October 19th is International Breast Cancer Day, and this year there is an island-wide campaign to Turn Tenerife Pink.
This morning Adeje mayor, José Miguel Rodríguez Fraga hosted a press conference with Guido Gianoli, (president, Asociación Benéfica Italo-Canaria ABIC), Santiago del Teide mayor Emilio Navarro, Arona social services councillor, Elena Cabello Moya, Adeje health councillor Amada Trujillo Bencomo and Ámate president Marie Carmen Bonfante. Present in the audience were people from cancer associations AECC, and the Walk for Life, CEST, and other participating institutions.
The idea is raise awareness of breast cancer among the general population with an explosion of pink bows all over Tenerife – on trees, buildings, homes and balconies. Almost every borough is now involved in the campaign and the organisers are also hoping that the general public will become involved and wear a pink ribbon or display one on October 19th.
“Early detection and investigation are also an important part of this campaign” said the Adeje mayor. “We all have or have had at least one woman in our lives” he continued, with breast cancer now affecting an increasing number or younger women and men too. The campaign will also encourage people, men and women, to begin regular self-examinations to detect lumps or any changes in their breast zone and facilitate early treatment or medical intervention.
Guido Gianoli, who spearheaded the campaign, says there will be over 15,000 pink ribbons on trees all over the island of Tenerife on the day. “Breast cancer knows no frontiers, colour, race or religion”; he commented. Ámate president Maria del Carmen Bonfante said that she could personally confirm that early detection saves lives. She also thanked Guido, the councils and all those contributing to the campaign for their work and commitment.
The initiative also has the support of many private institutions including the Rotary Club, CaixaBank, CEST, Anima Tenerife, and Vive Tenerife.
Department of Communications