‘Paws’ for thought!


The Adeje department of health promotion has launched a new campaign to increase awareness among pet owners of the need to take responsibility for the actions of their pets in public. The campaign, ‘Échame una pata’ (give me a paw) offers a free gift of doggy poop bags and pee-pee cleaning bottles for owners who register their four-legged friend on the animal census. “Social harmony in our town has to be respected at all levels”, says health councillor Amada Trujillo Bencomo, “and some pet owners need to make more of an effort to respect communal zones and public spaces used by us all, making sure dogs are on a lead and picking up and cleaning up after them”.

She continued, “A society that loves animals is a society that is developing along the right lines, with a special connection to respect for all forms of life, and that’s why we in Adeje have so many people who do own animals and love them and respect others too. Unfortunately there are always a few who don’t take their responsibilities seriously. Owning a pet brings with it duties and obligations”, she explained.

The campaign will see leaflets distributed in schools and municipal installations, posters, ads, information on social media, etc, encouraging people to make sure their pets are on the census and have a microchip, which is mandatory for animals over three months of age.

The councillor stressed too that it was important for those who might just have received a pet as a Christmas or Kings gift that these are new members of the family, not toys, and must be treated as such. New pets must be trained too, and owners have to be respectful of neighbours when it comes to cleanliness and noise.

The campaign also reminds the public that animals are not allowed in public pools, beaches, bathing areas, playgrounds or green zones at any time of the year.




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‘Adeje Clean and Healthy’ campaign concludes

ADEJE-Agradecimiento campaña mascotas (3)
The mayor of Adeje, José Miguel Rodriguez Fraga, with the councillor for the environment and with responsibility for the campaign ‘Adeje, clean and healthy’ Esther Rivero Vargas, met with the different groups who have worked on various aspects of the campaign over the last six months.

During the meetings the mayor said, “the campaign has been well received and has served to mobilise and encourage a lot of people to think about how they treat their animals and their environment, thanks to the collaboration of volunteers and professionals. The commitment of those people and those who work in this area has allowed us move forward. The result of this initiative has been very positive, and we will continue to work to raise awareness and educate our citizens in this regard”.

Esther Rivero Vargas said that the activities on responsible ownership of pets had also shown “positive results in just six months. People have become much more aware, educated and informed about what having a pet entails. Thanks to this initiative more people in Adeje are registering their dogs on the census”, she added.

Jose Miguel Rodríguez Fraga explained that the new system of adoptions was also working very well. “We live in a changing world. Dogs help us too during times of catastrophe, they saves lives in many ways. Dogs are not toys. They can be the most amazing companion you will have and help resolve problems. Its important that we respect these animals, and society in general has to learn to be more aware of the needs of animals”.

To show their appreciation, the mayor and councillor gave those who had worked on the campaign a box and dog model created by those who attend the Los Olivos Centre for Special Needs Persons. Collectives thanked included the Guardia Civil airport dog unit, the Protección Civil La Laguna, Terapia Canina/TCAN and Star Agility club as well as the Adeje hunters association. The teams also received a special photograph of their participation in the campaign.


During the campaign, which saw public meetings held all over the borough of Adeje, workshops were also held for children teaching fundamental concepts and practises of recycling. The campaign organisers worked tirelessly to promote and raise awareness in this field too. Vets from different clinics in Adeje and beyond also assisted at the meetings giving information and answering questions from the members of the public.

During the same time and in parallel Adeje held the first canine behaviour course in the Youth Centre the aim being to “educate the younger members of Adeje and give them the tools necessary to train their dogs to behave in a manner proper to a civic society”, said Esther Rivero Vargas.

Another arm of the campaign was the employment of four young women who had been actively seeking work to train them to go door to door with the campaign information, which they distributed around the borough in Spanish, English, German and French.

The mayor and the councillor also paid tribute to the workshops organised at each meeting by the Cruz Roja, a fundamental part of the neighbourhood events, and “a door to dialogue via which we can share, listen to and discuss in a constructive way the concerns of our citizens”, said Jose Miguel Rodríguez Fraga.

ADEJE-Agradecimiento campaña mascotas (2) ADEJE-Agradecimiento campaña mascotas (1)

Overall both the mayor and the councillor praised those involved in the campaign for their ability to teach, listen and help the people of Adeje move forward. “We will keep on this positive and sensible path. We looked for the participation of the people, and we are winning that challenge. That’s why I want to thank you and it has been splendid to be able to count upon each and every one of the people involved in this campaign. Furthermore the help and tireless contribution made by Esther Rivero Vargas in informing and training has been exceptional”, the mayor concluded.

