Executive Program for the Tourism Industry

 

Professionals and technical experts from the world of tourism, in areas of market development, new trends and new technology, as well as economic specialists will meet in Adeje from April 24th to 28th to take part in the ‘I Executive Program for the Tourism Industry’, organised by the Hispanic American College, in partnership with the Adeje Council, Ashotel and the Melía corporation.

The five day event will bring together people from both public and private institutions to work towards improving excellence in the sector.

At the presentation of the event yesterday were Adeje tourism councillor Ermitas Moreira, Hispanic American College CEO Ray Cazorla, General Manager of Melía Hotels International Francisco Pérez and Jesús Acosta, founder and CEO of Soy Digital Network. Areas to be explored during the five days will include the management of change and leadership, challenges to the hotel industry, financing the sector, digital marketing and aspects of staffing the tourism industry among other things.

We are always looking to improve the destination and this has a lot to do with training, so events like these are very important”, commented the Adeje tourism councillor. She continued, “This is bringing together a particular group in the search for excellence, something of particular importance for professionals in the sector and we are sure that there will be a positive reaction because we are dealing with the basic tools needed to advance the sector and promote the destination, from digital marketing to human resources, and the improvement of the treatment of our client base”.

Ray Cazorla noted that “the programme of activities has an important international side, with speakers coming from Harvard University as well as invited guests such as a former health minister from Chile who will talk about his experience in healthy tourism.” Cazorla also stressed the important role education plays, as well as stating that they were interested in learning about the “circumstances that the tourism industry in the Canary Islands finds itself in, to engage the program that we are developing in Chile, New York, Madrid and Seville and to also allow for feedback about what is happening in the industry”.

Department of Communications