.

The certificate is awarded every two years during which time the Bureau Vertias are evaluating and invigilating the work of the companies in line for certification. That the Adeje department has been awarded for a second consecutive time is rewarding, says the councillor, as it indicated “that we are improving and growing with our commitment to all those who are looking for work or seeking to improve their working potential”.

EFQM (the European Foundation for Quality Management) is a not-for-profit membership foundation in Brussels, established in 1989 to increase the competiveness of the European economy. It looks to establish a global vision in companies to encourage and stimulate improvement and excellence in work practises. According to Francisco Martón Santamaría, in Adeje’s case, “the protagonists are the workers in the Adeje department – we know that in many cases to receive the certificate a second time can be more difficult as it requires an application to the job that is continuous and constant and requires the full commitment of all those involved”. He congratulated the Adeje department, as it is, he said, “a centre for preparation for workers allowing them to choose a route, a path to stability and to gainful employment”.

Department of Communications

Everything ready for ‘back to school’


Adeje’s schools are ready to receive the hundreds of students who are finishing up their summer holidays this weekend. Primary schools reopen their doors on Monday September 11th and the borough’s secondary schools on Wednesday September 13th.

During the months of July and August the council have invested over €50,000 in repairs to centres in the borough. The Adeje education councillor, Adolfo Alonso Ferrera says “this year we have invested money in improvements in all of the borough’s public centres following specific requests from the schools and the works carried out have improved security for pupils in the schools too”.

The works were carried out in conjunction with the department of works and local development under councillors Esther Rivero Vargas and Manuel Luis Méndez Martín. In Fañabe the entrance to the school has been upgraded with resurfacing and improvements to the park as well as an improvement in telecommunications in the school. In Adeje Casco the pavement outside the school’s main lower gate has been extended to offer greater safety to pupils, there is a ramp for those with reduced mobility, the steps to the courts have been improved and there is a new zone for the AMPA (parents’ association).

In Los Olivos the canteen floor has been renewed and there is a new archive area. In Las Torres the school farm has been completed, in Armeñime the sports courts have been resurfaced, the gardens and the school farm upgraded, and in Tijoco Bajo there is a new pavement with adapted paving and the centre’s façade is being redecorated.

While the secondary schools are actually run by a separate body, the council have met some of their outstanding needs and will be installing a new pedestrian access to the IES Adeje II (El Galeón) and installing benches in the IES Adeje I (Los Olivos) patios.

Sanitation facilities have been repaired in all of the borough’s infant and primary schools, classrooms and communal areas painted and garden and greens attended too. Adolfo Alonso Ferrrera: “We have been able to work to meet the requests of the schools in the borough as it is important that the centres are ready for the start of the 2017/2018 academic year. We hope that the students can look forward to a year full of hope, learning and discovery”.

Department of Communications

Growing interest in establishing new businesses

The Adeje CDTCA (Costa Adeje Centre for Tourism Development) recently ran a course on setting up businesses, with 18 participants, business persons who have recently or are about to establish a new enterprise. The aim of the course, led by specialist Sabita Navalrai Jagtani Jagnati, was to impart basic and important information about being self-employed.

The initiative was the idea of the employment arm of the provincial confederation of businesses (CEOE-Tenerife), with financing from the Canarian Employment service and the European Social fund in conjunction with the Adeje council.

“For quite a while we have encouraged training among the local business community, for us it is very important that entrepreneurs have all the information they need. We are aware of the risks in setting up a new business which is why we decided to offer training in a hands-on manner”, explained the councillor for employment policies and local development Manuel Luis Méndez Martín.

The councillor continued, “Adeje is home to many self-employment initiatives, most of the them successful and the council is happy to help with all new ideas and job creation niches which all contribute to the overall economic and social growth of the borough”.

The 30 hour course offered participants the chance to learn the basic steps of setting up a business, evolving a company schematic, and developing an economic viability plan. Participants were able to bring their own business proposals to the table which included ecological service set-ups, selective recycling proposals, online design and marketing as well as businesses perhaps better known in the borough such as restaurants, florists, shops, etc.

Department of Communications

Social plan benefits borough and workers


Carmen Rosa González Cabrera and Manuel Luis Méndez Martín, councillors for work and municipal services and for economic development and employment policies respectively, visited the various borough zones were 57 people are working on social employment contracts to improve and maintain different public spaces in Adeje.

Both councillors congratulated the “professional competence of those directing these minor works, which will improve and maintain many of the borough’s public zones, colleges, etc. The teams are working well and the results are already appreciated by residents in the relevant neighbourhoods, who have also praised the attitude of those working under this scheme”.

During the visit to Las Rosas the councillors saw the team working to improve existing pavements and the integration of new paving along some stretches of road that haven’t been paved for pedestrian use. A green zone has also been reconditioned for the leisure use of residents and a number of barriers to those with mobility difficulties have been removed. Soon a number of streets will be re-laid and zones painted.

In Callao Salvaje and Playa Paraíso the work has been concentrated on finishing the work on a pétanque/boules pitch, the installation of a new drainage system in one of the green zones and maintenance work and painting of public areas.