Arts & Crafts in Adeje


Adeje-XIII Feria de Artesania (30)

Adeje’s Plaza de España hosts the annual Arts & Crafts fair tomorrow, Saturday May 17th and Sunday May 18th, with a series of parallel events taking place in the Plaza and around the town.

Over 70 stands will be in place, most of them displaying arts and craft wares or food produce. The Cruz Roja, the Cabildo ‘Recíclope’ campaign and the Los Olivos Centre will also have stands, as well the Adeje Clean and Healthy promotion which will mark the end of this particular campaign.

According to the councillor for culture, Nayra Medina Bethencourt, “the Arts & Crafts fair is a very important event for Adeje and provides a showcase for traditional handicrafts from the island”.
Stands will show and sell everything from ornaments, clothing, jewellery, toys and dolls, woodwork, glassware, and paintings. Visitors will also have the opportunity to taste cakes, biscuits and other local delicacies including island honey, breads, cheeses, and much more.

The fair is open to the public from 10am to 9pm on Saturday and 10am to 8pm on Sunday with free entry. During the two days there will also be a number of folklore performances by Isogue, the Boleros de Armeñime, the Imoque Cultural Association and the Municipal School of Folklore.

In parallel the council will also be congratulating the winners of the schools pets photo competition, which was part of the Adeje Clean and Healthy campaign. Children will receive their prize on Saturday in the Plaza de España after a short puppet show by the Garabato company who have toured local schools with the show. There will also be a small mural prepared by children visiting the fair under the supervision of the Cruz Roja.
Other activities taking place around the town include an exhibition of hunting dogs in the section of ground opposite El Galeón as you drive into Adeje from the motorway. This is happening at 12 noon on Saturday and is open to the public. On Sunday, at noon, in the Plaza de España there will also be a demonstration from the owners and dogs who have been taking part in the council’s Dog Obedience classes in recent months.

Adeje-XIII Feria de Artesania (31) Adeje-XIII Feria de Artesania (33) Adeje-XIII Feria de Artesania (37) feria de artesania



The course is part of the Adeje: Clean and Healthy campaign

The Adeje Youth Centre is currently running the first dog training course offered by the council, and it lasts until May 8th. The course leader is professional trainer Juan Carlos Gaspar Abreu. The initiative comes under the borough-wide Adeje Clean and Healthy campaign and is now entering the practical phase where participants, human and canine, will begin to demonstrate what they have learnt in the workshops.

According to the councillor with responsibility for the campaign, Esther Rivero Vargas, “the main objective is that citizens take the care and education of their pets seriously At the practical classes we will now see how the lessons learnt during the theoretical phase can be put into practise in the areas of behaviour and obedience”.

This practical part of the course will concentrate on the civil training – in other words how the dog behaves in public, how it walks, does it listen to the owner, wait when told to, etc..

At the same time participants will be shown the right way to address the behavioural problems of each dog and how to react as owners. The trainer has carried out an assessment of each dog and owner to get to this part of the course and will give individual tips on correcting any particular problems. Students will also receive lessons in sport training adapted for each dog and owner as well as different habits and behavioural patterns of dogs.