The funding for the projects is split between the Canarian Employment Service and the Adeje council.

Adeje want’s your business to succeed!


The Adeje council’s department of local economic development and employment, with councillor Manuel Luis Méndez Martín at the helm, is developing a new local initiative, ImPyme Adeje, which will work to increase local business visibility online. The project is part of the AdejeImpulsa branch and directed specifically at small and medium businesses in the borough. Letters, in Spanish and English, are currently being sent to local businesses outlining in more detail the advantages of the project.

Councillor Méndez explains that “helping the local commercial sector and offering them the essential tools to enter or improve their presence in the digital world as well as assisting those who need it in manipulating new technologies to their advantage are just some of the objectives of this project. Overall our aim is that Adeje’s small and medium businesses can be a vanguard in the Canarian, Spanish and European commercial sectors”.

ImPyme Adeje is already underway in Zone 1 (the town centre, La Postura, Los Olivos, El Galeón and Las Torres) and will begin to operate in the tourist zones of Costa Adeje and Zones 2, 3 and 4 both tourist and residential The Crea Solutions company, contracted by the council to work on the project, have a team of 6 people (taken from the job seekers list) who will be visiting local businesses asking them to fill in questionnaires, and helping them with geo location of their company.

This is, in effect, a free service for local businesses and will be taking place over the next 5 months. It will assist you place your company on Google Maps and create your own page in Google My Business. The team will also work to solve any current issues you may have online to help increase your digital presence.

With the help of the team you can, for free, geo-locate your company and they can also help you create a virtual presence online. You will be invited to participate in the ImPyme Adeje project, fill in a questionnaire and include your business data in what is to be a growing local business network,

“Collecting this data is essential if we are to create a detailed and relevant business map, which will indicate the volume of enterprises we have in Adeje which in turn allows the council to offer a more personalised service to businesses, a service which more exactly meets their needs, with staff training, help and commercial assessments”, said councillor Méndez.


Zone 2
Tijoco Alto, La Concepción, Taucho, La Quinta, Las Moraditas, Tijoco Bajo, La Hoya, Las Cancelas, Armeñime, Los Menores, Las Rosas, Fañabé, Miraverde, El Madroñal, Playas de Fañabé Alto, Sector 4, Ifonche and intersecting areas.

Zone 3
From the beginning of Barranco de Troya to Barranco de Erques, limited by the lower part of the TF1 including Mar azul, Callao Salvaje, Playa Paraíso, El Puertito, parts of La Caleta, parts of the Barranco del Inglés, La Caleta, La Enramada, La Herradura, Urb. El Beril, Mirador del Duque, Jardines del Duque, Playas del Duque, Fañabé Bajo, Torviscas Bajo, San Eugenio Bajo, Playa de Las Américas, Sector 0 in intersecting areas.

Zone 4
From the upper part of the TF1 with the Barranco de Troya to the edge of Miraverde, including Sector 1, San Eugenio Alto, Torviscas Alto, Roque del Conde y intersecting areas.
Department of Communications

Department of Communications

Helping to maximise business potential

The Adeje council, via the department of economic development and employment, is holding a series of one-off training units to help local businesses maximise their potential. The courses are run under the Impyme Adeje umbrella, which works to help the commercial network of the borough.

The courses will be of one/two hours duration and are designed to help in the presentation of the small business, the products and improve client loyalty. “We believe that these kind of classes, adaptable in content and duration, are of interest to the small and medium business sector locally, and will have positive a effect and help improve our commercial outlets”, said the councillor in charge, Manuel Luis Méndez Martín. “A small business can not only improve their sales, but also their image and relationship with their customers”, he added.

The four units on offer to the sector in May and June will deal with corporative image and package (May 25th, 7pm), merchandising (June 1st, 7pm), window dressing (June 8th, 10am) and shop interiors (June 15th, 10am). Anyone wishing to take part in the courses has to register in advance, and more information is available on All courses will take place in the Costa Adeje Tourism Development Centre (CDTCA)

​Jobs for those at risk of social exclusion

The Adeje council, as part of a 2017 social project, has contracted 57 persons who have been unemployed and considered at risk of social exclusion. The initiative is a cross-departmental effort with representation from the departments of local economic development, social welfare and the presidency (under councillors Manuel Luis Méndez Martín, Isabel Fernández González and Carmen Rosa González Cabrera respectively).

Those who will contracted will be working on a series of actions in in upgrading and maintaining zones in the borough, including minor street works, upgrades in schools and along the coastal zones. Of the 57 people who will be working, 43 are labourers, 11 have primary skills, 1 is a works manager and 2 will work in administration.

According to Manuel Luis Méndez Martín the project is made possible by the council’s participation in the 2016-2018 biannual social employment programme with co-financing from the regional employment service. Isabel Fernández González emphasised the importance of recognising those who were unemployed and at risk of exclusion, “in a precarious situation economically” and the importance of the work of her team in identifying those to be contracted.

Carmen Rosa González Cabrera added that the project also meant the improvement of different zones of the borough as well as having a positive environmental impact on the zone and local population.

The individuals who have been awarded these contracts will work for a six-month period and were selected through the open employment channels run by the council for those registered as unemployed, so as to ensure that all those Adeje residents registered as looking for work have the chance to find employment. A variety of factors, such as family size and income, were taking into account.

The project will cost just under €500,000 with the costs met by the Adeje council and the regional employment service.

For the best ‘Mama’ ever!

Shopping in Adeje for Mother’s Day is a win-win deal!

The Zona Comercial Abierta Adeje Centro, or ZAC Adeje Centro, with the Adeje council’s department of economic development, has designed a series of activities linked to Spanish Mother’s Day, on May 7th. Among the prizes on offer is a cruise for two.

During April and the start of May a ‘photo-call’ set-up will be installed in different locations around Adeje – Plaza César Manrique on April 28th and Parque Piedra Redonda on May 5th, and from 11am to 2pm people can record a message for their mothers and enter a draw. As well, any purchases made in participating stores will see you entered into the raffle for a cruise for two, as well as various other prizes.

The campaign is designed to galvanise local commerce by encourage shopping locally under the theme ‘Mi Madre Es La Mejor’ – (Best Mother Ever!). According to economic development councillor Manuel Luis Méndez Martín “shopping in Adeje has added value as it brings consumers and local businesses closer, it’s easier, quicker and of course anything that helps the local economy is a boost to job creation too”.

The ZAC Adeje Centro has on-going campaigns to promote local businesses while offering clients prizes and promotions. Méndez Martín explained, “ZAC Adeje Centro is working well. Last month we held a meeting with over 100 local businesses from the zone to outline details of the campaign. The ZCA is meeting all of its objectives and our hope is that the local commercial network understands that without their participation the campaign doesn’t make any sense”. The councillor also spoke of the importance of attracting clients to the zone and winning their loyalty, and not just Adeje residents but those from outside the borough too, to the benefit of all.

This initiative is part of an overall year-long plan to galvanise local businesses, designed by the department of local economic development, in partnership with the ZAC Adeje Centro.

Department of Communications

Shaken, stirred, served

The Costa Adeje Cocktail Competition is on April 27th
The Adeje council, through the departments of economic development and tourism (under Manuel Luis Méndez and Ermitas Moreira García respectively) with the Federation of Spanish Barmen Associations and the Association of Barmen, Tenerife, is organising the XII Costa Adeje Cocktail Competition, which will also be a classification for the nationals, to be held in Extremadura in November.

The Costa Adeje Cocktail Competition will take place in the Costa Adeje Tourism Development Centre (CDTCA) on Thursday April 27th from 4pm. This year there will be three categories – Barman (from 26 years of age) Junior barman (up to 25 years of age) and Hotel school.

“Hosting these events create enormous interest in Costa Adeje”, said the council representatives, who added that this kind of event “also adds to the value of our tourism offer and brings the name of the destination to national and international attention”.

“The Costa Adeje Cocktail Competition has become the most prestigious event of its kind in the Canary Islands and is now recognised nationally” commented José Antonio Mesa, the president of the Association of Barmen Tenerife. He added that almost all of the relevant hotel training centres and schools take part in the event which also had commercial value for the sector.

Daniela Garbi (bartender), Adrián Hernández (young barman), Yana Fillipova (skill) and Pablo Jonay (Gin Tonic) were winners in 2016 and Garbi and Hernández represented the Canaries at national competition.

Entry to the event is free, and activities begin at 4pm with an ‘Open Stage’ with Vito Calculli and Petar Marinov. There will be a Master Class with Manolo Martín (World Champion, Poland 2011) before the Estrella Damm sponsored beer pulling competition and the V Schweppes and Rutte Gin Tonic competition. This will be followed by a Master Class from the Tenerife Barmen Association and the trophy ceremony.

Department of Communications

Cooking for Lent, Easter Week in Adeje

During Easter Week the Adeje council, through the department of economic development and job creation, under Councillor Manuel Luis Méndez Martín, have developed a parallel programme designed to complement this very special week in the local calendar. The plan uses local gastronomy as a platform to promote the borough and remind people of the more traditional dishes, invigorating the local restaurant sector, appealing both to residents and the increased number of visitors during what is a very popular holiday season.

During the presentation of the programme the Adeje mayor, José Miguel Rodríguez Fraga emphasised that “this is the second year that we have run with this Cooking for Lent project, which was a success last year, and brings added cultural value to the town alongside the religious processions and cultural events taking place. This is important for us as a tourist destination given the excellent standard of the restaurants we have too”.

‘Cooking for Lent’ sees 20 restaurants and cafeterias come together during Easter Week to offer a range of particular dishes based on fish and sea food, as well as sweeter presentations as is the norm at this time of year. The dishes are prepared using fresh local produce.

All of the participating restaurants and cafeterias can be found online, using digital maps, as well as being listed in where you will find a full listing of all those taking part, their addresses and hours of opening.