150 at Callao Salvaje Meeting

callaopets1 callaopets2 callaopets3 Callao Salvaje Pets and Recycling
Over 150 residents of Callao Salvaje turned up to listen to Adeje Mayor Jose Miguel Rodriguez Fraga outline the thinking behind the council’s new Pets and Recycling campaign last week.
Environment councillor Esther Rivero, the local councillor for the zone Amada Trujillo and Francisco Valiño from the company Ascan Torrabonaf shared the top table with the mayor and were on hand to answer questions.
The new campaign is multi-lingual in essence, the literature has been translated into English, French and German and during the meeting, the first in 14 planned events throughout the borough, the mayor’s intervention was translated into English simultaneously as were other parts of the evening.
The mayor told the packed cultural centre that the meetings “were being held to bring the local administration to the residents who live here, to share with them directly some ideas regarding a more harmonious life together. In Callao Salvaje wer are setting out a plan of action to consolidate and extend a set of behavioural norms regarding treatment of our environment and pets, but within the wider framework of co-existence. We are building a framework that matches our multicultural community. Via that we can develop a way of enriching our daily personal and communal lives”, he said.
The mayor also said that these meetings were not simply about bringing a message to the communities, but also opening a dialogue whereby “we can share and constructively build by solving local difficulties that we all share in the Adeje of the 21st Century. What we want is that Callao Salvaje is very much a part of the new Adeje, the tourist destination that is Adeje, the historic Adeje that is home to a university campus, to innovation, the Adeje of harmonious co-existence, the Adeje that cares for its environment”.
As the meeting was going on inside, outside the children of the zone were busy taking part in a recycling workshop`organised by Adeje Inserta under the Cruz Roja. They were also meeting with Mike, the campaign´s mascot, and later children and adults alike were delighted and astonished at the obedience class demonstrated by trainers and owners from Tcan Terapie y Encuentro Canino.
The next meeting is at the Playa Paraiso Sports Pavilion this Wednesday October 30th at 6pm. And accordng to Esther Rivero, environmental councillor, “the intention is to reach all the different neighbourhoods in the borough”. As well as the meetings the campaign will be diffused through posters, booklets, school projects, and pet fairs. There is also a team of volunteers who will be going door to door outlining the campaign to residents.

“Adeje, Clean & Healthy”, A Message on the Move


The campaign sets out to improve awareness of the benefits of recycling and responsible ownership of pets

Adeje council in partnership with the town’s contracted cleaning company Ascan Torrabonaf, has launched the ‘Adeje, clean and healthy’ campaign, with the primary objective being an increase in awareness among the resident population of the benefits of recycling, the importance of keeping our neighbourhoods clean and the duties and responsibilities of pet ownership. With that in mind the councillor for the environment with responsibility for the campaign, Esther Rivero Vargas, announced that “this initiative is far reaching and will take many different forms, from information meetings in the different Adeje neighbourhoods, posters, school campaigns, talks within the local health programme, trade fairs, meetings with locally-based vets, those organisations working with animals etc.

“Today, Monday, we have started the campaign with posters and street signs, and this Thursday we will host our first neighbourhood meeting which will be held in the Callao Salvaje Cultural Centre, from 6pm. These meetings have been designed around a short talk, workshops for younger residents organised by the Cruz Roja, distribution of campaign literature (in Spanish, English and French) and a dog agility exhibition.”
Councillor Rivero Vargas extended her gratidude to the many different organisations who have and are contributing to the campaign, both at the meetings and in the information that has been prepared for distribution. “The veterinary professionals in Adeje have supervised and assisted in the content that is published in the leaflets and booklets, and they will also be attending the meetings where they can outline to those present the duties and responsiblities that a pet owner undertakes.
“At the same time I would like to extend our gratitude to the dog divisions of bodies taking part such as the Guardia Civil, Protección Civil de La Laguna, the Granadilla firefighters, Terapia y Encuentro Canino (TCAN), the Cazadores de Adeje association, South Tenerife Agility Ring (STAR) and the ONCE who will be hosting dog displays and exhibitions at the different neighbourhood meetings.
The councillor added that the part of the meeting that would be dedicated to recycling and cleanliness in Adeje would be dealt with by the technical head of the Adeje environment department and the head of services for Ascan Torrabonaf, Francisco Valiño, who would also be able to answer questions and offer additional relevant information about the issues.
One of the key parts of the campaign will be the work undertaken by four people who have been contracted to go door to door to impart the campaign’s information to residents. These four individuals have been contracted from the unemployment register and trained to carry out these particular duties. The councillor explained that “the selection was made form the unemployment group via the Adeje local development department.
“Furthermore we have been able to call upon a group of volunteers who have helped us in organising the meetings, as well as in translating the literature into English and French, in organising the dog exhibitions, etc.
Schools will be another important pillar of the campaign, where awareness workshops are being hosted in partnership with the environmental section of the Red Cross. A book with acitivities for children will also be distributed among up to 3,000 students in public schools in the borough. The local council’s area group of persons with disabilities is also helping in the preparation of merchandising for the campaign.

The campaign was initially presented to the press last July by the mayor of Adeje, and will run for approximately two years. Mayor Rodríguez Fraga has underlined that the active participation of all departments in the council is the key to a sucessful campaign and getting the message to all parts of the borough.